Video Marketing Statistics You Should Know to Outsmart Your Competition in 2020

Videos remain the most favourable type of content across the internet. It quickly becomes a ubiquitous tool for most marketers that determine to stay ahead of this cut-throat marketing competition.

Now that 2020 is here, new opportunities, as well as new challenges, await. So it’s better to refine your video marketing strategy to reap the full potential of it.

These statistics will get you more insight into what the video marketing landscape is set to look like in 2020.

Let’s geek out.

The Internet Is Video

It’s only getting noisier out there in the video sphere. With almost a million video content uploaded to the internet every second, now it’s evident that the internet is chock-a-block full of video.

At least 55% of internet users watch online videos on their day-to-day basis. It comes as no surprise that video consumption doubles every year. 

As the video usage and consumption continues its upward surge, videos will account for 82% of the global internet traffic by 2020.

A Giant Leap of Social Video

It’s the social media that makes a massive contribution to the enormous increase in video usage and consumption. With the rise of Stories, video content outperforms all other content types on social media.

Internet users ridiculously watch more than 1 billion hours of video every day on YouTube alone. On the other hand, Facebook users watch an average of 8 billion videos daily. Let alone the 800 million Instagram users that consume video each day.

Takeaway: Dealing With Challenges and Opportunities

The staggering numbers in video marketing statistics show that video marketing is not going anywhere– not anytime soon. 

As the video marketing arena is now louder than ever, you must’ve noticed that it’s getting harder to get your messages to be heard among the noise.

The best practice to do is knowing your competition in the first place. Thus, you can come up with a better, new strategy or revamp an old one.To help you out, we’ve collated some essential statistics to brainstorm your next video campaign:

Also published on Medium.