running a restaurant

The Ultimate Guide to Running a Restaurant

Are you interested in running a restaurant but don't know how to start or what to prioritize? You may already be a restaurant owner that's struggling with daily operations. If this is the case, we're here to help you get started. 

From making food to honing your restaurant website, it can quickly become overwhelming. In fact, Mental Health America released a two-year study that correlated the food and beverage industry with pronounced mental illness. 

With this in mind, read on for our simplified guide on how to run and operate your restaurant each day to relieve the stress! 

Write a Business Plan

Every business needs a business plan, and the food and beverage industry is no exception. When it comes to running a business, a business plan helps you plan ahead as well as keeps you focused years after your restaurant has opened. 

You should include information about your target customer in your business plan. You'll also want to include an analysis of your competition, creating a rough marketing plan, as well as a financial plan.

It's important to remember that business plans can be as long or short as you require. If you struggle with one, start by writing a short draft. 

Don't Forget Marketing

Marketing your restaurant is an integral part of your business's success, especially if you have a food delivery business. You'll find that the majority of your people will discover your restaurant online, so it's important to strive for the top of local SERPs (search engine results pages). 

Food Delivery Digital Marketing Services can increase the number of web visitors a day through a mixture of PPC and SEO. PPC (pay per click) marketing is paid advertising that depends on the number of times your ad is clicked. 

Meanwhile, SEO food delivery marketing relies on high-quality content that helps engage leads as well as loyal customers. 

Focus on Guest Experience

It's easy to get overwhelmed by the number of steps required in order to run a successful restaurant. However, focusing on the guest experience can help make things easier. Your priority should be offering quality food, a comfortable environment, and fast turnaround times. 

This starts by creating a welcoming environment by hiring well-trained wait staff. You'll also want to have cleaning procedures in place after each customer and at the end of the day. 

Find a Mentor

It's important to remember that it's okay to seek help, especially if you find yourself struggling for prolonged amounts of time. Consider networking with other restaurateurs in your local area and don't hesitate to ask questions.

You may also find that hiring an accountant will help you with the financial aspects of your restaurant, such as keeping track of your income and expenses in an organized way before tax time. Accountants are also capable of helping you discover ways to increase your income or lower your expenses. 

Running a Restaurant: Planning Ahead

When it comes to being a successful restaurant owner, starting with a business plan will help keep you focused for the future. By identifying your target clients, you'll be able to make better marketing decisions that can effectively attract more customers. 

Last but not least, don't hesitate to reach out for help. Networking with locals in your area or hiring an accountant can help you answer questions that you didn't even think of asking. 

Ready for more tips on running a restaurant? Keep reading the blog! 

An Insight into How IoT Can Build Smarter Supply Chains

An Insight into How IoT Can Build Smarter Supply Chains

The incorporation of IoT in the field of supply chain management will help companies streamline several business procedures like the tracking of assets, marketing, and maintenance. For most businesses, the management of supply chains is one of the most vital functions for industries like manufacturing, retail, eCommerce, and logistics.

 However, due to the increasing consumer demands, the unpredictable trends in the market, and unexpected delays, supply chain management can be challenging and complicated. At the same time, you will find that several processes in the supply chain management are still, even to this date, executed manually. As a result, such tasks become tedious and very time-consuming. 

To arrest the above problems, modern business leaders have to look for solutions to make supply chain management more connected, scalable and reliable. 

Modern technologies and their impact 

With the arrival of industry 4.0, there has been a surge in modern technologies like artificial intelligence and IoT in different industries like telecom, healthcare, and pharmaceuticals. In the same, businesses can implement IoT in their supply chain management processes to improve managing the inventory, logistics, transportation, and boosting revenue. They can also aid businesses in tackling the problems when it comes to discrepancies that arise between consumer demand and supply. 

With the aid of IoT, business owners can redesign their existing workflows to supply chain management for delivering efficient and robust solutions for the above existing problems. Thanks to its advantages, IoT is expected to bring an estimated economic value of $4 trillion to $11 trillion by 2025. 

Customer insights 

With the installation of IoT sensors in different products, businesses can understand how their customers use them better. With the above technology, they can analyze the customer usage patterns of multiple demographics for using the data acquired for developing new products. For example, smart bulbs can help manufacturers better understand the behavior patterns of the consumer by giving them insights like time intervals when the bulb is switched on, its energy consumption, and its preferred colors. With the help of these valuable insights, businesses are in a better position to know what their customers want so that they can create customized products for them. 

Improved monitoring 

Experts from credible data administration and Management Company, state IoT technology helps businesses monitor products in the supply chain better. This can be illustrated the best with an example from the food industry. Products like vegetables, fruits, and meat have to be stored under certain temperatures and levels of moisture to prevent them from rotting and getting perished. 

With IoT sensors, companies can effectively track the different conditions in humidity and temperature with success. They can also fix a threshold value for these products. In case this threshold value exceeds, the IoT can notify the parties concerned in the warehouse. For instance, when the temperature is close to the threshold value, the concerned managers in the warehouse will get the alerts in order to take the next step of action. The same sensor can also alert the business when there are damages to the product. For example, if glass bottles are filled with soft drinks and get damaged, the sensors detect they are leaking, and the manufacturers can be notified. So, in this manner, the IoT can be utilized in the supply chain management process, and this enables a company to deliver products that are high in quality. 

Life-cycle management of the product

One of the more functions of the supply chain is the management of the product lifecycle. Every product batch needs to pass through several stakeholders like vendors, manufacturers, B2B partners, wholesalers, super-stockists, and retailers. Businesses should ensure that their products stay in the correct condition across these stakeholders. 

