2019 Digital Marketing Best Practices - Updated for 2020

202 Digital Marketing Best Practices - with links to the key elements

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It is 2020, and it means another year to navigate the world of digital marketing and its constant changes. For your business to be truly successful and to remain on top, you need to keep your marketing strategy updated.

Just like technology, digital trends also keep evolving. If you do not keep up, you will be left in the dust. Although some tactics stay the same, like the importance of search engine optimization, there are also groundbreaking trends that can change the tide.

The latter is examined by the clever minds behind Serpwatch and summarized in an infographic that covers the latest facts and statistics on digital marketing and their impact in 2019. As a business, you must grasp their importance and apply them to your current strategy.

Selecting a great web hosting service for your blog or startup is critical (and it does not have to be expensive to get started).

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We’ve analyzed all the leading web hosting providers and ranked them in an unbiased way to help you make an informed decision and get started with your website and business idea.
In the end, you know exactly what’s the best hosting provider for your use case, no matter whether you are low on budget, want to start a WordPress site, want to launch an ecommerce store, or even think of free web hosting (which limits your revenue potential significantly).

To help you along, we have listed three best practices on digital marketing that can get you started.

RELATED:  Why You Should Base Your Digital Marketing Strategy on Email

Incorporate More Video Content

Video consumption is rapidly growing. As a matter of fact, 55% of people consume video content thoroughly, and 43% would prefer to see more video content from marketers. Beyond its substantial market share, video marketing produces results as well.

It is found that almost 50% of internet users look for a related product or service videos before visiting a store. It is not surprising that product videos can increase purchases by 144%. Having a video thumbnail in the search results can cause a significant surge in your search traffic, increasing your organic traffic by 157%.

Creating appealing videos is a sure way to engage potential customers and drive conversions.

In 2020 this will continue to be a major factor.  In particular, you need to look at social video from Facebook and from Instagram.  We have a few tips in this recent article: Video Marketing Statistics You Should Know to Outsmart Your Competition in 2020

Give Customers a Personalized Experience

When it comes to email marketing, the open and click rate matter a lot. The average email open rate across all industries is around 18.16%. This can be improved with the use of personalization.

It means you need to tailor the email content to each individual using the subscriber data you have gathered. Using their names and providing them with content that considers their preferences can go a long way. It is discovered that email personalization can increase response rate by 100%.

Engaging customers by giving them a personalized experience can build a lasting relationship that lasts beyond the buying cycle. It is an essential strategy that you need to consider in your marketing strategy.

RELATED:  How to Improve Brand Credibility through Digital Marketing

Devise an Effective Content Strategy

Many experts believe that content is everything. Content marketing receives three times more leads compared to paid search advertising. In fact, before engaging with a sales representative, 47% of buyers have viewed 3-5 pieces of content.

That is why your marketing campaign should include an effective content strategy, and blogging is one of the best ways to implement it. B2C companies have proven its effectiveness, with those who blog more than 11 times per month get more than four times as many leads compared to those that blog only five times per month.

A good content strategy goes beyond blogging, as it also includes a solid content plan for all online forms. Your blog content could be shared on social media and repurposed into videos that you can then upload on YouTube. It includes everything, from written and visual to downloadable content.  For a good free photo editor we use Fotor.

Your goals for this year are not impossible as long as you keep in mind the best practices that could bring success to your digital marketing strategy.

Other areas that you need to watch out for are in 2020:

If you want more insight into what 2020 has in store for us then take listen to this podcast

For more information and tips on making your marketing strategy even more effective, check out the infographic below and start planning your 2019 still valid in 2020.

2019 Digital Marketing Best Practices – Updated for 2020


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75 Comments

  1. Digital Marketing has become most important in today’s world as all consumers are online and to reach them has become easy with this. These practices you mentioned in article will help to rank higher on search engines and get more traffic to website. Thanks for putting top notch content, will like to be back here for new updates.

  2. Thank you for amazing post . In my point of view digital marketing is no different than traditional marketing. In both, smart organizations seek to develop mutually beneficial relationships with prospects, leads, and customers.

  3. Hello, such an admirable blog! I accept that you need to keep updated your marketing strategies, if you don’t you will be left in the dust. In today’s era digital marketing is very important for every business. Thank you for sharing this wonderful blog. Keep sharing!

  4. Hi Nick, Nearly every business knows the importance of digital marketing by now, but knowing which digital marketing strategies are most effective can be a bit more challenging. Thanks for sharing an amazing article with us on a topic that remains untouched by others or unclear. The best part about this article is that it has covered all the Necessary questions that one must ask from a digital marketing agency. Without knowing the whole process clearly, its nearly impossible to take Accountancy of things.

