6 Design Hacks to Improve Your Startup Logo Designs

6 Design Hacks to Improve Your Startup Logo Designs

A logo is the first thing one sees when interacting with a business. It is what makes a business recognizable and different from others. A logo has to be memorable, unique, and simple for people to remember. A logo should also be flexible enough to work on smaller and larger scales.

A good logo will also have the ability to stand out from the crowd.

It is not just an image. It can include colors, fonts of different sizes and shapes, graphic elements, etc. A good logo should have a timeless feel that will not date as quickly as other elements of branding (e.g., fonts).

When you invest in your branding, it will be easier for people to recognize your startup, so it will be easier to remember. When you’re easy to remember, people are more likely to trust your brand and opt to get your services or products than others they don’t know.

With that said, if you’re starting to develop your logo for your startup, here are a few design hacks that you’ll need to consider to ensure that the logo serves you well.

  1. Use Color Contrast to Make Your Logos Legit

A logo is a representation of a company’s brand. It should be memorable, and it should be able to convey the message of the company in an instant. Colors are one of the most powerful tools that can help you create a logo representing your message in the best possible way.

For a logo to be successful, it needs to have a certain level of color contrast. If the colors are too close together in the spectrum, then people will not be able to recognize them from each other, which can lead to confusion or misunderstanding.

If you have a well-designed logo that lacks the necessary contrast, your logo will not be able to communicate its message.

The use of color contrast is an essential part of making a logo look legit. If you have a well-designed logo that lacks the necessary contrast, your logo will not be able to communicate its message.

2. Use Shapes to Think Inside The Box

There is a lot of creativity that goes into logo design. After all, a logo is the face of your company. But some people don’t have the skills to design one for themselves. In that case, you should try using shapes and put your logos inside them as a classic design.

You can use shapes in different colors or patterns, and it will be easier for people to see your logo from afar too.

A good logo design should be simple, straightforward, and appropriate for the product or service it represents.

There are two main types of shapes used in logos: geometric and organic. Geometric shapes are typically more abstract with sharp edges, while organic shapes are more naturalistic with soft edges.

3. Choose The Right Font For Your Logo

Some of the best and most recognizable logos are just one letter. That’s why if you want the Best Logo Design for your brand, you have to be particular with the font you’re going to use.

Choosing the right font for your logo is vital because it can make or break your brand identity. The font you choose should be legible and recognizable in all sizes. There are many different fonts available to use as your logo’s typeface. But before you choose one, there are some things you need to consider:

  • Readability
  • Ease of use
  • Cost
  • How well it matches the design style
  • The color scheme

Once you find a font you want, stick to it to be consistent. Also, ensure you don’t use different fonts for your logo.

4. Make It Look Versatile

A versatile logo will be more memorable for potential customers and recognizable to your target audience. A good logo should be simple, attractive, and customizable to look different on different backgrounds, in other applications, and across various media.

Of course, your logo shouldn’t be so versatile that it loses recognizability because of how often you change it. That’s why you should make a rulebook or guidelines of different ways you can modify the logo based on specific circumstances (like a dark or light background) so that you don’t lose the recognizability even when you present the logo in different visual cases.

5. Be literal with your logo

The best way to create a good logo is to be literal with it. A literal logo will have a clear meaning and be easy to understand by people who don’t know what the company does or how it operates.

For example, if the name of your startup is Green Dog Corporation, your logo should be a green dog. Easy as that.

It’s easy to recall the name of your business as well as the branding of your business because it’s consistent.

6. Highlight Certain Elements in The Logo

Highlighting some aspects of your logo can also make it easier for people to recognize what you do. If you can abbreviate your business name, you can highlight each word’s first letter.

For example, if you are designing a logo for an accounting firm, you may want to highlight the letter “A” in “Accountant” to make it stand out more prominently than other letters in the word.

The best logos are simple, memorable, and have a clear message. You should highlight certain elements in your logo to make sure that it communicates effectively with your audience.


These design hacks can help make it easier to ideate the best startup logo that fits your branding and business. If you still can’t figure out what exactly you need to make for your logo, consider applying these hacks to make it easier to get started.

