The 5 Most Important Benefits of Appropriate IT Asset Disposition

The 5 Most Important Benefits of Appropriate IT Asset Disposition

E-waste and the reckless disposal of IT properties is a global problem. Although we can't stop technology from progressing, we can certainly monitor how we dispose of our e-waste.

You can do it yourself (which is risky) or employ an IT Asset Disposition (ITAD) firm.

For a variety of purposes, we will recommend the latter. For one thing, your old and obsolete IT properties (such as used telecom equipment) were once used to store and transmit sensitive data. They could pose a security risk to the organization if not properly disposed of, i.e. with 100 percent data erasure (or the nation, if your information is that crucial).

As a result, effective ITAD is critical. Organizations are aware of this. The fact that the ITAD market is rising at such a rapid pace demonstrates this. According to Markets and Markets, what was once estimated at USD 10.12 billion in 2015 is now projected to hit USD 20.09 billion by 2022, with a CAGR of 9.83 percent over the forecast period.

ITAD is for a lot more than just data erasure. This article covers everything you need to know about IT Asset Disposition, including how to do it safely and responsibly.

A Comprehensive Asset Disposition Program's Key Elements

Let's start with the fundamentals of ITAD.

IT asset disposition (ITAD) is a company that focuses on safely and environmentally friendly disposal of outdated or unused equipment.

A well-thought-out asset disposal strategy follows four main steps:

  • Transportation and logistics – The method of sorting out the old and surplus IT reserves based on their reusability, marking them, and shipping them to a location where they will be destroyed.
  • Refurbishing – After the equipment has been sorted for usability, we will determine what can be reused and restored. Alternatively, it can be resold at market rates.
  • The most important aspect is data destruction. Its aim is to ensure that all of your data is securely destroyed after verification. Certificates of data destruction are needed for auditing purposes.
  • Recycling and Reporting – Recycling is the final step in the ITAD. If the equipment is classified as "not reusable," it will be recycled. The equipment will be 'operated' here in order to recover recycled components and elements. The remainder will be burned in a responsible manner.

To summarize, the ITAD company you hired manages our e-waste (for example, surplus or used phone equipment) by separating the useful (for reuse), transporting the waste (for data destruction) (confidential data that may pose a threat to your organization), and sending them off to their predetermined end (recycling/incineration). All of this is done while maintaining privacy, protection, and environmental enforcement, allowing you to get the most out of your IT properties.

Five Advantages of a Well-Managed ITAD Program

ITAD efficiency comes with a slew of advantages. The top five are listed below:

1. Inventory Control: E-waste is the term for electronic waste. Averted Crisis...

To run a company, we need IT gadgets (in some form or another). We require telephones, systems, plugs, and so on. And as we grow, so does technology. Telephones (landlines) are becoming redundant, and networks are being updated. There is a crisis.

We are not just averting (or making the most of) the impending (or current) crisis by implementing a standard and effective ITAD software (more on it later). We have a precise count of IT properties that have been properly labeled and disposed of.

2. Keeps Logistics Costs Under Control

Consider the prospect of having to dispose of your old IT equipment on your own. On top of the key workload, imagine the burden of collecting, arranging, marking, packaging, extracting, refurbishing, reselling, and R2 recycling. Consider losing, misplacing, or destroying once-valuable equipment. Consider this...

You will save time and money by hiring an ITAD company to dispose of your obsolete IT assets. There's also the issue of stress. Running a company is no laughing matter.

They'll handle everything, including logistics costs. And with reliable reporting, you'll really know what's going on with your prized possessions.

3. Provides complete data protection during disposal

The most significant benefit of ITAD is safe and validated data erasure. Data breaches may occur as a result of irresponsible data destruction of old equipment, causing harm to the company and its associates.

Before submitting your data for recycling, reusing, or reselling, ITAD guarantees that it is responsibly destroyed (even providing you with a certificate for verification).

4. Ensures that environmental, corporate, and compliance laws are followed.

Responsible asset disposal necessitates compliance with a variety of environmental, local/national, and corporate laws and regulations, as well as those specific to your sector. Failure to comply may result in public humiliation, a breach of confidence, and a slew of fines.

Guys, this is not a good idea.

Thankfully, every ITAD company ensures that all of your disposal is completed in accordance with the applicable laws and regulations.

5. Recovering the highest possible value

Nowadays, asset disposal is more than just a cost. It also refers to asset recovery, which refers to the money (or value) gained from reselling or refurbishing electronic waste. A well-designed ITAD program will help you get the most out of your used IT and telecom equipment both directly (through resale costs) and indirectly (through elements recovered during recycling) (by saving you from breaching compliance and the resultant penalty).

Overall, ITAD is vital to the success of your business. When the time comes, you should not overlook this choice.

Tried-and-Tested UI Design Tricks to Effectively Boost Conversions

8 Tried-and-Tested UI Design Tricks to Effectively Boost Conversions

User Interface design refers to building digital interfaces that focus on visual appeal. What's excellent about UI design is that it helps make your website look appealing. So much so that the design can compel your site visitors to convert.