With the help of IoT sensors, problems like under and overstocking can be addressed. The technology can aid the business in identifying vendors that are suitable geographically for the business. At the same time, IoT can also be optimized to improve reverse logistics by identifying the issues in quality present in different batches of the product.

Management of inventory 

Businesses might own several warehouses for stocking or storing their goods. Tracking them in warehouses is indeed a complicated affair, especially if third -parties own these warehouses. Monitoring the stock in real-time can be hard and, in some cases, impossible as well. In certain cases, some goods might even go unreported in any loading dock, or they might even get stolen. Therefore, businesses for the above task need a feasible solution for managing their inventory. 

Businesses can install IoT sensors in their warehouses to get updates in real-time about their stock levels. This data sent to the sensors can aid businesses in analyzing the customer demand for various products. With the aid of this technology, businesses can also detect industry trends for managing their inventory with success. The IoT sensors can also notify business leaders when their products move out of the warehouse when there is no scheduled delivery. In this case, the IoT will act as a deterrent for unwanted thefts of goods. 

Tracking assets 

In general, companies deploy bar codes and numbers for tracking their products in their supply chain. They execute asset tracking to ensure efficiency in their supply chain. In asset tracking, IoT proves to be beneficial compared to the traditional methods that were practiced in the past. 

IoT sensors can track the precise location of these assets in real-time. They offer extensive information about these assets like status updates, the time generally spent in transit, and the time they spend on the shelves. 

Armed with the above data, business leaders can effectively identify inefficiencies in the supply chain to identify their causes. They can optimize the data obtained to improve practices related to quality control with time. 

Therefore, when it comes to deploying IoT in the supply chain management process, a business can enjoy the above benefits. They can gain a competitive edge in the market and streamline the supply chain in an organized and more feasible manner with success.

Guide to the best DBS applications in 2021

Guide to the best DBS applications in 2021

With the invention of Big Data, a revolution spread in the early 2000s. A famous analyst once quoted, "Big Data is a mix of three V's – Volume, Velocity, and Variety." Any business is impossible to escape its impact, and it is better to imbibe it for better credibility of the company. The big data observes the customer needs and pattern of buying for smart analytics. Therefore, Big Data is a technical term for consumer wants and purchase patterns.

Advantages of Big Data Applications

The use of big data is only possible by integrating it with suitable applications. Learn more about these latest applications by checking

  • Understanding the customers shopping pattern
  • Bespoke marketing tactics
  • Optimization of tools for the transportation industry
  • A routine check of health conditions from wearables
  • Live road mapping system for automobiles
  • Warehouse management for inventory control
  • Personalized health care coverage by insurance companies
  • Medical plans for terminally ill patients
  • Real-time scrutiny and cybersecurity procedures

Real-time examples of smart analytics 

  • Amazon – Observation of the buying pattern of any registered user helps in tweaking the database. It ensures a better and faster customer experience every time. There are other ways also for the collection and dissemination of huge data for system analytics. The last browed items, frequently viewed items, setting changed in the filter and analysis of the purchasing power every month – everything is under the radar of Amazon. 
  • Palantir Technologies – The Palantir supports the American Military Agencies to detect roadside bomb locations and slash the insurgencies. This is one of the highest security systems, controlled by two platforms. The government agencies store all the data in one single document. It enables collaboration of all types of data which makes the analysis and handling exceptionally smooth. Many private sectors also use this to work for defense and security systems.

2021 major Database applications 

  1. MySQL – One of the notably useful database management tools which are now synonym to any data application. Some of the major companies - Google, YouTube, PayPal, and Twitter, use this. MySQL is quite simple to use as it is an open-source relational database. You will have to target learning MySQL to cater to all your smart business solutions.
  1. SQL Server – Any mention of the database management tool list is incomplete without SQL. SQL Server Management Studio (SSMS) is amazingly simple for non-developers and database administrators of all skill levels. It is a perfect amalgamation of end-user-friendly graphical tools with a wide range of script editors. You will get total access to the management server. It is a one-stop solution to any business profile and tunes database performance. 
  1. Oracle RDBMS – The number.1 database management software is object-relational based. Oracle RDBMS released its latest version of this tool. You can use it to incorporate cloud computing and other supports of operating systems – Windows, Unix, and Linux versions. It is a very credible tool and is popular because it helps in using more extensive databases, provides a secured platform, barely occupies system space, and diminishes the processing time of data. 
  1. Zoho Analytics – The primary focus of this data tool is ease of use. It is a self-service tool, and therefore, you would not require any particular IT skill or additional expertise to use it. There are two features; an intuitive drag/drop interface and the classic spreadsheet-style interface. This application is perfect for smaller companies that require local storage space with built-in customized applications. Once the datastores, simple analysis will reflect the results as charts, dashboards, tabular columns, and Key Performance Indicator (KPI) visualizations. 
  1. SAS Visual Analytics – Statistical Analysis System (SAS) is one of the oldest data handling tools. It came into the picture even before Big Data came into use. Although it is one of the pioneers in data handling, its primary purpose is to collect, alter, manage, share and retrieve data from different sources. After the data storage is complete, a statistical analysis represents an assortment of graphs, statistics, and details of data to other files. 
  1. SAP Vora – The collaboration of SAP HANA with HANA Vora is the famous SAP application for data handling. The Vora tool integrates Hadoop and HANA sources. This then extends to the Apache Spark implementation framework for generating analytics and Hadoop data. HANA is instrumental in supporting the large interfaces as it leverages the mammoth data stores. It can run on a cluster of commodity hardware computer nodes. SAP Vora is a distributed database system for processing big data. It can scale up to any size to match the computer cluster. 
  1. DevOps – This is one of the most practical database management frameworks. DevOps is a durable processor and is famous for the removal of hindrances like manual reviews and ticketing. This is a completely automated tool that enables improved software delivery and credibility. The best feature is that it controls employee burnouts by enhancing productivity.
  1. Visual Studio Code – This is a basic code editor for redefining and optimization creating and debugging contemporary web-based and cloud applications. This is very user-friendly as it supports Windows user and system-level setups. The main features include viz. debugging, syntax highlighter, snippets, code refactoring, intelligent code completion, and embedded Git. You have the liberty of altering the themes, keyboard shortcuts, tool preferences and install extensions for customized functionalities.
  1. ESM Tools – Database management is just one part of big data. ESM is beyond the DBS and offers additional functionalities like the workflow of data, complete reporting, and automation of the process. You do not require any additional know-how of this application as there are many low-code and no-code frameworks to work on. You can use this tool very efficiently without any coding or background development knowledge.
  1. PhpMyAdmin – A fundamental tool for non-techies to manage database management systems. Whether it is large company data or just for start-ups, PhpMyAdmin suits all. 