Top 10 Most Remarkable Logos in the World

Top 10 Most Remarkable Logos in the World

We all are part of a global consumer society in which brands and companies compete for our attention at each turn. There are thousands upon thousands of products available today. To stand out, companies pay more attention their visual identity.

There are many companies with unique logos. Some even have special platforms where you can view the design history and see the history of most famous logos.

However, there are a few emblems that are well-known and almost impossible to match.

This article will focus on the ten most well-known logos worldwide. It will also explore the secrets to success in terms of color scheme and shape.

10. MasterCard

MasterCard's bold, minimalistic badge, one of the most recognizable payment systems on the planet, is based upon a strong combination of yellow, red, and yellow. Red represents courage, passion, joy, and determination. Yellow, on the other hand, is a sign for energy and progress. Here, the circular shapes signify unity.

9. Twitter

Twitter, one of today's youngest participants, made its logo instantly recognizable around the globe. The silhouette of a white bird perched on a blue roundel in a vibrant delightful shade symbolizes freedom of expression, communication, creativity, and communication.

8. Amazon

The company's logo and wide product range is displayed in the ecommerce platform's logo. The logo is a symbiotic representation of a smile, with an arrow pointing from A through Z.

7. YouTube

The white triangle with the pointed right hand corner is the logo YouTube. It's placed on a rectangle with softened corners.

6. Nike

The brand name is a tribute to the Greek goddess of victory. Caroline Davidson designed the iconic Swoosh logo in 1971. This minimalistic representation of strength, determination, and inspiration. Funny thing is that the logo that became one of the most famous in the world cost only 37 bucks.

5. Mercedes-Benz

The symbol for power over the earth, air, and sea is the three-pointed, star. This logo was first created in 1909 and modified in 1937. It has remained virtually unchanged up to today. Mercedes-Benz's logo stands for quality and luxury.

4. Google

Sergey Brin, one of Google's founders, designed the logo design. It has been changed only twice since 1999. The simple inscription uses all primary colors for its letters. Google enjoys playing with fonts. However, the color scheme has remained unchanged.

3. McDonald's

Jim Schindler designed the McDonald's "golden arch" logo. He remained with McDonald's for many decades. Six years after the introduction the original logo, two lines of arched lines form a chic yellow "M". The simple sans serif lettering was added to the design.

2. Coca-Cola

Frank Robinson, a friend and accountant by profession, created the Coca-Cola logotype. They never imagined that the badge would be so well-known and costly. But you never know.

1. Apple

Rob Janow created the first Apple logo design in 1976, with the striped apple. The logo went through slight modifications in 1998. It became the emblem that is widely known today. This symbol is a symbol of knowledge and reflects Adam and Eve's humanity concept of enlightenment -- perfection.

What Is the Importance of an Effective Logo in Social Media Marketing?

Are you running a small business and worried about the social media marketing of your brand? Despite following all the latest trends, your business is still not making progress as per your expectations? Do you know what the latest statistics show? Your logo is the key to your branding strategy, an effective logo can enhance your brand image in the customer’s eye so trust is built over time. People will associate your online presence and credibility with your logo every time they see it. Hence, the logo should be a critical component of your branding strategy. Your logo is the symbol of your brand and it gives brand recognition to the people who know you and your target audience. An effective logo will compel your audience to know more about your company and services. So one may think of how the logo plays a role in the social media marketing campaign? How can your logo promote your business? Remember your logo will speak to the audience, it gives an idea about your nature and quality of your services.

Logo and brand identity

Across the world, there are hundreds of thousands of companies offering the same services as you, so what sets you apart? And how your clients remember you? The answer is in your logo, it gives a sense of identity to your brand and people associate that image with you.

A sophisticated, simple, and crisp logo design leaves a striking impact on the customer’s mind. Sometimes, an interesting and attractive logo is all you need to build a relationship with your audience. Remember, your logo should be clear and concise, it will make people believe in your credibility over time and the more they’ll want to associate themselves with you.


Remember, you should perform extensive research before designing your logo. The logo should speak about your services and it should be in harmony with your brand. The logo and your brand should go hand in hand and should be synchronous with each other. Your logo should be pleasing to the eye and easy to differentiate from the crowd.

