10 Things You Should Change About Your Digital Marketing Strategy

10 Things You Should Change About Your Digital Marketing Strategy

The rise of the internet in recent times has fundamentally altered our way of selling and purchasing products and services. The manner in which customers are reached has also shifted so dramatically. Almost all businesses today have a webpage and are present on social media platforms which are important for staying visible and meeting the expectations of customers. This caused an almost saturated market and a more challenging circumstance for digital marketers.

With the rapid growth of competition and inevitable changes in trends, many strategies are now not likely to suffice and are not as effective. So which of these strategies do you need to reconsider?

10 Things You Should Change About Your Digital Marketing Strategy

To conform to digital, a company's digital transformation entails fundamentally redesigning its online approach. This is a meditation on both form and substance, a shift in how you handle promotional strategy and the instruments you utilize. There are several options open to you:

  • rethink the marketing model of your products and services,
  • set up an omnichannel CRM (Customer Relationship Management) solution,
  • work on your online presence via social networks using social media management tools
  • etc...

Irrespective of the answer(s) you will use, we are dealing with developing a smart digital transformation strategy: this must thus be regarded upstream in order to become as successful as feasible, and its outcomes must be measurable. More significantly, it must be congruent with your corporate plan.

Digital evolves into a full-fledged online tool to help you achieve your goals, a tool that appears in a variety of shapes that you may utilize based on your requirements.

1. Misleading Marketing Promotions

There are a whole plethora of deceptive marketing techniques that represent poor tactics in digital solutions. Many would pay to create phony evaluations for all the things they sell. This strategy may get you very few reckless consumers at first, however, they probably won't come back anytime soon once they discover the truth. The worst mistake you can do is attempt to trick a consumer into believing anything is free when it actually costs them cash. Customers are led to assume that the organization is engaging in unethical tactics in order to achieve digital marketing accomplishment as a result of this technique.

Also, bombarding new subscribers with numerous emails and add-ons upsets them and causes them to unsubscribe. Some websites would even require visitors to log in to the system straight immediately, well before they have had an opportunity to browse the website and get engaged in it. Such a strategy has consequences because many people do not return.

2. Aggressive and Unlawful Data Collection

The modern client is very well acquainted with their rights, and that everyone understands that gathering highly confidential data is indeed illegal conduct that undermines customer trust in the company. And the terrible behavior with digital marketing companies is out of control.

Many sites and businesses sell this information to several businesses for profit, thereby betraying their consumers' trust. Businesses should not continue to solicit clients for sensitive information after they have signed up, since this may result in the loss of customer confidence and contentment.

3. Failing to Develop a Digital Marketing Plan

The lack of a plan is the primary reason why several digital marketing campaigns fail terribly. Running such marketing efforts without sufficient preparation is like actually throwing money away. The most effective method to achieve sales potential is to identify your specific business objectives and develop an online marketing plan to assist you to get there. It's also a good idea to split down big objectives into lesser "micro-goals" that make success more reachable.

4. Aimless Audience Targeting

If a company wishes to thrive over time, it needs to have a vibrant customer service foundation that can handle any difficulties with goods and/or services quickly. Many businesses claim of having excellent customer support and attracting new clients, but this does not persist in the foreseeable future and they inevitably lose consumers.

If customers are unable to obtain digital marketing assistance when needed, it is conceivable that they may abandon your services as soon as they can. It is indeed a stark reality of poor tactics implemented by many digital marketing businesses. It comes out that clients lose faith and commitment to the company, and as a result, they seek a stronger online customer service system from another digital marketing firm.

5. Static Marketing

Humans are prone to being careless. We grow happy with everything and do not make change attempts, regardless if it's in our professional life, relations, or wellness. The same is true for marketing. Anyone will lose if you're currently careless in your business methods. That may seem harsh but that is the truth.

Humans are constantly entering new fields. We're guessing your industry isn't any different. Furthermore, almost all the while, they will acquire a stake in pre-existing enterprises. Simply put, your rivals are always attempting to pull you down.

Thus, as the world changes, make sure your plans are up to current. Keep up with trends and new marketing strategies that will help your business. Continue to keep an eye out for emerging social networking sites and technical breakthroughs.

6. Creating Sales-Pitched Content

We've probably seen such a site or an advertisement that says, "Get my product since I believe you must consider giving me your cash!" They have very little prospect of making a lot of money. Never place your item or web browser at the top of the page. It's almost always the client's fault. They just care about what's in it for them!

If you promote in order to give benefit, you're somewhat on the correct track. However, the sales-focused strategy is ineffective.

People, for instance, demand education and awareness. I'll put it to you. Which do you favor: reading articles or watching a commercial? You would read the content because it is useful. Although the goods highlighted in the advertisement may be more valuable, consumers prefer to be enlightened. Therefore, if you really want to build a reputable brand, avoid sales-y material and instead deliver value.

7. Using Outdated Case Studies

There really is no finer place to start when researching a fresh marketing approach than with effective case reports that show genuine outcomes. It's an excellent method to learn concerning marketing techniques and the effects they may have on companies such as yours. Within a chaotic marketing world, there'll never exist any absolute certainties, but research papers are an excellent starting point.

When skimming case studies, keep an eye out for stray factors that might not be applicable anymore nor might have already changed. Using outdated case studies will also build an outdated digital marketing strategy foundation. Hence, it’ll only leave a bland taste on your customers.

8. Bad Mobile Experience

The increased use of smartphones has altered the manner people see, buy, and interact online. Mobile has become so embedded in today’s modern consumer's mind that whenever a site isn't properly customized on their device, phone devices are substantially more inclined to quit it. And if you're operating a company, this may mean a huge loss in revenues or even harm to the brand's image. Mobile experience is indeed a factor that simply cannot be ignored.