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  6. nice post shared thanks

  7. My opinion if you want begin expanding your current social media marketing then make a plan according to your marketing and business goals. Always update your marketing strategy to make your business successful.

  8. Great post. I liked the way you have explained everything with the help of infographics which is very interesting and easy to understand. I would like to share it with my friends too. Keep posting such helpful articles.

  9. Good article & an excellent way to articulate. Keep it up. Thanks for sharing.

  10. Thanks for detailing some of the best practices for digital marketing. I appreciate that you pointed out that it's important to give customers a personalized experience. I think that it would be smart to hire a professional digital marketing agency to help you with that so that you could now that it would be good and would work.

  11. The relevance of traditional print and broadcast channels declined, completely changing the consumer-corporation dynamic. Digital channels opened doors for consumers. No longer had passive participants in a one-sided marketing conversation, consumers become empowered authors, publishers and critics. The digital landscape is participatory, an area where consumers exchange ideas. Check it out click on Digital Marketing .Please contact us at any time.

  12. This blog is very helpful and appropriate as nowadays every business is coming online so, DIgital marketing is one of the best ways to increase your business.
    A great blog really appreciable.

  13. digital marketing becomes more competitive now-a-days,information you provide will really help me and digital marketers to overcome the problems we are facing in today's scenario

  14. Hii, Nick I have read your blog about digital marketing practices that we should practice in 2019. First of all thanks for sharing this most important and valuable information. I have learned many new things from this blog and I am going to implement in my digital marketing career

    Thanks for this information and please I request you to post content like this so that other people's can also get helped.

  15. Digital Marketing One of the Fastest growing field today . Now Digital Marketing allows These practices you mentioned in the article will help to rank higher on search engines and get more traffic to the website.
    Want more about Digital Marketing and its strategies.

  16. Hello, Nick.
    As digital trends evolve every year, marketers should always be aware of the changes to quickly adapt to emerging technologies and stay ahead in the market. It will help them gain a competitive edge and become able to develop new ways to grow their businesses, generate leads, and improve their relationship with their existing customers. Your articles are helpful for marketers.
    Thanks for sharing this.

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    Thanks for sharing this content & keep posting this quality!

  18. Info graphic is awesome! Useful content you have shared. Devise an Effective Content Strategy, can you please make individual article on Content marketing.

  19. All digital marketers must read this article by Nick to find out about the most viable and beneficial practices in their field. It is an informational article that provides many valuable insights. Adaptation is essential in this ever-changing climate of digital marketing and Nick emphasizes this with valid reasons.

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  23. Thanks for the marvelous posting! This is really good and very informative. keep on sharing more useful post

  24. Es fundamental desarrollar estrategias orientadas a este ámbito y tratar de sacar el máximo partido a las ventajas del marketing digital. Recuerda que la gran mayoría de los clientes potenciales están ahora en internet; es cuestión de ganarnos su confianza y captarlos.

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  26. like this is the great information which you have mentioned here. i will implement this in my blog. i hope it will work. thnx for sharing such kind of information.

  27. thanks for this information,i read everything and i know that what is digital marketing ,social marketing, ppc ,and how can generate the lead.thanks for all

  28. Well digital marketing is becoming as necessity of every business to promote their business and to increase their sales as a digital marketer I would like to say that it will be run long over years and many people can make benefit from it in coming days and now also making lots of profit from it. There are many ways which are involved in digital marketing as content marketing is one of the successful way to promote the business as unique content will generate more leads and provide benefits to every business.

  29. Nice and useful tips. Glad I have been following most of these tips. But still, I need to follow some more of these tips especially related to advertising. Thanks for these tips.

  30. nice article

  31. Useful post about latest digital marketing practices. Thanks for sharing this. Bookmarking it.

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  33. Thank you for sharing very informative article. Digital marketing is one of the best marketing strategies one can apply today to grow the business.

  34. Thanks for the helpful information.

  35. Very informative. The tips are very helpful. Thanks for sharing .

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  72. This is the best infographic we have seen. Properly designed with everything placed correctly and the information provided is very clear and visible. Kudos to your work.

    Pop up advertising is very effective when it comes to digital marketing practices as there are various companies providing A/B testing features so that users can detect which pop up is working best for him/her on the website. They are best for collecting emails, Displaying the latest ebook downloads and offers.

  73. A very good article to understand the top-level view of different digital marketing strategies. As per my view, influencer marketing has grown a lot over these years and its a new way to reach your targeted audiences. Many companies reach out to influencers having a huge number of followers where they both collaborate with each other to sell products or services. Companies get exposure to audiences and the influencer gets paid for that.

    These days the Barter System is also in trend, many PR professionals are going for this system with influencers.

  74. This is very informative. Thanks for sharing your informative article with us. Keep up the fantastic work.

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