There are a lot of options when it comes to marketing your local business online. The problem is deciding which channel to use and when to effectively use it. We’ve worked with hundreds of clients o…
The times have indeed changed: Mobile devices have surpassed the number of desktop users in browsing the internet. This puts mobile marketing and the advertising sector at an advantage, which is proj…
Are you unsure whether you should use SEO or PPC? Are you struggling to understand which one is better for your business? Let’s check out the differences, pros, cons, and benefits of using SEO and …
Running Facebook ads is an excellent tactic to help you get followers, boost your brand visibility, and generate sales. There is no doubt that it is effective to grow your business. However, it's not…
Google Search Ads (formerly Google AdWords) has become the place to advertise for many different types of businesses - large and small - looking to show up on the first page of Google’s Search results…
At the beginning of 2019, digital marketing experienced significant changes in all its segments, including search engine optimization (SEO), content marketing, influencer marketing, content automation…
Roll the clocks back to 25th May 2018. Many retailers were fearing the worst about the General Data Protection Regulation (GDPR) that was coming into force. Cue a string of last-minute website cha…
We love PPC advertising. There is nothing better than opening a good campaign and calculating the ROI neatly with a little pride. But do the feelings obscure the clear view? Because far too …
Google AdWords Match Types can be overwhelming. If you have used the Google AdWords platform recently, you would have noticed an endless amount of options and settings that are available. One …
Google Adwords has 1.2 billion advertisers currently and this figure is expected to grow at a rapid rate over the next few years. What makes it so popular? Simple, it works. Google Adwords is w…