For larger organizations and handling enormous data, enterprise solutions are the best. It is an automated tool that removes the manual redundancy of managing the database. 

Secret Keys for Launching an Incredible Brand in 2021

Secret Keys for Launching an Incredible Brand in 2021

All successful brands in the world have one thing in common, and that’s a carefully crafted brand strategy. One careful look and you’ll notice that they leave nothing to chance. These companies are intentional about enhancing their uniqueness and elevating their brand’s position in their respective industries.

Prominent business owners like Steve Jobs, Bill Gates, Jeff Bezos, and Elon Musk engaged their superior business skills to create truly exceptional brands that genuinely meant something to their audience.

And if you want to take your business to the next level by replicating their success, you need to understand what it takes to launch an incredible brand. And when it comes to launching a great brand in 2021, we’ve got a great guide that’d help you do that.

Why Branding is the Answer 

In 2020, the COVID pandemic unraveled the global economy. And thanks to the lockdowns, lives were shut down, economies dwindled, and some even failed.

But lockdowns were the perfect opportunity for entrepreneurs that’d always dreamed of starting their business but couldn’t find the time to do so. Entrepreneurs got to work, and by the time lockdowns lifted, over 500,000 new businesses had flooded the market.

And with such a massive influx of businesses, it’s critical now more than ever that your business stands out from the crowd and establishes itself as an authority in its field.

And to do that, you’ll need something unique like a true brand identity, which takes a lot of time and effort to develop. 

Where Branding Stands in 2021 

Businesses had to adapt to the changes in customer behavior caused by the pandemic, and some ways they did this were by:

  • Putting a Face on their Brand: This made it a lot easier for customers to connect personally with a company. 
  • Using Premium Domains: Premium domains names became popular and in high demand because they played key roles in helping new brands break into their industry.
  • Taking a Social Stand: Customers want to see their favorite brands making decisions that align with their social needs. 
  • Connecting deeper with their customers: Social media helped brands engage and get feedback from their audience. 

Why Your Business Needs a Great Brand to Survive

The market is becoming a fight for survival, and only companies with the best brands win. Any entrepreneur who fails to brand their company properly will only end up with a generic brand that struggles to grow because of its inability to attract its target customers.

A well-branded company with excellent customer service finds it a lot easier to attract customers willing to pay 16% extra for their products or services. Don’t just focus on creating logos and taglines but also on providing an excellent combination of values, visions, and strong customer support.

Entrepreneurs everywhere are already adding these qualities to their brand and using them to tackle the drastic changes in the market. So, if you want to build a powerful brand that’ll drive its industry, then make sure to use these strategies to your brand’s advantage.

The Secret Keys to Launching an Incredible Brand  

These are the steps to launching an incredible brand: 

  1. Embrace Focus, Passion, and Consistency

Building a great brand is a process. And that’s because it takes time for your customers to understand your brand and its full weight. The Journal of Advertising Research revealed that companies that can convey their passion for their services and brand vision hold a greater and more favorable sway on their customers than those who don’t.

And that’s because a brand’s enthusiasm is magnetic. Passion is the fuel that drives businesses to success, and consistency guarantees positive long-term results.  

  1. Deepen Your Understanding of Your Brand’s Industry

Although it isn’t easy, you know an entrepreneur is on the right path when they take the time to get deep knowledge about their industry through comprehensive market research.

So, gather as much information as you can about your audience demographic, competitors, and industry so you can identify what your customers love, hate, and desire. 

This would help you see the world through their eyes and also reveal the brand position that’ll help your company attract and meet their needs.

Don’t neglect your competitors; get familiar with them. Recognize what differentiates your brand from theirs and focus on enhancing these qualities. This way, you’d keep your business a step ahead of its rivals and also make your brand unique and irreplaceable to your customers.

  1. Find your Unique Brand’s Identity

Courtesy: Unsplash

Every company primarily exists to make a profit, but only truly great ones go a step further to fulfill a brand promise. Getting an exciting brand promise would help you communicate your brand’s mission in the market and motivate you to create a brand that can help you achieve these goals.

Companies like Tesla have successfully built a brand that promises to preserve the environment. Coca-Cola’s brand focuses on inspiring happiness, and BMW’s brand is pumped on creating the ultimate driving machine. 

But before crafting a great identity and an exciting brand promise, you’ll need to establish your brand’s elements, and the easiest way around that is by categorizing the key elements of your company into:

  • Big Ideas: What are your company’s core ideas?
  • Brand Values: What personal business values and dreams motivate your brand?
  • Brand Story: What events inspired the birth of your brand? Storytelling is the easiest way to warm the minds of your audience towards your brand.
  • Benefits: What specific need do you fulfill for your customers?
  • Emotions: What powerful emotion(s) do you want your audience to experience?
  • Value Proposition: What’s your promise to your audience, and why are you different from your competition?  
  1. Get a Premium Brand Name

All your efforts could go down the drain if you fail to find the perfect name for your brand that’ll help it stand out.  

