The Benefits of a Strong Brand Identity

In order to appeal to a larger audience, attract more people to your website, and eventually increase the number of potential customers, it is important to be seen online nowadays.

To do that, you need to increase brand awareness, or, in other words, to make people recognize your products and services, wherever they see them.

This is where creating a strong brand identity comes into play.  

Generally, a brand identity refers to a set of elements used by a certain business to develop a brand image. It includes things like a brand name, a slogan or tagline, a logo, a voice or a tone, and other similar elements that would distinguish a specific company from its competitors. In most cases, a brand identity is based on the company’s long-term goals, brand value proposition, competitive position in the market, and other similar conditions. It’s regarded as a vital aspect of increasing brand awareness because, without it, people won’t recognize your products and services.

That’s why we are here today, to talk about how to improve brand awareness and what are the benefits of a strong brand identity.

Tips for Creating a Strong Brand Identity

In most cases, developing a great brand identity can be challenging and complicated if you’re a first-timer. There are many things to consider to help you establish this for your company. Thankfully, many reliable companies are available to assist you in creating your brand identity and getting it in front of your target audience. For example, a brand strategist agency can help you implement strategies designed to define your brand and accurately reflect your business.  

But despite the professional help, it’s still essential to get familiar with some tips for creating a great brand identity to stay on top of your branding efforts. 

Before we mention the most important benefits of having a strong brand identity, let’s take a look at how you can even create it.

1. Develop Your Name and Logo

One of the most memorable things about brands is their names and logos. In order for people to recognize your brand, you need to create a logo that people can link with the product itself.

For this purpose, it’s a good idea to hire a professional agency that offers graphic design services, since they will know exactly how to make it appealing to your audience.

2. Create an Interesting Story Behind Your Brand

Name and logo are important parts of every brand. However, it is also important to have an interesting story behind the brand itself.

When people read something funny and interesting about the brand, they are more inclined to stick with it and buy your products and services. For example, tell a story of how the brand came to be like the IKEA founder did.

3. Advertise Your Brand Online

Creating a good logo and story for your brand won’t be enough to get you more audience and potential customers.

Apart from that, you should also focus on advertising your brand online. For this purpose, you can write an email newsletter, in order to get more email subscribers.

Also, you can use social media to advertise your brand, since social media marketing is one of the best ways to promote your products and services nowadays.

4. Fulfill Promises

One of the most important things to remember if you want to create a strong brand identity is not to make empty promises.

For instance, if you’re launching a new product, don’t lie about its characteristics or capabilities. This is not the way to get more loyalty from your customers.

5. Don’t Try to Please Everyone

One of the biggest mistakes new entrepreneurs make is trying to please everyone. When it comes to a successful brand positioning strategy, you should target a specific audience.

This way, you can focus on getting relevant feedback from your customers, and further improving your products and services according to what your audience wants to see.

The Benefits of a Strong Brand Identity

Now that we know how to make a strong brand identity, let’s see what are the overall benefits of doing so in the first place.

1. Your Customers Will Always Recognize You

The main goal of improving brand identity is to make your brand recognizable anywhere and anytime. When you see a check sign, you know that it’s Nike.

This is what you want to achieve with your brand. It doesn’t have to be just a logo or slogan, it’s everything you put your effort into. But, one thing they all have in common is that they are memorable and easy to recognize wherever you are.

2. Improved Loyalty

If you follow the previous tips about honesty and only making promises you can fulfill, then the most common outcome will be the improved loyalty your customers have towards your brand.

For instance, some people always stick to one brand, such as iPhone, Nike, Coca-Cola, or any other successful brand because they know what quality products they can get from them.

3. Increased Recommendation

When clients are loyal, they will also do a bit of advertising on your behalf. They’ll tell their friends and family about your brand, and why they liked or disliked your products or services.

This is why you should always try to listen to the feedback and try to improve your brand in any way you can.

4. Better Advertising Results

When you have a famous brand, it’s much easier to get better results from marketing activities, since people already know about you.

It’s much harder for newly-formed companies, who are yet to create a successful brand and find themselves amongst the market leaders.

5. Easier Partnership Offers

Apart from easier marketing, well-established brands can also help with finding market partners. Everyone wants to partner up with successful companies, which have strong brands.

Mutual partnerships are usually a great opportunity to establish a stronger position on the market, or even to penetrate a completely new market, and get access to quite a different audience.

6. More Stable Price and Sales

With increased customer loyalty and general brand awareness, your company will be able to increase profits.

Customers would often stay loyal to high-quality brands and buy their products, even without taking price into account.

This will further increase sales, and make the price more stable, allowing you to lower some costs, get higher revenue, and reap higher profits.


There you go, folks!

These were some of the most important benefits of creating a strong brand identity. We’ve also talked about the best ways to improve brand awareness and to create a strong brand.  By knowing and implementing these things, your brand can attract more customers, and you can increase your sales over time.

Author Bio

Alexander Hunkin is an Australian based startup advisor with in-depth experience in growing business. His meaningful and strategic advices have helped in setting and growing many startup companies in Brisbane and Perth. Alexander is also a content creator for different niches. The top ones are business, career, finance and marketing. He aspires to share his experiences and is always on the lookout for the next opportunity to enhance his skills. When he isn’t busy working, you can find him cooking exotic meals, scuba diving and cycling.