Beginner’s Guide to Using Facebook Ads
Facebook is one of the most popular online advertising platforms for eCommerce owners. Facebooks Ads is the most ideal for beginners with little advertising experience. It allows one to optimize the d…
PPC Marketing
Seasonal Adjustments in Google Ads | Use the Potential of Sales
Are you preparing a sale in your store, or maybe you want to launch a weekend promotion? If you're just wondering what to do to maximize sales during this time, we've got something for you. A few mont…
Digital strategies every start-up should follow
As a start-up, one of your first considerations when kicking off your business will be the creation and implementation of your digital strategy if you decide to take this route. In a world where busin…
Make 2020 Count With These Smart Marketing Strategies
The marketing world evolves quickly, with new technologies and tactics coming out seemingly every day. To make the most of your marketing this year, you’ll need to stay on top of trends and determine …
The Step-by-Step Guide to Google Ads in 2020 [Updated]
[Updated January 2020] Google Ads is a powerful platform, especially for small businesses. If you know the cost and margin of your product then Google Ads is a no-brainer. Businesses often see 3-1…
Effective Budget Approach to PPC Marketing in 2020
Pay Per Click is still one of the most effective techniques of online marketing. It is also one of the most effective and one of the most competitive methods of marketing. One of the challenges you…
5 Strategies that Offer the Highest ROI for Digital Marketers
As a digital marketer, you have a lot of options available to you when it comes to choosing which strategy or channel to use to promote your products and services. The list includes everything from so…
How to use SEMrush to improve your SEO
SEMrush is a very powerful SEO tool that specializes in keyword research, competitor analysis, and Google Ad campaign optimization. Whether you are in-house or an agency/consultant, SEMrush is a great…
Google Ads Smart Campaigns: What Are They And Should You Use Them?
If you ask PPC professionals about the best way to run a smart campaign, the majority of the time they will answer with “it depends on your account setup and what you are trying to achieve.” And the …
Introduction to a great Google Ads ROI Calculator
When it comes to marketing strategies, Google Ad campaigns can be a hit or miss. Fortunately, there's a way you can determine if your campaign will be successful or not before you even spend a dime: t…