9. Not Having a Blog

Blogs are critical to your company's success. Why? This increases traffic, allows us to tailor our consumers, and fosters a positive relationship. This allows us to communicate with potential buyers and present the goods.

Blogging seems to be the only place where we may accept recommendations from your viewers in the guise of comments. Users are more inclined to leave recommendations in the remark section. It is a wonderful step forward for our material. What we mean is that you should start a blog for your company and communicate with your customers through high-quality material.

10. Not Converting Web Traffic To Customers

One more digital marketing blunder to beware of is failing to turn website visitors into consumers. This online marketing mistake might be caused by inadequate sales experience. However, it also occurs for a variety of different causes, including:

  • Overemphasis on new platforms at the expense of personal encounters.
  • Not inquiring about what potential consumers desire.
  • Taking an omni-purpose strategy rather than giving something tailored to their specific need.

It's critical to recognize this digital marketing mistake so you can ensure you are still capable of maintaining your business and giving the best service to your visitors.

Takeaway…

The digital marketing world is constantly changing. To keep up, you need to be aware of new trends, digital marketing tools, and changes in technology. You also need to know the most common mistakes people make regarding social media or email campaigns. Partnering with an internet marketing business may be a good choice in 2022 and the years to come should you wish to keep abreast of your competitors.

Author’s Bio:

Yen Pedrajas loves to write on topics about SEO, eCommerce, tech, and the latest digital marketing trends. Since her journey on freelancing started, she found herself growing into a jack of all trades who is able to take on copywriting, marketing, and even eCommerce website development.

Now she works full-time as a content writer and digital marketer at Removal.AI. One of the fast-growing platforms that develop innovative tools and software for eCommerce and marketing automation.


The Typical Page Indexing Issues and a Few Fixes

The Typical Page Indexing Issues and a Few Fixes

Almost every website recognizes the importance of getting indexed on Google. But it is not a cakewalk. Some pages fail to get indexed. Anyone handling a large website will know that not all pages need to get indexed by Google. And even if they do, the content may have to go through a long wait for the search engine giant to pick them. Various reasons can be responsible for such experiences, such as links and the quality of the content. These are only an example. The new websites that used the latest web technologies also faced trouble, and some are still dealing with them.

Some SEO experts suggest that technical problems can be the main hurdle in content indexing, while it doesn't have to be true. Of course, you can lose the opportunity due to conflicting technical signals or a poor crawl budget. But these are only as relevant as the content quality in this matter. Many small and large websites with plenty of content expect faster indexing, but it doesn't work out in that manner. At the same time, it doesn't matter whether you use JavaScript or HTML. In any situation, an indexing issue can occur. Hence, it is essential to dive deep into the factors affecting this and improve them. So, let's explore.

What are the most common indexing challenges?

Crawled but not indexed currently

It shows that the Google bot visited your page but didn’t trigger indexing. Such a situation can be attributable to low content quality. Due to the sudden jump in e-commerce businesses, Google has become picky about quality. To avoid this situation, you have to make your content more valuable with titles, descriptions, etc. Make sure you don't lift product details from outside sources. Using canonical tags for duplicate content consolidation can also be intelligent. Also, if you know some categories are not good quality, you can stop Google from crawling those pages with the help of the noindex tag.

Discovered but not indexed currently

Some SEO experts love this challenge for its vastness, ranging from crawling to content quality problems. That’s why you may not have to bother if you have a competent digital marketing company to help your cause. Many large e-stores face this difficulty for numerous reasons. One can be the crawl budget, which has to do with several URLs waiting for crawling and indexing. The quality issue can be another factor. Google may ignore some pages on the domain for the quality of the content. 

No matter what, if you see the status as “discovered - currently not indexed," you may consider taking a few steps. For example, you can search for patterns in those pages belonging to a specific category or product. If crawl budget is the main challenge, you have to unearth low-quality content pages from internal search pages and filtered category pages. Since the volume can go into thousands to millions, you have to find your prime suspects here. Because of these culprits, the Google bot can take longer to reach the actual content worthy of indexing. So, it will be ideal that you optimize your budget.

Identical content

Your website can face this issue because of the different versions of the same page created for other target countries, like the UK, US, and Canada. These pages may not get indexed. Another source can be the same content used by a competitor site. You can expect it in the e-commerce industry because many websites offer the same products with the same descriptions. You can tackle this problem through unique content creation, 301 redirects, and rel=canonical. You can add to user experiences through your content by comparing similar offerings or providing a good FAQ. 

How to determine your website’s index status?

You can start with non-indexed pages and then look for patterns in them for a familiar identifier. On an e-commerce website, you would most likely come across such issues in product pages. Although it is not a good scenario, you cannot expect all the pages to get indexed if it is an extensive e-commerce site. After all, they will contain out-of-stock items, expired products, and duplicate content. All these indicate poor quality in the indexing queue. Plus, the crawl budget is also a problem with large websites. An online store with millions of products can have 90% non-indexed pages. You need to worry about this only if these include critical product pages.

How to make your pages index-worthy for Google?

Some best practices can increase your website pages' crawling and indexing chances. One of them is keeping a distance from “Soft 404” signals, such as "Not available," “Not found” texts in the content body, or “404” in the URL. Internal linking helps Google recognize a page as an integral part of your website. So make sure you don't miss out on any of them in the site's structure. Please include them in the sitemaps also. 

You are already aware that poor quality or duplicate content can negatively impact the indexing possibilities. To remove them from the sitemaps, apply the 'noindex' tag or the robots.txt file whenever relevant. It will prevent the Google bot from spending unnecessary time on unwanted parts of the domain, which can lead it to doubt your site's quality. At the same time, you have to stop sending confusing SEO signals to Google. Think of the situation where one canonical tag uses JavaScript and another HTML. 