Getting a premium name is a priceless resource that your company can’t afford to miss because it’s an amazing way to introduce your company into a crowded market and quickly grab your customer’s attention.

Great names are short, creative, and unique. They can be the difference between the success and failure of your business.

Companies like Tesla, the leading electric car company, spend nothing on paid ads thanks to its powerful brand name. And if you want to get a great brand name quickly, then use a powerful business name generator.

  1. Build a Social Media Community

Courtesy: Unsplash

The pandemic successfully accelerated our move online, and today, customers are looking to build strong relationships with their brands there.

So don’t fail to grow your audience using popular platforms like Facebook, Twitter, Instagram, Pinterest, and LinkedIn while also releasing regular content like blog articles, email newsletters, and virtual events.

This would help you engage with your audience, build deeper connections with them, and get feedback that’d boost your brand.

During the pandemic, 90% of businesses used social media to connect with their audience, and the results kept these businesses afloat through the darkest times of 2020. 

All that Matters is Your Brand

Your brand is the essence of your business, its voice, and its identity. Greatness in business only begins after you’ve started building a solid brand identity that’ll survive the test of time. 

Author Bio

Grant Polachek is the Head of Branding at Inc 500 company, the worlds #1 naming platform, with 30,000+ customers from early-stage startups across the globe to the largest corporations including Nestle, Philips, Hilton, Pepsi, and AutoNation.

How to do SEO in YouTube: The Techniques and 5 Essential Tools

How to do SEO in YouTube: The Techniques and 5 Essential Tools

Using videos in your marketing strategy, whether you are a freelancer, a medium-small company, or a large and very structured company, is perhaps the pillar on which to build the foundations of your digital marketing.

It is a real trend in very strong growth, already for some years, to be honest. But it does not stop growing, which is why implementing the use of the video format, today more than ever. YouTube videos are a must if you want to avoid losing ground to your competitors, but also and above all to sell more!

Why SEO is important for YouTube?

Today YouTube is the second most visited "website" in the world: a giant and a real "search engine". It is owned by Google, which incidentally holds the record of the most used search engine ever. In other words, YouTube is the second most used search engine in the world, just to understand. That's why YouTube, like Google, requires that the content you publish is optimized through what is called SEO for YouTube.

What is SEO in YouTube: the basic techniques

We would like to share with you various techniques, from the most obvious to the lesser-known, to create a successful channel and place your videos at the top of the YouTube search results.

Techniques that can be quickly summarized as:

  • Insert the main keyword in the title
  • Enter the main keyword plus the related ones in the description
  • Rename the video file using the exact keyword
  • Rename the video thumbnail using the same keyword
  • Say the keyword several times during the video, especially in the first 30 seconds
  • Insert tags directly related to the keyword
  • Insert hashtags within the description.

These are factors that YouTube considers important but not really fundamental for SEO positioning. 

The main ranking factors on YouTube

Total time watched 

It is the main and the most important factor. If you think of YouTube as a company whose purpose is to produce profits, you understand well that its final purpose is to entertain users on the platform as long as possible to show them more advertising. Because that's exactly how YouTube monetizes. The more we are able to keep users glued to our videos, the more YouTube will reward us. 

Audience Retention

It is another very important factor, which indicates the percentage of video viewed by each user (therefore the average among all users). This parameter indicates the degree of interest in a particular video, such as soft tutorials, food, education, etc.

Session Time

The session time corresponds to the time each user spends on YouTube after viewing one of our videos. YouTube does not care that the user necessarily spends time on your channel. If your video pushes users to further investigations, YouTube will reward it (The principle of "watching time" also applies here).

CTR or Click-Through Rate

This is how often viewers watched your YouTube video after seeing it in search results. The more times people click on your video after seeing an impression, the more chances you have to accumulate viewing minutes and feed the Watch Time metric.

Channel Authority

YouTube seems to be a rather democratic platform, in the sense that it does not consider the number of subscribers to a channel to be extremely fundamental to give organic visibility to its videos. However, in certain terms, YouTube distinguishes an authoritative channel from a channel that is not, taking into account factors such as:

  1. Creation date (age of the channel)
  2. Consistency in publications
  3. Number of brand searches (how many types the channel name directly in the search bar).

In this practical guide on how to do SEO on YouTube, we will focus on how to do good keywords research. Read on if you can't wait to start getting your hands dirty!

How to do an SEO Keyword Research for YouTube

Just like Google SEO, video optimization also starts with thorough keyword research.

In this step, it is crucial to find the most relevant keywords to your niche and the keywords that users use to search for a comparable product or service to yours.

We will also see the most useful tools for our purpose, but first, let me tell you something that seems obvious but is not. 

The most important keyword research tool of all is, guess what, the brain. The real step after obtaining the data is the correct interpretation of the data. Not for nothing, Google and YouTube have always emphasized the importance of what is called "search intent", or the reason why a user performs a certain search on the web. You, for your part, must transform yourself into a sort of psychologist, train the brain to enter the minds of users to try to give them the right answer to the intentions of the research, rather than to the research itself.

5 Tools for SEO in YouTube

Let's move on to the tools, and here is a list of 5 tools to do SEO on YouTube.