Here are eight tried-and-tested UI design tricks that can help boost conversions.

Know your audience

According to Michelle Dipp, a notable multidisciplinary designer from Germany, all good UI design boils down to the designer's understanding of the audience.

This concept shows that knowing your audience is something that will help you grow your business. Therefore, when integrating any UI design, you should think about your audience first.

Sometimes, UI designers might be interested in incorporating specific design elements. That's because they've seen them work for others or purely because of interest. However, this can be a waste of effort and time if you don't think about how your target audience would feel about it first.

After all, the goal of your design is to enhance your audience's experience.

To prevent yourself from getting carried away, make sure that you ask yourself whether what you want to incorporate is what your audience would like from you or not. Will it enhance the users' experience on the site? Otherwise, it's best to get back on the drawing board.

Keep it simple

Gone are the days when a cluttered design filled with every design element that you fancy is all the rage. Nowadays, it's all about loading fast and your users getting the information they need on your website as quickly as possible.

That means that your UI design should be all about keeping things simple.

When it comes to keeping your UI design simple, it doesn't mean that you have to stick to minimalism. You can still have a non-minimalist website that has a relatively simple procedure. As long as you keep things consistent, the website will offer an excellent experience.

Improve screen scannability

There is so much information and content on the Internet that users who visit your website don't usually take in every piece of information.

Users usually do first to scan whatever web page they're on to decide whether it's worth their time. Therefore, as a UI designer, you should consider how "scannable" your website is. The more scannable it is, the easier it is for your website visitors to identify the critical points of your website and understand what it has to offer.

You want to make sure that you express the website's value even to users or web visitors that come in to scan the site.

Have a clean navigation

One aspect of the website that you should pay special attention to when it comes to UI design would be your navigation system. You want to ensure that your website has a clean navigation menu. This ensures that your website visitors reach the pages containing the information they need as fast as possible.

As the UI designer, it should be your job to ensure that any critical part of its navigation system is evident to website visitors. You should also ensure that the design even emphasizes the places you want your website visitors to go.

Pick the right color palette

When choosing the color palette for a website, you should stick to whatever branding colors you have. Otherwise, you can always build your branding strategy and identity from scratch.

Once you have the right color palette, consider how you can play around with it. You want to ensure that your website functionalities are highlighted using colors that would stand out without deviating from your brand colors.

Also, you should ensure that you have a visually appealing website. This means that the colors aren't out of place or jarring. Strategic implementation of website color can make all the difference in improving online conversions.

Emphasize your CTAs

Speaking of using color to highlight essential parts of your website, you should make sure that you emphasize any CTAs on the website. Each webpage or website should have an end goal of sorts, and the CTA should be leading up to that goal.

As a UI designer, you want the web design to make it easier for web visitors to do that particular action that you want from them.

Even though there is one end goal for a web page, sometimes there are other CTAs present. You then have to ensure that you make these minor goals present without disturbing or taking away from the primary end goal for the web page. Thus, it would be best if you played around with how you emphasize specific CTAs.

Simplify your forms

Getting crucial information from your audience is very helpful for the business. That's the reason why many websites include forms in them after their website has done all the work to make web visitors want more. However, when it comes to including forms in your website, make sure you set a realistic standard for the site.

You have to make sure that your forms are simple and easy to understand. You don't want to intimidate your web visitors or lose their interest by having an unnecessarily long form. If anything, all you need from them is their name and their email. Any other information is extra.

Aside from that, the placement of your form is also essential. You can't immediately include a form under the fold. It would help if you had some context and content to encourage people and understand the value you can bring to them when they fill out the form.

Utilize white space

White space is a design element that can make all the difference in bettering the appearance of your website. Of course, too much white space can make your website look empty. But if you're strategic and smart with your white space placement, it can make your website content pop even more.


The UI design tricks listed above can help you optimize your site and improve conversions.

Of course, your design must be data-driven. That way, you would know whether changing button colors, for instance, can help you achieve your marketing goals.

Author Bio

Ciara Perkins is a content marketing specialist with more than three years of copywriting experience. She has worked in diverse industries ranging from marketing to financial services. As a content marketing specialist, her mission is to help companies embrace technology. Connect with Ciara on Twitter.

Essentials For Your Digital Strategy: Infuse AI In Customer Experience

Essentials For Your Digital Strategy: Infuse AI In Customer Experience

Without a doubt, AI has drawn a mixed reaction from enterprises and consumers alike. Yet, it’s also true that it is steadily reshaping the structure of the world as we see it. While all industries are impacted by the AI revolution, at present, its biggest footprint lies in the customer service sector.

Read on to find out how AI identifies customer goals and requirements to build a solid digital strategy for any business and how you can implement it in yours.

