Luxury Brand Marketing
Luxury brands are now trying to build communities too! We typically think of luxury brands in associative ways: Brands that give us a sense of pride and personality when we wear them. But that is …
Branding
How to Use Offline Marketing Tools in Order to Improve Your Brand Online
In the past few years, business owners have realized the importance of digital marketing and now every company has a Facebook or Instagram page. However, just because we live in the digital age, it do…
How To Protect Your Brand On Social Media
When you start a business, one of the most important things that you need to put your efforts into is branding. The best idea is to come up with a solid strategy that will combine the best offline and…
Enable: Reflection Time!
Creating Enable challenged me on a both professional and personal level. I began working on Enable pretty recently after I started identifying as a disabled individual, which meant that the research…
Avoid these mistakes when making your next flyer
Even in the digital world that we're now living in, there are certain types of marketing collateral that are always going to be valuable - and the flyer is one of them. Flyers are great because they'r…
5 Ways to Manage the Brand Image Consistency
With numerous free tools and online resources, promoting your business online has never been simpler. However, when investing in digital marketing, you should look at the big picture. Its goal is not …
5 Digital Marketing Hacks for a 100% brand recall
In the world of online marketing, brand recall is a significant conversion factor. Easier it’s to recall a brand, higher the chances of repeat visits and purchases. Brand recall is even a crucial meas…
Digital Agencies must ‘Tool-Up’ to Survive the Big Squeeze
The demise of many shallow-rooted digital agencies has already begun and looks set to become even more brutal for the industry with the 'double whammy' of threats and disruption to their business mode…
Advertisers demand a clean up of ‘the digital swamp’
The digital ad industry has received stern warnings over recent months as many leading CMO's including Marc Pritchard, chief brand officer of Procter & Gamble, the world’s biggest advertiser and K…
Why is Online Reputation Management in 2018
As all we know that to grow in the market and to increase revenue, reputation plays an important role. This is not only beneficial for organizations but also for individuals. Online reputation Managem…