Google has evolved vastly in the last few years in the area of JavaScript. SEO experts can take a sigh of relief because indexing issues with JavaScript-based sites have become less common. But not every indexing issue has to do with JavaScript. Hence, it is better to be careful with one's strategy and approach. After all, Google has only limited resources for crawling. That's why some percentage of the content may never get crawled and indexed. If you want to perform well, you have to think through all the situations and make your pages stand out while adding value to the user experiences. These efforts may not lead to indexing of all the pages, but they can increase the chances for Google to spot and index them.


How to Feel Less Stress During Year End Deadlines

How to Feel Less Stress During Year End Deadlines

Digital marketing can be a demanding job. Add in year-end deadlines, and the mounting pressure can make you want to pop. Working in a successful business requires staying on track with reporting, customer reach, communication, and a slew of other items. It’s no wonder the pressure can feel overwhelming as year-end approaches. Add in a job like digital marketing that requires multiple workloads, demanding clients, and short deadlines, then it’s no wonder workers experience burnout.

Managing stress, especially during deadlines, can help keep burnout away. No one wants to be hit with a heavy stress load that turns into burnout which causes your production to tank and co-workers to be frustrated. Taking care of yourself should be high on your list of priorities because managing a stressful job entails making sure your mental health is up to the task. If that’s something you’re struggling with, read on. Below you’ll find a few helpful tips to keep stress low during those heavy deadlines.

Get Organized

It may seem like a no-brainer to some, but working in a chaotic space breeds chaos. Your mind is more likely to feel overwhelmed if you’re in a space that is in disarray. Before you tackle the job, take a few moments to clear your space and prepare for work. Much like clearing the mind, an organized space allows you to think without distraction. Achieving this can be as easy as tidying up your desk and putting in a custom drawer organizer to keep the clutter to a minimum. How frustrated do you become when you need a pen or sticky note, and you have to rummage around in your drawer to find it? Keeping things tidy eliminates unnecessary stress leaving your mind able to focus on the task at hand.

Get Sleep

If you have deadlines approaching, then you need your rest to be able to tackle the assignments with mental clarity. Staying up too late or not allowing yourself to unwind before bed will affect how you work the next day. High-stress deadlines or tasks require focus and organization. If you are too tired to function, then you’ll only slip further behind.

Not only is sleep great for your mental clarity, but it allows your body to unwind and prevents stress from getting worse.

Take Breaks

Rushing through lunch or skipping your breaks may seem like a good idea when you’re on a deadline. Unfortunately, if you skip your breaks, you might as well go back to not sleeping the night before. Your mind needs to step away and recharge to keep handling tasks at a productive level. Pushing through items when your start to feel yourself struggle with focus, will only make focusing that much harder.

Breaks give you a moment to breathe, refuel, and look at tasks with a fresh perspective. Don’t skip your breaks unless you want to feel the stress add up. Taking your lunchtime and utilizing your breaks will help you stay calm and ready to tackle the rest of the day.

Delegate

Sometimes you’re doing more than you need to do. If there is something that you’re handling but can be delegated, let it go. You need to focus on productivity and use your time wisely. What seems like something that will only take a few extra minutes can turn into an hour or two if you’re consistently handling things you don’t need to be.

Prioritize what’s most important for your year-end deadlines and delegate as necessary. Stress amounts to feeling rushed and overwhelmed but if you stay organized and manage your job duties appropriately, you’ll find yourself breathing easier.

Year-end stress can happen to anyone, especially those who work high-stress jobs. Taking care of yourself and organizing your space will help you function with better mental clarity. Sleeping the night before and taking appropriate breaks will help your productivity. If you focus on these few things, then you’ll keep burnout far away.


5 Ways To Improve Your Marketing Agency Before the Year Is Over

5 Ways To Improve Your Marketing Agency Before the Year Is Over

If you own a marketing agency, you know that the struggle is real. On top of everything else you have to do, you have to find more clients and create more leads. Running a business is not a task for the faint of heart, and a marketing agency could be much more difficult. The reason for the difficulties is because you are typically a B2B organization, and businesses everywhere know that they need marketing in order to be successful. The skill you bring to the table is unmatched by any other industry because yours is a must. However, with the millions of businesses out there, they all have a different approach with different techniques that they expect you to follow. Tailoring your service to each one can be a bit of a hassle, and other industries don't have to do this for their clients. However, there is still light at the end of the tunnel, and there is always room for improvement. Also, you can improve quickly! In fact, here are five ways that you can better your marketing agency by the end of this year.

1. Create or Tweak Your Lead Magnet

First, make sure that you have a lead magnet or two for your business. If you don't know what this is, a lead magnet is something you offer to potential customers for free or on the cheap in order to get them to give you their information. What you're looking for is their name, number, and email. When they give you this, they become a lead. However, you have to offer them something that will make their jaws drop and show them that they would be foolish not to get it. That's a lead magnet. More leads equal more clients equals more money.

2. Visit the Clients More

If you can physically make an appearance at your client's place of business, it would be a great idea. It shows them that there is a face behind this agency they're using and makes you more approachable. Your client will be more likely to stick around. Consider visiting them once every quarter and go on the road with your rugged laptop, or think about hiring an outreach ambassador for your agency.

3. Handle Your Leads Better

Learning to handle your leads better will greatly help your agency. If needed, have monthly meetings focusing only on your leads, as these could potentially be the people who will pay you. It's important to return their phone calls or address them within 15 minutes of receiving their information, if possible. Supply great customer service as soon as you reach out to them, and you're sure to convert them into a customer.

4. Use Surveys To Reach Your Clients

Sending out occasional surveys to your customers is a great way to get feedback and see where you need to improve. There are hundreds of ways that you can do this online, as there are entire online companies dedicated to allowing you to create surveys and send them to anyone you like. In the survey, ask your client what they want you to start doing and how you can improve. Look at these as focus groups, which can be very powerful for your agency.