How AI Drives Customer Experience

Artificial intelligence has come a long way from being a trend to a necessity and now a norm. Since the first lockdown in 2020, we have noticed a shift in consumer behavior. The doubt and ambivalence towards AI solutions have now been overridden by the advantages it offers, viz. quick resolution and efficient task management. And don’t take my word for it — a rather recent Salesforce report claims that 87% of consumers now expect companies to expedite their digital capabilities given restrictions imposed in the wake of COVID-19.


Now, the question is no longer whether AI can get widespread adoption but rather how it improves customer experiences as it goes mainstream. Let’s take a look at some of the ways in which your employees can directly benefit from AI (this indirectly improves the customer experience).

ML Improves Search

We’ve already seen this on search engines like Google — when we ask a question, and we’re presented with alternative answers and suggestions of other similar questions in the same domain. “People also ask” is actually machine learning at play, and considering this, the intelligence behind search can further be used to improve the efficiency of intranet applications. For whatever questions you may have, the search tool will connect your workforce applications and dig for a set of solutions. For instance, if you ask, “How much paid time off I have left?” the search application will realize you’re asking about your balance PTO and connect you to the relevant request process.

Listening Tools Assist Customer Service Agents

Listening tools are advanced AI solutions that help customer service agents by listening to customer conversations. The software can then recommend solutions to the customer or provide information regarding user policies on chatbots and other channels. So, instead of the agent doing all the digging, an embedded AI solution can be useful in querying multiple databases simultaneously, allowing the agent to focus on the customer and reduce the call time.

Identifying Trends From Data

This is yet another mainstream use of AI in improving the digital customer experience at the very root. AI can comb through a mountain of data to identify trends and insights. The data can range from the user interactions on your website to the products being viewed and the searches being made. With the power of AI at your disposal, you can create an entire timeline of interactions users have from start to finish and perform sentiment analysis at scale.

Making Artificial Intelligence The Cornerstone of Your Digital Strategy

AI is one of those technologies that can power your entire digital strategy, including content management, end-point experiences, and everything in between. Its ability to measure customer requirements, read behaviors and detect patterns makes AI the engine running your entire CX game plan. The best part is that getting started with it is far easier than you think.

Data Science, analytics, and customer experience have together given rise to something which is called Big Data Market Research. The idea is simple — instead of experimenting with bigger projects with rather expensive and risky cycle times, you can work with shorter sprint cycles. Ensure your data scientists and subject matter experts from your CRO, SEO, and digital and social media teams collaborate to achieve the desired results.

According to a Salesforce study, 65% of businesses and 52% of consumers are most likely to switch brands if the vendor doesn’t personalize communications or fails to understand their requirements. Again, a long wait time for customer support can also force the customers to look for other options.

Various businesses have invested heavily in developing a CRM data center that records every interaction the consumers have with their brand. Doing this helps them understand the expectations customers have with their brand at every touchpoint throughout the customer lifecycle.

AI-Powered Digital Marketing In Business

As artificial intelligence continues to advance, so will its credibility in turning the way we imagine digital marketing. Here are a few practical approaches in digital marketing where AI is indispensable. 

Email Marketing

AI helps to personalize email marketing campaigns at scale by making adjustments based on user behavior. So, your emails can be triggered based on certain user actions ensuring that the content is always relevant and thereby maximizing results. The very same tech can help you analyze and optimize your campaigns instantly, which might take you weeks manually.

AI Chatbots

With the consistent development of natural language processing, voice conversion technology, and AI semantic recognition, customer service has a new face. For starters, AI chatbots have made one-on-one customer service optional by offering 24/7 instant support to all users in any time zone.


Chatbots can be linked with your enterprise knowledge base to answer all the commonly asked questions in real-time. In addition to that, customers can converse in a language of their choice. If the issue is more complex, the service can escalate the issue to the proper service department and if they are unavailable, ask the user to wait until they return during the working hours.

Content Marketing and Digital Advertising

Back in 2018, the digital ad spends worldwide was estimated at nearly $273.29 billion. By analyzing user data like demographics, interests, age, gender, etc., AI has revolutionized digital advertising. Viewers now receive largely relevant adverts, thereby improving the performance of the campaign. This goes beyond ads too. Through the same collected data, marketers get a better understanding of the best kind of content for their audience. This includes not only the domain and the genre but also the kind of content (textual, image, and video).

Parting Thoughts

AI is far out of the age of discovery and research when scientists experimented with deep learning to find patterns and make predictions. This is the age of implementation where entrepreneurs and engineers use the technology to transform how businesses function, especially in customer service and CX.

While largely responsible for influencing customer decisions, it is one of the greatest means at our disposal to deliver quick and irrefutable customer service. Including AI in your digital strategy is one of the single best decisions you will make to meet customer expectations and accelerate the growth of your brand.

