Internet Business Models

Internet Business Models

The Internet has led to the appearance of new business models and the transformation of traditional ones in their process of adaptation to the network. In this article, we analyze the most prominent ones, which are those based on services, advertising, commerce, intermediation, content, the community, and integration with other devices such as smartphones or technologies such as blockchain. 

1. Definition and characteristics of success

By business model we understand the way in which a business generates sales and profits through the contribution of value and the satisfaction of the needs of its customers.

2 elements are involved:

  • Income generation, an aspect in which the Internet continues to apply traditional models for the most part, although adapted to the online environment (sale of products and services, advertising, commissions)
  • The value generated for the user, an aspect in which the Internet has changed and improved the previous experience in many cases, as has happened in the Travel sector, e-commerce, aggregators, classified ads, e-learning or info products. Or offering completely new services such as social networks or marketplaces.

Online business models are constantly evolving, in this article we collect some of the most significant from the point of view of income, taking into account that there are some successful characteristics that are repeated quite frequently:

  • Response to real needs: it is essential to solve a problem for your potential customers and also that it is a problem of some importance, which will undoubtedly encourage them to try new solutions that promise better results. If it is a minor problem, they may be indifferent to your proposal.
  • Scalable and repeatable models: it is about sales that can grow at a much higher rate than costs once the investment has been made and the structure created. It is undoubtedly one of the basic criteria for private investors and internet business angels.
  • Multi-models, which preferably do not depend on advertising: in many cases freelancers and companies resort to combinations of several of the models described in this article, for example advertising and premium services. And be very careful with advertising since it is paid quite poorly and in the vast majority of startups it is not convenient for it to account for more than 30% of the turnover.

In this article we analyze various profitable online business models based on the provision of services, advertising, commerce, intermediation, the community, P2P and integration with other technologies.

2. Business models based on the provision of services

  • Online services as an expert: with the generalization of teleworking, the number of professionals from all kinds of services who offer their work virtually has skyrocketed, from consultants to all kinds of marketing and technology profiles and even personal trainers or yoga instructors.
  • Payment or subscription services: some websites that provide high-quality or interesting content restrict access to those users who pay a subscription fee. For example, many e-learning and online training platforms. Or the most widely distributed online newspapers, which are increasingly betting on this community, subscription or membership model.
  • Knowledge-based business models – Infoproducts: the individual sale of packaged knowledge through online courses, ebooks or guides is allowing numerous entrepreneurs and bloggers to obtain much greater profitability from their services, positioning themselves as experts in their niche. market and improving their quality of life.
  • Subscription of Premium and Freemium Services: it is a clear trend to offer a series of free content or services that attract users and other advanced, paid ones that provide additional value to the user, who is willing to pay for them. It is being applied to all kinds of websites, from streaming music services like Spotify to social networks like Linkedin, or numerous online communities and membership businesses, where it is necessary to become a premium user in order to access advanced features or exclusive content for members. payment.
  • Software as a Service (Saas): "Software as a Service" includes all management application software located in the "cloud", not on the company's computer. It has been radically changing the way the software market works by allowing freelancers and SMEs to access tools at affordable prices that until now could only be used by large companies. With the advantage of allowing access from anywhere and increasing information security. You can find solutions for billing, accounting, business management and CRM, emailing, online marketing, office software, etc. We have been in a true revolution for 5 years and this is only the beginning.
  • Solution Provider and Content (Api): Many developers get the necessary sales by placing their tools and applications on a network of websites, with which they share the revenue. In this way, distribution networks are created that allow the volume of sales to be reached so that the company becomes profitable. The website that locates it saves a good part of the investment in development in exchange for sharing the income.

3. Business models based on electronic commerce

  • Virtual shops and markets, which operate exclusively on the Internet, such as the great Amazon or iTunes. Or some small and genuinely Spanish ones like Aceros de Hispania, which from a small town in Teruel has managed to export to more than 100 countries, or the numerous websites that sell ham, olive oil or wine.
  • Virtual stores of businesses with a physical presence, which complement or enhance their traditional sales with their online store and their profiles on social networks. Some big ones that have been betting heavily on electronic commerce such as Zara or many of the large supermarket chains.
  • Direct sales: manufacturers who, thanks to the Internet, manage to eliminate intermediaries from their relationship with the end customer, obtaining a higher profit margin and greater efficiency. It is having a lot of acceptance in the marketing research of some perishable products: seafood, fruit, vegetables. But it is also being applied by the large manufacturers of computer equipment.
  • Auctions: the internet has made it possible to reinvent this business model by greatly increasing the number of people willing to bid on a product. Ebay has been the undisputed leader among individuals for a long time, but specialized initiatives have also emerged (vehicles, apartment repossessions, art, etc.) and above all a reference through mobile phones such as Wallapop.
  • Dropshipping: these are online stores in which the virtual store does not store stock but directly manages the shipment from the supplier, for example in China, to the customer, for example in France or Spain. Although the margins are usually quite low, it has the advantage that it saves on costs and especially on investment, which makes it easier for many freelancers and SMEs to start businesses of this type. We must highlight the experience of a wholesaler specialized in dropshipping such as BigBuy.
  • Outlet stores: based on their attractive prices and their focus on community and exclusivity, the success of Privalia, Buyvip and Vente Privee in the world of fashion has been notorious and has attracted the attention of large companies such as El Corte Inglés or other sectors , such as travel, with initiatives such as Viajalo. Although they started out as private, buyers-only clubs, they are becoming more and more open. And there is a market gap for more sectorized products.
  • Discount coupon websites: one of the internet phenomena in the hardest years of the crisis, thanks above all to the success of Groupon, the world leader, which has been accompanied by the appearance of numerous followers such as Groupalia, Letsbonus and many others, some even local.
  • Liveshopping: sales-oriented Live broadcasts have gained momentum on Instagram and Facebook, an adaptation of the teleshopping concept to social networks.

4. Business models based on advertising

It is the one applied by many websites that offer content and/or services, including the big search engines. Its success depends on having a very high or very specialized visitor traffic. Advertising published by the website owner can take various forms:

  • Banners, like on the front page of any online newspaper. Most small websites will find that they do not have direct access to large advertisers, so they have to contract these services with intermediaries (affiliation platforms or purchasing centers), which significantly reduces profitability.
  • Programmatic advertising: as an alternative to hiring banners, specialized agencies have emerged in offering the possibility of impacting specific customer profiles on multiple websites. A medium or publication is not contracted, but a number of impacts to a specific client profile.
  • Sponsored content (branded content): they can be posted on a blog or on the wall of an Instagram influencer. Or in a Youtube video. Or mentions within them, for example with the “product placement” format.
  • Classified ads, listings of products or services for sale, in which income can be obtained in various ways: charging a fee for the mere publication of an ad (although free basic information is almost always allowed), for prominent positioning of it or by obtaining information from an interested user who fills out a form or lead.
  • Classified ad marketplaces: The variety of classifieds websites is enormous and covers sectors such as real estate, the sale of vehicles, especially second-hand, personal contacts to find a partner, the search for training courses, job offers or specialized wedding websites. To a large extent, they represent an evolution of the traditional classified ads in newspapers and telephone directories. As an example, two leaders like Idealista and Milanuncios.
  • Ads published by search engines and social networks, contextual advertising adapted to the content of the page, as is the case with Google Adsense or Facebook Ads, which are present in a multitude of websites of all kinds, making up their content network.
  • Advertising by email: a good complementary resource for websites that manage to retain their users and visitors is the sending of advertising in emails and bulletins (newsletter).
  • Online sponsorships: such as those obtained by certain influencers for their Twitch or YouTube channels, thanks to applications such as Patreon.

