Designing your website to increase sales

Designing your website to increase sales: 9 tips for success

The Internet is a great place to sell your products. It allows businesses to connect with customers all around the world. But it’s not easy to stand out in front of the competition online. To change this, you first must understand that the website is your digital store. And people love buying at stores that provide a great experience! You need a website visitors will enjoy from the very first click of their buying journey.

In this article, experts from Alpha Efficiency will give us 10 tips you should follow when designing a website to increase sales.

  1. Reduce website loading time

Loading time of your website is the first impression visitors get. If it doesn’t load within 3 seconds, many of your potential customers will leave without even looking at what you have to offer. There are usually many images on eCommerce sites, which increases the time it takes for a website to load. Optimize them for a better performance. 

  1. Create attractive homepage

After a website is optimized to load faster, the next challenge is ready - designing a homepage that keeps visitors engaged. Here are a few suggestions:

  • Apply concepts of minimalism - A homepage should look clean. Avoid placing too much text and other elements as it can drive people off. Every detail must have a purpose.
  • Make it look professional - Try to build trust as soon as a visitor arrives. Avoid grammatical errors, give them a taste of your expertise, provide social proof, etc.
  1. Use landing pages

Unique landing pages are vital for increasing sales. Those are the pages of your website people first see after clicking on an ad or searching for a product on Google. The purpose of a landing page is to guide visitors’ attention to a specific call to action - in this case, buying your product. You could go even further by creating different landing pages for smaller audience groups. This approach can help you deliver the right message to everyone, which will naturally increase sales.

  1. Optimize the website for mobile devices

People often use smartphones and tablets to casually browse online stores in the hope of finding an interesting product to buy. And they won’t even check offers on a website that doesn’t provide great user experience. You can optimize the website for mobile devices by utilizing either the adaptive or responsive web design. Both approaches will ensure that your website looks good on different screen sizes.

Mobile-friendliness also impacts search engine rankings, as Google announced its “mobile-first indexing” approach in 2018.

  1. Include testimonials and reviews

Testimonials and reviews are great for building trust between you and customers. They show your potential customers that other people were satisfied doing business with you. Here is how to use these on your website to increase sales:

  • Try to put them in visible places
  • Show customers’ faces if they allow you to
  • Optimize text readability
  • Keep it real, do not use fake testimonials
  1. Easy navigation

Websites that are easy to navigate provide better user experience. Ensure that your visitors always know where they are and how to get wherever they want to be. Clear site architecture is vital for achieving this. If you offer many different products on your website, allow potential customers to sort them by filters. Suggestions based on recent purchases are also a great feature that increases sales. 

  1. Make it interactive

There are not many better ways to provide a great user experience than creating a well-designed, interactive website. Do not be afraid to put visitors in control and let them play with the elements of your website. Make the process of buying entertaining. Design an innovative way for visitors to check different product colors, sizes, combinations, etc. Interactiveness does not only help customers decide which product to pick, but it also improves the chances that they will come back for more fun.

  1. Live chat support

Before buying a product, people want to ensure that it suits their needs. That is why they often have many questions - related to different product sizes, colors, materials, delivery information, payback policies, etc.

For this purpose, implementing live chat support on your website is not a bad idea. Your employees or chatbots will ensure that customers never get confused.

  1. Smooth payment process

Payment process is the last obstacle standing between visitors and your products. You should ensure that it goes as smooth as possible, as neither you or your customers want a deal to fail at this stage. If possible:

  • Design ‘product carts’
  • Offer different payment options
  • Save payment information for returning customers

And remember to send them a simple “thank you” message after. You can also provide options for customers to rate your services after delivery is successful.

Conclusion

Running an online business doesn’t have to be hard if you follow the tips above. Designing a unique website that looks professional and offers a great user experience is a proven way to increase sales.


6 Crucial Places to Add Customer Testimonials for Better Conversions

6 Crucial Places to Add Customer Testimonials for Better Conversions (+Examples)

Social proof is an excellent way to improve conversion rates on your website, whether you’re running an ecommerce company or offering a variety of services to clients. Testimonials from past customers can often be the most effective, provided that you use them correctly and place them on all the right pages. 

Let’s take a look at six crucial places to add customer testimonials and how they will impact your conversion rates. 

Your Homepage

Perhaps the most obvious spot to add customer testimonials is your homepage. Your homepage is often the first point of contact leads have with your brand, so it should inspire them to keep clicking and keep researching your offer. 

Don’t put your testimonials too front-and-center unless you’re showcasing dozens of different choices. For example, PrepCenter needs the number of testimonials they have because they each refer to a different prep center. 

Source: prepcenter.com

On the other hand, the WooCommerce homepage features only two testimonials. This is enough for visitors to understand what types of customers they work with and what they can expect from the service. 

Individual Service Pages

Your service pages can also significantly benefit from customer testimonials. When adding testimonials here, make sure that they speak specifically about each offer.

Don’t add overly general testimonials to service pages. Ask customers how that specific service has helped them achieve a certain goal or why they would recommend it to others. You don’t have to focus on keyword stuffing — make sure the testimonial is natural and that it comes from genuine experience.