Author’s Bio: Srushti Shah is an ambitious, passionate, and out-of-the-box thinking woman having vast Digital Marketing exposure. She is working as a Digital Marketer and Content writer at Acquire. Her key focus is to serve her clients with the latest innovation in her field, leading to fast and effective results. Working beyond expectations and delivering the best possible results is her professional motto. Other than work, she loves traveling, exploring new things, and spending quality time with family. Reach out to Srushti Shah on Twitter or LinkedIn

What is enterprise content management(ECM) software?

What is enterprise content management(ECM) software?

An enterprise content management (ECM) software is a system that is normally developed for the sole purpose of governing a firm’s records and information. The content management system (CMS) usually captures documents like purchase orders, HR employee applications, contracts, and employee leave application forms in their format then saves them in a secure digital repository. The documents are then availed to the right personnel at the right time.

There are several ECM software options available from which companies can select one they like best. A company can for example decide to select Microsoft’s SharePoint for a content management system role. The ECM software also comes in the following varieties:

  • Web Content Management- It controls the overall appearance of a company’s website making sure that technicians can update the site while complying with the set guidelines.
  • Collaborative Content Management- This type allows for several people to access and edit the same document. It is suitable for situations where a firm has an ongoing project acted upon by different individuals.
  • Transactional Content Management- this type is best suited for a company that utilizes different kinds of content.

What is a good ECM SOFTWARE?

Good ECM software possesses the following elements:

1. Secures documents.

The software should have some security configuration in place such that it restricts access to some files according to the firm’s needs, monitors all log-ins and log out and the documents accessed/created/modified or deleted.

It is important to note that most companies emphasize implementing an ECM solution because businesses tend to soar once the recommendation is implemented. Usage of ECM software like SharePoint for content management has the following benefits:

i. Employees do away with paper which as a result streamlines business process,

ii. Employee productivity and customer experience improve due to automation of business processes,

iii. Minimized storage costs since only the needed documents are stored at the repository while the documents that are not needed are deleted.

iv. Due to a reduction in storage cost, the firm also enjoys a reduction in operational costs,

v. Business continuity is assured since information is stored on a secure repository in case a disaster occurs there will be backups that enable the management to initialize the recovery process.

2. Captures documents digitally

The software should be able to capture and import the firm’s information to a secure repository. The information is captured by doing the following things:

  • Creating a document digitally from scratch,
  • Scanning hard copy documents,
  • Managing the already existing digital documents and
  • Filing the documents while dividing them into their respective categories from the servers or the selected location of storage.

3. Stores information in a secure repository

After capturing all the documents needed the ECM software then stores the documents in a secure repository location.

4. Retrieves documents easily no matter the place it is stored

Once the documents have been stored the software should allow an individual to access a file (depending on the accessible rights issued to the account by an administrator) by just searching the title of the file. This will enable employees to give information to customers or other parties interested in the piece of information quickly.

5. Automates document associated processes

The ECM software should have some automation features such that it takes documents that need approval through all stages of review till the final stage of approval automatically.

Tips for small businesses to launch SEO on a small budget

Tips for small businesses to launch SEO on a small budget

Small business owners are often uninterested in implementing SEO because they think that it is too much expensive and a privilege of big companies only. This is a complete misconception about SEO, which is very much within reach of smaller businesses because it is possible to customize SEO campaigns to suit their needs and budget. 

The professionals at are ready to assist all businesses, including small businesses, to implement SEO on a small budget that promises as much success as the bigger companies can achieve. However, to implement SEO on a small budget, it is vital to prioritize that helps to focus on the first things first to implement the campaign effectively and start enjoying its returns, which takes some time.

What limits your budget?

Small businesses operate with limited funds and allocate small budgets for various activities by considering their limitations. When you are working on a small budget, be ready to compromise on certain aspects by knowing the limiting factors to create a plan to go around it.  For example, financial constraints mean that you must not launch an outreach campaign due to a scarcity of assets. If you cannot devote enough time to SEO, you must scale down your plan. Limited money means working with ordinary tools instead of the fancier ones and limited access to technology and SEO experts.

Being aware of the limitations will help create a plan that helps to implement SEO within your means as you are aware of your strengths and thus able to fill the gaps to launch the campaign in a small way first and scale up later.

Look for cheaper alternatives

It is possible to find cheaper ways of carrying out essential SEO activities like identifying backlinks, analyzing log files, and tracking ranking. Still, it would require some hard work and choosing tools that are unattractive but effective. High motivation and commitment are necessary to take up the challenge so that you can rise to the occasion and make the best use of your money to access the right resources that help the campaign gain momentum.

Bank on your strengths

Identify your strengths and use them as pillars of your SEO plan so that you can achieve more by spending less. Working on your strengths will make you confident about the results because you know what you are doing and how t will help your SEO campaign. For example, assuming that you have built some brand reputation locally, you can use it to earn backlinks. Auditing your resources should help to understand your strengths on which you can create the campaign.