5. Set Goals and Be Laser-Focused on Them

Your agency should have goals and quotas you need to meet. These KPIs should be laser-focused on, and you need to hold your team accountable for meeting these goals. The goals could be a certain number of leads you need to attain every month or a certain amount you need to make by a quarter. Some people don't like to participate, but getting organized and creating goals on paper will make your business better in the long run.

Remember that your agency can be number one this year and the next. All it takes is a little tweak here and there and then making the dream a reality by applying these techniques.


8 Tips to Improve CRO Rates

8 Tips to Improve CRO Rates

Conversion rate optimization (CRO) is the process of increasing the number of people that take the desired action when visiting your website. To profit from your business, you need your website to turn visitors into subscribers who then become paying customers. If you are mindful of your CRO tactics, you can start to streamline your marketing and sales strategies and create a swifter path for consumers to buy. Here are eight tips to improve your CRO rates.

1. Optimize the User Experience

There are many ways to make the user experience the best it can be on your website. Avoid too many ads and pop-ups. Make sure your site is optimized for mobile function. Make the buying process as simple as possible and try not to limit the type of payment. Everyone from American Express credit card users to people who are limited to their digital wallet with Google or Apple Pay should be able to make a purchase on your website.

2. Blog Often

Blogs are a great way to get information out to your visitors and drive traffic to your website. If you are blogging often, between four and six times per week at a minimum, and using search engine optimizing tactics, such as keywords, you can expect an uptick in traffic. A thorough, well-written blog will give visitors crucial information in an interesting and narrative way. It also helps to build a relationship with your customers. 

3. Add Customer Reviews

Social proof is a proven way to increase CRO rates because it creates a sense of security. Customers want to know what other people have experienced when buying your products or services. Include testimonials from happy clients. Embed reviews and user-generated content in a visible place on the site. 

4. Use Live Chat

In the world of instant gratification, using live chat is a must on your website. Customers now expect to be able to get answers to their questions quickly without delay times. If you do not have the manpower to provide 24-hour live chat, invest in automated software, such as Chatbot. AI technology has advanced to new heights, and automated chatbots now have the ability to mimic and process human emotions and respond accordingly.

5. Target Your Visitors With Relevant Content

Use automated technology in your marketing strategy as well. Email marketing management software can collect and organize emails into target demographics. It can then use that information to help you create personalized email ad campaigns. You can even use this software to collect data on subscriptions, kickbacks and unsubscribes to help you figure out what is working in your email campaigns and what is not.

6. Make Your CTAs Compelling

Everyone can recognize a call to action, but you can make yours unique if you invest a little more time in writing copy. Any time you can make the CTA more fun and rewarding for visitors, you will get more clicks. Pay attention to which CTAs get the most clicks and copy the placement, copy and color of those.

7. Make It Personal With Storytelling

Storytelling can boost conversions by 30 percent. Allow your existing customers to tell their experiences. Don't just limit their testimonials to one or two sentences. Encourage them to share their stories and include photos that you can post on your website. You can even offer incentives, such as discounts and gifts, to get people to send reviews. 

8. Avoid Distractions

Your ultimate goal is to get visitors to convert into customers, and too many distractions can get in the way. Avoid putting too much information on your website and don't allow pop-ups that have nothing to do with the action you want them to take, which is clicking the conversion button. 

As you work to increase your CRO rates, be sure to keep track of conversions in order to monitor what is working. Sync data across all of your applications and keep a record of how many conversions you get on each. Keeping track of what tactics are working is the only way to improve CRO long-term.


5 resources that can help your new digital marketing agency

5 Resources that can help your new Digital Marketing Agency

It ain't easy starting a digital marketing agency; there are plenty of obstacles and unknown factors to keep an eye on. Plus, there are many risks to consider.

It may seem confusing, overwhelming, and even hopeless. Is there a way to overcome the paralysis? Fortunately, there are many resources to help budding digital marketing agencies grow.

The following resources can help your digital marketing agency hit the ground running and even establish itself as a digital marketing authority. Read on to fill your cup of digital marketing knowledge.

1. The Verge

Digital marketing is a huge world with many branches that can take you down the rabbit hole. One of the best ways to get started with your digital marketing foray is to get a bigger picture. A panoramic view of the digital marketing world and the surrounding environments can help you build a strong foundation for developing your new specialties.

The Verge is an online news magazine that delivers articles in categories such as science, culture, art, and technology. Many of these topics will overlap with the digital marketing niche, so you'll get plenty of background information and tips for bringing it all together. For example, professional court reporters in Phoenix may find it useful to know about the latest developments for generating leads.

2. Copyblogger

It's all about brand recognition for many—if not all— companies in the business world. Consumers who know, like, and trust your brand are % more willing to purchase from your company. Additionally, satisfied customers will return for more and tell their friends about your brand, too.

Copyblogger is known for helping brands grow their follower count to massive levels. The Copyblogger website has been around for years and has plenty of content for visitors that focuses on crafting sales copy, long-form articles, and short-form articles.

3. Social Media Examiner

Social media is a vast world in and of itself; entire companies, training guides, tools, and consulting agencies center their services just on social media alone. Brands will find it necessary to establish a social media identity to stay relevant, but the ensuing social proof is more than worth the effort.

Social Media Examiner offers free content for social media marketers through blog articles, podcasts, live shows, and even a YouTube channel. The company dives deep into social media platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and many more.

Social Media Examiner produces periodic reports detailing the latest social media trends, resources, tools, and many more topics. These in-depth reports provide detailed tutorials and analyze huge chunks of data for your consumption.