  • Google ADS: One of the most trusted tools for this online business because it provides tons of keyword variations along with competitiveness rates based on the top search terms you enter. The free version offers you an inaccurate but still powerful data estimate. To have more complete data available, you must have spent at least $ 1 on advertising on Google ADS. Well, I'd say it's a bargain, right?
  • Google Trends: This is a great tool for analyzing search trends and comparing keywords based on their popularity. It is very useful to give you an idea of what is happening in your reference product sector at the moment. The search tool shows you how the monthly number of searches changes over time and estimates the popularity of the keyword in a given geographic area. Google Trends is also very useful when you have found a list of keywords and want to compare them to each other in terms of popularity. 
  • Answer The Public: This tool provides a free basic version and a paid PRO version. Just provide the argument, and the tool itself will generate all the explorations of the keyword (which the tool is going to fetch directly from Google), expanding it for the different user search intentions.
  • YouTube Analytics: A tool integrated with every YouTube channel, it allows you to know exactly what users type to search for you and for which keywords your video is positioned. YouTube Analytics offers you great ideas to optimize existing videos or to create new content.
  • VidIQ: It is a freemium extension for browsers and YouTube, widely used by brands and creators of video content. VidIQ helps to understand the reasons why your competitors' videos are successful, to identify factors that make videos viral, to analyze the engagement rate. It provides you with the search volumes of the keywords on YouTube, which are the most used tags, and helps you in the construction of the right title and the right description.


SEO on YouTube, from a purely technical point of view, is relatively easy. But the hardest part of video SEO is engaging your audience. Just think there are YouTubers with millions of subscribers who never bothered to apply SEO optimization techniques to their videos. They have gone viral because of making themselves known to a vast audience for the simple fact of knowing how to entertain, involve and thrill people. If you're looking for how to download YouTube videos for personal reference, then you can follow this guide.

Anyway, with the basic techniques, 5 SEO tools and appealing content, you will definitely be able to push your channel towards infinity and beyond!

Ecommerce Trends for the Home and Garden Industry

We are all aware that the home and garden industry has experienced a volatile year. This is also why it is important to better appreciate where we may be headed in the not-so-distant future. What do the professionals have to say and are there any specific observations which can be used to ensure success? Although no one possesses the virtual "crystal ball", there are several observations which need to be discussed in greater detail. Let's take a closer look.

The Undeniable Presence of Social Media

It is a well-known fact that social media portals such as Facebook and Twitter are accessed by millions of users on a daily basis. However, there are other sites including Pinterest, Instagram and Houzz which particularly cater to the home and gardening lifestyle. You should therefore make it a point to leverage these invaluable resources so that you can more effectively engage with their online audiences. Social media networking is also an excellent way to establish a brand identity.

The Growing Presence of Online Influencers

This point is directly related to the social media marketing recommendations outlined above. Sometimes referred to as "online ambassadors", influencers are considered to be experts in a specific field. Home and gardening businesses should therefore reach out to popular industry personalities, as they can provide an authoritative edge to a specific product or service (for a relatively small fee). However, this initial investment is well worth the effort when we consider that consumers will often follow the recommendations provided by social media influencers. 

Appreciating Market Trends

Recent studies have indicated that many homeowners are wary about becoming involved with a volatile real estate marketplace. Therefore, a greater focus is being placed upon improvements and renovations. This makes perfect sense when we consider that the return-on-investment (ROI) of such projects can be higher than 12 per cent.

So, a greater emphasis should be placed upon home improvement services and suggestions. If you are able to cater to the DIY enthusiast, the chances are high that sales will increase.

The Current Impact of COVID-19

The current state of global affairs has had an impact upon virtual every industry. While sectors such as travel and tourism have suffered, the same cannot be said for the home and garden marketplace. During the latter half of 2020, it was found that online sales of home and garden products had increased. This is due in large part to the simple fact that lockdowns and similar restrictions were in place.

Although it is good news that the world seems to be emerging from such economic doldrums, the future is still uncertain. It is fully reasonable to expect that online purchases will continue into the foreseeable future. Suppliers which are able to capitalize upon these opportunities are predicted to perform quite well. So, be sure to increase your presence within the e-commerce sector. 

A Changing Demographic

A recent study found that more millennials are purchasing more homes than ever before. In fact, statistics have shown that 82 percent of millennials are first-time home buyers. This is the largest proportion of any age group. So, it only stands to reason that their preferences need to be addressed. There are several unique observations to take into account.

Firstly, high property prices are causing these consumers to look for smaller homes as opposed to large structures which would otherwise require a significant investment. Another trend involves purchasing properties that will need renovations. This arises from the fact that millennials consider quality of life and comfort to be more important than the price or size of the property in question. Focusing upon the renovation sector could therefore be a great idea. 

A Greater Focus Upon Personalization

We all enjoy more personalized experiences when purchasing products and services. This very same observation is just as logical within the home and garden industry. Simply stated, personalized sales and marketing campaigns are the wave of the future. The good news is that there are plenty of ways in which businesses can make powerful changes. These include:

  • Hiring talented sales professionals.
  • Creating content based around the reader in question.
  • Offering targeted discounts and rewards.
  • Appreciating customer feedback.
  • Ensuring the privacy of customer data at all times.
  • We need to remember that many of the products associated with the home and garden industry represent significant investments. Customers will quickly look elsewhere if they feel that a business is not capable of addressing their unique needs. So, a bit of personalization can go a long way. 

Seasonality and Location

One of the challenges associated with the e-commerce industry (in general) is addressing the right clients at the right times. This can be even more daunting for the home and garden sector, as the products themselves will often be determined by seasons and locations. In other words, you would not want to market a snow shovel to someone living in Florida nor would it be wise to offer in-ground pools to those located in Nome, Alaska.