Among the websites that usually apply one of these models or a combination of them, the following stand out:

  • Online press and media.
  • Information portals, content and services, both general and specialized. Online publications and magazines.
  • Streamers and free content platforms.
  • Social networks and online communities.
  • Expert networks / questions and answers.
  • blog networks.

5. Business models based on intermediation

Intermediaries create new markets by connecting supply and demand. On the one hand they deal with adding supply and on the other to attract demand.

They usually get a commission per transaction generated or a fixed fee paid by those who want to publish their offer on the website. Sometimes they supplement their income with advertising.

They usually try to offer complementary services that make their service more attractive to applicants, which has given rise to new business models such as comparators.

  • Distributors: by aggregating the offer of different producers, they facilitate the search for potential buyers of that product. The most relevant example is the Travel sector (plane tickets, hotels, rural tourism), where the Internet has established itself for many years as one of the main sales channels. It has also spread in the real estate sector and in ticket sales (shows, cinema). Many times it is complemented with collection, logistics, assistance, after-sales services, etc.
  • Comparators: it is a variant of the distributor model in which the client is offered the possibility of comparing different products or services, especially with regard to prices. They are having considerable growth in various sectors such as insurance, banking, supermarkets or hosting.
  • Aggregators: another variant, caused by the explosion of new websites, which in this case consists of adding content to make it easier for the user to assimilate it. It began having its application in the world of news, both general and specialized, but little by little it has spread to other sectors such as software, classified ads or even daily offers and discount coupons.
  • Affiliate platforms: a variant of distributors and traditional media agencies, specialized in creating advertising networks made up of various websites that jointly offer to large advertisers. The income is shared with the peculiarity that if clicks or sales are not generated, income is not generated.

Affiliate networks: they are common in communities of infoproducers and online experts who recommend each other. For this they need a cart system that allows affiliation, that is, assigning each purchase to the affiliate who has referred it. And then work on your digital networking.


Common mistakes in market segmentation

Common mistakes in market segmentation

Well they say that the best way to learn a lesson is with the experience of others. There are many case studies that show the importance of having a good segmentation when launching a campaign on social networks. A large part of the failures in these campaigns is due to the lack of importance or to the incorrect reading that a brand or company makes at the time of segmentation.

Luckily, we have compiled the most common mistakes that companies make when segmenting their market, and we have summarized it for you in the following steps:

1-Lack of information about your market

Information is, to a large extent, the most important ingredient when it comes to cooking up a successful social media campaign. But it is not enough to have it, you have to understand it. If you are thinking of carrying out an upcoming campaign, it is essential to find the largest number of variables in your market, both demographic and psychographic and behavioral. With this, you will be very clear about the audience you want to reach with that campaign.

Example: Questions to ask according to the variable

  • Demographic variables: What gender am I aimed at? How old are you? What is your socioeconomic level? Where do you live? Where do they work? What level of education do they have? Do you practice any specific religion? How big is your family? What is your role in the family?
  • Psychographic variables: What is your lifestyle like? How is your personality? What are your interests? What are your tastes? What values ​​predominate in your person? What concerns do you have?
  • Behavioral variables: What is the frequency of use? Do you have brand loyalty? Are they new users? Do they currently use the product or service? What benefits are they looking for?

2-Not segmenting according to your main objective

When running a campaign, you must have a main objective. This should be taken as a guide to select an audience which is sought to be addressed. Both the objective and the segmentation must be aligned and congruent to have a greater degree of effectiveness.

Example: If your main objective is to increase the frequency of consumption in your premises, you should segment according to the public that you want to visit your business more often; remember that it works much better if you only focus on a specific market segmentation.

3-Not using the right channels

Knowing the behavior of your public and the means they use to purchase are data that you should know: what platforms they use, their confidence when buying, what means they use to search for information about products or services, among others.

Example: If your strategy is aimed at generation Z (people born between 1995-2015) you should know the following:

  • This generation shows a greater dependence on their mobile devices. This is why much of your campaign should be targeted at mobile devices.
  • This generation loves videos and consumes all kinds of content regardless of the duration. That is why you should implement in your campaign a large amount of audiovisual content that is attractive to them (video ads on Facebook, Instagram, YouTube).
  • They are more active than the rest of Internet users in relation to the use of social platforms, highlighting the use of instant messaging. This is why if you want to have a means of contact, do not hesitate to choose WhatsApp.

4-Not understanding the interests of your market

Many of the pages such as Facebook, Instagram and Google Ads have the segmentation tool based on interests. This tool can be very powerful; If you clearly understand the interests of your market, your campaign will be very accurate in getting results.

Example: On the Facebook platform there is a detailed segmentation section that allows you to segment according to the interests of your market. The more interests you select, the better targeted your campaign will be.

5-Refine the size of your market

This is a common mistake that most people make, and that is that everyone wants to eat the whole cake, but in the end, they end up with indigestion. Seek to create specific strategies for your client or audience; look for their interests, see their behaviors and needs; this way you will be much more effective and your energy and budget will be well used.

Example: Let's imagine that this is your segmentation:

  • Men and Women from 20 to 50 years of socioeconomic level AB, C+, C-
  • You must understand that a 20-year-old man does not have the same behaviors, interests, or communication channels as a 50-year-old woman. Although both are your market, you must choose between one or the other.
  • It works the same with socioeconomic levels. A 30-year-old man of socioeconomic level AB does not have the same behaviors, interests, or the same communication channels as one of the same age but of socioeconomic level C-.

When planning or executing a social media marketing campaign, it is well known that constant changes must be made; It is only the trial and error method that will improve your ability to segment markets.


The 5 Essential Components of a Successful Business Blog for eCommerce

The 5 Essential Components of a Successful Business Blog for eCommerce

Digital marketing has significantly evolved over the past few years, and staying updated with the latest trends and strategies is essential to stay ahead of the competition. In 2023, innovative digital marketing strategies will help businesses to reach their target audience, engage them, and convert them into customers. Here are some of the most promising and innovative digital marketing strategies you can adopt in 2023.

Artificial Intelligence (AI) and Machine Learning (ML): 

One of the most important trends of 2023 is the use of AI and ML in digital marketing. Businesses may use AI to evaluate vast volumes of data and utilize that information to tailor their marketing strategies. Machine learning (ML) may free up time for marketers to concentrate on more strategic objectives by automating processes like lead scoring and customer segmentation.

Influencer Marketing

Influencer marketing is gaining popularity as a means of reaching target audiences more naturally and sincerely. Brands may work with influencers in their specialized field to market their goods or services, running a larger and more interested audience. Partnering with users that have a sizable social media following to promote a company or product is known as influencer marketing. Influencers can range from famous people to specialized bloggers and have a wide following they can reach and interact with. Businesses may get a larger and more engaged audience by collaborating with influencers to leverage their current following.

Voice Search Optimization

Voice search optimization is crucial as voice-activated technology becomes more widely used. Using long-tail keywords, making your website's content as natural-sounding as possible, and ensuring your site is mobile-friendly are examples of how to do this.