4. HubSpot Academy

Inbound marketing is the mother of all marketing and is arguably one of the most important. Inbound marketing focuses on attracting customers by offering valuable content and satisfactory experiences that keep them coming back for more.

HubSpot Academy offers free training and certifications for inbound marketers and the companies involved. Users can learn the fundamentals of email marketing, content marketing, social media marketing, inbound sales, and many others.

5. Wordstream

Paid advertising is the cream of the crop in the world of digital marketing; you know your company has made the grade when it's ready to leap into the world of paid ads. Unfortunately, paid traffic has a huge learning curve and may leave you with an empty bank account. One way to keep things going well is by keeping track of your paid advertising campaigns and staying on top of the latest industry trends.

Wordstream offers a powerful tool for digital marketers to manage paid advertising campaigns. They produce plenty of valuable content to help you take your paid ads to the next level.

Resources to Learn and Grow

Succeeding in the digital marketing world takes knowledge, energy, and a few helpful tools. These digital marketing resources offer plenty of help to new and experienced marketers who are willing to dive deeper than others will. Take the time to learn the ropes yourself, and pass the torch to your staff to do the same.


Top Blockchain PR Agencies For 2022

Top Blockchain PR Agencies For 2022

Blockchain has expanded massively both in practical scope and in public opinion in recent years. Similarly to traditional businesses, blockchain companies and projects need to have great PR in order to be successful. This has led to a number of specialist blockchain PR agencies being founded since the boom in 2017. Here are some of the blockchain PR companies at the forefront right now.

1. GuerillaBuzz

Year Founded: 2017

Headquarters: Tel Aviv, Israel.

Key People: Asaf Fybish, Yuval Halevi

GuerillaBuzz is a blockchain PR agency that was founded in 2017 and is based in Tel-Aviv. It is run by two long-term blockchain enthusiasts with a wealth of experience in helping projects reach the funding stage and then expand and succeed following it. The team offer a range of blockchain marketing services, including PR, content marketing, SEO, branding and community growth. The latter is incredibly important for blockchain, which is still a relatively niche market.

It doesn’t matter what aspect of PR you need help with, as you can get support for IDOs, DeFi and IEOs- which will propel a project to the next level. Link building and SEO is achieved through credible partners within the blockchain and cryptocurrency market. The team has worked with a wealth of projects and helped them achieve success. Some examples are CoinGecko, Bancor, AAX, Polyswarm and many more. This highlights their industry-specific knowledge that may not be possible with more general PR agencies. 

Some examples of the team’s success are that Polyswarm raised $24 Million and CoolWallet has sold more than 100,000 units of their product across the world. GuerillaBuzz also publishes many helpful self-help guides for blockchain PR and marketing.

2. MAPR Agency

Year Founded: 2009

Headquarters: Boulder, Colorado, USA.

Key People: Doyle Albee, Amy Leger.

MAPR Agency is a PR firm that was founded in 2009 and is based in Boulder, Colorado. The firm provides a range of PR and marketing services including SEO, content, strategy, design, video and more. The company focuses on a wide range of different industries, which includes cryptocurrency.

Some of the companies that MAPR have worked with include NREL, CableLabs, ValyantAI and Vaisala and they have also successfully got clients features in high-profile publications. They are a great agency to use if you’re looking for a well-rounded PR experience.

3. The Relevance House

Year Founded: 2018

Headquarters: Zug, Switzerland

Key People: German Ramirez, Anna Stach

The Relevance House is a blockchain PR agency that was founded in 2018 and is headquartered in Zug, Switzerland. The team at this company try to be true to their name, with the belief that relevance is the most important thing for a project’s PR. They have a wide variety of services ranging from branding, customer targeting, website design, social media management, content marketing and more.

The model for The Relevance House can be simply broken down as getting clients ready for their fundraising/goals to avoid jumping the gun. Then, when ready and after an audience is built, it will go live. Then, it will scale further once funding has been secured. 

4. Caliber

Year Founded: 2010

Headquarters: New York, USA

Key People: Harvey Hudes, Grace Rodriguez

Caliber is a FinTech and blockchain PR firm that was founded in 2010 and is currently based in New York, USA. The services provided by the firm can be distinctly broken down as PR, content marketing and digital marketing. Content marketing can take the form of articles, whitepapers and other important documents. Digital marketing includes online display ads, paid social media and search.

The company has been known to acquire fellow PR companies and has also made an investment into a FinTech company earlier in 2021.

5. Nadcab

Year Founded: 2015

Headquarters: Allahabad, India

Key People: Aman Vaths

Nadcab is a blockchain development company from India that was founded in 2015. They provide a wide array of development services, including smart contracts, dApps, NFTs, cryptocurrency exchanges, crypto launchpads and more. To further help projects that they develop to succeed, they also offer a range of ICO marketing services to help to reach that goal.

Some examples of companies that Nadcab has worked with are CNBC, Entrepreneur and Yahoo Finance and there are many more.

Conclusion

Now that you have had a chance to examine some of the companies at the forefront of blockchain marketing, you will be able to find the business that best suits the needs of your marketing campaign. It is up to you whether you decide to choose a company that is specifically focused on blockchain, or whether you use a company that offers it as a side service. You should also think about which services you need help with the most, as some agencies will specialize in certain services over others. Now go and take your project to the next level.


How Can You Effectively Market an Accounting Firm in 2022?

How Can You Effectively Market an Accounting Firm in 2022?

It is very important that businesses are marketing themselves in an effective way. Of course, the most effective ways for a business to market themselves is going to depend in a very large way on what that business actually does. This article will focus specifically on accounting firms. The marketing of such firms needs to be carried out in a way so that it is informative enough to show to clients why they should work with said accounting firm, whilst also not being too detailed that people are turned away by inaccessible block text laced with jargon. This article will discuss in more detail exactly how an accounting firm can effectively market itself in 2022. 

