Ok, so you have the best product in the whole wide world. That’s great, but it doesn’t mean anything if nobody knows it exists!
Is your startup doomed, just like the huge number of businesses that fail in the first five years since their inception? This is very likely if you don’t have a strategy that will help you generate leads, because the more leads you generate, the faster your revenue will grow.
Even if you have a pretty average product – find a way to generate leads and you will end up a winner.
But What Exactly Is Lead Generation?
Before we dive into the different methods of generating leads, let’s take some time to give an answer to the question: What is lead generation and why is it so important?
Lead generation is a term that refers to the techniques you use to collect leads. In other words, it’s the way you attract people to your business and persuade them to give their contact info to you. This way, potential buying clients are entering your sales funnel.
Lead generation is important for the growth of your business because it’s a way people demonstrate that they are interested in your products and services and become relevant prospects that can be easily turned into customers.
6 Ways to Generate More Leads for Your Business
1 Leverage Cross-Promotion
Cross-promotion is not a new idea, but when it comes to lead generation, not many marketers think about it as a possible strategy.
Of course, finding the perfect brand to partner with is the most difficult part. If the business is very similar to yours, then your audiences are probably overlapping. On the other hand, if the company differs too much from yours, there’s a risk of promoting yourself to an audience that is not very interested in your offering.
So, instead of doing cross-promotional campaigns the old way, why not consider using tools like Cross Email Marketing? Cross Email Marketing will help you find other brands interested in running cross-promotional campaigns, send and receive emails automatically, and show you live results – everything you need to increase the numbers of the users you reach.
2 Use Newsletters
One great lead generation strategy you can use is monthly newsletters.
Sending newsletters is an old but still efficient strategy and here are some figures to prove it:
- 206 billions of emails are sent every day
- 80% of professionals use email marketing as a means for customer acquisition and retention
- For every $1 spent, email yields an average return of $38
Using email marketing, i.e. newsletters, as a lead generation strategy will help to get new leads for your business and nurture your leads until they convert. In addition, it gives you an opportunity to communicate with your customers and subscribers, but also revive unresponsive subscribers.
Sounds compelling? Check out these cool newsletter ideas for inspiration.
3 Engage with Leads Directly
Many companies opt for indirect types of engagement like FAQs, but if your goal is to generate more leads, make sure that direct engagement with customers is your number one priority.
This means using help centres and live chats where customer service agents are present 24/7 to ensure every query is properly handled.
Increased customer engagement results in better word-of-mouth and, as a result, more leads.
4 Create and Optimize Valuable Content
Content can be a great source of web traffic which will result in an increased number of leads. However, in order to be efficient, your content needs to be high-quality, informative, and relevant. In other words, it needs to offer some sort of value to your target audience.
Good-quality content will continue to attract traffic to your site well beyond its publishing date. To maximize the results, make sure to include great visuals (images, videos, and infographics). This will make your content shareable and increase engagement.
5 Optimize Your Social Media Profiles
Keeping your social media profiles updated is a great way to generate more leads.
You can use Twitter to connect with leads and generate interest in your business. If you want to leverage this social media platform, ensure that you have a professional-looking profile photo, tag your company’s account, and include several hashtags relevant to your customers.
LinkedIn is another platform that can be very beneficial. To make your profile stand out and ensure you appear in search queries, you need to come up with a great headline. In addition, ensure that your descriptive summary tells exactly what you do and who you serve.
Making these simple tweaks to your social media profiles will increase your chances of appearing in the search results and easier to connect with potential buyers.
6 Invest in New Technology
If you’re someone who’s following marketing trends, you must be aware that now is the best time to invest in new technology. For instance, mobile devices are a huge trend worldwide, which means that most people use them to browse websites or access their emails.
So, if you want to maximize the number of customers you reach, you need to invest in making your marketing efforts compatible with mobile devices. In other words, make sure to keep an eye on emerging channels and technology which you can use to generate more leads.
Not satisfied with your existing lead generation strategy? Time to change your approach. Try these 6 tactics to make the process of generating leads more efficiently and successful!