Everybody wants their email outreach campaign to be a successful one. But not everybody has or knows what it actually takes to run a successful email campaign. The problem with email marketing is the …
Whether you like it or not, today’s world and the present business environment is experiencing what I call the “digital era”. This is a special moment in time because the opportunities to connect, edu…
Increasing your Open Rate is crucial to email marketing success. First off though what is the difference between an Open Rate and a Click Rate. The click rate on an email reporting is the number o…
When digital marketers start talking about email marketing, immediately the idea of spam comes to mind, doesn't it? This is because many of us, as users, receive daily emails that end up in that folde…
If you are a startup, you can use some precise marketing tools to grow your startup and keep up. Arming yourself with a passion for cutting-edge products and tools to make your trip a success is vital…
We are always on the lookout for new tools to help Digital Marketeers in their day to day tasks. If you are using techniques such as the Skyscraper Method (see our Local SEO article) or any other out…
Have you ever shopped at a store where they go a little over the top? They greet you at the door, they are there every time you simply touch a piece of clothing, and then they’re falling all over t…
Developing long-term connections with clients is to have a well thought out and structured email list. This will allow you to build relationships over time. It’s important that you show up and stay co…
As a digital marketer, you have a lot of options available to you when it comes to choosing which strategy or channel to use to promote your products and services. The list includes everything from so…
I have a marketing weakness that I think I may share with many other professional marketers: my lens of what “works” and what doesn’t work tends to be clouded by my own preferences. …