Update Your Website to Include All the Information About Your Business

Different accounting firms tend to be able to offer clients different things. For instance, some are especially good when it comes to dealing with larger businesses that operate on a global scale, and some have much more of a personal touch and, therefore, are better for smaller businesses. All of this will need to be conveyed on your site. 

Not only that but you are going to have to make it clear what kind of accountants you have working for you. For example, if you have some CPA’s then you will need to point this out as you could lose out on customers if you don’t emphasize as much. Having a CPA on board can be very beneficial and if you don’t have any you may want to head over to POE Group Advisors that have an accounting practice for sale that use CPA’s. 

You will also need to make sure your site is user-friendly as if it is too difficult to navigate or does not come across as welcoming, people are going to be hesitant to use it. This means you may want to enlist the help of graphic designers to achieve the same. 

Use SEO to Generate Organic Traffic 

There are lots of different methods of digital marketing available to your business but one of the most effective methods is by generating content that ranks highly on search engines. The best way that you can do this is by starting a blog and writing about topics that will include terms people will search when looking for a business in your field. You will need to take a step back and put yourself in the mind of the customer in order to work out what keywords you are hoping to rank for

Don’t Be Afraid to Get on Social Media 

Given the amount of people who use social media on a daily basis, it is hardly a surprise that so many organizations choose to use it as a means to promote their business, what they do and what makes them stand out from the crowd. You can share the blog posts you write on these platforms as well as answer people’s questions about your industry and generally engage with potential customers. Social media also allows you to engage with your creative side when it comes to putting together different posts that will really grab people’s attention. 


How to recover a locked snapchat account?

How to recover a locked snapchat account?

If you're wondering how to unlock a locked Snapchat account, there are a couple of methods you can use. One of them is to visit the official website of the Snapchat app and click the "Unlock My Account" button. If you're able to log in after a few hours, you can unlock your account. Otherwise, you can contact Snapchat support to ask for help. If you're unable to unlock your account, you can also try the "Request a refund" option. You'll have to wait for a few hours until the lockout process is completed.

Web browser login

If you can't log in through the official Snapchat app, you can try logging in through a web browser. If you're unable to log in through a web browser, you can try logging in through the official Snap App. You'll need to verify your phone number or email address in order to unlock Snapchat. The Snapchat support team will not be able to unlock your account unless you've followed the steps listed above.

Why Snapchat got Disbaled

If you've accidentally entered your password multiple times, Snapchat will disable your account. If you're unable to login at all, you can contact Snapchat support to report the violation. Once they've verified your identity, they'll send you a new password. During the process, you should not expect immediate access to your account. It may take up to 72 hours before your Snapchat profile is unlocked, so don't get disappointed.

Contact snapchat Help

If you've already changed your password, you can contact Snapchat support by email or tweet. If you're unable to log in after a few days, your account has probably been hacked. To prevent this, you should change your password and enable two-factor authentication. You might also get messages saying that someone has logged in using a different device. Ultimately, your account has been hacked. You can't access it anymore. You should immediately stop sending unsolicited messages and reinstall the application that was used to send you them.

Recover your Snapchat Password

If you're having trouble logging in to your Snapchat account, you should visit the official page. If you've forgotten your password, just go to the Snapchat official website and click on "Forgot your password?". Once you've found the email, you can use the app again. You'll be able to use Snapchat after the lock-out procedure. After doing so, you'll be able to access your account.

Once you've received a notification that your account has been locked, you need to change the password. You can do this by logging in with the username and password. Once you've done this, you'll need to wait a few hours before you can log in again. Then, you can write to Snapchat's support team and explain that you've lost control of your account. You'll need to provide your email address to prove that your identity is real.

Verification code

After you've enabled two-factor authentication, you need to download the app and enable it on your phone. If you can't do this, simply delete the app and install it again. You'll need to enter the verification code in your password to unlock your Snapchat account. You can also try the method that works best for you. Then, you can send a text message requesting the code.

If you've used third-party applications to unlock your Snapchat account, you may want to uninstall those apps and update your phone's operating system. Alternatively, you can call the Snapchat support team to unlock your Snapchat account if it's been locked for several hours. If you've uninstalled a third-party app, you can also follow the instructions on the website to unlock your account.

At Last

In many cases, users are locked out of their Snapchat account for several reasons. In the first case, they don't have the necessary contact information, which may have been deleted by the owner. If this is the case, you should contact the Snapchat customer support team. You can also try changing your username. Alternatively, you can add a new number to your Snapchat account. You'll need to enter your password in the Unlock page of Snapchat's website in order to do this.


An in-depth description of SEO and Content Marketing

SEO and Content Marketing: Two Pillars of Web Marketing

An in-depth description of SEO and Content Marketing.

Both SEO and content marketing are extremely important factors in the development of a strategic marketing plan. If an SEO program is executed well, it can help drive traffic to a website from various sources, including search engine optimization efforts. If content pieces are formatted well, designed to educate people, and distributed effectively to a target audience, they can attract visitors to a website and increase sales. The use of both a solid SEO plan and a great content marketing strategy can mutually benefit companies by creating a successful online strategy that ranks highly in search engine results pages.

This article uncovers how content marketing and SEO can work together to benefit your business, organization, or brand. It also provides tips on making SEO and content marketing strategies an integral part of your website and blog.

Understanding Content Marketing.

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If you are in the marketing world, you might have encountered the question, "if the content is the real king?". Think about this fact: internet marketing will not be effective without quality content to answer that question. Content marketing is the method for business products, services, or marketing brands to market their product by producing and disseminating trusted, meaningful, and relevant content. 