Interactive Content 

Any great digital marketing plan must include interactive content since it is a potent tool for attracting and keeping customers. Interactive content, which ranges from quizzes and surveys to games and interactive films, is a very successful strategy for raising brand recognition, encouraging conversions, and boosting consumer engagement. We'll look at interactive content in this piece and how it may help your company.

Customers may be engaged and kept on your website for a long time by using interactive material like games, quizzes, and surveys. Building brand recognition and increasing conversions are two things this material does well.

Micro-Moments

The crucial touchpoints in a customer's journey, known as micro-moments, occur when people turn to their gadgets for information, inspiration, or to make a choice. These situations might include someone looking for a quick fix to a problem or a client looking into items before making a purchase. Businesses must recognize and respond to micro-moments in the digital era since they are essential in determining customer behavior and influencing purchase choices. Companies may give pertinent and helpful information, foster trust, and promote conversions by being present in these situations. Businesses may detect and maximize their presence in micro-moments using data and targeting strategies, sending the appropriate message to the right person at the right time.

The brief, attention-grabbing moments customers encounter throughout the day are called micro-moments. Brands may take advantage of these opportunities to communicate with consumers in ways that are pertinent to them and encourage interaction and conversion.

Video Marketing 

With video marketing, businesses can successfully convey their narrative, spread their brand, and interact with their target market. Videos may attract attention and boost interaction on websites, emails, and social media, increasing conversions and revenue. Videos also give businesses a dynamic and eye-catching approach to presenting their goods and services, giving customers a more engaging experience. Businesses may capitalize on this trend by including video in their marketing plan as video platforms like YouTube and TikTok grow in popularity and video content's audience size increases. There are many chances for video marketing, from product demos and customer testimonials to educational content and promotional films. They may be modified to fit each organization's unique requirements and objectives.

In 2023, video marketing will continue to be a popular approach to contacting and interacting with clients. Brands may use video to highlight their goods and services, share their narrative, and emotionally engage with their target market.

Conclusion

In conclusion, the world of digital marketing is constantly changing. Thus, it's critical to remain ahead by implementing cutting-edge tactics. You may reach and engage your target audience and increase conversions in 2023 by combining AI and ML, influencer marketing, voice search optimization, interactive content, micro-moments, and video marketing into your digital marketing mix.


Reasons Why Digital Marketing Is Important For Healthcare Industry

Reasons Why Digital Marketing Is Important For Healthcare Industry

The healthcare industry is more competitive than ever. There are more and more private practices of various healthcare services, from dental to general surgery. That is why it is important for healthcare companies to invest in marketing and rise above the crowd. It is not easy to spread awareness of your services if you are not present online. Today, everyone is using the internet to find services of all kinds, and that includes healthcare. So, if you still haven’t given digital marketing a chance, here are great reasons why it is important for the healthcare industry. 

It Upholds Your Reputation

Even though the word of mouth is the best marketing, it is sadly not enough anymore. Your reputation may be outstanding but if you are not present online, people are hardly going to hear about you. In order to retain and attract customers, you can use digital marketing to uphold your reputation and give people the reason why they should trust you. No matter if you are practicing general surgery services, dental care, or ophthalmology, you have a reputation to keep. Investing in a high-quality website, social media campaigns and SEO is a must to improve your online presence and become visible. 

It Opens Your Communication Channels

Customer satisfaction and experience are of utmost importance in any industry. In the healthcare industry, it gets even more important. Your patients might have questions about your services, prices, conditions, and doctors and if there is no way for them to contact you, you are losing customers. With digital marketing services, you are opening communication channels no matter what they are. Social media is there to present yourself to the public and let them ask you questions and even make appointments. And with search engines, you can target specific demographics and locations easily, thus improving who you are reaching and making sure you are communicating with the people who can benefit from your services. 

Constant Online Presence

This is probably the biggest benefit of digital marketing. When a hospital or any other healthcare practice establishes an online presence it gets a brand extension that basically never sleeps. Your customers are always able to find you and access information about your services at any time of day and night. This allows customers to always interact with you and vice versa. Long story short, digital marketing makes the healthcare industry more practical and accessible to patients. 

Greater Exposure

Since the digital landscape is constantly evolving and changing, it goes hand in hand with the healthcare industry because it also changes and improves. So, no matter if you are a small clinic or a large hospital, SEO services can help you grow your business even more. You might be offering some new services that rarely anyone has and digital marketing can help you spread the word. And even though your services are nothing new, your personnel may be amazing and it is worth telling people how much you care bout them and their health.

Helps Your Target Your Audience

Digital marketing, besides being cost-effective, helps you reach out to specific people. Not every healthcare service is for people of all ages or sexes, and you have to make sure you are reaching the right people. For example, if you run a gynecological clinic, you certainly have to target women much more than men in order to get better conversions and spread the word about your services. With digital marketing channels, this is easy to set up and define your target audience and help the right people reach you. This way, you get more conversions and more new and loyal customers. 

Awareness and Branding

Last but not least, digital marketing can help you build your brand. With a good website and social media profiles, you can create amazing videos and photos and let the patients see what’s behind your doors. You can use such media to tell your story and show people how you are different from your competitors. You get to define who you are, how you take care of your patients, and how amazing your doctors and nurses are. People love honesty and people will more than love it if you show them all that. 

Digital marketing has certainly made an impact on a lot of industries. Recently, it has entered the healthcare industry and hospitals and clinics are jumping on that trend. So, don’t be afraid of the internet and new technology. Rather, use it to your advantage, build your brand, and let people see who you are and learn about your services. 


Real Estate Blockchain: How It's Revolutionizing the Industry

Real Estate Blockchain: How It's Revolutionizing the Industry

Any technology, idea, or even someone that adds significantly to the market by offering new opportunities or providing solutions to a problem will inevitably influence a firm's performance. Blockchain is one such technology that has the potential to revolutionize the real estate business. With the assistance of a custom real estate web development company, businesses can benefit from incorporating blockchain with real estate.

Real estate is one of several businesses that have recognized the importance and benefits of using blockchain technology, including insurance and online quoting, banking, website security, and others. Real estate, one of the world's most valuable and significant asset classes, has recognized how blockchain can be the right technical solution to address the majority of contemporary industrial challenges.

If you want to learn more about how the real estate industry uses blockchain or how the technology helps it address important issues, you've come to the correct spot. Continue reading!

What Are the Traditional Real Estate Industry's Challenges?

Before we get into the benefits of Blockchain in Real Estate, let's take a look at some of the major issues that this conventional legacy business has been dealing with.

  • Access Restrictions

Real estate has always been a market only accessible to the wealthy. Because of the tremendous amount of passive income and capital appreciation provided by real estate, more people have wished to invest in it. However, the barriers to entry into the real estate market have been prohibitively high.

The barriers are too numerous, ranging from citizenship to credit score, funding to international bank accounts, accreditation to monetary needs, and access to the right managers and sponsors. Furthermore, if you wish to invest in another country, dealing with multiple middlemen and spending a long time to inspect the property or perform local research may be a nightmare.

  • High costs

Due to the involvement of multiple middlemen, real estate investing necessitates paying high costs such as broker fees, exchange fees, legal fees, taxes, transfer fees, investment fees, and so on. You may be certain that employing an accountant or an attorney to prepare your tax returns will incur additional expenditures.

