So, you’ve got a blog, you’ve had a great idea that you’d like to communicate well, and so you’ve gone for it. Go you! Communicating ideas is one of the best ways to increase awareness in your field, and if you can get more people interested in your field, then you’ll get more people viewing your page.
However, how do you ensure you’ll get people to return to your page? By branding your blog.
If you introduce a continuous, reliable brand that people will like, you’ll definitely get more people to visit your blog, because they’ll keep coming back to the allure of your brand.
In this article, I’m going to talk about some of the best ways to brand your blog, everything from naming to typing!
A Good Name
A good name will definitely ensure you get people returning to your blog. The best way to explain this is by giving the example that a good name can serve as a mission statement.
That is to say, if your blog were about current events to do with horses, then you would have to pick a name that incorporates both horses and news. A good example of this could be ‘Equine Adventures’, as the blog does what the name suggests it would, there’s a slight alliterative element to the name, plus an ‘equine adventure’ presents the idea of riding a horse somewhere, and going on an adventure.
A poor name for that purpose could be ‘Horse News’. On the surface, this may appear to be a good name, as your website will definitely do what the name suggests, but it could be too simple, and readers may be turned away from your blog, believing it to be too straightforward for what they’re looking for.
Are you still struggling to think of a name? Well, you’re in luck! There’s a list here of the top ten blog name generators available: https://www.hostinger.com/tutorials/blog-name-generators, check it out and get a name for your blog.
A Representative Logo
A good logo can make all the difference in the success of a blog. Is your logo eye-catching? Does it contain a lot of colors? Is it simply designed?
Those elements can also be very important down the road in your blog, as you might want to add your logo to the different merch that you might choose to sell. This means that your logo is important.
You need to ensure that your logo is simple enough that it can be mass-recreated on t-shirts and mugs, while also being complex enough to be interesting. A good example is Simone Giertz‘s logo. It features a cracked light bulb, which has a circle around it.
This is a good logo as it is simple, and represents the idea of her brand – to make electronics that are a bit useless.
A bad logo might comprise of many different things, but the worst thing that you can do is create a messy, cluttered design. This can make a logo bad as it would reduce the chance that you would generate a simple, eye-catching logo, rather than a complicated, messy logo which would be less liked. To solve this potential problem, you could use a different method of representing your business name in your logo, for example, you could use the initials of your company name instead of using your full name, limit the number of elements present, or consider to opt for a two-tone colour palette.
A Good Typeface
A good typeface makes a world of difference on a website. If you maintain a brand on your site, then it will be very important to also maintain a consistently attractive font.
For example, look at the fonts of big tech companies like Apple or Amazon: their fonts are consistently simple and straightforward while maintaining a look of sleek professionalism. That font may be chosen because the priority of a tech giant may be to present an aesthetic of efficiency and using a lightweight, easy to read font would present that.
By comparison, the font used by the website of an online bookstore such as Blackwells may be different, in that it may more closely resemble a typewriter font, or it may be more ornate than the font used by a tech giant. This would be a conscious design choice made because it presents the aesthetic that the bookstore may be going for: something more relaxed, with more time taken with respect to the aesthetics of a product than on the efficiency of a product.
Take time to consider your different options with regards to fonts. You don’t want to select a font at the moment, and then sometime later regret that decision because your brand’s gone in a different direction than you may have expected it to.
For that reason, it’s a wise idea to select a font which, as well as fitting the aesthetic of what you want to produce, is relatively simple and non-offensive, so it may also fit if your brand identity changed slightly.
Additionally, you should make sure you use web-safe fonts – this will guarantee that your blog will always have the same font displayed, no matter what device users use to access your site.
To conclude, it’s safe to say that constructing a brand for your blog is a very important step on the road to being a successful blogger. If you follow these tips then you’ll end up with a well-named, well-presented, and consistently readable blog that will keep drawing people back.
Furthermore, it’s worth bearing in mind that introducing a powerful brand to your blog will mean that your work is infinitely more scalable. For example, if you decide to branch out from what you’re currently blogging about, you can expand into the new field with a pre-existing brand that has weight behind it. This means that your new work will be much more recognizable to everyone who comes across it, and it will also be much more accessible to people who see your work for the first time.
Well, I hope that during the course of this article you’ve been able to have some ideas which will help you brand your blog. Branding your blog is definitely a good move, and if you haven’t already, perhaps you should today!
Also published on Medium.