Web design has a rich history and fast-paced journey to travel. With the advent of designing technologies, tools, and techniques, web designers have to look at new perspectives while designing each new project. The recent focus on UX compels us to learn the latest web design trends, which are leaving profound impacts on your web UX in 2019. Let’s check such eight trends to follow for success in the UX-based web design.
Web design and development field are dynamic and ever-changing with the advent of web design technologies, tools, and concepts. Web design has traversed a long path starting from simple HTML-based stand still web page development to dynamically updating highly interactive mobile-friendly web interface designs.
At Perception System, San Jose, USA, our web designers have 17+ years of web designing experiences and have passed through all advancements occurred in the industry with the pace of time. Thus, we have a capable team to say something on web design in meaningful ways.
We know user experience is everything in the modern software industry. Without the excellent UX (User Experience) your website or web application is a definite loser in the fiercely competitive market. Therefore, web designers at Perception System CA have preferred to say on the latest and futuristic web design trends that can leave deep impacts on the UX of websites.
Moreover, as per our opinion, modern web developer community should follow it. However, the clients must take care of those to include in their projects to see success in the current market. Let’s see top eight (8) trends out of many today.
No. 1 – Speed/Performance Is Becoming More Important
I will not say it a trend rather than it is a fundamental need of the modern web designs. Today we are aiming to create a responsive design or in more accurate sense, mobile-friendly design to fit on tiny screens and weaker computing capabilities than the desktops or laptops.
Moreover, our habits created by faster Internet and powerful CPUs have made users impatience to wait for slow loading on poor mobile devices. The following tech hurdles are always on the road of better UX in website or web application designs.
- Heavy stuff or content, particularly multimedia content including images, audios, videos.
- Big Data phenomena is a norm now everywhere
- Excessive client-server interactions/requests
- Excessive coding
- Myriads of integrations of add-ons, and third-party services
- Today we have advanced image compression engines to yield high quality images with the least KBs at any desired resolutions.
- YouTube other visual social media sites enable us to embed videos, live streaming services, and video compression engines to cut load a lot on the network as well as web servers/Clouds.
- Big Data solutions advancing day-after-day and cut a load of data storage as well as data interaction from the web servers.
- Content Distributing Networks (CDN) ease the content related issues with the best user experiences.
- Website caching solutions and improved HTTPS technologies have cut client-server interactions at a greater extent.
- Code optimization technologies and techniques, as well as best coding practices, have made code compact, clean, and comprehensive for futuristic modifications.
- Today we need a lot of 3rd party integrations using APIs, so right configurations and APIs optimization can make websites and web application interactions quick and sumptuous.
However, quick loading is always not possible, especially in the case of data loading from the 3rd party sites or services on the web. You need to make people wait for it and progress indicator is an excellent way to do so.
The same goes right for the web page loading on the mobile and other devices. In such incidents, you have to approach different ways like loading key elements first to keep engaged the visitors for a few more seconds. The content above the fold, layout only loading, image sprites and use of progressive JPEGs are widespread practices today.
No. 2 – Dynamic Background Elements
Instead of using a plain background, images, animations, and videos are proving effective. Dynamic upload of images along with relevant text in the same container/layout element is an innovative way to keep users engaged, informed, and emotionally bind.
Compressed or live streaming videos are another way to impress the users and convey your messages effectively.
No. 3 – Microinteractions
Have you ever seen a button when you mouse over on desktops or tap/touch on mobile devices show small sized and little animation effects? It seems very cool at the first glace and also convey the message that what is the intention behind the button even without placing any text on it at all.
Such interactions are highly sought after in the market today. However, these small level of animation on various small UI elements resulting in astounding user experiences and help in deep user engagement. Modern web designers like to follow the trends of micro-interactions.
No. 4 – Long/Infinite Scrolling
Mobile is a touch device, and touch gestures make scrolling easy as well as more fun than to do a task. Moreover, single page web design trends are getting momentum thanks to easy scrolling on mobile devices as well as increased user-base on mobiles.
Apart from single page web trends, some category of web pages such as ecommerce product category and sub-category pages are always longer than standard product pages. These are all resulting into infinite scrolling where one page automatically loads just after another without giving any intimation to the users.
The same is true for blogs and information-based web pages. Moreover, the click is less preferred against the scrolling of mouse in large devices. Thus, parallax scrolling enables web developers to provide an opportunity to offer interactive storytelling opportunity and eventually resulting in the best user experiences.
No. 5 – Personalized User Experience
Every human being loves to have personal approaches. Recent personalization technologies and techniques have made it possible to address your targeted audience with many efforts.
You have various ways to collect user info at the required level and in safe ways. You can use the information to offer tailor-made services and incentives to woo your targeted audience. Apply personalization design and technologies in your web design for heightened UX.
No. 6 – GIFs
GIF images are an ancient element in graphics and web designing arena. GIF images are tiny in KBs and mostly displaying small animation or a bunch of animations in a loop (Repeating the same). GIF can play automatically with or without sound, so it is less intrusive for the web users.
However, GIFs are bringing life into the content and can carry your messages efficiently than you can do it with a lot for texts. Anyway, GIFs mobile-friendly and preferred a lot in web page designing.
No. 7 – Chatbots
Chatbot or smart chat is an offshoot of AI (Artificial Intelligence) in a sense. It has a machine learning algorithm to provide highly personalized and professional responses of your live chat users. It is almost non-intrusive UI element if programmed well or used API rightly.
Chatbots also shred burdens of support and maintenance team in any industry. Therefore, Chatbot is trendy today and will remain for 2019 and beyond. Siri, Cortana, and Alexa are personal assistants, and Chatbot algorithm is going to leverage their presence in mobile as well as other devices shortly.
No. 8 – Tidy Interface
We know the advantages of minimalistic approaches in the web design, but web portals, some ecommerce sites, and most blog websites are going into the opposite direction and come up with tidy UIs despite a lot of UI elements involved in the designs.
Hamburger buttons and card layouts are often used for mobile as well as desktop sites and grant neat and clean content layout as well as information architecture. I think the trends will persist in 2019 until new concepts emerging on the horizon.
At the End:
We know user experience is a broad term in itself and not bound to one or two factors. There are various things affect it and changes with each case. It is tough to advise in general ways to improve the UX of your unique business and website.
Someone may want a simple website for personal use. Whereas, someone has specific business needs to go for massive web portal development, whereas many have ecommerce storefront Development needs, web designers have to change their UX parameter with each case and prioritize something over some aspects.
Therefore, my true advice is to consult a Seasoned web design team like Perception System, San Jose in the USA. The team has 17+ years of rich experiences and have a vast pool of seasoned web designers to serve you any scale of needs and significant challenges. Let’s have a talk on your project for a while.
I am Jaki Watson, a web developer at Perception System, San Jose, USA. My company is serving patrons for more than 17 years. A pool of seasoned web designers are analyzing the market consistently, and today we have placed valuable outcomes for you.