All of these fees add up to make real estate investment exceedingly expensive.

  • Transparency Concerns

Although it may be difficult to believe, there is no direct way or market database available to obtain the information needed to make a real estate purchasing or selling decision. Yes, a lack of trustworthy market data makes the real estate sector muddy and opaque, making combating tax fraud, money laundering, and other real estate-related corruption impossible.

Can you imagine the scope of real estate fraud and corruption? The Panama Papers would then spring to mind!

  • Transaction at a Slow Speed

Real estate investing is done by a number of people. Because there are so many people engaged, the transaction speeds here are terrible.

Let us give you an example of how long a real estate transaction could take. Consider the possibility of investing in the real estate business. Even if it takes nearly six months to find the right property, it will definitely take another six months to complete all of the necessary formalities to buy it.

  • Limited Availability

The liquidity of an asset or investment refers to how quickly it can be converted into cash. One of the most significant challenges in the real estate market is that real estate investments are notoriously difficult to convert. Real estate investments are not as liquid as cryptocurrency.

In comparison to cryptocurrencies, the number of purchasers in real estate is limited since it is not open to everybody, the entrance barriers are too high, and you can't quickly put real estate on a public exchange and sell it immediately during open hours.

  • Documentation is time-consuming

Many transactions in the traditional real estate market include time-consuming and laborious paperwork. As a result of the time-consuming process, real estate firms have regularly lost potential clients and money.

  • Middlemen Existence

The real estate sector has always included middlemen or brokers. To invest in real estate, you must contact everyone from brokers to lawyers to banks, which sometimes leads to paying high fees and commissions required by the middlemen. As a result of the middlemen's engagement, both buyers and sellers lose money, and the processes become substantially longer as a result of their frequent back and forth.

  • Fraud Threats

The real estate sector is built on both records and people. Yes, apart from property agreements, there is nothing else that can provide you with security for your investment. The usage of only paper-based property agreements further increases the potential of fraud. For example, it is estimated that California is responsible for 24% of all mortgage-related fraud charges in the United States.

The Impact of Blockchain on Commercial Real Estate

The commercial real estate (CRE) industry has lately adopted blockchain. Blockchain-based smart contracts are likely to play a big role in the commercial real estate industry. The usage of blockchain in commercial real estate can impact critical activities such as sale, purchase, leasing, financing, and other property transactions, including transaction management. Consider the various opportunities that blockchain technology can give for the commercial real estate industry.

  • It has the ability to enhance the overall property-hunting experience.
  • It can help you make wise selections. It has the potential to increase transparency and security during the purchasing or selling process.
  • It has the ability to speed up the pre-lease due diligence process.
  • It has the potential to reduce the cost of property title management.
  • It can aid with cash flow management, leasing, and property management.

This technology has huge potential for efficiency, transparency, and cost savings for commercial real estate owners. Blockchain is becoming more significant than ever in commercial real estate, eradicating many of the hurdles and inefficiencies in the fundamental procedures.

Making Real Estate Transactions Easier with Blockchain

Aren't you intrigued by the different elements of the real estate market that blockchain technology is revolutionizing or has the potential to transform? Then, listed below are some of the most important Blockchain Real Estate Software Development applications that can be enhanced beyond recognition.

  • Lookup a Property

Today, there are several property listing websites available, such as Zillow. These sites are used to find property information by buyers, owners, tenants, and even brokers.

These subscription-based systems, on the other hand, not only charge high fees, but also provide property data that is out of date, incorrect, and even significantly warped. A blockchain-backed real estate program, on the other hand, can eliminate all of these inefficiencies by decentralizing data.

Because blockchain data is distributed through a peer-to-peer network, market participants will be able to obtain credible data at a substantially cheaper cost, while brokers will have more control over their data.

  • Property Management

Property management operations have traditionally been regarded as relatively difficult due to the involvement of various stakeholders in traditional real estate. Because management activities are carried out on paper or through independent software, all property management information is restricted to a single person or database. Blockchain, on the other hand, has the ability to streamline the entire property management process.

Using blockchain-based smart contracts, property management procedures such as signing lease agreements, setting up lease payments, filing maintenance requests, regulating cash flow, and transferring security deposits can be automated.

  • Deeds Management

Deed management is another area where blockchain is having an impact on the real estate apps market. Property titles are now on paper, which raises the possibility of fraud and inaccuracy. Over one-quarter of all land titles are defective during transactions, according to the American Land Title Association.

A defective title invalidates the deed management process. In such cases, the property owner has little choice except to wait for the title issue to be resolved or pay costly legal fees to ensure valid and accurate property titles.

However, because blockchain records are immutable, the entire process can be made secure and transparent.

  • Real Estate Investing

The investing process can be accelerated when real estate platforms employ blockchain. The notions of fractional ownership and tokenization can be used to circumvent the limitations of real estate investing.

Winding Up

Don't know if blockchain is right for your business?

So, if your firm wants to aim for a one-of-a-kind sharing platform or streamlined procedure with less risk and higher transparency, blockchain is required.

Blockchain technology is considered to open new possibilities for potential real estate investors to enter the market. This technology, which boosts tokens' real-world utility, is going to be immensely beneficial to crypto-space.


The importance of compliance and security in digital asset management, including how to meet industry regulations and protect against data breaches

The importance of compliance and security in digital asset management, including how to meet industry regulations and protect against data breaches

In the secure management of digital assets, compliance and security are paramount. A digital asset management system (DAMS) is a software application that helps organizations securely store, organize and share digital assets. 

When it comes to compliance, a digital asset management system can help organizations to meet industry regulations and best practice guidelines. For example, in the healthcare sector, a digital asset management system can help organizations comply with the Health Insurance Portability and Accountability Act (HIPAA). 

When it comes to security, a digital asset management system can help organizations to protect their digital assets from unauthorized access and malicious attacks. For example, a digital asset management system can help organizations to encrypt their digital assets and to set up user access controls.

 A digital asset management system is a critical tool for organizations that need compliance and security in the management of their digital assets.

What are compliance and security in digital asset management?

Compliance in digital asset management refers to adhering to laws, regulations, industry standards, and internal policies related to the management and use of digital assets, such as images, videos, documents, and other types of files. This can include issues such as data privacy, intellectual property rights, financial reporting, and archiving.

Security in digital asset management refers to the measures taken to protect digital assets from unauthorized access, use, disclosure, disruption, modification, or destruction. 

This can include issues such as encryption, access controls, secure storage, incident response plans, and vulnerability management. These measures help to ensure the integrity, confidentiality, and availability of digital assets and minimize the risk of data breaches or other security incidents.

Importance of compliance and security in digital asset management?

Compliance and security are important in digital asset management for several reasons:

  • Legal and regulatory compliance: Organizations are required by law to comply with various regulations related to data privacy, intellectual property rights, and financial reporting. Non-compliance can result in fines, legal action, and reputational damage.

  • Protecting sensitive information: Digital assets often contain sensitive information that could be damaging if it falls into the wrong hands. By implementing security measures, organizations can protect their assets from unauthorized access, use, disclosure, disruption, modification, or destruction.

  • Maintaining trust: Compliance and security are essential for maintaining the trust of customers, partners, and other stakeholders. Organizations that demonstrate a commitment to compliance and security can build a reputation for being reliable and trustworthy.