Start small

To make the best use of your limited resources, identify the areas to focus upon that provide the highest returns.  Know whether you should focus on content, service, or product. Prioritize the most important pages and try to achieve the maximum from those pages instead of trying to spread your efforts too thin across a larger landscape.

Try to rank for local terms that face less competition, and once you taste first success, it will give you the confidence of doing better. 

5 Business Benefits of Digital Transformation

5 Business Benefits of Digital Transformation

Digital transformation represents the implementation of digital technology into all business areas. It increases your bottom line and optimizes the overall performance of your company. 

According to a research study by Oxford Economics and the SAP Center for Business Insights, more than 80% of businesses that have adopted digital transformation have increased their profits.

Here are a few benefits of digitally transforming your business.

  1. Improved Data Collection

With the rise of advanced digital technologies, companies can seamlessly collect customer data across every touchpoint. However, just gathering mountains of customer information is not enough. To grow your business, you need to analyze this data and gain invaluable insights. 

That is where digital transformation helps. You can use various AI and ML data analytics tools to analyze customer data faster and more effectively. These technologies also reduce the risk of human error and provide better insights into various aspects of your business. 

For example, AI-driven predictive analytics tools analyze customer behaviors, past purchases, and abandoned carts to predict future trends. Based on this data, you translate raw data into actionable insights and optimize your marketing and sales processes.

Digital transformation also makes data monitoring and analytics more efficient. You can use advanced reporting tools that integrate with your data analytics tools. That way, you can monitor your metrics from a single location rather than clicking through multiple dashboards and platforms.

  1. Automating Accounting Processes

Cloud-based accounting software enables faster, efficient, and more transparent financial operations. 

With these tools, you can automatically manage data, which minimizes manual data input and reduces the risk of human error.

You can also monitor and manage any account receivable and payable via multiple devices and locations. You can stay on top of your late invoices, send automated reminders, and get paid without compromising customer experiences.

  1. Greater Business Efficiency and Encouraging Innovation

With the help of automation, orchestration, artificial intelligence, and the cloud, your employees can streamline a wide range of manual processes and achieve more with less energy. That helps you increase the overall business efficiency and reduce the risk of hiring new employees. 

By reducing menial and repetitive tasks, digital transformation also inspires business innovation. It reduces employees’ dependence on on-premise systems, allowing them to reap the benefits of cloud technologies. Data accessibility, seamless omnichannel communication, real-time analytics, and software integrations improve employee agility. They minimize your company’s silos, encourage better communication among your teams, and help them make faster and data-driven decisions.

  1. Better Resource Management

Resource management intertwines with various areas of your business, including technology and equipment. As such, it benefits from digital transformation on multiple levels.

Namely, in the past, businesses needed to buy and install an array of physical business tools. They needed to hire in-house or third-party IT companies to help them maintain equipment. As their IT needs grew, they needed to purchase new hardware and software components.

The evolution of the cloud has changed this trend. For starters, cloud-based tools are more flexible. You can scale your IT needs up and down based on your current business needs. They are more cost-effective since you do not need to purchase new equipment when your business grows. 

Most importantly, you can tailor cloud tools to your specific business needs. For instance, you can integrate different software solutions and databases into central repositories. That way, you can make relevant business data available to all team members, whether they are working remotely or side-by-side.

  1. Improved Customer Relationships

Today, customers expect brands to provide consistent and personalized customer service at every touchpoint. That is where digital transformation helps. 

As mentioned above, advanced digital analytics and artificial intelligence tools allow you to get the most out of customer data. 

For example, you can use predictive analytics to understand patterns in customer behaviors and predict their future needs. That way, you can adapt your products and services according to their requirements. 

With the help of ML-driven sentiment analytics and online surveys, you can learn what your customers think about your brand. You can also collect their feedback across multiple social networking and customer service channels.

Above all, you can centralize customer data in a sales and customer service CRM. They collect customer data across various digital channels and keep them in a central location. That way, your sales and customer service agents can access customer data faster and provide personalized customer service.

Over to You

Digital transformation is not optional anymore. It has become a necessity for any business wanting to maintain a competitive advantage. It transforms almost any aspect of your business, from employee performance to customer relationship management.

Sure, there is no one-size-fits-all strategy for digitally transforming your business. You need to assess your current business operations, identify the major performance gaps, and address them first.

Eve Anderson is a marketing specialist turned blogger. Interested in sports and exciting travel destinations. Love to share content that can inform people.

Link Building Guide: How To Start And Succeed?

Link Building Guide: How To Start And Succeed?

On-page SEO may be easier to figure out or explain than off-page activities, since Google and other search engines use a variety of ranking factors in their algorithms. However, backlinks are among the most important ones.

You may already know that backlinks have always been the cornerstone of the off-page SEO. Today, they are still the essential indicators to the search engines that a certain website is a high-quality, user-friendly and reputable one. There are different ways of getting links to your content from other resources, but it isn’t only their quantity that matters.

