Email marketing is among the most preferred marketing strategies businesses use. It is a cost-friendly and highly effective medium for getting your company’s message to your ideal prospects.

As many as 87% of marketers use email marketing to disseminate their content across different channels. So, you should also get started with email marketing as soon as possible.

However, this marketing tactic is not that easy.

You have to do it right to see a positive result. 

So, here I will tell you how you can promote your business the right way with email marketing.

How to Use Email Marketing?

I have helped several businesses start their email marketing campaigns. These are the main steps I tell them to follow when they get started.

1. Identify Your Email Marketing Goals

You cannot go ahead without any goals and plans when you are dealing with marketing. Even for email marketing, you have to set your goals.

All your email marketing campaigns must align with your goals. Your goals will help you decide the email design, segmentation, and more.

2. Build Your Email List

If you are in business for a few years now, you must have information on your existing customers. You should have information such as customer contact number, address, and email address.

You will need these information for your email marketing. 

You have to create an email list having the email addresses of all your existing customers. You have to upload these to your email marketing tool to deliver emails.

To grow your email list, you will have to use subscriber form on your website and other channels. 

Source: Unbounce

3. Select Your Email Marketing Service Provider

 After you are ready with your goals and email list, you have to think about email marketing service providers. There are several email marketing platforms available online. 

They all come with their unique features.

These service providers will help you create eye-catching emails, send your email to the right people, and even check the analytics.

Some of the features they provide are:

• Email list building.
• Email templates.
• Segmentation.
• Automation.
• Data analytics.
• Third-party app integration.

4. Choose the Email Campaigns You Want to Work On

Your email campaigns should align with your marketing goals.

For example, if your goal is to educate your prospects about your company, you should consider newsletter campaigns. Or, if you want to attract your prospects with deals and discounts, you can send discount coupon emails.

So, you need to find what kind of email campaign you want to use.

Here are a few email campaigns you can choose for your email marketing:

• Newsletter
• Marketing offer
• Announcement
• Event invitation

5. Create Your First Email

Once you have settled on what you want to work with, you have to get started with the email content. Generally, the email marketing service providers will help you with your email templates.

Email tools provide easy to use templates that you can personalize for all your segments. You can use editing tools like Canva, and others tools to create appealing email templates. 

However, you have to have good knowledge about design and content. So, you can hire a digital marketing agency that can help you craft unique emails for your company.

Here are a few tips to create your email:

• Structure the email.
• Use visuals and images.
• Personalize for each segment.
• Ensure the campaign is relevant to your subscribers.
• Add engaging content.
• Avoid using promotional emails.

For reference see this email from Google Pay.

6. Measure Your Email Marketing Campaign Results

Your work doesn’t end with sending emails. If you want to know whether you have achieved your goal, monitor the insights.

Your email marketing service provider will come with an insights page where you can check information on every email sent.

Some of the data you can see on the email insights page are:

• Unique opens.
• Bounces.
• Emails not opened.
• Open rate.
• Click-Through-Rate.
• Unsubscribe rate.
• Spam complaints.
• Shares.

You have to understand from all this data whether your emails are working or need some modification.

Bonus: Post Email Marketing Campaign Tips

There are three things you need to do after you are done with your email marketing campaign.

1. Resend the Email Marketing Campaign

No matter how engaging your emails were, there will be people who won’t open your emails. You will get their information from the insights page.

You have to change the subject line and the content and resend them the emails. Perhaps with the changes, they might open your emails and see the content.

2. Clean Your Email List

Don’t be afraid of removing low engagement subscribers from your email list. This way, you will only target people who are interested in your brand.

3. Build Awareness About Your Brand

For getting more subscribers for your email marketing, you need to do additional marketing. For example, you can use social media marketing to spread the word about your brand. You can even be creative, and turn your design assets into jigsaw puzzles to drive more brand engagement. 

In this way, you will find many new subscribers and followers.

You can add these people to your email list for future campaigns and take them through the email marketing funnel. 

Ready To Promote Your Online Business Through Email Marketing?

Email marketing can help you target prospects who are interested in your brand. Since they sign up for your emails, they are already interested in your brand. 

You have to move them through the email marketing funnel to see the results.

With email marketing, you can promote your brand right in your prospects’ email inbox. They will learn about your brand, achievements, and more and get encouraged to do the needful.

So, start your email marketing campaigns and comment on how it works for you.