The Secrets Behind Doubling Your Video Ad CTR
Grabbing a Bigger Slice of Audience Attention Is Easier Than You Think Working for a leading video creation platform like Powtoon has its perks —not the least of which is having a front row…
PPC Marketing
PPC campaign structures: why more segmentation isn’t always better
If you’re a seasoned PPC advertiser, you’ll no doubt know the importance of segmentation. But did you know that too much segmentation can be a bad thing? We examine how segmentation can be taken too f…
Digital Agencies must ‘Tool-Up’ to Survive the Big Squeeze
The demise of many shallow-rooted digital agencies has already begun and looks set to become even more brutal for the industry with the 'double whammy' of threats and disruption to their business mode…
Google Adsense 101
Most web based entrepreneurs are of course familiar with the concept of keywords, and these professionals no doubt already know how important these focused words can be to the success of their busin…
How to Measure The Success of Your Social Media Campaign
Putting your time and effort into social media for your business can be a lot of fun, but you need to make sure that it is having a positive impact on your business. There is no point in spend…
Advertisers demand a clean up of ‘the digital swamp’
The digital ad industry has received stern warnings over recent months as many leading CMO's including Marc Pritchard, chief brand officer of Procter & Gamble, the world’s biggest advertiser and K…
Strategic Digital Advertising Technology
The single most significant regulation in the history of digital advertising, the General Data Protection Regulation (GDPR), comes into force on 25th May 2018. While often portrayed as a negative b…
Hot Stats on Internet Usage
We know the Internet is a wonderful commodity that has brought so many opportunities into the world but do we ever stop and think about just how far the Internet has come? We are so busy using new app…
How to use PPC to amplify your brand
As you know, effective branding amplifies brand awareness and recognition. It builds trust. It helps generate new customers. Best of all, it increases sales and revenue. Related: 5 design bottlenec…
5 most common Google AdWords mistakes that will make you broke
AdWords is one of the most commonly used marketing tools by small and large companies, regardless of the industry. Google AdWords campaigns are usually aimed at improving the overall brand’s visibili…
