2019 Digital Marketing Best Practices

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It is 2019, and it means another year to navigate the world of digital marketing and its constant changes. For your business to be truly successful and to remain on top, you need to keep your marketing strategy updated.

Just like technology, digital trends also keep evolving. If you do not keep up, you will be left in the dust. Although some tactics stay the same, like the importance of search engine optimization, there are also groundbreaking trends that can change the tide.

The latter is examined by the clever minds behind Serpwatch and summarized in an infographic that covers the latest facts and statistics on digital marketing and their impact in 2019. As a business, you must grasp their importance and apply them to your current strategy.

To help you along, we have listed three best practices on digital marketing that can get you started.

Incorporate More Video Content

Video consumption is rapidly growing. As a matter of fact, 55% of people consume video content thoroughly, and 43% would prefer to see more video content from marketers. Beyond its substantial market share, video marketing produces results as well.

It is found that almost 50% of internet users look for a related product or service videos before visiting a store. It is not surprising that product videos can increase purchases by 144%. Having a video thumbnail in the search results can cause a significant surge on your search traffic, increasing your organic traffic by 157%.

Creating appealing videos is a sure way to engage potential customers and drive conversions.

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Give Customers a Personalized Experience

When it comes to email marketing, the open and click rate matter a lot. The average email open rate across all industries is around 18.16%. This can be improved with the use of personalization.

It means you need to tailor the email content to each individual using the subscriber data you have gathered. Using their names and providing them with content that considers their preferences can go a long way. It is discovered that email personalization can increase response rate by 100%.

Engaging customers by giving them a personalized experience can build a lasting relationship that lasts beyond the buying cycle. It is an essential strategy that you need to consider in your marketing strategy.

Devise an Effective Content Strategy

Many experts believe that content is everything. Content marketing receives three times more leads compared to paid search advertising. In fact, before engaging with a sales representative, 47% of buyers have viewed 3-5 pieces of content.

That is why your marketing campaign should include an effective content strategy, and blogging is one of the best ways to implement it. B2C companies have proven its effectiveness, with those who blog more than 11 times per month get more than four times as many leads compared to those that blog only five times per month.

A good content strategy goes beyond blogging, as it also includes a solid content plan for all online forms. Your blog content could be shared on social media and repurposed into videos that you can then upload on YouTube. It includes everything, from written and visual to downloadable content.

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Your goals for this year are not impossible as long as you keep in mind the best practices that could bring success to your digital marketing strategy.

For more information and tips on making your marketing strategy even more effective, check out the infographic below and start planning your 2019.


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25 Comments

  1. Digital Marketing has become most important in today’s world as all consumers are online and to reach them has become easy with this. These practices you mentioned in article will help to rank higher on search engines and get more traffic to website. Thanks for putting top notch content, will like to be back here for new updates.

  2. Thank you for amazing post . In my point of view digital marketing is no different than traditional marketing. In both, smart organizations seek to develop mutually beneficial relationships with prospects, leads, and customers.

  3. Hello, such an admirable blog! I accept that you need to keep updated your marketing strategies, if you don’t you will be left in the dust. In today’s era digital marketing is very important for every business. Thank you for sharing this wonderful blog. Keep sharing!

  4. Hi Nick, Nearly every business knows the importance of digital marketing by now, but knowing which digital marketing strategies are most effective can be a bit more challenging. Thanks for sharing an amazing article with us on a topic that remains untouched by others or unclear. The best part about this article is that it has covered all the Necessary questions that one must ask from a digital marketing agency. Without knowing the whole process clearly, its nearly impossible to take Accountancy of things.

  5. Such a great blog about digital marketing best practices. Everyone should follow this blog.

  6. nice post shared thanks

  7. My opinion if you want begin expanding your current social media marketing then make a plan according to your marketing and business goals. Always update your marketing strategy to make your business successful.

  8. Great post. I liked the way you have explained everything with the help of infographics which is very interesting and easy to understand. I would like to share it with my friends too. Keep posting such helpful articles.

  9. Good article & an excellent way to articulate. Keep it up. Thanks for sharing.

  10. Thanks for detailing some of the best practices for digital marketing. I appreciate that you pointed out that it's important to give customers a personalized experience. I think that it would be smart to hire a professional digital marketing agency to help you with that so that you could now that it would be good and would work.

  11. The relevance of traditional print and broadcast channels declined, completely changing the consumer-corporation dynamic. Digital channels opened doors for consumers. No longer had passive participants in a one-sided marketing conversation, consumers become empowered authors, publishers and critics. The digital landscape is participatory, an area where consumers exchange ideas. Check it out click on Digital Marketing .Please contact us at any time.

  12. This blog is very helpful and appropriate as nowadays every business is coming online so, DIgital marketing is one of the best ways to increase your business.
    A great blog really appreciable.

  13. digital marketing becomes more competitive now-a-days,information you provide will really help me and digital marketers to overcome the problems we are facing in today's scenario

  14. Hii, Nick I have read your blog about digital marketing practices that we should practice in 2019. First of all thanks for sharing this most important and valuable information. I have learned many new things from this blog and I am going to implement in my digital marketing career

    Thanks for this information and please I request you to post content like this so that other people's can also get helped.

  15. Digital Marketing One of the Fastest growing field today . Now Digital Marketing allows These practices you mentioned in the article will help to rank higher on search engines and get more traffic to the website.
    Want more about Digital Marketing and its strategies.

  16. Hello, Nick.
    As digital trends evolve every year, marketers should always be aware of the changes to quickly adapt to emerging technologies and stay ahead in the market. It will help them gain a competitive edge and become able to develop new ways to grow their businesses, generate leads, and improve their relationship with their existing customers. Your articles are helpful for marketers.
    Thanks for sharing this.

  17. After read this blog, i found something latest in digital marketing. On other points i got some brief details.
    Thanks for sharing this content & keep posting this quality!

  18. Info graphic is awesome! Useful content you have shared. Devise an Effective Content Strategy, can you please make individual article on Content marketing.

  19. All digital marketers must read this article by Nick to find out about the most viable and beneficial practices in their field. It is an informational article that provides many valuable insights. Adaptation is essential in this ever-changing climate of digital marketing and Nick emphasizes this with valid reasons.

  20. Thanks for sharing an informative blog, there are several myths in everyone's mind that to rank a website on top results one should use some black hat techniques. But this blog has cleared out most of the things about digital marketing.

  21. Thanks for this!!! Digital Marketing is a great platform for your business growth, it's a new trend for doing business. You can try DigiDir, it's a great digital marketing agency.

  22. Thanks for this sort of knowledge and full article. Keep doing nice work. Those square measure a number of the simplest tips for digital marketers. nice work and keep going.

  23. Thanks for the marvelous posting! This is really good and very informative. keep on sharing more useful post

  24. Es fundamental desarrollar estrategias orientadas a este ámbito y tratar de sacar el máximo partido a las ventajas del marketing digital. Recuerda que la gran mayoría de los clientes potenciales están ahora en internet; es cuestión de ganarnos su confianza y captarlos.

  25. Digital marketing is a booming sector and its growth is increasing heights day by day. The knowledge you are providing to your visitors through great content and mind-blowing infographics are really impressive. I would like to stay in touch with your website in getting more knowledge about current modifications in digital marketing. I have also made some attempts in order to provide knowledge to some extent regarding digital marketing for that visit here https://www.kodereytechstack.com/

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