  • Risk management: Implementing compliance and security measures can help organizations identify and manage risks associated with digital asset management. This can help to minimize the potential impact of security incidents and data breaches.

  • Cost savings: Implementing compliance and security measures can help organizations avoid costly data breaches and legal action, as well as protect their reputation and customer trust.

 How to protect industry regulations against data breaches?

Meeting industry regulations and protecting against data breaches in digital asset management can involve several steps, including:

  1. Conducting a risk assessment: Identify the types of digital assets you manage, the potential risks and vulnerabilities, and the impact of a data breach. This will help you prioritize your compliance and security efforts.

  1. Establishing policies and procedures: Develop policies and procedures for managing digital assets, such as access controls, data retention, and incident response. Make sure that all employees and contractors understand and follow these policies and procedures.

  1. Implementing security controls: Implement security controls such as encryption, firewalls, intrusion detection and prevention systems, and vulnerability management. Regularly test and update these controls to ensure they are effective.

  1. Conducting regular audits and assessments: Regularly review and audit your digital asset management processes and controls to ensure they are effective and compliant with regulations.

  1. Providing employee training: Provide employees with training on digital asset management, data privacy, and security best practices.

  1. Creating incident response plans: Having incident response plans in place for potential data breaches, testing them regularly, and making sure all employees know what to do in case of a security incident.

  1. Choosing the right technology: Choosing the right digital asset management system that has built-in security and compliance capabilities is important, make sure that it allows you to set access controls, track usage, and automate compliance reporting.

  1. Following data privacy laws: Digital asset management may involve the collection, storage, and sharing of personal data, so it is essential to comply with data privacy laws such as GDPR and CCPA.

  1. By taking these steps, organizations can better protect against data breaches and meet industry regulations related to digital asset management.

By taking these steps, organizations can better protect against data breaches and meet industry regulations related to digital asset management.

Conclusion

compliance and security are crucial in digital asset management. Organizations that manage digital assets must comply with various laws, regulations, and industry standards, as well as protect their assets from unauthorized access, use, disclosure, disruption, modification, or destruction.

Non-compliance with regulations can result in legal action, fines, and reputational damage. Data breaches can lead to the loss of sensitive information and financial loss.

To meet industry regulations and protect against data breaches, organizations should conduct regular risk assessments, establish policies and procedures, implement security controls, conduct regular audits and assessments, provide employee training, create incident response plans, choose the right technology and comply with data privacy laws.

By taking these steps, organizations can better protect their digital assets, maintain trust with stakeholders, and minimize the potential impact of security incidents and data breaches.
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Revolutionizing B2B Marketing: The Impact of Marketing Automation

Revolutionizing B2B Marketing: The Impact of Marketing Automation

Introduction

Time and people are limited resources for operating any business. However, when a firm grows, maintaining personal ties with clients and prospects becomes increasingly challenging. According to a ReportLinker survey, the global market for marketing automation will reach $9.5 billion by 2027, with a potential increase to $12.2 billion by 2030. 

In today's fast-paced business world, B2B companies are constantly looking for ways to stay ahead of the competition. With a growing number of companies adopting digital marketing strategies, the pressure is on finding innovative ways to reach and engage with customers. One of the key ways to achieve this is using marketing automation. As the year 2023 approaches, we see marketers rapidly automating their marketing efforts, which is fuelling the growth of new markets.

Automation is increasingly becoming a necessity rather than a choice. Marketers are now in a better position. B2B conversions are dependent on having reliable, professional contacts and being able to illustrate how a product helps a client's bottom line. Marketing automation has shown to be highly advantageous for B2B organizations, since old, inefficient marketing techniques have long hampered this result. Marketers may be able to devote more time to difficult activities and strategies by streamlining and reducing time-consuming or repetitive operations.

But you may be wondering, why has marketing automation become the topic of every marketer? Well, Marketing automation has made it possible to influence how prospects interact with your business through cleverly positioned adverts and inbound marketing, calculating their likelihood of conversion and facilitating it.

In this blog, we will dive into marketing automation, including its definition, benefits, success stories, best practices, and challenges, and provide valuable insights so that you do not seem to be in the spot where you are unsure of why and how marketing automation can leverage your B2B firm.

  1. The Evolution of B2B Marketing

B2B marketing refers to marketing efforts and strategies aimed at promoting products or services to businesses rather than end consumers. B2B companies sell their offerings to other businesses with the intention of being used as part of the buyer's business operations. B2B marketing has come a long way since its beginnings. In the past, face-to-face interactions and personal relationships were the backbone of B2B marketing. However, the rise of digital technology has led to a shift towards digital marketing methods like email, social media, and search engine optimization.

Today, B2B marketing often includes a mix of online and offline tactics, such as search engine optimization (SEO), content marketing, social media marketing, email marketing, and data-driven targeting. The rise of big data has also allowed B2B companies to gain deeper insights into customer behavior and preferences, leading to more personalized and effective marketing campaigns.

  1. Why Has Revolutionizing B2B Marketing Become Important in Today’s World?

Revolutionizing B2B marketing is crucial for companies to remain competitive, meet changing customer expectations, leverage data insights, achieve cost efficiency, and drive growth and revenue. By embracing new technologies and digital channels, B2B companies can deliver a more personalized and effective customer experience, leading to improved customer engagement and loyalty. This, in turn, drives sales and revenue growth, and helps companies attract new customers and expand their market share. Revolutionizing B2B marketing is important for staying ahead in a rapidly changing business landscape.

  1. Marketing Automation – Defining the New Need

The term "marketing automation" describes the use of technology and software to speed up and automate marketing processes. This can involve activities like lead generation, consumer segmentation, social media posting, and email marketing. Marketing automation seeks to improve the efficacy and efficiency of marketing initiatives so that organizations may reach more customers with less manual labor.

B2B marketing automation is a great step in bringing various stakeholders to the table and starting a conversation about what your business is all about. Optimizing marketing initiatives is at the core of marketing automation. This can entail making the most of the team's time and the audience's attention. 

Marketing automation therefore provides a platform to handle leads all the way through the checkout process, going beyond the conventional ways focused at automating repetitive work inside the marketing department.

Below image shows some generic stats on the success of B2B Marketing Automation currently:

How Does Marketing Automation Work?

Marketing automation works by using technology to automate and streamline repetitive tasks and processes related to marketing. The process typically involves several steps:

  1. Collecting data: Marketing automation platforms collect data on customers and leads, such as their demographics, behavior, and actions on the company's website or social media.
  2. Segmentation: The collected data is then used to segment the audience into different groups based on specific criteria, such as demographics, behavior, or interests.
  3. Creating campaigns: Companies use the segmented data to create targeted and personalized campaigns that are tailored to specific groups of customers or leads.
  4. Automating tasks: The campaigns are set up to be automatically triggered by specific events or behaviors, such as visiting a specific page on the company's website or signing up for a newsletter.
  5. Tracking and measuring: The performance of the campaigns is tracked and measured, allowing companies to see which campaigns are most effective and make data-driven decisions.
  6. Optimizing and iterating: Based on the performance data, the campaigns are optimized and iterated to improve their effectiveness over time.

How Has Marketing Automation Added Value in the B2B Industry?