We can now see why segmenting your customer base is extremely important. Shoppers will appreciate the effort and furthermore, you can expect to enjoy higher conversion rates. Let us also remember that more individuals are choosing to purchase products online. So, analytics are playing more of an important role than ever before.

Putting it All Together: A Changing Landscape

We can now see that the home and garden industry faces a number of unique challenges. However, there are also plenty of opportunities if you are able to focus your efforts in the right direction. This is why it is wise to take into account all of the observations outlined above.

Would you like to learn more about where the home and garden industry is headed? Are you curious to discover the products and services found throughout our online garden centre? If so, please feel free to contact one of our representatives directly. We will be happy to provide further assistance.

Author Bio

Leslie Vincent is one of our experts at Atkins. Atkins is one of Ireland's biggest garden centres advising gardening enthusiasts and professional landscapers on all their gardening needs. 

Effective Paraphrasing Techniques To Use In Your Writing

Effective Paraphrasing Techniques To Use In Your Writing

If you are having trouble paraphrasing a text effectively, try following these steps:

  • Reread the original passage you wish to paraphrase, looking up any words you do not recognize, until you think you understand the full meaning of and intention behind the author's words.
  • Next, cover or hide the passage. Once the passage is hidden from view, write out the author's idea, in your own words, as if you were explaining it to your instructor or classmates.
  • After you have finished writing, check your account of the author's idea against the original. While comparing the two, ask yourself the following questions:
    • Have I accurately addressed the author's ideas in a new way that is unique to my writing style and scholarly voice?
    • Have I tried to replicate the author's idea or have I simply changed words around in his / her original sentence (s)?
  • Last, include a citation, which should contain the author's name, the year, and the page or paragraph number (if available), directly following your paraphrase.
  • Use available online tools for paraphrasing, the tool will help you get hands on experience of paraphrasing, one handy tool in this regard is paraphrasing tool , this tool will help you a lot because this tool guides your for effective paraphrasing, the tool is must use Paraphrasing tool .

5 Ways To Improve Your Visibility On Google Using SEO

5 Ways To Improve Your Visibility On Google Using SEO

Search Engine Optimization(S.E.O) is a key component of any digital marketing strategy that delivers results. Because individuals make trillions of searches every year, often with the intent to find information about products and services, SEO is a critical component of digital marketing. 

Brands' major source of internet traffic is often being discovered from search engines, which is supplemented by other marketing channels. Greater visibility and higher placement in search results than your competitors can have a significant impact on your eventual sales and bottom line.

SEO comprises all the various measures you can employ in ensuring your brand/website is at the very top of the results page returned to anyone using a search engine to look for similar services/products to what you offer. SEO involves you taking actionable steps to improve the quality of content on your website which increases your site visibility when search engines such as Google, Yahoo, Bing, Yandex, etc. use their bots to crawl through your websites.

A lot of people tend to think there is a huge silver bullet to automatically boost your website SEO, this is untrue and as anyone with industry knowledge would inform you; improving your site SEO often consists of taking small incremental steps that combined, gives visitors a better user experience and higher ranking in Search engine queries.

The steps outlined below can help you improve your ranking on search engines, help bring more visitors to your site and empower you in converting more leads.

  • High-quality content: when it comes to ranking high in search engine queries, content is king. This is because search engines want to show the most relevant results for a user query as a response, as such; making sure that your content resonates and would be relevant to any visitors coming to your site is one of the key components of SEO which is often neglected or not given as much attention as the other components.
  • Indexing your site with search engines: All websites that a search engine is aware of are stored in its index. Each page's index entry describes the page's content as well as its location (URL). When a search engine bot downloads a page, reads it, and adds it to the index, it is said to be indexed.

    This is especially necessary if your website is new as an unindexed site won't even show up at all in results for a search. To check if your site is indexed on Google, for example, type this into the search bar on Google “” replacing the text “” with your URL. If you see results, congrats! You're in the index.

  • Zipping your website for speed: Page speed also plays a pivotal role in Search Engine Optimization (SEO). Google considers a wide variety of factors when deciding how to rank web pages, and this is one of them. In a word, page speed is the time it takes for your content to load when someone views a page on your website.

    Visitors despise slow-loading pages and are more inclined to leave them because if your sites don't load within a few seconds, there's a good possibility they won't load at all. Also, if your web pages are sluggish, it discourages active engagement because your page looks unprofessional, and your website unreliable. A good way to increase website speed is by zipping your website. This way, it is compressed into smaller bytes, thereby making it faster to come up. Use Gzip, a software application for file compression, to reduce the size of your CSS, HTML, and JavaScript files that are larger than 150 bytes.

  • Image optimization and adding alt text: Like site zipping, image optimization also helps to increase website speed, therefore affecting your search optimization positively. Images improve the quality of your content while also improving the design of your web pages. Large photos, on the other hand, can cause loading times to be delayed.

    Hence, it is tactical to compress the images to optimize them. Changing their file types, enabling slow loading, and compressing photos using lossy or lossless compression are all various ways to do this. You may lower the "weight" of your photos by reducing their file sizes, which can help your pages load faster. WP Smush is one of several image optimization plugins available for this purpose.

    You can also use a program like Photoshop where you can retain control over the quality of the image.

Another method of image optimization is the use of alt text. Alt text, also known as alt tags or alt descriptions, is the textual language that replaces an image on a webpage if the image fails to load on the user's screen. This language aids screen-reading software in describing photos to visually challenged readers, as well as allowing search engines to crawl and rank your page more effectively.

  • Making sure your site has an SSL certificate: Without getting too technical, an SSL certificate establishes a secure connection for such actions. The most important thing to remember about SSL is that anything that requires internet security should be protected by an SSL certificate. Search engines are penalizing websites that are deemed to be insecure.

