Starting a business is expensive. And once you’re finally ready to launch, chances are that you won’t have too much budget left for marketing, especially when you consider how expensive some of the…
Push notifications are short messages with the link to the sender. You have definitely seen them before, here’s just an example of what they may look like: The history of push notifications began in …
Google AdWords is now officially called Google Ads and this is not just a branding move. The Keynote Conference Google held on Wednesday morning brought a lot of innovations out of the lab and the m…
Grabbing a Bigger Slice of Audience Attention Is Easier Than You Think Working for a leading video creation platform like Powtoon has its perks —not the least of which is having a front row…
If you’re a seasoned PPC advertiser, you’ll no doubt know the importance of segmentation. But did you know that too much segmentation can be a bad thing? We examine how segmentation can be taken too f…
The demise of many shallow-rooted digital agencies has already begun and looks set to become even more brutal for the industry with the 'double whammy' of threats and disruption to their business mode…
Most web based entrepreneurs are of course familiar with the concept of keywords, and these professionals no doubt already know how important these focused words can be to the success of their busin…
Putting your time and effort into social media for your business can be a lot of fun, but you need to make sure that it is having a positive impact on your business. There is no point in spend…
The digital ad industry has received stern warnings over recent months as many leading CMO's including Marc Pritchard, chief brand officer of Procter & Gamble, the world’s biggest advertiser and K…
The single most significant regulation in the history of digital advertising, the General Data Protection Regulation (GDPR), comes into force on 25th May 2018. While often portrayed as a negative b…