This Hootsuite page is a good example. It features one testimonial that explains why social customer care was important for the brand and how Hootsuite has helped them promote it. 

Product Category Pages

Product pages are naturally the first place you’d think to put customer reviews and testimonials. But what about your product category pages? 

They will be seen just as often, as customers try to decide which category of product they need. Plus, they’re a really valuable asset, so you don’t want to miss the opportunity to add testimonials to them. 

Take a look at the Kuru Footwear orthopedic shoes page. It explains the craftsmanship behind the product in this category and talks more deeply about the benefits of wearing this type of shoe. Adding all of this information to an individual product page would have been quite overwhelming. 

Source: kurufootwear.com

The testimonials at the bottom serve to highlight the key points and testify to the benefits of investing in this product. This adds further value to the entire narrative. 

Testimonials Page

Creating a dedicated testimonials page can also help you improve your conversion rates. True, not all of your leads will venture there — but those who will can be swayed effectively. Even the mere existence of this page, which browsers will notice in your menu or footer, can speak volumes. 

Campaign Monitor has a good example you can take a look at, as does Basecamp. Each has chosen to organize theirs differently, but the principle is the same: highlight the main pain points of your user base and show how your solutions have helped customers overcome them.

Your Careers Page

A lot of prospective clients will check out your careers page before they decide to work with you. They will want to know what you are looking for and what kind of people they can expect to work with. A lot of them will also refuse to do business with brands they feel are not treating their staff kindly. 

Thus, your careers page becomes another great place to add some testimonials as well — from your employees this time, and not your customers. The people who work for you can be your best and loudest ambassadors. If they love the brand, your customers will love it too. Check out Bizzabo and their careers page to see how you can achieve the same effect. 

Source: bizzabo.com

The Signup Page

It may seem a bit counterintuitive, but you can also add a testimonial or two to your signup page. While it’s the last step of the conversion process, it can still add another reassuring touch to your overall online presence.

Customers are not likely to bail at this point; that’s true. But by using another example from a satisfied customer, you’ll get them even more excited about working with you. Many Pixels does this simply but effectively. Note that this should never be the only place you add testimonials to. 

Source: manypixels.co

Wrapping Up 

Customer testimonials can significantly increase your conversion rates — as long as you ensure they are honest and genuine and that they don’t sound like promotional messaging. Don’t write them yourself. Ask for feedback from your customers, and rather than just sticking it onto your website, make sure to also use it to improve your business. 


Why Software Should Be Flexible

Why Software Should Be Flexible

Software development can be challenging for most businesses, as even using other companies’ software comes with potential compliance issues. It often gets to the point where some company owners go for the bare minimum of licensing to get their software off the ground.

The unfortunate thing about such a scenario is there was no need to cut corners. It can be surprisingly easy to make the most out of licensing and compliance, but it requires careful planning and the right mindset. Here are some reasons software should be as flexible as possible regarding software use, development, and distribution.

1 Making the maintenance aspect of the software development life cycle as easy as possible

First and foremost, the maintenance aspect of software development is usually considered the most challenging part of the life cycle. While it might be the last step, it’s also the step that lasts the longest, which means you’ll have to work hard if you intend to keep the attention of your target audience.

Flexibility in software development means the ability to make sweeping changes without putting in too much effort. Such a thing is only possible if you take the time to develop your software to make it as flexible as it can be upon release. You could potentially make such a thing easier to accomplish with the help of entitlement management systems, as they can help automate many aspects of the software development cycle. With many systems automated, it gives you more time and manpower to focus on flexibility.

2 Allowing end-users to more quickly trust your business

While it might be too much to expect end-users to read the EULA (end-user license agreement), it doesn’t change the fact that you can only gain the trust and loyalty of your audience if you earn it. You can only achieve their confidence by ensuring the product they receive is worthy of their faith.

Typically, you can accomplish such a task not necessarily by releasing a fantastic piece of software off the bat but by keeping a close eye on the flexibility of your software. Depending on their feedback, you’ll be making significant changes, and such a thing helps your business twofold. First, it shows that your company is willing to make changes. Second, it shows that your business will make changes based on user feedback. These are the keys to success and the reasons why flexibility is so vital.

3 Offering a roadmap ahead

Flexible software means the potential for significant upgrades and new releases down the road. When you grow the trust of your audience, they start to confide more in your business and offer more helpful feedback instead of just being negative for negativity's sake. Flexible software provides a roadmap ahead as it gives you a direction you can take to expand and improve on previous projects.

Conclusion

There's no reason not to focus on flexibility in software development. There isn't too much effort involved, and it leads to many more benefits down the line. So flexibility should be a top priority no matter the scenario.

Image: https://pixabay.com/photos/wordpress-blogging-writing-typing-923188/


Crypto Marketing: How to Raise Awareness for Your Blockchain Project

Crypto Marketing: How to Raise Awareness for Your Blockchain Project

Anyone who has worked in the crypto space for at least two or three months knows that it's a permanent struggle for any project to gain traction. Whether hardcoded or soft, marketing is one of the biggest challenges every new blockchain project faces these days. Most seem to forget about the old-fashioned methods, such as email marketing and cold calling. Even though some call it "traditional" or "old hat," email marketing remains one of the most effective tools for raising awareness within a target audience. For those organizations that lack a sufficient budget, but still want to see results, marketing your blockchain project by email can help you reach your goals.