The value of SEO backlinks leading to your website

It’s a well-known fact that backlinks have traffic-boosting and even conversion-enhancing potential. But rather than discussing that in detail, we are going to use this fact for explaining the concept of backlink quality.

Can you expect lots of visitors coming to your website from other resources outside your niche, or when following the links that aren’t related to the topic of the article or blog they are reading? This isn’t likely to happen. Can you expect conversions if people arrive at your website while looking for something entirely different? Hardly so. Hence, the #1 characteristic of a quality backlink is the relevance of the website it is coming from.

However, it isn’t only the domain relevance of the linking resource that matters for SEO and accounts for the backlink quality. Domain authority (DA) is another important factor. There’s little chance you’d get any referral traffic from small blogs or recently created websites that don’t have many visitors yet. Backlinks from well-established, authoritative websites in your niche are more likely to help you boost your traffic, and your rankings in the SERPs as well. So, keep in mind that backlinks from high domain authority websites significantly ‘outweigh’ and outvalue those from smaller or irrelevant resources. Read more on backlinks that are valuable for SEO here.

Building Links: The Most Effective Methods

In the era of social networking, it is no surprise that social media may work wonders to make a large audience take notice of your content or services. Regular posts are likely to get you quality backlinks when they are shared – as long as you provide great content that is of interest or value to your followers. You can take it up a notch by encouraging more shares as you announce prize draws or competitions and offer free downloads on your website.

Most experts agree that guest posting is the best for link building and improving a website’s ranking. It’s the strategy that yields genuine, long-term benefits if your guest posts are accepted by well-established, higher domain authority websites and successful bloggers. However, this requires investing lots of time and effort, and certainly doing lots of research and writing.

But for many beginners, it is the ‘outreach’ part that is the toughest, finding and contacting relevant websites. Their guest post offers often get turned down as higher authority websites don’t want anything to do with those. So professional link-building services aren’t just used by those who are too busy for guest blogging or want faster results. Link building experts can really help out with the outreach issues.Quality is key with link building agencies as well. You can trust the ones that are the industry leaders and have earned a strong reputation, or you can choose by customer reviews and guides on best guest posting services such as The most reputable link-building services offer quality content and blog writing, along with natural-looking link placement on topically relevant higher authority resources, which will help your website and your rankings grow.

Author Bio

Nancy P. Howard has been working as a journalist at the online magazine in London for a year. She is also a professional writer in such topics as blogging, SEO and marketing.

The Importance of CRM in Digital Marketing

The Importance of CRM in Digital Marketing

Investing your time, energy, patience, and, most importantly, money in marketing isn’t every entrepreneur’s dream, but this is something that has to be done if you want to keep your business afloat. With so many people doing the same things you’re doing and offering the same services and products, being unique and standing out is quite hard. That’s why you need unique digital marketing ideas and solutions, and CRM is one of these. Establishing a proper relationship with your customers and managing it in the years to come is crucial for gaining their support and encouraging them to spend money on you. So, how important CRM is for your digital marketing and your business in general, and what can you do to make sure you’re getting the most from it?

What does CRM mean and do?

As mentioned before, managing the relationship you have with your customer – and that’s exactly what CRM is – is crucial for the growth of your business. Most people believe that this is hard to do and don’t like wasting time on this part of their marketing strategy, but as soon as you realize what this means, you’ll understand that CRM ideas are neither difficult nor complicated to put into practice.

In short, it’s all about staying in touch with your clients, customers, and users who spend money on your business. It’s also about connecting to all those followers, subscribers, and fans who keep in touch with your company in the online world. You just have to let them know that you’re there for them no matter what happens and that you’ll be happy to answer their questions and address their concerns whenever they need that done. CRM is therefore vital for any business, from those prospective small businesses to major companies that have millions of customers around the world.

Boosting your social media coverage and presence

Probably the best way to connect to everyone interested in your company is through social media. Facebook, Twitter, Instagram, and YouTube offer you a wide range of possibilities that will allow you to pass your message through, but still maintain a personal touch to a huge number of people at the same time. And if you’re looking for a simple and easy way to do all of that without wasting too much time – this is an idea you have to consider.

The best thing about connecting CRM and social media is the connection you can establish with young people. New generations don’t care about traditional marketing methods the way those before them used to back in the day, which is why finding new ways to reach them and stay in touch with them is essential.

Making the most of your email marketing techniques

This is another way to reach tons of people at the same time, but, unlike social media connections, this one feels a bit more personal and special. Reaching customers via email is one of the oldest tricks in the book, but most companies don’t know how to make the most of it yet. That’s why finding smart and simple ways to upgrade this feature could end up meaning more than you can anticipate right now. But, what can you do?