The benefits of marketing automation for B2B marketing are many. The basic benefits include:

  1. Increased Efficiency: Marketing automation allows B2B companies to automate repetitive tasks, such as email campaigns and lead nurturing, freeing up time for more strategic tasks. This helps companies to be more productive and efficient in their marketing efforts.
  2. Improved Targeting and Personalization: With marketing automation, B2B companies can leverage data and analytics to better understand their target audience and deliver personalized content and experiences. This leads to improved customer engagement and increased conversions.
  3. Better Lead Management: Marketing automation helps B2B companies to effectively manage and track leads throughout the sales funnel. This allows companies to prioritize and follow up with the most promising leads, resulting in improved conversion rates.
  4. Improved ROI: By automating repetitive tasks, reducing manual errors, and improving lead management, B2B companies can achieve better return on investment (ROI) from their marketing efforts. Marketing automation helps companies to maximize the impact of their marketing efforts and achieve their desired outcomes more effectively.

Common Challenges That Implementation of Marketing Automation Brings

While the benefits of marketing automation are significant, there are common challenges that companies face when implementing it. The most shared challenges companies face is:

  1. Integration with Other Systems: Integrating marketing automation with other systems, such as CRM and email marketing, can be a challenge. One solution is to use a marketing automation platform that integrates seamlessly with other systems, eliminating the need for manual data transfer. Another solution is to use APIs to integrate the systems, allowing for real-time data transfer.
  2. Ensuring Data Quality: Ensuring the quality of data in marketing automation systems can be challenging, as incorrect or outdated data can lead to ineffective marketing efforts. One solution is to regularly clean and validate data to ensure its accuracy. Another solution is to use data enrichment tools that can automatically update data and improve its quality.
  3. Measuring Success: Measuring the success of marketing automation efforts can be challenging, as there are many different metrics to consider. One solution is to establish clear goals and KPIs for marketing automation efforts and track these metrics regularly. Another solution is to use analytics tools to track the effectiveness of marketing automation campaigns and make data-driven decisions.

By addressing these challenges, B2B companies can effectively leverage marketing automation to achieve their desired outcomes and drive success in their marketing efforts.

Best Practices for Implementing Marketing Automation in B2B

Implementing marketing automation can be a complex process, but there are steps companies can take to ensure success:

  1. Start with a clear strategy: Before implementing marketing automation, it's important to have a clear understanding of your goals and how marketing automation can help you achieve them. Develop a detailed marketing automation strategy that outlines your goals, target audience, and how you will use marketing automation to reach those goals.
  2. Choose the right platform: Choose a marketing automation platform that meets your specific needs and integrates seamlessly with other systems you use. Consider factors such as features, pricing, and ease of use when making your decision.
  3. Clean and validate data: Ensure that your data is accurate and up to date before implementing marketing automation. Clean and validate data regularly to ensure the best results.
  4. Segment your audience: Segment your target audience into smaller groups based on factors such as industry, job title, or company size. This will help you deliver personalized and relevant content to each group.
  5. Automate repetitive tasks: Marketing automation can help automate repetitive tasks, such as lead nurturing and email campaigns, freeing up time for more strategic tasks.
  6. Measure and analyze results: Regularly measure and analyze the results of your marketing automation efforts to determine what is working and what needs improvement. Use this information to make data-driven decisions and continually improve your marketing automation strategy.
  7. Continuously optimize: Continuously optimize your marketing automation strategy to stay ahead of the curve and achieve your desired outcomes. Keep up with emerging trends and technologies and adjust your strategy as needed.

By following these best practices, B2B companies can effectively implement marketing automation and achieve their desired outcomes, such as improved customer engagement, increased conversions, and better return on investment.

Success Stories of B2B Companies Revolutionizing Marketing with Automation

Marketing automation is making a huge impact in the B2B marketing landscape. Here are a few case studies of B2B companies that have successfully used marketing automation to revolutionize their marketing:

  1. Dell: Dell used marketing automation to improve lead generation and increase the efficiency of their sales and marketing processes. By using a lead scoring system, Dell was able to prioritize leads based on their likelihood of becoming customers. This helped Dell's sales team focus their efforts on the most promising leads and close more deals.
  2. 3M: 3M used marketing automation to improve the efficiency of their lead generation and nurturing processes. By automating repetitive tasks, such as email campaigns and lead scoring, 3M was able to free up time for more strategic tasks and improve the overall effectiveness of their marketing efforts.
  3. Microsoft: Microsoft used marketing automation to improve the targeting and personalization of their marketing campaigns. By segmenting their audience into smaller groups based on factors such as job title and company size, Microsoft was able to deliver more relevant and personalized content to each group. This helped Microsoft improve customer engagement and increase conversions.

These are just a few examples of B2B companies that have successfully used marketing automation to revolutionize their marketing efforts. By automating repetitive tasks, improving targeting and personalization, and measuring success, B2B companies can improve customer engagement, increase conversions, and achieve better return on investment.

The Future of B2B Marketing and Marketing Automation 

The future of B2B marketing and marketing automation is bright, with emerging trends such as artificial intelligence, predictive analytics, and chatbots. The future of B2B marketing is expected to be highly personalized and data-driven, with a focus on providing relevant and valuable content to potential customers. Marketing automation will play a critical role in achieving these goals by allowing companies to collect, manage, and analyze large amounts of customer data, and then use this information to deliver targeted marketing messages across multiple channels.

Some of the emerging trends that are to be witnessed in 2023 by marketers who use B2B marketing automation software, fuelling the growth of their marketing automation industry are:

  • Artificial Intelligence and Machine Learning: B2B marketers are expected to increasingly leverage AI and ML to personalize and automate marketing efforts, improve lead scoring, and gain valuable insights into customer behavior.
  • Account-Based Marketing: ABM is becoming increasingly popular in B2B marketing, as it allows companies to target high-value accounts and deliver tailored, personalized experiences.
  • Omnichannel Marketing: B2B companies are expected to adopt omnichannel marketing strategies, utilizing a combination of digital and traditional channels to reach their target audience and deliver a seamless customer experience.
  • Interactive Content: Interactive content, such as quizzes and interactive infographics, is becoming increasingly popular in B2B marketing, as it helps to engage and educate prospects in a fun and interactive way.

Another trend to watch is the growing importance of customer experience in B2B marketing. Companies will need to focus on delivering a seamless, consistent, and positive experience across all touchpoints to build trust and drive customer loyalty.

Wrapping It Up

In conclusion, marketing automation has the power to revolutionize B2B marketing, providing significant benefits and improving ROI. By automating repetitive and time-consuming tasks, improving targeting and personalization, and providing better lead management, B2B companies can stay ahead of the competition and achieve their marketing goals. To ensure success, companies should align marketing and sales goals, segment target audiences, integrate with other tools, and measure success. By following these best practices and leveraging the power of marketing automation, you can revolutionize your marketing efforts and drive success. 

So, what are you waiting for? Embrace the power of marketing automation and take your B2B marketing to the next level.

We hope that this blog has provided valuable insights into the impact of marketing automation on B2B marketing.