Create a personal brand.

The first step to building a successful blockchain business is to create your own personal brand. Too many people are trying to do this by starting their own blockchain project from scratch, and it's simply not necessary. There are already plenty of projects out there looking for marketing help, so why not join one? The best way to get started with this is by signing up on Bounty0x. This platform allows you to find and complete bounty tasks in exchange for tokens or cryptocurrencies. You can also find other ways to earn tokens or cryptocurrencies while working on your own projects or helping others with theirs.

Create a strong visual identity.

A visual identity is your brand’s face. It’s how you communicate to the world who you are and what you stand for. It’s what people remember when they think about your business, and it's what helps them recognize and connect with your brand on an emotional level.

A great visual identity includes:

  • A logo: A logo is the most important element of any visual identity because it represents the entire brand in one simple image. Make sure that your logo is simple and timeless so that it can be used across different platforms without losing its meaning or value.
  • A color palette: A consistent color palette makes it easier for people to recognize your brand at first glance — even if they only see a tiny piece of it (like an icon). It also creates unity among all of the products, services, and experiences associated with your business by making everything consistent from start to finish.
  • Graphics: Your graphics should reinforce your brand’s message while also helping people remember it more easily. They can include photos, illustrations, icons, or other types of artwork that express specific ideas about what makes your company unique and how customers can benefit from working with you.

Tell your story visually.

The use of videos is essential in today's marketing landscape. Videos are easier to consume and are more memorable than just plain text.

In order to make it easier for people to understand your project, you should create a video that explains the broad strokes of your business. This will help people who are not familiar with blockchain technology understand what it is and why they should care about it.

If you don't have the resources to create a professional video, then at least make sure that you have some sort of short video that explains what your business does and how it works.

Consider using influencers.

Influencers are high-profile individuals who have a large following on social media platforms such as Facebook, Instagram and Twitter. They can help promote your blockchain project by sharing content about it with their followers.

Influencer marketing can be an expensive option, so make sure you choose the right person to represent your project. Look at their previous work and see if they have any experience working in the blockchain space. If they don’t, they may not be able to properly explain what you do to their audience — something that can be detrimental to your brand.

Make sure you have a mobile-friendly website.

It should go without saying that user experience is the most important aspect of any crypto-related marketing strategy. If your website isn't easy to navigate, visitors will be turned off from using it altogether — which means fewer conversions, less engagement with your content, and lower ROI from all of your future marketing efforts! Hiring a crypto marketing agency to build you an easy-to-use, mobile-friendly website that reflects your brand and helps you stand out from the competition can go a long way towards improving your user experience and boosting your ROI.

Final Say

With a strong marketing campaign, there is little doubt that a blockchain project can raise awareness of its brand. Marketing your blockchain project, however, will be different than traditional marketing campaigns due to the novelty and complexity of the project. Expect it to be a lot harder and to take longer than you think. Don't give up though! At the end of the day, raising awareness for your blockchain project will be worth it if your crypto marketing efforts are well received.


Effectual Engagement Tactics to Boost Customers on Social Media

Effectual Engagement Tactics to Boost Customers on Social Media

Nowadays everyone knows that every brand has social media platforms. And why not! Everyone prefers to buy from online stores rather than opting for physical shopping. In this digital era, social media has left a great impact on people's lives. They even spent more time on social media rather than spending time together. They mostly build their couples relationship on social media through online dating. Everything is becoming easier for people through social media from creating an online store to doing online business they can easily generate more sales through online social media platforms.

Growing business is not easy online, you have to keep the content quality high and use focused pictures, and should have good customer dealing. 

But to boost sales and increase revenue, you should do more hard work. Here are a few tips and tactics to boost customers on social media, let's have a look.

Post Content worth Engaging With

To increase engagement on your social media platforms so try to post content to which people can relate. It can be stories on Facebook, polls on Twitter, or reels on Instagram. Even if it be a short video with graphics or product people in which people can tag each other. 

Try to create and post content that can grab people's reactions. Your content and posts should be like that, it will leave people emotional. Make sure never ever post something controversial or sensitive so that people can backlash or become angry at you. 

 Respond to All Comments

When you want great social media engagement, then reserve some time to become social too. Try to respond or reply to customers as soon as possible in the most generous way. In this way, you can connect with customers and can understand their understanding. When the message in is a positive way so show appreciation and gratitude. But when they backlash or send some mean comment so try to handle it in the most polite way possible. 

Whether its appreciation or criticism, take it generously and respond to everyone.

Make a Facebook Group

Facebook groups are no doubt great places to interact and create great social media engagement. As compared to pages, groups give more freedom to members to post anything they like. By creating a group, you can interact more with your customers and get to know them better. In this way, even customers can better know each other. Apart from that, keep an eye on your community and make your bonds strong with others. 

