It's difficult to ignore the power of a strong brand for a professional services firm. It can enable you to win new clients, command premium charges, and draw in and hold the absolute best ability. Bu…
Social media is crucial for building and growing the brand. Right now, there are over three billion social media users around the world. You don’t need any other fact (even though there are many more)…
Artificial Intelligence (AI) has taken the digital world by storm. More and more companies want to leverage artificial intelligence to develop data-driven brand marketing strategies as an integral par…
There isn't a marketing expert out there that isn’t familiar with the famous marketing mix and its impact on today’s business world. Consisting of four key notions, product, place, price, and promotio…
The online space is changing at a rapid place. From something as minute as a home-based business to cooking to full-fledged governments — everyone is now particular about the kind of image they portra…
So you have picked your company name and now are ready to embark on the task of creating a logo. The image that the world will soon know and remember you by. But how do you even go about deciding h…
As the majority of brands are spending heavily on digital marketing, it’s easy to assume that the era of print marketing is gone. Many innovative brands are claiming that print is still working for th…
Nothing best represents a brand better than its logo, and this is especially true when it comes to the top dogs in their respective industries. Logos are what makes us instantly recognize popular bran…
Marketing is such a cumbersome and well, intimidating concept that some startups don’t even bother with it until later on. That’s a huge mistake though. Marketing is not only simpler than you thin…
By Brooklin Nash Many brands are now stressing authentic advocacy in their marketing plan. Authentic advocacy is a fancy term that simply refers to a type of marketing that relies on personal connec…