On the other hand, content marketing offers a steady approach to having a particular audience, and forming a base to increase customers is easy. Content marketing can also help a website increase its profits and conversions. The critical question is how content marketing and SEO can work together?

A Recap on SEO

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Search engine optimization, known as SEO, is a valuable technique where search engines like Google help in ranking sites in search results. If used correctly, SEO can help a particular website increase its search engine rank.  

SEO entirely understands how the search engine works. This includes what users usually search for, including popular keywords and the search engine pages with the most visits. There are many ways of doing Search Engine Optimization. Its ultimate goal is to enhance the visibility of a website.  

How Content Marketing and SEO Work Together

SEO is a process that optimizes a website to rank higher in search engines and perform better. Content marketing is a subgroup of inbound marketing that involves the increase of website visitors and sales with the help of entertaining, educational, and credible content pieces. 

Although SEO and Content Marketing may be opposite to each other, it is still possible to use content marketing as a strategy for SEO. Since SEO states the requirements, content marketing fills in to fulfil the requirements. In this way, a content marketing strategy can help the website rank better by using more keywords and reaching out to more customers. Here's a great article about how to target the right search terms.

While Google's algorithms continue to develop and change, it favors the elements of an excellent marketing plan. Usually, SEO demands the need for content, and content marketing is the content the SEO demands. SEO and content work hand in hand, and there will be no SEO if there is no content. SEO needs articles, words, keywords, substances, and verbiage. 

Among those is fresh content with a certain number of words. These are contents with good keyword targeting that are on particular pages. Simply saying nowadays, having a solid SEO strategy also involves content making, just like how it includes various factors.

It Gives Benefits, But Will Depend on the Niche

Targeting the narrow niches of the business specialty is an important key to successful content marketing. Being an expert in a little part is easier than covering every area in this wide universe. B2B companies can restrict their niche to geography, business size, job role, level of expertise, or geography. 

While B2C firms tighten their niche to sub-topics, demographics, geography, and more, using a narrow niche can also help you focus on blog topics. Additionally, it will give the rest of the content the focus that it needs to be effective. The more attention you give to your niche, the more content marketing can help you attain success to the website traffic and profit. 

It is better that as a marketer, you should not write about everything. Some brands try to cover and create content for everything available and cover too many niches instead of focusing on the primary niche where they can make themselves experts or thought leaders. 

No one cares about the additional spices. Discover your niche, then go to more niches. The particular characteristics of the niche chosen will determine the content marketing strategy and the expected benefits.

Help Prospects To Self-Identify Their Needs

When targeting a particular audience, using content can help in convincing the consumer to buy the product. There is no need to push it too much because the prospect might think that you are compelling him. It might look like you are pushing the product away from the prospect. Sell the product using content and realize that they will miss something if they're not with the product. 

Always make a pathway for the consumers to believe that they need the product. Due to this result, there is a need to create content that talks about the concerns and needs of the customers. Also, use the content to allure prospects in coming to the website. 

You can consider using drip marketing to send white papers and ebooks to the prospect. Also, you can include these types of content material on the site and make it downloadable so prospects can easily read it.

The Use of Quality and Original Content

While cheap content created in providing treats for Google's crawler worked perfectly a few years back, now it isn't efficient. Contents with poor qualities that were previously used to make up the numbers aren't going to work in the perspective of content marketing. It will not help in attracting and retaining readers. 

Rather, in an SEO view, engaging and original content can assist you in excelling among your competitors because it offers the search engines something to file that is not elsewhere. Good quality content can also help your marketing goals as they attract the consumers that you are targeting. 

Before creating content, always make sure to ask yourself if the content is of good quality and can linger on the site for more than a minute. Keep in mind that the content should provide values and relevance to the readers.

More Content, More Opportunities for Keywords

Unlike humans, the search engine can't detect or see things that humans see. However, people can scroll up and down the website and see pictures of clothes, and they can immediately understand that the website is selling clothes, bags, and accessories. Google still doesn't have any idea about the website's purpose unless there are words that describe it somewhere.

Content marketing permits you to create small paragraphs for the homepage, put text descriptions on photos, and put keywords in a limited space only. Through blog posts, guides, articles, and other written content, you can utilize more relevant keywords to the website that the people are searching.

For example, if the site sells stationery, you may want to search for keywords related to papers. It will be more efficient than using paper-related words and phrases that you can fit on a small page. Writing articles that are very neutral, like "What Stationery Designs Fit Your Daughter's Taste," or creating a post that relates to the store, will be catchy to the target audience. 

These kinds of content are both helpful and entertaining. It is also an excellent way to use keywords and rank well in search engines. Ranking well can increase traffic and profit.

Prioritizing On-Site Contents to Create a Voice

For a brand to be successful, they need to find their voice. Content marketing is an excellent way to help the brand distinguish its voice in the competitive market. It is more applicable to on-site content such as a blog. 

Always consider that both search engines and visitors expect that the content adds worth to the blog. If you produce content, there will be an increase in the number of returning visitors. Also, search engines will report the increase in your pages. It helps in driving the website traffic up.

Another benefit of blogging is it can assist in generating leads even for old posts. Keep in mind that when creating a blog, here are the important keys that must be hit to target the audience:

  • Trust. You should be able to provide valuable on-site content that will help in distinguishing you as a thought leader in your field.
  • Conversion. Conversion works best in content marketing, especially if the visitors get value without giving anything in return besides their attention and time. Getting both the attention and time of the customers is a good start in building a relationship with the business and brand.
  • Awareness. Creating awareness for the consumers is important. Most consumers usually search for necessary information about the brand. So, the on-site content is vital, especially if optimizing the search engine rankings is your top priority.

Outlining a Target Promotions Strategy for Off-site Content

When using a content marketing strategy to increase sales, give importance to the off-site content as much as you do to the on-site content. Off-site content helps in driving traffic to the site and enhances the overall visibility to different search engines. Also, off-site content is effective in reaching new prospects. 

