Getting the right audience on your website greatly determines how successful, or better still how much money you make from your online business. It is the number 1 key to online success. The Import…
Look, I’m sure you’ll agree that every marketer in a growing business eventually reaches this crossroads: Should I double down on my traffic generation efforts? Or Is it better for me to work to m…
It is a well known that Amazon is the first choice of sellers and each seller keeps on trying to stay ahead of one another. The competition becomes tougher when you and your rival seller have the si…
Succeeding with PPC advertising means knowing how to pick a PPC management company that finds the user-satisfied keywords and offers conversion advice at a price you can afford. Sometimes it seems th…
This week my agency’s enterprise duo — Katie de Cozar and Florie Lhuillier — unveiled their latest audience insight report How Modern Enterprises Buy Technology, and I have to admit… I was surprised b…
Featuring the New AdWords Experience here are the Google AdWords terms you need to know, to get you start with your paid campaigns and increase your conversion. Campaign — Campaign on Google Adwords …
From ‘301 Redirects’ to ‘YouTube’, and ‘Alt Text’ to ‘UTM Tracking’, we’ve put together your ultimate guide to all things digital marketing. Whether you’re new to the industry or just need a quick ref…
Since Google released its new AdWords interface, it has received mixed reviews from the users – while the design is very sleek and provides a ton of useful data, some of the more experienced marketers…
What Is Pay-Per-Click Advertising? PPC is an online advertising model in which advertisers can display ads for their goods or services when users — people searching for things online — enter rele…
There’s a ton of kinds of advertising you can do on the internet, one of which is business to business pay per click (B2B PPC). Generally, people use paid marketing to reach out to customers. They pay…