Lead generation and social media marketing – why it works
Towards the end of June Facebook hit 2 billion monthly users. That’s more people than the population of China, Russia and the USA combined. Facebook aims to bring the world closer together, and whether you are a fan of the social media platform or not, it’s clearly here to stay.
How does Facebook know what you like? Facebook is a global community. It gives the opportunity for like-minded people to share ideas, collaborate, and create friendships. From liking good causes and joining groups, to updating your relationship status and your home town, Facebook uses all this information to create bundles of users that share common interests and social characteristics. At first glance knowing that your data is being used to create a profile of who you are can seem intrusive. Thinking about it more closely however, this is the only way Facebook can protect your newsfeed from becoming overrun with irrelevant information you couldn’t care less about. Without this profiling of who you are, and what your interests are, you would find your newsfeed crammed with adverts completely irrelevant to you. Why is this important for business? Facebook’s back-end interface allows posts to be targeted to specific groups of individuals.
Businesses are never able to see exactly who they are targeting, for the sake of privacy and data-protection, however they are able to target age ranges, employment, interests, and so much more.
Click here to view original web page at Lead generation and social media marketing – why it works
Top 10 Magento 2 SEO Extensions to Boost Your Store’s Visibility
SEO is the key to a successful store! Have you ever given thought, if your store is simply…
0 Comments12 Minutes
How to Optimise Your PPC Campaigns with AI
As the methods of Internet marketing evolve, Pay-Per-Click (PPC) advertising remains one of the…
0 Comments10 Minutes
Putting Cybersecurity Under the Spotlight: How Security Audits Strengthen Your Defenses
While organizations understand the importance of cybersecurity, there is an opportunity for many…
0 Comments12 Minutes
How Marketing Agencies Can Choose the Best High-Performance SEO Tools
High-performance SEO tools combine comprehensive features, durability, speed, and accuracy. They…
0 Comments9 Minutes
Simplify the Running of Your Business With These Tips
Finding enough hours in the day to tackle all the jobs on your to-do list can be a major issue…
0 Comments4 Minutes
Best SEO Practices for Multi-Location Businesses
Businesses operating across multiple locations benefit from unique opportunities but also face…
0 Comments7 Minutes
Unveiling the 7 Essential Components for an Exceptional Website
Even a beginner can identify what makes a good website, but when it comes to building one, things…
0 Comments8 Minutes
Top Blockchain Trends to Watch in 2024
Blockchain has time and again proved its capacity to redefine many sectors and this prediction of…
0 Comments6 Minutes