Moreover, set some rules to run the group smoothly. Make sure that you allow moderate posts only so they will not spam. 

Do More Contests and Giveaways

Honestly, people really get attracted to giveaways and contests, no doubt hence it's one of the best ways to engage on social media. 

You have to ask your visitors or followers to perform some tasks such as liking a few posts, doing some comments, and following your page. In this way, you will get good social media engagement and they will get a chance to win the contest. 

You have to give a prize or cash money to the winner of the contest, that's how it works.

Add pictures in every post 

Images do have the power to attract visitors. People prefer to view pictures of her rather than reading text as it consumes more time. Images have some concept behind them, it delivers a message and story. As per the study, tweets having photos get more than 150% retweets as compared to plain tweets.  

When you will be scrolling through your social media, observe that you will be attracted by the colorful and focused images. It's ideal to add an appropriate image to every post with an engaging caption.

Get More Followers

By having a good number of followers, you can easily increase your social media engagement. Definitely, if you will have fewer followers around 100 so you will have low engagement as compared to brands having a following in lacs.

If you will have more followers there is a possibility that you will have more engagement on your posts. But make sure that your posts have good quality or else your followers will not take interest.

Ask a Question

When you are about to post something on social media, try to write a caption in an interrogative way so there will be a higher chance that people will connect. By keeping the question informative yet funny, people will take interest in responding. 

Let's suppose, you can post about whether you prefer curly or straight hair by giving a funny touch to it! You will love to see how people will connect with you. Post everything which can be related to others too. 

Post twice or thrice 

For better social media engagement, you should post multiple times a day. Generally, you should post around two or three times a day. Don't post irrelevant posts too much or else, it will irritate the followers and they end up unfollowing. 

Also, observe at what time you have the best engagement on your social media and try to post at that time. However, 1-3 pm is a good time as the audience is active at this time generally.

Optimize Your Headlines for Engagement

When you make a blog post or article, try to make your headlines interesting yet attractive. 

When your work has a good headline so the reader will be eager to click and read the whole post, in this way it will get good engagement. 

There are different tools such as Schedule which will be super helpful to write an interesting headline.

Actually, Schedule helps in optimizing headlines to increase engagement. When you optimize so you will get a score for it! You can improve your score by making changes to it. Make sure to have at least a 70 score. 

 Optimized headlines really do make an effect. They make the reach better and increase engagement.

Conclusion

Every brand is doing business on social media. But to increase the revenue and boost sales you need to work on your social media. 

With our tips and tricks, you can increase engagement which will result in more sales and revenue.


10 Powerful Ways AI is Used In eCommerce

10 Powerful Ways AI is Used In eCommerce

Artificial intelligence is the simulation of human intelligence processes by machines, particularly computer systems. It is significant because it can provide enterprises with previously unknown insights into their operations and, in some cases, perform tasks better than humans. Some examples of AI applications include expert systems, speech recognition, natural language processing, and machine vision.

In eCommerce, AI tools are gaining prominence as they can complete jobs quickly and with few errors. AI will be a great alternative to repetitive, detail-oriented tasks. For example, AI makes it easy to analyze large numbers of legal documents to ensure relevant fields are filled in correctly. Moreover, it helps vendors offer more interactive and personalized buying experiences. Companies can use AI-enabled systems to view customers' preferences in real-time and provide them with dependable and specialized shopping experiences.

Now let us see how we can use AI in eCommerce. 

Powerful Ways AI is Used In eCommerce

1. Chatbots & Customer Service

Chatbots enable highly personalized and relevant interactions by combining artificial intelligence and real-time data about the online actions shoppers take (or do not take). You can better connect with target customers and create a more human experience by developing a chatbot to initiate personalized conversations for your business. Also, AI chatbots are providing superior customer service, freeing up human employees to some extent. It also has the economic advantage of being available 24/7. 

2. Sales Forecasting

Predicting sales success with AI is becoming standard practice in the eCommerce industry. AI can provide businesses with accurate sales forecasting by analyzing and building detailed customer profiles. By sifting through massive amounts of historical and real-time data, AI accurately scores leads. This data determines which individuals marketing teams should target for a higher chance of conversion.

3. Predictive Marketing

Predictive analytics is a type of analysis that forecasts marketing trends and scenarios based on historical data. Using predictive software that targets each customer's tastes and preferences, the clever AI-based technology will store customer purchase data and convert it into personalized marketing messages. This type of personalization has not only increased sales conversions but has also prioritized customer service, increasing brand loyalty among a diverse digital demographic. You can create a more optimized marketing strategy by combining the old data and predictive AI. Building a pool of loyal customers becomes easier when the marketing strategy is focused and optimized. 

4. Sales Automation

Sales automation handles administrative tasks such as updating contact information, managing calendars, and processing opportunities without requiring them to enter data into their CRM manually. It will significantly save sales professionals time. 

Sales experts can use the pre-built AI applications to manage their sales pipeline in real-time. These applications are integrated into their software suite, proactively following up with leads instead of waiting for them to contact first, recording touchpoints with customers, and closing sales faster than ever.