It is crucial, especially for generating new business and becoming a thought leader. Always have a promotion to look over the large-scale campaign. Always make sure that the off-site campaign is effective. To do it, you must focus on promoting a strategy that will target high-authority sites. Mainly the sites that the prospects are visiting already. Here are the benefits of prioritizing off-site content:

  • It aids in improving the search ranking with the help of inbound links.
  • It assists in the growth in traffic to the site, where you can place highly branded content more, which helps in giving better conversion opportunities.
  • Focus more on the earned reach rather than depending on the natural syndication that can help in ensuring the ROI desired from the content.

Even though most of the benefits aim to push conversion events like email marketing and subscribers compared to the actual conversions, off-site content can directly influence your business and web traffic.

Using Unique Content to Stay on Their Radar

There is only a limited time for you to connect and follow up with your prospective buyers. However, doing it without annoying the prospect is both challenging and tricky. With the use of unique content, you can still stay on their radar without being annoying.

By the time that you are connecting and updating your prospects, you should already understand their likes and interests. Try sharing tips, views, and educational content with them, so they can also share their thoughts with you. Also, using former materials to the products can help in gaining more understanding of the product. It can also help in building trust. Here are the things needed that will help in keeping the content on the audience's radar.

  • Brand awareness. When promoting the content, there are a lot of new subscribers introduced to the company. Brand awareness helps the business to gain subscribers, and good content helps the company achieve that. Through content also, subscribers can be more aware and will recognize the brand even more.
  • Keeping the subscribers informed. Companies and promotions teams must create content that will keep their subscribers informed. It can be through email or social media posts, but the important thing is to educate the audience about the latest. A blog post or an infographic will work well to keep the followers in the loop and up to date.
  • The content is shareable. In this era where digital and technology are developing every second, great articles and content are shareable. When one of your followers read content that interests them, they will surely share the link on Facebook or mention it on Twitter. It is the main reason that many companies embrace using social media to connect with their audience. Also, the digital era makes it easier for content to spread to social audiences.

Content Marketing Helps in Providing Credibility

Bottomline in every business, credibility will help your business secure sales and strengthen a relationship with a client. With the use of content marketing, you can show your credibility. 

Besides articles, you can also use other specific content like white papers, ebooks, and infographics published on different sites. This way, it can help build and increase product credibility in the prospects' eyes. Here are some ways to build credibility through content marketing:

Be Consistent with Brand Voice

In building trust, the audience needs to know the brand more. If the voice used in the content is different, it will be hard to create a connection. Keep in mind that it is essential to set guidelines for the brand. Having brand guidelines can avoid the content in developing multiple personalities. 

Make Your Content Flawless

Before releasing the content, make sure to check the spelling, usage, grammar, and scannability. Each scope can have at least 15 seconds to convince the reader that it is worth their attention and time. 

Before they can get into the content, readers will find an excuse that will make them stop reading, check Facebook, pursue numerous distractions, or bounce back to the search results. However, having a crappy article and sloppy editing will give them an easy way out.

Incorporate Influencers

Nowadays, influencer marketing is a great part of a marketing strategy. Influencers help in boosting the brand's credibility to the audience. Use influencers to create content and promote the brand. 

Promotions with the use of influencers can also help gain the trust of your audience and the influencer's audience. Many people recognize and respect influencers as thought leaders in their respected fields, not only those that have a large Twitter follower population. Contents co-created with influencers can help in giving a massive credibility boost.

Creating a Data-Driven Content

When making well-crafted good quality content, you must incorporate data. Know the data that the client has, and understand how you can use it in your content. The more data you have, the more it increases credibility. Also, data is an excellent hook to pitching writers, especially if they find a good article angle.

Use Content Marketing in Link Building

Besides increasing sales, good content can also help in attracting links. Always make sure that you are distributing the contents evenly to gain attention from a large audience. Link building doesn't need equations; creating content that people will want to link them with will work from there.

Also, when you create unique, engaging, and insightful content for your blog, a different site can refer the content with a backlink to your original post. Backlinking is important because it helps build a website's domain authority on most used search engines like Google and makes the site more visible on the internet. 

External sites with a higher page authority than yours link back to the blog post and the Google domain score while the rank rises. Also, social media's viral nature will help in creating a domino effect.

The Attraction of Headlines to Link and Sales

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Headlines perform a critical role in content marketing. They are the first step for people to click and read the article. So, headlines must be descriptive enough to convince readers to click them immediately. However, there is no need to try too hard. Generic headlines are fine, but make sure that the content is as promising as the headlines say. 

But you can still improve your headlines and make it a little more promising than what it can deliver. Since the headlines are for the Web, consider phrases and keywords that you are using in your headline. 

Think of how people search for topics on the internet and how people will find the article. The length of the headline is essential as well. Make sure that they are not too long for the following reasons.

  • Social Sharing. Since sometimes people want to share articles online like on Twitter, the headline must be short enough to allow people to retweet a tweet without the need to edit, and they can also add a comment if they want.
  • Google shortened the long title in search results. The headline should be visible in the search results, so people will be more convinced in clicking it.
  • Emails. The title must be visible, especially in the subject line. It applies well in newsletters.

Takeaway

In conclusion, content marketing can help in driving sales and increasing web traffic. Though there is an underlying difference between SEO and content marketing, they can still work together. SEO and content marketing compliments each other, which makes both of them useful for business. 

Also, having relevant content helps gain future customers' attention and trust. Instead of pouting over the differences between SEO and content marketing, just utilize their complementing variables and make the most out of it to increase web traffic and pivot sales growth. Use content marketing in different ways to gain prospects and make them your lifetime customers.