The Impact of Social Media on Real Estate Business

Social media channels set off on the wrong foot when it gained popularity a few years ago. Critics have made light of why users strive to join the bandwagon. In fact, businesses have also turned a blind eye on social media, especially the real estate industry. But lo and behold, the tables have turned. Social media networking sites have become one of the primary targets of real estate companies for their marketing needs. 

With over 2.82 billion users tallied in 2019, it’s no surprise why social media marketing is effective in boosting brand awareness. In fact, experts are saying that users will soar up to over 3.09 billion in 2021.

That said, now is the time to use social media for the real estate business. Before you start crafting a marketing strategy, learn the benefits of social media marketing. Plus, know why it has a seismic impact on the real estate industry. 

Benefits of Social Media Marketing for Businesses

Before we discuss the ways on how social media impacts the real estate sector, here are the top benefits of using it for advertising. 

Whether you’re boosting brand awareness, expanding your social media base, or gathering leads, these top benefits will help you reach your goal.

  • Bolsters online presence in today’s digitally-oriented era
  • Versatile in giving audiences various marketing mediums and collaterals
  • Efficient in providing complete information to potential customers
  • Excellent platform for communicating with your existing and target customers
  • Makes your brand an industry leader
  • Enhances credibility and branding

While these benefits will drive marketers to go down this path, these business social media marketing statistics should encourage marketers even more:

  • 44 per cent of businesses use social media to boost brand awareness
  • 41 per cent of businesses leverage social media to increase their bottom line

Social Media Impact on the Real Estate Sector

Now that we know how vital social media advertising is for brands, it’s time to learn how it helpsa brand gain traction in this competitive market.

More Extensive Reach

If a homeowner is wondering how to sell a house fast, the information superhighway should be the best avenue to look into. By consulting search engines, it should be easy to find real estate companies, agents, and whatnot. 

However, most businesses now rely on social media for online presence. That said, people will likely see a myriad of real estate business accounts on Facebook, Instagram, Twitter, and more. 

As a marketer, this fact shouldn’t be overlooked. While the users’ viewing and searching trends evolve, you also need to keep up with the trends so as not to get left behind. Social media now allows businesses to reach potential markets even in the remotest parts of the world. 

Of course, it doesn’t work like magic. An excellent and unyielding marketing effort is necessary to achieve this. 

Business Scalability

Scalability is one of the primary goals of real estate business, or any business, in general. The rising number of social media users should be enough to make businesses look for their target audience on social media channels. 

But wait, let’s not forget social media ads that are selling like hotcakes nowadays. For instance, Facebook Ads have great features that can segment your campaign and set your objectives according to your plan. And did I mention it’s fairly easy to use? 

First, you can go to the Facebook Ads Manager and start setting up your campaign objective. Then you can go through the different settings to further narrow down your target audience. 

Let me give you an example of filtering how your ads are displayed. On the Ads Manager, you go to “Ad Set” and click on the “Audience” option. Here, you can set the settings according to:

  • Location
  • Age
  • Gender
  • Detailed Targeting

Another excellent benefit of using Facebook Ads is that it allows you to control your ad budget through Campaign Budget Optimization. Read this link on how Campaign Budget Optimization maximizes your marketing budget. 

These are just some of the features of Facebook Ads. You can use these in other social media channels and you’ll be surprised how quickly your real estate business will scale. 

Network Expansion

While Facebook and Instagram are also used for recreation, LinkedIn is a different social media networking site. It gives focus on a more business-to-business level of connection. 

That said, realtors and agents have more opportunities to find and connect with like-minded individuals on this site. And with an industry that sometimes relies on referrals and word of mouth, this could be a useful platform.

Better Communication

It’s no surprise how people use messaging applications more than the conventional way of texting or communicating with someone. Why? Well, it’s faster with real-time benefits, interactive, and it’s free!

Marketers can even use social media messaging apps when cascading a marketing campaign. Not only are you guaranteed to reach the targeted audiences, but you can also personalize the message for higher engagement and success. 


Digital marketers should be looking into social media marketing for real estate businesses. Whatever the goal is, social media’s impact includes, but not limited to, more leads, targeted audiences, higher conversions, and lastly, revenue increase. 

Author Bio:
Sarah Brooks is an avid blogger who loves to write about home improvement, interior designs, real estate tips and more. She is currently working with JohnMedinaBuysHouses, which aims to help distressed homeowners in how to sell a house fast in a slow market.