5. Enhanced Cybersecurity

AI offers numerous benefits and applications in various fields, including cybersecurity. With today's rapidly evolving cyberattacks and rapid device proliferation, AI and machine learning can assist in keeping up with cybercriminals. AI will help automate threat detection and safeguard the system more effectively than traditional software-driven or manual techniques.

You can also use AI to detect cyber threats and potentially malicious behavior. AI systems can detect malware and catch even the most minor malware behavior before they attack the system. Through natural language processing, AI enables superior predictive intelligence and curates data independently. It can provide new anomalies, cyberattacks, and prevention strategies. After all, cybercriminals, like everyone else, follow trends, so what's popular with them changes all the time.

6. Voice Search Optimization

Voice search is a technology that allows users to search by speaking rather than typing. It converts voice signals into text using an automatic speech recognition (ASR) system. Then search engines like Google treat the text as if it were a typical search query and do what they do best: match the search query with the relevant results. With voice searches becoming more common, incorporating voice search into your digital marketing strategy will help people in numerous ways. 

7. Managing Inventory

Inventory management assists businesses in understanding the stock and managing them effectively. Inventory management has two primary benefits: it ensures you can fulfill incoming or open orders and increases profits. It keeps track of inventory from purchase to sale. The practice identifies and responds to trends guaranteeing that there is always enough stock to fulfill customer orders and announce shortages correctly. This information will help you plan your inventory efficiently. 

8. Crafting Copy and Content

AI copywriting is one of the advantages of any business. Writers use AI tools like Copy.ai, Jasper, Grammarly, etc., to create and edit content. You should first decide on a topic and the type of content you require. It could range from an article to a social media post.

 For example, if you want to promote your online classes on social media, key your parameters into the software, and the machine auto-generates content based on the said criteria after analyzing similar pre-existing content from the web. It will then process the info into something fresh and plagiarism-free. It will also help enhance your SEO services effectively.

9. Effective Retargeting

AI can effectively retarget consumers upon their subsequent visits by monitoring where users spend their time on eCommerce platforms. It distinguishes between genuine shopping (highly likely to convert) and window shopping behavior (just browsing). Combining deep machine learning technology, AI can look at a customer's previous purchases or search queries and present them with relevant products and advertisements.

10. Removing Fake Reviews & Fraudulent Activity

Traditional fraud detection systems can only detect certain types of fraud after the fact. Here comes AI as a savior. Advanced AI algorithms, on the other hand, can immediately account for changes and prevent fraud attempts by acting in real-time. An artificial intelligence solution excels at detecting hidden connections that humans cannot see. It enables the company to reduce fraud and safeguard the business and customers, resulting in a better customer experience.

Wrapping It Up! 

Today we have plenty of AI technology for plenty of requirements. Most companies are already combining AI technology to improve customer experience, increase conversion rates, and help streamline business operations. If you want to provide a superior shopping experience, you can use artificial intelligence, which will be a viable plan. If you are planning to shift into an online store or if you have an existing store and want to integrate AI, we can help you. Be it WooCommerce development services or any other eCommerce platform; Please feel free to connect! 

Author Bio : 

Jennifer Simon is a  well-experienced WooCommerce developer at Virtina.  She has been helping eCommerce customers gain in depth knowledge about various  eCommerce trends.


How To Rank on YouTube

How To Rank on YouTube

YouTube is the world’s second-largest search engine in the world. It’s not simply a video platform that used to be great for travel bloggers. Today you can see all kinds of businesses on YouTube.

However, it’s not impossible to think you searched for videos on them. YouTube is a company owned and operated by Google. It has Google’s algorithm baked inside it to make it easy for you to discover what you’re looking for. 

Video presents a big opportunity for you to reach new people. Several studies breathlessly say video is better than text or images. It’s a good way to build your brand, welcome new visitors, and bring attention to your company.

The YouTube Search Algorithm

The algorithm in essence is a feedback loop that builds itself by tailoring according to each viewer’s past viewed content.

Just like your website where you optimize your content, you need to optimize videos on your YouTube channel for better outcomes like its reach, visibility, and new followers gained. Content has similarities be it textual or video based. If you want videos to rank the simple ask is to keep people watching. Start on the right foot with ranking signals.

  • Subscribers
  • Video Comments
  • Impressions
  • Thumbs up or down
  • Watch times

Video prioritizes all of these to serve the best content to its users.

YouTube Keyword Research

Use keyword research to fixate on keywords people are looking for. Use keyword research to understand what people in your niche are looking for. Create new playlists based on these topics. If you don’t have loads of content on your channel, YouTube allows you to create playlists with the help of other videos to drive visitors to your own channel.

You can use Google Trends, UberSuggest, or other free tools to begin your keyword research.

YouTube’s algorithms are designed to weed out spam. When you publish a video it must have all essential SEO work done. Don't simply upload it first with the thought of optimizing it later. It doesn’t work that way. In that space, you will lose ground and it will become harder to cover that later.

Use keywords in your header, video descriptions, and inside tags.

It’s possible for anyone to fix poor optimization later on. You can revise tags, and fix thumbnails, titles, or descriptions but the viewership you will gain in the first 48 hours would have been lost by that time.