Author’s Bio: 

Purbali Sarmah is a versatile content writer with over three years of experience in the field. Her expertise spans both B2B and B2C domains, with a particular interest in the marketing world, technology, travel, and fashion. With a keen eye for detail and a creative spirit, she believes in crafting compelling content that captures the attention of her readers. She has had a passion for writing from an early age. She developed her writing talents and found her voice as a writer by growing up as a native Assamese and contributing to several regional newspapers and journals. Aside from her professional life, Purbali is deeply committed to making a difference in the world through social work. She strongly believes in spreading happiness and works tirelessly to bring a smile to those in need. Whether she is listening to music or creating a few lines of poetry, she is always finding new and innovative ways to bring happiness to those around her. She holds a post-graduate degree in mass communication and journalism and is currently working as a content writer at Valasys Media. Purbali is a driven and dedicated content writer who is passionate about her craft and the impact she can have on the world.


8 Ethical Marketing Practices To Market Responsibly

8 Ethical Marketing Practices To Market Responsibly

Marketing can affect how people feel, act, and decide. However, it's crucial to make sure that marketing strategies are moral and consistent with societal norms. To guarantee that their marketing initiatives are responsible and genuine, businesses should adhere to the eight ethical marketing best practices, according to our experts listed below.

1. Truthfulness:

Businesses should make sure that all marketing communications are correct, honest, and not deceptive. All assertions must be backed up by facts, and all pertinent information must be made public. This is being upfront about any limitations of a good or service and refraining from using inflated or fraudulent claims or figures. Companies can increase client trust and develop a solid image in the market by supporting honesty and openness in their marketing.

Jake Smith, Managing Director at Absolute Reg

2. Respect for privacy: 

Companies should be open and honest about how they gather customer data and ask for permission before using it. Additionally, they must safeguard client data and refrain from disclosing it without authorization. Businesses should respect the right of customers to privacy by being open and transparent about how they use customer data. Customers will feel more trusted and credible as a result, and their personal information will be protected.

Timothy Allen, Sr. Corporate Investigator at Corporate Investigation Consulting

3. Fairness:

Marketing must not be biased against any individuals or groups and must not take advantage of weaker demographics like children or the elderly. Businesses should make sure that their marketing messages respect others, are not discriminating, and do not exploit weaker demographics. As a result, the market becomes more equitable, and inclusivity and equality are promoted.

Zephyr Chan, Founder of Living the Good Life

4. Responsibility:

Businesses should consider their goods and services' social and environmental effects and work to uphold their obligations as good corporate citizens. This includes minimizing their environmental impact, being open about their business operations, and giving back to the neighborhood. Businesses can make a positive influence and gain the trust of their customers by accepting responsibility for their activities.

Nigel Clarke, a partner at AirExperiences

5. Transparency:

Businesses must be open about their operations and marketing strategies, including any use of influencer marketing or compensated endorsements. This promotes client trust and guarantees that they are aware of the marketing strategies used to promote goods or services. Companies should be open about their funding sources and any connections they may have with other companies.

Kim Leary, Creative Director at squibble

6. Relevance:

The customer experience should not be hampered by marketing communications that are not pertinent to the intended demographic. Additionally, businesses should respect client time by refraining from delivering pointless or unnecessary messages. This improves client satisfaction and guarantees that marketing initiatives are not perceived as intrusive or disruptive.

Adam Garcia, Owner of The Stock Dork

7. Authenticity:

Instead of fabricating bogus testimonials or reviews, businesses should concentrate on real client feedback. Additionally, they should refrain from making inflated or deceptive promises regarding their goods or services. Companies can increase client trust and develop credibility in the market by encouraging authenticity in their marketing.

Ethan Bull, Owner of ProAssisting

8. Social accountability:

Companies should be aware of how their marketing initiatives affect society and refrain from endorsing goods or services that are detrimental to the community. Avoiding the promotion of hazardous goods like tobacco or unhealthy diets as well as promoting goods with a positive social impact is part of this. Companies can have a good influence and gain the trust of their customers by incorporating social responsibility into their marketing.

Michael Lees, Chief Marketing Officer at EZLease

Companies can develop customer trust and maintain a solid reputation in the industry by adhering to these moral marketing best practices. In addition to helping businesses retain a favorable reputation, ethical marketing also fosters the development of a more equitable and sustainable market for all participants.

To sum up, marketing may be a potent instrument for businesses to connect with their target market and advertise their goods and services. However, it's crucial to make sure that marketing strategies are moral, responsible, and consistent with societal norms. Companies can develop trust with their clients and establish a good reputation in the industry by adhering to the best practices mentioned above.


8 Content Marketing Trends You Should Know in 2023

8 Content Marketing Trends You Should Know in 2023

It's no secret that content marketing is a powerful tool for building your brand, generating leads, and boosting sales. But the problem with content marketing is that it's always changing.

The strategies that work right now won't necessarily work in a few years. You need to stay on top of trends, or you'll find yourself falling behind.

To help you stay on top of the latest trends in this ever-evolving field, we've put together this list of 10 trends that will dominate 2023.

What is Content Marketing?

Content marketing is a strategy that uses valuable, relevant, and consistent content to attract new customers, build brand awareness, and increase revenue.

The idea behind content marketing is simple: create high-quality written or video content that addresses the needs of your audience. Then distribute this free content on platforms where they're likely to see it like LinkedIn groups or social media pages.

The goal is to establish yourself as a thought leader in your industry and build trust with your target audience. Once you've established yourself as an authority on the topic, you can use this credibility to promote other products or services that will help them.

Content marketing is a highly effective way to build your personal brand and attract new clients. The key is to create content that's valuable and relevant for your audience. If you do it right, they'll share your content which will help grow your network and increase exposure.

Content Marketing Trends You Need To Know 2023

Content marketing is a growing trend and it's becoming more important for businesses to create valuable content that their customers want to read. Here are some trends you should know about:

1. Short-form Video

Short-form video is the fastest growing content marketing format. According to HubSpot, short videos produce higher ROI than other content formats. From Tiktok, Facebook Reels and Youtube Shorts, short-form video is becoming the preferred way to engage audiences. This is because it's easy to digest, fun and interactive.

2. Blog Repurposing

Blog repurposing is a content marketing trend that's becoming more important. With the rise of social media, businesses are now looking to repurpose their blog posts into video and slides. This is because it's easier to reach audiences, build a brand and create leads.

The benefit of blog repurposing is that it allows you to use the same content over and over again in different formats. This helps increase your reach, engagement and brand awareness.

3. Voice Search

Voice search is a content marketing trend that's becoming more important. With the rise of voice-activated devices like Amazon Echo and Google Home, people are searching for information using their voice rather than typing into the web browser. A report by Oberlo estimated that 40.2% of the US population uses voice search in 2022. This is because people are turning to their smart speakers for help with a variety of different tasks including making shopping lists, checking the weather and getting directions. As a result of this growing trend, brands need to ensure that they have content on their website that’s optimized for voice search.

4. Virtual Reality

VR is becoming increasingly popular, with analysts predicting that it will be worth $766 billion by 2025. Brands can use VR to create immersive content experiences that users can explore by moving through the world on their phone. This is particularly useful for brands selling products that are difficult to explain, such as furniture or electronics.

5. Audio Content

Podcasts and other forms of audio content are becoming increasingly popular. Users often prefer listening to a podcast than reading an article, which means that audio content can be a good way for brands to reach their audience. Podcasts are especially useful for brands that want to create content that’s easier to digest than text-based content. This can be particularly helpful when you’ve got a lot of information to share but only a short amount of time.

