Adlibweb is a company specialised in global digital marketing solutions including digital marketing strategy, content creation management, web design, social outreach programs, and other mundane, but totally necessary tools such as technical search engine optimization, pay per click campaigns and social media management. Our mission is to help you market your product or service using digital channels.
Digital marketing influences nearly every facet of today’s businesses – everything from sales to operations to customer service – making it one of the largest areas of CMO marketing spend. New marketi…
About 67% of marketers find that digital growth in advertising has come at the expense of the quality of creative. According to a survey by adtech company, Sizmek, more than half of marketers said tha…
Luxury brands are now trying to build communities too! We typically think of luxury brands in associative ways: Brands that give us a sense of pride and personality when we wear them. But that is …
Conversion Rate Optimization (CRO) and User Experience (UX) are two terms you can often hear in discussions concerning website performance. Each of these terms encompasses a set of practices whose ult…
In the past 5 years, the dynamics of the marketing has totally changed. Specifically, after Google and Facebook has made some major changes to their search and feed algorithm. For that reason, everyon…
Early in my career, I worked in an office for a 100-year-old company that had made its name using print marketing and telemarketing as its staple marketing strategies. In our conversations about marke…
There’s an old saying among wordsmiths: “Everyone can write, but not everyone is a writer.” Writing isn’t inherently difficult. Anyone who has completed high school or has received a university de…
Incorporate business training to your marketing plans for better chances of reaching goals. Business plans should be laid down every fiscal year to underscore the crucial steps to take. For markete…
What trends will have the most impact on marketing technology (martech) effectiveness in the coming months and years? Ascend2, a research and marketing firm for martech and digital marketing companie…
In the past, businesses were depending on TV commercials and other costly strategies to convey their promotional messages. But now everything has changed as digital marketing continues to grow. The re…
To make the most of your business, here are a few strategies you can implement to scale effectively and maximize profits. Service businesses are very easy to set up. Unlike product businesses where y…
Market Intelligence Data has launched a report on the Digital Ad Platforms Market that predicts future market trends and current market trends. It includes analytic data of the Digital Ad Platforms Ma…
Businesses and marketers still struggle with producing personalised and compelling visual experiences at scale Consumers are moved by visual experiences. As humans, we love visual content because tha…
Freelancing is an alluring choice of income for many; the freedom and flexibility it offers can rarely be found in a regular job. Despite the benefits, as freelancers, we face certain problems. The de…
Digital technology is continuously transforming everyday life, one app at a time. As our society becomes more and more driven by these advances, one question remains: Once the wake of digitisation beg…
Online marketing is a necessity in every business. It’s no longer a new strategy for business owners to consider. Despite this, quite a number of entrepreneurs still assume the use of digital marketi…
Digital marketing is now firmly embedded in our day-to-day lives; we start our day with newsletters and check our Facebook before bed. Its influence will continue to grow in 2019, and new advertising …
Gone are the days when marketing decisions were guided by intuition and experience. Important marketing decisions are now determined by big data. This refers to the study and application of big, comp…
Competition for Online Advertisers and SEO Agencies Grows Google, the most popular search engine in the world, has about 94% of the mobile search engine market share worldwide and a 92% share on all …
Every business strives to meet one core objective – to continually acquire and keep their customers. However, this could prove difficult for newly launched businesses due to factors like limited knowl…