So here’s the TL;DR

  • Title – Use five words with the keyword included
  • Thumbnail – should be attractive, and easy to understand
  • Description – 250+ words or longer that have multiple instances of the keyword
  • Transcript – Include a time-stamped transcript of the video
  • Tags – Target keyword with its variations
  • Links – Links to Instagram or other channels you’re active on
  • CTA – One-click options to subscribe to your channel

This is a list of must-have elements that you must have ready before your upload your video to Your YouTube channel.

Audience Retention

Audience retention is another biggie. You must be able to keep your audience engaged with your content. Videos that have longer view rates generally rank higher on YouTube due to the algorithm favoring the engagement it gets. One of the coolest ways to keep retention high is by keeping true to the topic of the video from the start to the finish. If you can keep this you can direct them to a CTA on another page or site. This will help you get leads from videos.

Video Engagement 

Just like how important it’s for you to retain your audience, similarly engaging your audience is of equal importance. Video engagement can play a big role in how well your videos rank. Videos are great as lead magnets, as courses, and more for more things. It includes thumbs up and down, comments, shares, and subscribers you get. The more engagement your video has the higher will its ranking go.

To improve rankings you can encourage people watching the video to share, subscribe, comment on the video, and post about it on different channels.

Secrets of a truly stellar video

Most people think of video as intimidating. But videos don’t generally need a high-octane production team behind them. Most people have good cameras on their phones. So don’t make video marketing about impossible things you can’t do. You can post videos on social media, your site, email campaigns, and more such places.

Think about what makes your business special. Demonstrate that in your video and let your personality shine.

There are dozens of services that can edit videos for you, including an online video editor. Today Mac and Windows PCs come with software that helps you edit your videos for free.


How do Blogging and Social Media Marketing Work Together

How do Blogging and Social Media Marketing Work Together

Social media management and blogging go hand in hand as they make up essential elements of your online presence. For continuous success, your company needs a social media marketing strategy, quality content, and experienced social media experts.

Why is there a need to integrate your blogging and social media marketing?

For your brand, you most certainly already manage a blog and social media profiles. So why should you read these suggestions and make the necessary adjustments to your marketing strategy? First of all, joining these two channels will not only help you enhance general interaction with your blogs, which is probably even more crucial, but will also help you increase traffic to your site. Additionally, you'll be able to improve the quality of your material with such integration.

Nevertheless, your social media marketing will gain from this as well. You can create a community around your company if you know how to use your blog to promote it on social media. To take an example, BlogPakistan is a blog hub that aims to provide an everyday perspective of Pakistan. This digital platform incorporates most of the tips discussed below to increase its reach. 

Tips to Align Blogging and Social Media Marketing 

Here are the important steps you must do to easily accomplish all of these goals.

Promote Blogs on Social Media

If you regularly blog, make sure to share and advertise your posts on your social media platforms. Always include share buttons on your posts so readers can easily and swiftly share your information with their own communities or following. Add your website's link to all of your social media profiles as well to raise brand awareness and visibility.

Embed Social Media Accounts

Each blog post should link to your social media pages and contain hashtags and keywords that tie the content together. Additionally, you can include buttons that make it simple for visitors to your blog to share a certain post.

You need to make it simple for your followers to locate links to your postings, whether they are on your blog or your social media channels, in order to create consistency between your content and social media activities.

Create Content that Compliments Blogs and Social Media

Focus on writing how-to blogs, lists, decision-driven posts (pros vs. cons), and data-driven content that can be shared on social media and your blog. User-generated content is also significant. Keep in mind that content can also be visual, such as photos and videos, in addition to written information.

Pay Close Attention to Comments

Each blog post has the option for comments, but social media platforms are where the majority of conversations take place. Look through each channel and your blog for comments that you can moderate and respond to. You can also start conversations by making Facebook or Instagram polls or by arranging Twitter chats.

Use Tools to Simplify Things

You can effortlessly coordinate your content and social media activities with the use of specific tools. A content and social media calendar is one tool you should have because it will assist you make sure that your posts are well-coordinated and that your content is consistent with your brand. This should contain the subjects you wish to focus on, the format and keywords you'll employ, as well as the timing and position of your postings.

Utilizing tools for posting and scheduling your content will help you organize your posts and plan ahead. You can make sure that your branding is consistent across all media by checking your postings before they go live. Above all, it makes it easier for you to focus on your main business, get organized, and save time.

Team Up Your Blog and Social Media Marketing!

Make sure your content marketing and social media tactics are always in sync if you want to get the most out of your marketing efforts. We hope that the advice we've provided will help you start the process of moving toward a planned marketing strategy for your company.


10 Tips To Make Your Website Is User-Friendly

10 Tips To Make Your Website Is User-Friendly

Too many people prioritize running advertisements and advertising their website above making sure it is user-friendly. Yes, SEO and Google Ads can help you attract relevant visitors to your website, but if your website is not user-friendly, your money will just be wasted.

When you are well-informed about your industry, it might be challenging to create a website that is user-friendly. Therefore, always ask a friend or member of your family to quickly review and let you know if the content is clear and makes sense to them. Many businesses place too much emphasis on making sure that the website has a good presentation, but even with a stunning design, a confusing and unfriendly website won't increase your conversion rate.