6. Influencer Marketing

Influencer marketing is a form of marketing in which you partner with influential people to promote your brand. Influencers are people who have large online followings and can influence the purchase decisions of their audience. Many brands use influencers as part of their advertising strategy because they know these types of ads are highly effective at driving sales for them.

7. User-Generated Content

You’re probably familiar with user-generated content (UGC). It’s the stuff that your customers or clients create to express their opinions, experiences and ideas about a particular topic. User-generated content has long been one of the most valuable types of content because users are much more invested in sharing their own experience than they would be if they were simply reading something that was written by a company or industry expert. UGC is also great for engagement because it gives readers an outlet to interact directly with brands through comments, likes, shares and even product reviews.

8. Artificial Intelligence

Artificial intelligence (AI) is the next big thing in marketing. From chatbots that answer questions and make purchases to image recognition software  to create videos with simple props which automatically determines which images will resonate with your audience, AI has an endless amount of applications for brands looking to increase their engagement rates.

Conclusion

As you can see, content marketing trends are constantly evolving. It's important to stay on top of these changes and keep up with what your audience is looking for. Consumers are demanding unique and informative content, so keep your audience in mind when creating your strategy. The more you know about what they want from you, the easier it'll be to develop content that meets their needs and makes them happy.


Content Marketing Strategy For 2023: Unleashing Your Business's Growth Potential

Content Marketing Strategy For 2023: Unleashing Your Business's Growth Potential

Did you know that 91% of marketers worldwide rely on content marketing to create brand awareness? So, if you're looking to maximize your business potential in 2023, you need a solid content marketing strategy. 

Here's what you need to know about content marketing and how to use OKR methodology to track your performance. 

What Is Content Marketing Strategy? 

Content marketing means creating digital content like blogs, podcasts, videos, and social media posts to reach your target audience. However, a content marketing strategy means making compelling, engaging, and authentic content. Your content should sound less like marketing and more like natural storytelling to add value to your audience. 

What Is Mean By OKR?

OKR stands for objectives and key results, a framework that measures performance in various business strategies. An OKR tool transforms your key performance indicators (KPIs) into clear goals and tangible metrics. This makes the OKR methodology ideal for your 2023 marketing strategy.

Why Content Marketing Matters In 2023 

Content marketing trends show that marketers should pay great attention to their strategies in the future. That's because a content marketing strategy helps your business in the following ways:  

  • Generating leads and increasing conversion rates
  • Increasing customer trust and loyalty through relatable content 
  • Boosting brand awareness to keep your products top of mind
  • Improving search engine rankings and organic traffic 
  • Solving customer problems and challenges
  • Educating your audience about your products or services 

Types of Content Marketing for Your Strategy 

The most popular content types for digital marketing include the following: 

  • Company website: Your landing page, about page, and contact page help increase your search rankings and drive conversion.
  • Social media: Platforms like Facebook, Twitter, Instagram, Snapchat, LinkedIn, and Pinterest are excellent for reaching your target audience with engaging content. 
  • Videos: Use video content to inform your audience about your brand or product on YouTube, social pages, or the company website.  
  • Blogs: Write about your products, offer troubleshooting guides, and build internal and external links to create an evergreen blog. 
  • Infographics: Showcase your products, industry data, or other information using visuals and simple statements, mainly if your business deals with complex content. 
  • Podcasts: Create audio content to engage and entertain your customers on platforms like Spotify, SoundCloud, Google Podcasts, and Apple Podcasts.  
  • Sponsored ads: Pay for digital ads on social media, search engines, and websites to reach a broader audience.  

How To Build A Content Marketing Strategy 

Marketers are easily overwhelmed by the types of content they must create and share with their audiences. Follow the steps below to create a successful content marketing strategy. 

  1. Identify Your Marketing Goals 

Your goals may be to improve sales, increase traffic, gather high-quality leads, or boost your industry reputation. Balance these goals with consumer needs so that your content converts them into paying clients. 

  1. Set Your KPIs 

Determine which marketing KPIs are most important for your strategies, such as website visits, email subscribers, social shares and comments, or sales. Use OKR methodology to set goals to achieve these KPIs. Some examples of marketing OKRs include 

Objective: Increase sales by 30%

Key results

  • Increase conversion rate from 5% to 10%
  • Get product reviews from 5 industry experts 
  • Increase website session time from 5 minutes to 10 minutes 
  • Launch a marketing campaign with the top 3 influencers 

As you can see, the difference between OKR vs KPI is that your key results break down your KPIs into achievable targets. This approach makes your content marketing strategy more effective and manageable. 

  1. Understand Your Audience 

Gather demographic data and customer feedback to know your target customers, then build buyer personas to help you target your marketing content. Use tools like Google Analytics, Facebook and Twitter insights, and web forms to conduct your audience research. Include customer pain points, behaviors, preferences, and challenges to build buyer personas. This way, you'll create marketing content that resonates with them.

  1. Choose the Right Channels 

The data from step 3 above will also reveal where your target audience prefers to engage with your brand. For example, if most of your engagement comes from your YouTube channel, create more video content and share links on all your other platforms. 

  1. Choose the Ideal Content Types 

Every 2023 marketing strategy should include blogs and social media posts but explore other content types to increase engagement. Get creative and repurpose your content by adapting blog posts into videos or cross-posting photos and graphics on Pinterest and Instagram. 

  1. Work with A Schedule 

A content calendar helps you to coordinate your content marketing strategy. It can be as simple as noting the publishing days on your Google Calendar app or using a content scheduling tool like Monday.com, Hubspot, or SproutSocial to automate the process. 

  1. Create and Distribute Your Content 

You can create fresh content yourself or outsource to an agency. Note that the most considerable cost of content creation is time, so include revisions and edits in your production schedule. Queue the content for distribution on your company website, social pages, and other channels. 

  1. Monitor Your Performance 

Track your content marketing trends using the built-in analytics tools in your social pages or with project management or CRM tools like Salesforce. Also, use an OKR tool to keep your marketing campaign on track and adjust your strategy over time. 

Expert Tips for An Effective Content Marketing Strategy

Since every marketer is looking to improve their 2023 marketing strategy, here's how to stay ahead of the competition. 

  • Empower your customers to solve their pain points rather than stating your product's features and pricing. 
  • Create content for the buyer's journey's awareness, review, and decision stages. For example, "what is X" content for awareness, "how to X" for consideration, and "X versus Y" for the decision stage. 
  • Maintain a consistent brand tone and image across your marketing channels. 
  • Match your content distribution schedule to your customers' behavior. For example, a home repair contractor can publish maintenance tips for seasonal changes, such as preparing your home for the winter. 
  • Include social media sharing buttons or encourage your audience to share your content to expand your reach. 

Conclusion 

Use this guide as a starting point for your content marketing strategy. Add Profit.co to your marketing toolkit to use the OKR framework to set goals and monitor your performance. Contact Profit.co and learn more about the OKR methodology for your content marketing strategy today. 

Author Bio:

Nisha Joseph, Content Manager, Profit.co

In her current role, she leads the content marketing team with experience in various fields, such as science, education, law, and management. She is a well-rounded individual with diverse interests and skills.  

Linkedin: https://www.linkedin.com/company/profit-the-metric/

Twitter: https://twitter.com/profit_co