Everywhere you look in modern marketing, people are talking about artificial intelligence (AI). The prime example is the rise of chatbots, one of the most popular forms of this technology. These co…
Driving prospects to your online resources such as your website, is often considered a more effective marketing method than overt advertisements. This is because inbound marketing tactics allow consum…
Advertising should be where the people are. Right now, the internet is growing by leaps and bounds and billions of people are on the internet and social media platforms. E-commerce shops like Amazon h…
Marketers often rely on Google AdWords to ensure that their business or their clients are featured prominently in search results and receive a steady stream of traffic to their websites. But while thi…
There are a lot of options when it comes to marketing your local business online. The problem is deciding which channel to use and when to effectively use it. We’ve worked with hundreds of clients o…
The times have indeed changed: Mobile devices have surpassed the number of desktop users in browsing the internet. This puts mobile marketing and the advertising sector at an advantage, which is proj…
Are you unsure whether you should use SEO or PPC? Are you struggling to understand which one is better for your business? Let’s check out the differences, pros, cons, and benefits of using SEO and …
Running Facebook ads is an excellent tactic to help you get followers, boost your brand visibility, and generate sales. There is no doubt that it is effective to grow your business. However, it's not…
Google Search Ads (formerly Google AdWords) has become the place to advertise for many different types of businesses - large and small - looking to show up on the first page of Google’s Search results…
At the beginning of 2019, digital marketing experienced significant changes in all its segments, including search engine optimization (SEO), content marketing, influencer marketing, content automation…