    Websites without an SSL certificate will appear in users' browsers as HTTP, while those with encryption will appear as HTTPS. SSL is now a ranking signal according to Google, therefore if you don't have it, your site will be tougher to locate, affecting your traffic and revenue.

  • Add a robots.txt file and a sitemap: As a new or existing online business, you'll want your site to appear in search results. And, to appear in search results, search engine bots must crawl and index your website and its many web pages (robots). Robots.txt and XML sitemap are two files on the technical side of your website that help these bots find what they require.

    The robots.txt file is a plain text file that is placed in the root directory of your website. This file contains a collection of instructions that inform search engine robots which pages on your website they are allowed to crawl and which they are not. The address of another key file, the XML sitemap, should be included in the Robots.txt file.

    This section contains information about each page on your website that you want search engines to find. An XML sitemap is a file that lists all the pages on a website that you want robots to find and visit. For example, you could want search engines to have access to all of your blog entries so that they can appear in search results. However, you may not want them to have access to your tag pages, as these are unlikely to be suitable landing pages and should not appear in search results.

While SEO can take time to develop and start showing results, a structured approach using the right tools and industry knowledge can make that process faster for you and jumpstart the rewards you earn for investing in your site's SEO potential. 

One way to get started is using several of the free tools available to analyze your site URL's current SEO such as the one here. This would inform you as to where your site currently is and quick fixes you can start with towards improving your SEO score.

6 Reasons Instagram Posts Fail (and what to do about it)

6 Reasons Instagram Posts Fail (and what to do about it)

Why is my post failing? 

Instagram is one of the biggest social media influencers around the globe. Photos often bring colors to lives. Another way to enhance business is through this platform. Every post on Instagram is a marketing strategy in our lifestyle, fashion, relationship status, food, hobbies, pets, etc.

 And just like our community, Instagram has an algorithm where we can choose our closest friends and family to check our platform. The Instagram algorithm determines the consistency of our follower’s attention. Thus, to increase our algorithm, we should know how our Instagram should look like. What our Instagram portrays and its ideal topics.

But sometimes, even if we post a lot of pictures of excellent quality, our photos seem to fail in attracting our follower’s attention. 

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 So, here are some reasons our Instagram posts fail.

Posting about the wrong subjects

To encourage your followers to ask about your topic, be coherent about your subject. If your subject is about the scenes of your travel, it should never picture things in your home. Remember that you catch the attention of many using the places you traveled and not the design of your home.

 If you use your pet on your Instagram feed, never allow photos of your food. Your followers may think that your food is edible for your pet. Sticking to one topic is good. But having a lot of subjects on your Instagram will confuse your followers.

Going hashtag crazy 

There is a 30-hashtag limit that is allowed on Instagram. Even if we use popular hashtags like #dog, #love, #happy, and another popular hashtag, it will never make our Instagram shines if we use the wrong one. Using relevant hashtags will allow your followers to like your photos. Witty ones are now much preferred by many.

 Choosing hashtags will improve your Instagram feature. Don’t use hashtags that are used by many, instead use descriptive hashtags which makes it unique and easy to find than others. You may come up with strategies that may increase your popularity among your followers. For a more suitable hashtag, you may ask for help in SEO websites for professional help. A recommendable one is SPOPLI Web Development & Services.

Having a disorganized feed

 Colors add quality to your photos. But a rainbow-colored Instagram feed will never allow followers to see the sense of your topic. Try to use the same filters in every photo you shared. If not, the same shade will help. Your preferred shade should match your topic. Choose the shade of green if the subject of your Instagram is all about plants. You can never choose dark colors with this subject, as it will confuse the significance of colors in your photos.

The grid of your photos should suit others. Having an organized grid of your Instagram shows how delicate you are with your social media. Use high-quality photos in portraying bigger scenes while blurring of pictures is more appropriate in giving impact on one lane.

Not responding to comments

We should respond to all the comments from our followers. This is the best way to communicate with them and make them feel appreciated. In responding, use the appropriate words even to those rude comments. It may take time for responding so you may try ready-made texts for the response.

Patience is always a virtue. Before responding to comments, always be ready to read unnecessary comments. Respond to them with courtesy at all times or just an emoticon will be enough. In some ways, there are privacy terms in Instagram in which you may allow rude comments to be hidden. If this will make you feel comfortable, then try to do so.

Posting sloppy tag lines and mediocre quality content

Tag lines give your followers the hint to what your subject refers to. When we post photos in our Instagram feed, we often tag our friends or family member who helped in the process. However, it is necessary to tag people or brands with the same advocate you are trying to portray.

 In some situations, tagging a celebrity with the same advocacy with pet care will probably repost your photos if you tag them. In this manner, there is a likelihood that your followers will boom and increase. Having a supporting celebrity or brand on your Instagram will increase the popularity of your feed.

When we mention the quality content of your feed, what we mean is the quality of your uploaded photos. We should never upload blurred photos. The blurring of pictures is necessary if your subject is of a mysterious type. The quality of your pictures does not need a high-end device. You may try downloading mobile applications that can increase the texture and contrast of your photos. You may try studying photo editing styles online to have a professional background with your photo adjustments.

The missing link in account Bio

The Bio is a brief description of yourself. You may discuss here the concept of your subject or topics of your feed. See that the profile in your bio describes your account. The significance is very important for your followers.

Each Instagram user has a link. To promote popularity with your account, it is suitable to put your link in every photo you post. You may try to increase your followers by posting across other social media accounts like Facebook and Twitter.

These 6 tips about Instagram failures may be simple to address. But they are the most common reasons some of us cannot organize a community in our feed. 

