The world of marketing is continuously experiencing change. With the rise of e-commerce, marketing tactics and communication have dramatically changed to adapt to the new, more competitive environment…
Imagine running a store in a busy mall where lots of customers step in but they leave without buying your products or running an eatery whose menu doesn’t seem to attract the foodies. In the physical …
If it’s anyhow related to the length of the blog, you may want to rethink your content marketing strategies. Some say short, punchy blog posts are the way to go in times of dwindling attention span…
My co-founder Holly and I started Purple Patch events group back in 2004. After spending many years working in the marketing and events industry, we felt there could be significant improvements made t…
Animation videos have been around for a while, but only in the past few years have they become more popular among small and medium-sized companies. The reason for the rising popularity lies in the f…
Thе Imроrtаnсе of Gооglе Analytics іn Cоntеnt Marketing Gооglе Analytics іѕ аn invaluable tool that trаnѕfоrmѕ bіg dаtа іntо actionable ѕtерѕ. Plus, it’s available fоr marketers worldwide at no соѕt.…
There’s an old saying among wordsmiths: “Everyone can write, but not everyone is a writer.” Writing isn’t inherently difficult. Anyone who has completed high school or has received a university de…
Leveraging videos for marketing is a powerful strategy to build awareness, communicate meaning behind a brand story, and promote your business. As marketers, we know developing or coordinating a quali…
You’ve poured your heart and soul into creating a killer piece of content and, of course, expected it to go viral. However, nothing happened. Why? Well, content creation is just half the job done. The…
Interactive content allows a brand to connect with its audience on a personal level, and provide them with information which is relevant to their needs at a given time. Content marketing is about bene…
