Starting a new business isn't always easy, especially a new online business. While it may feel like a lot of work, and may even feel stressful, the reality is that starting an e-business doesn't have …
Many budding entrepreneurs get into the business, expecting a comfortable ride. A sound idea and the expertise to execute the idea do not necessarily take away the legwork required to grow any busines…
It happened again, right? You tried sending the email and bam! It went straight to the receiver's spam box. And then you might have reviewed your content and email hygiene as to what went wrong? But n…
Marketing is one of the few aspects of running a business that everyone who has a startup needs to understand more about. It is the one thing that is going to make your business stand out from the cro…
A data driven marketing strategy is essential to ensure that your business benefits fully from your marketing efforts. By analysing relevant data, you will be able to see where your marketing is falli…
Are you someone who believes that Email Marketing is Dead? If you have started believing that, you need to know this: Email Marketing is still the most used form of a communication channel. Ac…
In the age of Coronavirus, many employees have been forced to work from home, and will probably be working remotely for many months to come. Even as the UK economy slowly reopens, companies are, un…
It might not seem like the most dangerous of business activities, but bad practice when it comes to marketing can get you in hot water. False advertising, bending the truth, contacting people when the…
As other digital marketing strategies have evolved, a question that keeps coming up is: “is email marketing still important?” Nowadays, there are many digital marketing tactics of which you can en…
CRM was born out of the need for a software solution that helps the Sales team develop and manage client relationships. But the core goal of CRM is not to automate but to digitize. It caters to the Sa…