In every business, it is necessary to get the best performance at the lowest costs as possible. Google AdWords is no exception. How Google AdWords works? You create a keyword, and then you are bid…
If there is one good thing that technology has done for businesses, it is opening up the world for an opportunity to serve a global demographic. However, this has seen a surge in the number of busines…
Every client I talk to who’s using Pay Per Click (PPC) as part of their online marketing mix voices some level of concern about cost and ROI, and for good reason. With PPC, there seems to be a thousa…
Marketing budgets are often tight, and websites have to choose the search terms they target strategically to avoid wasting their resources. Changes in bidding algorithms have jolted the PPC industry a…
For all those who are new to this world or those who feel left out during the typical digital marketing convos, this article would help you gain some unique insights and knowledge on PPC Advertisement…
Paid marketing through advertising is commonly at odds with organic search results. They’re seen as opposite sides of the same coin or something else entirely. However, some digital media agencies are…
Amidst a competitive online environment, improving the visibility of your website enables you to get the much-needed traffic to your website, which you can then convert into sales. While businesses co…
Understanding The Importance Of Keyword Research In PPC, SEO And Content marketing
The year 2020 saw the whole world and all its countries reel under the assault of the Covid-19. Lockdowns followed and are currently being slowly lifted as a country by country, we learn together to f…
We operate in a digital landscape now and businesses need to adjust to this reality. If your business does not possess an online presence in today’s marketing climate, it can only be to your detriment…