The online space is changing at a rapid place. From something as minute as a home-based business to cooking to full-fledged governments — everyone is now particular about the kind of image they portra…
So you have picked your company name and now are ready to embark on the task of creating a logo. The image that the world will soon know and remember you by. But how do you even go about deciding h…
As the majority of brands are spending heavily on digital marketing, it’s easy to assume that the era of print marketing is gone. Many innovative brands are claiming that print is still working for th…
Nothing best represents a brand better than its logo, and this is especially true when it comes to the top dogs in their respective industries. Logos are what makes us instantly recognize popular bran…
Marketing is such a cumbersome and well, intimidating concept that some startups don’t even bother with it until later on. That’s a huge mistake though. Marketing is not only simpler than you thin…
By Brooklin Nash Many brands are now stressing authentic advocacy in their marketing plan. Authentic advocacy is a fancy term that simply refers to a type of marketing that relies on personal connec…
If you’re thinking about heading out into any kind of media with your company, then you need to be thinking about your brand experience. Ask the question: how will you engage your audiences and how wi…
Luxury brands are now trying to build communities too! We typically think of luxury brands in associative ways: Brands that give us a sense of pride and personality when we wear them. But that is …
In the past few years, business owners have realized the importance of digital marketing and now every company has a Facebook or Instagram page. However, just because we live in the digital age, it do…
When you start a business, one of the most important things that you need to put your efforts into is branding. The best idea is to come up with a solid strategy that will combine the best offline and…