For instance, instead of reaching just one group of your contacts at a time, you could merge all your address books into one and coming up with a unified list of addresses you can direct your messages to. Also, you should be able to share your contacts with other people in your marketing team and thus enable everyone to have direct access to all those people waiting to hear from you. Finally, if you do this using those practical Gmail CRM features, you could do much more than you would by using your old-fashioned email accounts and even integrate it with all the other Google Apps you’re using. This will take your email marketing and customer management to a whole new level, and you’ll surely start noticing the benefits of these moves in a matter of weeks!

Maximizing your marketing budget

All companies can afford to spend a certain amount of money on marketing, but it’s not always just about how much money you’re spending and how you’re managing your marketing budget, but how you’re spending it. You’d be surprised to hear it, but your marketing budget can turn out to be slimmer than you’ve thought. Nobody loves spending money left and right, but if you’re trying to reach lots of people and stay in touch with them, not spending money is simply impossible.

But, if you start using CRM, you’ll be able to maximize your budget and stretch it quite a lot. Reaching people via social media and email doesn’t cost a lot but it could end up being extremely efficient and lucrative. Small investments can mean a lot in the world of digital marketing, and you’ll be able to significantly reduce your marketing costs month after month.

As you can see, customer relationship management is even more important for your digital marketing than you could’ve imagined, so start learning these basics right now and you’ll become a CRM expert in no time at all!

Author Bio

Marie Nieves has been a regular writer for High Style Life since 2015 and had some guest posts on other blogs in the meantime. Right now, she is taking a break from writing about lifestyle themes, and writing more about business (supported with a degree in business management). Marie is passionate about economy, HR, personal and professional development.

What to consider when scoping for Mobile App Development

iOs & Android - What to consider when scoping for Mobile App Development?

Building a mobile app is important because it provides a better customer experience, generates more sales, and allows you to become more competitive in the market. If you’re thinking of building an app, here are some of the factors that come into play. 


Know your audience. Always think of the people who will download your app. What are the problems that your app will solve for them, and where are they coming from? 

If your target audience lives mostly in the US, you’re better off with iOS since most of the people in this region use iPhones. Monetization comes from direct app purchases because users are more willing to pay for downloading apps and making in-app purchases.

If your target audience lives in Asia, Africa, Latin America, and some parts of Europe, then an Android app would be the better option. Although Android users greatly outnumber iOS users worldwide, they are less likely to pay for a mobile app. Monetization is mostly done through advertising.    

In Australia a study by Statista showed in September 2020 that 53% of all mobile users were iOS, so a more even split to Android.       

If your app will cater to a wider range of customers, then it is a smart strategy to develop a cross platform app instead of a native one so that it can be used in both platforms simultaneously, with maintenance being a lot easier also.


The main driver of the app’s development cost is its features. Building an app with basic features would be a lot less complicated and less expensive compared to building a social networking app, an ecommerce app, or a gaming app from scratch. 

Add-on services like push notifications, administrative dashboards, third party integrations, socials, chat/messaging, offline mode, data encryption, localization, and multi-language support will also drive up the cost of iphone app development. Melbourne business owners who are planning to build a simple app can expect the development to finish in two weeks to three months. The more complex apps, on the other hand, may require six months or more for quality development. 

If budget is a problem, you can simply start with the minimum viable product and then go from there. Save the bells and whistles for the later stages of app development, when you have more funds to dedicate to your project.

Coding Language 

Android relies on Java, while iOS uses Apple’s own native programming language called Swift. Note that Swift is built to answer to the needs of iOS developers, which cuts down the time spent on coding and reduces labor costs.

iOS is also perceived as the more secure system between the two. Since Android is built on an open-source platform, its apps might be more susceptible to cyberattacks than its more closed-off iOS counterpart.

Testing & Publishing

Google Play is more accessible than Apple’s App Store. As long as your mobile app follows Google Play’s guidelines, it’s highly likely to be approved in the store. On the other hand, the App Store is more selective, and its strict guidelines usually translate to better quality apps. 

Testing is an important stage because it determines the quality of the app. During testing, you need to ensure that the users experience minimal lags or glitches. Both the iOS and Android platforms provide free documentation so you can determine how the app performs real-time.

During the deployment stage, you only have to make a one-time payment of $25 to make your app public on Google Play, which is a lot cheaper compared to the yearly $99 fee Apple requires.


If you don't know how to code, then you will have to hire a developer to build the app for you. You can either go with 1) a freelancer or 2) an app development company.

Hiring freelance app developers in Melbourne would be cheaper at first glance; however, this option may turn out to be more expensive in the long run. The freelance developer you hire may be working for multiple clients and might not be able to dedicate as much time and attention to your project as it needs.

On the other hand, a mobile app development company will charge more than a freelancer. They already have the experience and proven track record of building apps.

The adage “you get what you pay for” applies here. If you choose the cheaper route, the end result might not be to your liking and you’ll have to find another developer. 

You also need to choose between hiring an in-house developer or outsourcing the development work to an agency like The App Team. Hiring your own team may take a while because you’ll either hire someone who can play multiple roles, or hire designers, programmers, and testers separately. 

