The world of marketing is continuously experiencing change. With the rise of e-commerce, marketing tactics and communication have dramatically changed to adapt to the new, more competitive environment…
Imagine running a store in a busy mall where lots of customers step in but they leave without buying your products or running an eatery whose menu doesn’t seem to attract the foodies. In the physical …
If it’s anyhow related to the length of the blog, you may want to rethink your content marketing strategies. Some say short, punchy blog posts are the way to go in times of dwindling attention span…
North East SMEs need to get the most from their digital marketing budget, which is why it’s important to understand SEO vs PPC — how they work and how they differ. This excellent infographic from…
The internet is a fantastic medium. You can consume whatever kind of content you like. You can read articles, watch videos, listen to podcasts… Possibilities are endless, right? And every single bit o…
My co-founder Holly and I started Purple Patch events group back in 2004. After spending many years working in the marketing and events industry, we felt there could be significant improvements made t…
Search engine algorithms change hundreds of times each year. Most of these changes are minute, won’t affect your rankings, and therefore fly under the radar undetected. However, each year also brings …
You’ve designed a killer website. You’re publishing insightful and engaging content your audiences like. You’ve spent your time and effort creating solid buyer personas and segmenting your audiences…
In these times of intense competition, it is important to stay ahead of the game. You need to deliver the most current and optimized user experience to people who visit your website. Sometimes this me…
What’s the dream of every website owner? To get more traffic, of course! But the most asked question is how? A lot of people think it will take months of hustling and grinding to increase their tra…