So read until the end to find out about the 10 tips that will help make sure your website is user-friendly.

  1. Have a fast-loading website

Having a fast load time is vital for any website. Usually, 40% of visitors will leave and 80% won't come back to your website if it takes longer than three seconds to load. Users nowadays are more impatient than ever. As it is the very first impression that online visitors get of your website, make sure it is correctly set up, has the appropriate image sizes, and has quick hosting. Their decision to stay on the page and browse further or depart is often based on how quickly it loads.

  1. Be mobile-friendly

Over 60% of online traffic is generated by mobile users, and that percentage is continuing to rise. So you need to have a mobile-friendly landing page. Users will leave if, after clicking your advertisement, they arrive at a website that is strangely formatted on their mobile device. You won’t get mobile user conversions if there is no mobile-friendly landing page. Simple, right?

  1. Have eye-catching call-to-action buttons

Okay, so let's assume your website loaded in less than a second and since your headlines were quite clear, the user is now interested in getting in touch with you. Can they quickly locate your CTA (call-to-action) button? Is it unclear? On your website, the user should constantly be aware of what their next move will be. In other words, your objective should be very obvious and straightforward.

  1. Ensure a logical flow & be straight to the point

Once again, remember that the user must constantly be aware of what to do next. For example, if they want to know your social media accounts, make sure all of them are connected to your website so that customers may access them if they feel the need. If they want to learn your company’s story, make sure that your “About Us” page is clearly shown on your website. The flow is important, and it should always be logical.

If the user gets confused when interacting with your website due to its disorganization, then it is not user-friendly. You can determine where users spend most of their time by looking at the user behavior metric in Google Analytics. Thanks to this information, you can identify any gaps that may need to be fixed in order to guarantee a straightforward user experience.

  1. Be clear with your headlines

Great! The headlines are the next good impression you need to make once you're done with the ones mentioned above. It is a major problem if a visitor comes to your website and doesn't immediately understand who you are or what you do. There are still many websites that do not have any obvious keywords on their homepage because they think that their visitors are already familiar with them. Never presume. If you own clothing business, be sure that that term and other relevant keywords are prominently displayed on your site to avoid confusing any visitors.

We’re only halfway through, but as you can see there are a lot of things you need to keep in mind when operating a website. So you may want to receive some professional assistance from a reputable digital marketing agency in Mississauga, especially if you’re located in Canada. This will allow you to concentrate on your main task, i.e. running your business, while leaving the marketing to the experts.

  1. Fix any broken links

Having a broken link on your website is not a good look. If you’d like to see your URLs' operation and overall functionality, you can do so using Google Search Console, and you can also check for errors and broken links on your website. As soon as you can, be sure to fix them! It not only affects your SEO in search engines but also how users perceive your business if they click on a link that’s broken. After encountering a broken link, users will very certainly just leave your website rather than go back to your website.

  1. Use contrasting colors

Colors can make all the difference. Get rid of the dated website design and use more contemporary color schemes. Users often respond extremely favorably to contrasting colors because they make headlines and buttons stand out more than they would if they had the same tones. However, keep in mind that the purpose of color is to draw attention, not merely for aesthetic reasons.

  1. Migrate to HTTPS

You are probably familiar with HTTP which is present at the beginning of website links. However, did you know that there is also HTTPS? This added S stands for “Security,” which everyone wants. It functions as a successor or extension for HTTP. After enabling it, every single unit of data transfer will be encrypted, and it has been demonstrated that there is no effective way to decode your messages or data.

​​This is vital nowadays. Why? Many people often prefer to keep our username and password combination the same throughout sites so that it’s easy to remember. While it's simpler to remember, there's also a greater chance that it will be shared or sold. Assume that all websites where you save sensitive and critical information, are safe, with the exception of one. As a result, your personal and online banking information can be compromised, and it might even be shared with the wrong people.

  1. Have a balance between pictures & text

Your website visitors won't spend an hour reading all the text you put on your website. Although content is beneficial for SEO, you must ensure that your website is concise and easy to understand. Additionally, it needs to be visually appealing, which is where visuals and graphics are quite helpful. So use a combination of videos and images to accompany the text. A plugin called “Yoast SEO,” which was designed mostly for SEO is excellent at letting you know how much text and how much image content exists on your website. Observe it and make any necessary changes! It will have an impact.

  1. A simple menu bar

For certain sectors with a limitless supply of goods or services, this one may be challenging. But still, do not overburden your users. Make sure it is simple and easy to understand if your potential clients want to find something. Remember that users don't know your business as well as you do, so they won't know which of the hundreds of alternatives they need even if you list all the names of your products and services on your menu bar. Therefore, to make their experience on your website comfortable, it is YOUR responsibility to inform them and do so with assurance.

And those are the 10 tips that will help you elevate your website!


Growth Hacking: What Is It & How Does It Work?

Growth Hacking: What Is It & How Does It Work?