On the other hand, working with an agency gives you access to a multidisciplinary team. You’ll interact with a project manager and be able to get the skills of a developer, UX/UI designer, illustrator, and copywriter all under one roof.   


Mobile app development is an ongoing process, and it never stops even after you have successfully launched your app. 

Consumer and market trends are always evolving, and your app must be able to address these changes to remain competitive. There will always be bugs that need to be fixed, and updates to be made in an Android app development. Melbourne businesses should expect 10-20% of their development costs to be spent on ongoing tech support after the app launch. 

Final Thoughts

A mobile app is a great way to help your business gain more traction and more customers. But as you can see, determining the cost of a mobile app is not something that can be done without careful consideration, since a lot of factors come into play. 

Making the decision to use iOS, Android, or both should not be taken lightly. In terms of cost, there is no significant price discrepancy between the two app stores. The main difference is that Android apps may take longer to develop considering the variety of Android devices and screen sizes to consider.  

However, each platform comes with its own pros and cons, and you should consider them before making an informed decision. As a general rule of thumb, you should be choosing the platform that your target customers use. If you want to gain a wider range of audience, consider making the app accessible on both platforms. 

How to Get Started with Automated Email Marketing

How to Get Started with Automated Email Marketing: Tips, Tools, and Examples

People work, have fun, interact with friends and family, consume media content, shop, and relax online. According to the most recent Digital 2021: Global Overview Report, we spend 42% of our waking hours connected to the internet. If businesses want sales, they need to meet prospects where they’re at – online. To learn more about leveraging digital marketing tools, and how automated email marketing can help you boost sales while reducing marketing costs, check out the text below.

Digital Marketing and Automation

Digital marketing is complex. Having said that, it is also integral to making a profit in the contemporary digital economy.  Many businesses have needed to drastically scale up their marketing teams in a bid to stay competitive online. SEO gurus, social media managers, and email marketing experts all have to work together to reach common business goals. Managing all of these areas of work and achieving consistent quality can be difficult. Luckily for the wallets of today’s business owners, and more importantly their peace of mind, the report’s recent digital marketing insights show that automation is booming. 

Take email marketing, for example. Marketing campaigns such as cross-sells, upsells, or even boosting online reviews are usually handled via email. Instead of having an email marketing expert remind each prospect to revisit their abandoned shopping cart, you can use an automated SaaS solution which does all the heavy lifting on your behalf. Industries such as retail, construction, or insurance mostly use email marketing solutions tailored to their specific needs. Recent email marketing insights show that automated email marketing in the insurance industry can increase email open rates by up to 78%. Welcome emails for new policyholders, billing notices, and even policy renewal reminders for insurance policies are all covered by a self-sufficient, intuitive SaaS email automation solution. Not only do these solutions decrease the potential for human error, but automation ensures consistent and engaging communication between businesses and their customers across all industries.

Responsive Website Design

Customers will judge your professionalism, as well as the quality of your product or service, based on how well your website looks and feels. Moreover, they will immediately click away unless it loads quickly. Regardless of your niche, you’ll need an elegant, intuitive, responsive (mobile-friendly) website, with a clear outline of products and services that you offer. Prior to making a purchase, according to the abovementioned report, prospects will read up on you via their mobile devices. Furthermore, being that mobile users spent over 4 hours per day checking their phones, responsive website design should be a priority. Responsiveness, loading speed, and attractive website aesthetics have all been found to correlate directly with an increase in dollars per pageview.

Content Marketing and SEO

The same 2021 report shows that time spent online per user is on the increase. In fact, this rise has continued consistently for years, even before the 2020 spike in online activity. To grab people’s attention, though, you will need to make friends with the Google algorithm. A well-designed, breathtaking website is not enough to grab people’s attention. People need to find it, which means that you need to rank among the first 3-5 results on the first page of Google. To get there, a business needs to build an online authority with Google’s algorithm and readers. Regularly uploaded blog posts, high loading speed, and guest posts on other websites all work towards improving a website’s ranking on Google. Automated emails can also get more people to read your blog posts, check out holiday discounts, or build up anticipation for new product launches.

Social Media Marketing

No list of marketing tips would be complete without the newest data on social media. To strengthen a brand’s online presence and drive more people to their website, a business needs a professional account on social media platforms such as Instagram, Twitter, Facebook, and TikTok. Each social media platform offers unique advantages – Instagram is convenient for visual campaigns with its ads and stories, while Twitter covers timely word-of-mouth promotion. Niches such as home decor, luxury apparel, and Health & Fitness, on the other hand, can easily profit from a visual discovery engine such as Pinterest. Finally, Facebook, while slightly out of date with the younger generations, offers an unprecedented potential in leveraging the extensive data people have shared freely to target the right users with the right offers.


A detailed, up-to-date online marketing strategy is a necessity, rather than a choice. Additionally, automation is the most cost-effective and dependable way of helping digital marketers navigate the versatile and complex world of digital marketing.