At the beginning of 2019, digital marketing experienced significant changes in all its segments, including search engine optimization (SEO), content marketing, influencer marketing, content automation…
Roll the clocks back to 25th May 2018. Many retailers were fearing the worst about the General Data Protection Regulation (GDPR) that was coming into force. Cue a string of last-minute website cha…
We love PPC advertising. There is nothing better than opening a good campaign and calculating the ROI neatly with a little pride. But do the feelings obscure the clear view? Because far too …
Google AdWords Match Types can be overwhelming. If you have used the Google AdWords platform recently, you would have noticed an endless amount of options and settings that are available. One …
Google Adwords has 1.2 billion advertisers currently and this figure is expected to grow at a rapid rate over the next few years. What makes it so popular? Simple, it works. Google Adwords is w…
North East SMEs need to get the most from their digital marketing budget, which is why it’s important to understand SEO vs PPC — how they work and how they differ. This excellent infographic from…
Google Ads is a powerful platform, especially for small businesses. If you know the cost and margin of your product then Google Ads is a no-brainer. Businesses often see 3-10X the return on their i…
Search engine optimization is one of the most effective ways to boost your brand visibility and drive high-quality traffic to your site. Of course, the higher you rank, the more people you will attrac…
Starting a business is expensive. And once you’re finally ready to launch, chances are that you won’t have too much budget left for marketing, especially when you consider how expensive some of the…
Push notifications are short messages with the link to the sender. You have definitely seen them before, here’s just an example of what they may look like: The history of push notifications began in …