Here is why many startups and emerging businesses are enthusiastic about this idea

Hacking is not an everyday word in the business community because it connotes invasion and theft. But when used with growth, does it have a unique meaning, or it's just a fanciful way to describe marketing?

Follow me keenly in this article as I demystify this concept and reveal the ideology behind it. Besides defining it, this article will x-ray the differences between growth hacking and marketing. Also, if you're a startup, you will learn how this approach works and its benefit for your enterprise.

I'm sure you would want first to know what this idea means, so let's start from there.

Growth Hacking: What Is It?

In a straightforward term, growth hacking refers to strategies and methods focused on rapidly expanding a business. Coined by Sean Ellis in his 2010 blog post, this concept, requiring multi-disciplinary skills, is now famous among low-budget startups.

Sean Ellis submitted that anyone who has their "true north" as growth is a growth hacker. Andrew Chen later popularized this idea, describing it as a hybrid of marketing that seeks to answer one question. That question, according to Chen, is "How do I attract more customers to my product?"

From a simple idea conceived by Sean in 2010, this idea has become a movement. The goal has been to assist business starters with low experience and little money to scale up.

Is Growth Hacking The Same As Marketing?

There are marketing elements in growth hacking, but the latter offers more. For instance, while marketing primarily focuses on activating a product and creating awareness, growth hacking considers customer retention. A growth hacker is not just an employee paid to promote a brand; h/she is part of the product. The table below differentiates these two similar but different roles.

S/N Growth Hacking Marketing
1 Constantly seeking new opportunities for growth Pre-occupied with creating awareness for an existing brand or product
2 Operates by small experiments to see what is working Concentrates most times on long-term, big projects
3 Requires extra technical skills like automation, tooling, and programming Is OK with general marketing skills
4 Functions and reasons based on statistics It is not necessarily data-driven
5 Obsessed with retaining customers, especially the active ones Not mandated to keep customers
6 Requires more commitment and involvement than marketing It does not require as much involvement as growth hacking
7 Targets startups with no substantial experience and finance Best suited for big or emerging companies

The table above clearly shows that both concepts are not the same. The areas where they overlap include

  • Awareness
  • Acquisition and
  • Activation

Both concepts cannot exist without the above, but one goes further.

Does Your Business Need Growth Hacking?

It seems plausible to admit that every enterprise needs expansion, hence, growth hacking. Big corporations like Twitter, Facebook, YouTube, Udemy, Dropbox, and Pinterest adopt this approach. Just like seobrotherslv and others exist for everything SEO and marketing, there are dedicated growth hackers in many big corporations.

Therefore, if your company is struggling and desirous of upscaling, you may want to get on board. Instilling this concept in all team members is better since hacking can spring from anywhere.

The benefits of growth hacking are numerous for struggling companies, some of which include

  • It applies to any goal, company, person, or country
  • Besides being cost-effective, it can significantly increase your ROI
  • It can birth novel business ideas or products
  • You can detect multiple opportunities for expansion from it
  • It motivates producers to develop customer-centric products
  • Improves current marketing strategies
  • Aids objective analysis of business

Growth Hacking: How Does It Work?

Getting started with growth hacking demands that you put certain things in place. One of them is having a product loved by many people. Growth hacking is not applicable without anything to sell or services to render. It is also essential that your current business has a feedback mechanism from which you can extract actionable data.

Finally, you must have the skillsets required for growth hacking to progress. Parts of these skills include data analysis, graphic design, digital marketing, and other technical skills. You can quickly acquire these skillsets in under a year through online means.

Once this preparatory framework is on the ground, you can proceed to check the boxes below.

  1. Find Out Why Your Business Isn't Growing

You would first want to find out impediments to current upscaling efforts. Findings from this can help you quickly come up with workable ideas. And to nail down the exact factor holding back businesses' explosion, expert hackers employ the Pirate Funnel.

David McClure was the brainchild of this model, and it breaks down companies' growth into six. These six steps, called Pirate Funnel, include Awareness, Acquisition, Activation, Revenue, Retention, and Referral. It has a canvas model you can print, fill out, and discover the bottleneck to your upscaling. You can rely on your analytics tools to fill out the printed form.

You can quickly identify your business's weak points from your answer to the questions. You can know what stage or step out of the six you are not performing well and narrow down why. Let's say your weakest point is the Activation Stage. You can check reviews from customers and feedback from employers to know why.

  1. Conceive Your Small Growth Experiment

Growth hacking works through small experiments, and this is where you concentrate on the metric that matters. At this stage, you conceive a tactic or channel and try it in small quantity to see its effectiveness. If it fails, you can discard it and try another without losing many funds.

  1. Analyze and Implement Your Solutions

Whatever tactic you choose must be analyzed before you apply it on a large scale. The analysis is crucial when two or more solutions appear probable. Once you rank your ideas based on their effectiveness, you implement the first most successful, albeit on a small scale.

  1. Repeat the Circle

Once you address a bottleneck, you can expect another one to surface. Repeating this process can gradually eliminate your setbacks and upscale your business.

Takeaway

Growth hacking applies to all manners of business or enterprise. If you have the right skill sets and are hungry for expansion, nothing stops you from kickstarting immediately.