Tips to Fix Instagram Post Fail:

Commenting on other posts

Responding to comments is not only your obligation for your followers. Rather, to build a relationship with them, you ought to comment on their posts as well. This is to make them feel appreciated. Once a relationship is established, your followers will probably introduce you to others. Gaining their trust is also gaining their respect.

Remove the photos or videos that may violate Instagram policy

Always check the privacy terms of your photos. If your subject is about physical fitness, try not to make your photos daring. It should always be wholesome and with dignity. In terms of popularity, this subject is the best way to catch attention. However, please follow the Instagram policies. You may not want your photos to be blocked or worse, your account to be removed.

Update the app

Just like other social media applications, always try to update them. With a trending environment, being updated is a must. Updating the app allows you to experience new features of the application. Plus, we avoid crashing the application whenever we update it. It works at its best potential when we have the newest version.


Circling in the world of social media, Instagram is one way to address all our concerns. Instagram not only works as our mini diary but has been part of some of our advocacies. We should therefore know how to promote our advocacies. We may limit failures when we know now how to prevent them. If you are struggling to look for the right website, SPOPLI Web Development & Services is the one for you.    

Author Bio
Sunny Popli is the owner of SPOPLI Web Development He loves to learn and grow. His key interest areas are to learn and implement the latest & impactful ideas in the field of digital marketing.

How to Create a High-Converting eCommerce Landing Page

How to Create a High-Converting eCommerce Landing Page

A well-designed product landing page is an important tool for convincing people to purchase from your online store; yet, most e-businesses do not know how to establish an eCommerce landing page that converts traffic into sales.

Since the days when a customer's path was straightforward, a lot has changed. You will notice that certain pages are more prominent than the homepage if you look at your online store's stats. As additional platforms and new points of brand connection become available, consumer journeys are likely to become even more dispersed.

We have included the top 10 tips for creating successful and best-selling landing pages in this post. The pointers we'll go through may be applied to nearly any page in your online store. All high-traffic sites must capture the attention of potential consumers, show the value of your products, and persuade them to make a transaction.

Special Page with Sizing Info

Create a dedicated page with all the essential information if your items include sizing and measurements. Customers will be likely to buy if they are familiar with product specifics.

Short Order forms to Improve the Customer Journey

The amount of fields in your order form has a significant impact on conversion. Since online store users are interested and eager to buy, this is a critical step of the sales funnel. As a result, it's crucial to think about the types of questions you will ask and the sequence you will ask them.

Visitors to your online store will leave the checkout process if the user experience is partaken in an improper sequence.

Adding Product Categories on a Landing Page

Another key to creating high-converting eCommerce landing pages is grouping items.

This suggestion will help you establish a more pleasant and easy client experience. Visitors purchase what they need if the classifications are straightforward to explore. Many eCommerce companies use this popular method of categorizing product kinds.

Use the Product Zoom Feature

This tool allows potential customers to examine your product photos in more detail.

So how would you add a zoom function to a product page in an online store? Using one of the following tools:

  • Magento Zoom
  • Magic Toolbox
  • Cloud Zoom

Use Magictoolbox Magic 360 to give clients more options. This feature allows visitors to browse the complete catalog of items available in the online store.

Mark the Product "Out of Stock" if not Available 

Customers are dissatisfied when they wish to purchase a product that is out of stock. 

First and foremost, your landing page (which includes product information) should tell buyers that this item is now out of stock. Simultaneously, if the product is well-known, it should be of excellent quality, enabling consumers to have confidence.

Using the Notify Me option is the second thing you should do. Customers will be informed as the product is available to order if they choose this option. Furthermore, visitors to your online store will provide you their email address, which you may utilize for subsequent promotional purposes.

Another tip for creating a sales-boosting eCommerce landing page design is to let visitors know how many goods are in stock. This method will entice people to purchase the goods right away, especially if supplies are limited.

Special Offers for Loyal Clients

Do you want to improve the effectiveness of your landing pages? To do so, use a coupon or a discount code. We will reveal some exclusive pricing secrets in this area.

Yoast tells us that online stores can use discounts to convert more than just website traffic into consumers. Furthermore, discounts are an excellent way to increase client loyalty.  

Is this technique effective? Yes, it does, as evidenced by the Corkscrew Wine Merchants case study. They offered a "15% discount" on the most popular landing pages, which increased conversion by 148.3%.

Informing them about exclusive deals in the title is another approach to increase sales. The company boosted conversion by 4% in this example.

Using testimonials on landing pages

Building confidence in an online store is never easy. What can we learn from best practices for eCommerce landing pages? To begin with, the majority of them rely on client feedback to allow them to develop their business. Consider testimonials next. These are excellent for gaining the trust of customers. Also, don't overlook the proof that can be found on social media.

For example, encourages buyers to stay on the website by eliminating social sharing options from product landing pages. The firm increased its "Add to cart" conversions by 11.9% due to this strategy.

Using reviews to enhance landing pages is also a good idea. Still undecided? You will discover some numbers in the data below that will persuade you that this technique is effective.

It is crucial not to remove unfavorable customer reviews while employing them. Customers who are considering purchasing a product want to know both the good and bad aspects of the product.

Detailed images for your products

Do you have a low conversion rate on your product pages? Using high-quality pictures for your top product landing pages is a wonderful approach in this scenario. Your consumers should be able to see your items up close and personal.

The company provides extensive information to online store visitors by using high-quality close-ups of each product.

If an online store sells only one product, it should offer buyers all of its details to encourage them to buy it and give it value. Customers to an online store who are undecided about whether or not to buy a product seek extra information before making a final choice.


There are several strategies for increasing sales on your landing page; but, if you want to be sure of solid results, start with the ten ideas discussed in this article.