Adlibweb is a company specialised in global digital marketing solutions including digital marketing strategy, content creation management, web design, social outreach programs, and other mundane, but totally necessary tools such as technical search engine optimization, pay per click campaigns and social media management. Our mission is to help you market your product or service using digital channels.
Nowadays, all the company, whether new or experienced, try to go for a perfect entry in the marketplace. In a highly competitive business world, there are no second chances as once your product or ser…
The number of small businesses investing in digital marketing keeps rising. So, just developing a killer website, investing in SEO, and promoting your business on social media is not enough. To stand …
The world of marketing is continuously experiencing change. With the rise of e-commerce, marketing tactics and communication have dramatically changed to adapt to the new, more competitive environment…
So if you're reading this, chances are that you're looking to start a blog for free. There are many ways to do this, however, you need to bear in mind whether a free blog is actually the best option f…
While everybody is saying that content is king when it comes to search engine optimization, it is not the only factor that affects SEO. There are numerous elements of your website that play their part…
Imagine running a store in a busy mall where lots of customers step in but they leave without buying your products or running an eatery whose menu doesn’t seem to attract the foodies. In the physical …
Social media marketing is a mainstay in the digital marketing handbook, especially in recent years. As advertising capabilities and sponsored content has taken over the web, the question is no longer …
Remember when you learned to ride a bike? It was difficult at first, but it was easy once you knew how to keep your balance. What if we said that creating a basic website or a virtual store is as simp…
What exactly your user engagement looks like will depend on the product. A travel app is not likely to be used as often as a shopping account. As such, there’s no one single engagement metric th…
In just a few short years, influencer marketing has established itself as one of the most prominent digital marketing channels for consumer brands. By one estimate, businesses spent more than $2bn on…
We asked industry executives to predict the trends that will affect our work, and our lives, in 2019. "More clients in more places will ask for better work. Our work, and worth to our clients, is not…
A digital marketing strategy needs to be frequently revised to stay successful. Here are the latest trends to keep an eye on for 2019. Technology keeps evolving and we all need to keep up with the la…
Google Adwords has 1.2 billion advertisers currently and this figure is expected to grow at a rapid rate over the next few years. What makes it so popular? Simple, it works. Google Adwords is w…
If it’s anyhow related to the length of the blog, you may want to rethink your content marketing strategies. Some say short, punchy blog posts are the way to go in times of dwindling attention span…
North East SMEs need to get the most from their digital marketing budget, which is why it’s important to understand SEO vs PPC — how they work and how they differ. This excellent infographic from…
The internet is a fantastic medium. You can consume whatever kind of content you like. You can read articles, watch videos, listen to podcasts… Possibilities are endless, right? And every single bit o…
My co-founder Holly and I started Purple Patch events group back in 2004. After spending many years working in the marketing and events industry, we felt there could be significant improvements made t…
If you are not convinced that newsletters are an effective tool, then I have some good news — this has already been checked. DISQUS asked 1,421 people if they subscribed to newsletters and 70,6%…
Many aspiring entrepreneurs choose affiliate marketing as their first business venture. Affiliate marketing is among the most popular marketing models and is great for starting out in the business wor…
Most shoppers do not trust social media influencers, a survey has indicated. In the research for BBC Radio 4, 82% of people who took part said it was not always clear when an influencer had been paid…