Importance of brand name

Your brand name should be unique, different, easy to comprehend, and above all; it should be memorable. In business, your aim should be to develop a long-lasting relationship with your customers. A unique and simple brand name will make the next steps easier for you. For instance, if you are offering a logo design, you can take the opinion from your friends using such services. It will give you an idea that what impacts the mind of a consumer and you can then design your logo accordingly.  

If you are not sure about your logo, you can take opinion from your friends and colleagues, you can use their feedback to improve your logo design service. After finalizing your logo, remember to use it at every known platform. It is the identity of your brand and you want people to remember it.

A logo is a critical component of your brand when it comes to the overall success of your social media marketing campaign. This is what sets you apart from hundreds of other brands offering similar services, so your logo should be able to leave a striking impact on your customer’s mind.

Author Bio;

Fernando Groves is a creative writer at DesignsAnHour, focusing on brand strategy, social media, and websites & logos. He is passionate about the continuous innovation within the digital environment and the endless growth opportunities that inbound marketing brings. Connect with him on Twitter: @FernandoGrovex

How to choose a logo design that can tell the story of your brand?

Ever wonder what makes the logos like Nike and Lexus so memorable? Besides the fact that these iconic brands have invested considerable resources in developing a unique brand identity for many years, they know exactly how to market their products. 

How are these companies winning the marketing game so effortlessly?

These iconic brands have ingeniously made their names to stand out in the competition by implementing the following strategies:

  • Developing products that are convenient for their consumers.  
  • Providing solutions that positively impact the customer’s lifestyle.
  • Creating a consistent, powerful, and easy-to-recognize brand image.
  • Highlighting values that reflect the beliefs and concerns of the target audience.
  • Creating a compelling story and purpose.

So, if you want your brand to be as popular as Nike and Lexus, what should you do? First of all, you need to work on building a “brand identity” and get yourself the best logo design service.

The good news is that your brand’s logo can become an effective way to build brand awareness. A well-designed logo in the corner of your page has the power to do that and more. So you need to choose a logo design that not only conveys a strong brand image but also tells the story of your brand.

How to choose the most effective logo design?

A captivating name and an instantly recognizable logo are excellent ways for people to develop a connection with your brand. The logo is usually the first thing that people notice. From then on, they associate your brand with the logo. 


With the combination of the right features and elements, you can create a professional logo design that helps promote an iconic image of your brand. Alongside the design of your logo, you must also focus on the design of your website. 

All aspects of your brand must build a cohesive brand image. Your visual identity should tell your customers the unique story of your brand. If you keep this up, your brand becomes unforgettable and thus is planted in your customer’s subconscious mind all the time.

Boost your brand’s visual identity and awareness through your logo 

Notice how brands like McDonald’s don’t need to print their name on their products. Customers simply associate the golden arches with it. Similarly, you need to use your logo to connect with your customers. It can give your business an added level of authority.

Building a brand identity requires research, planning, and hard work. You’ve got to find the perfect relationship and combination between the color scheme, logo design, and personality. Above all, you’ve got to bring all aspects together in a way that conveys your ultimate brand promise.


Here are a few tips to get you started in the right direction.

  1. Research
    A successful business always begins with identifying and defining the customer persona. As an entrepreneur, you need to connect your brand with your customers. So developing a logo design that resonates with your target audience can help create an iconic brand story.
  1. Plan
    Consider the logo as an illustration of your brand’s story. So you’ve got to create a simple, easy-to-digest graphic that conveys this message to the public. That includes elements such as shape, color scheme, typography, etc.
  1. Simplify
    Don’t overload the design with pictures, shapes, letters, and whatnot. With a simple logo, consumers can easily remember and recognize your brand. It makes the logo more versatile so that it can be readily used everywhere, from your website to stationary to storefront signs.
  1. Provide uniqueness
    Your logo design will represent your brand for years to come. So, build a powerful brand identity that is aesthetic yet distinctive.
  1. Maintain relevancy
    The design elements you utilize should coincide with your brand’s image. Whether it’s the color scheme or the typography, the overall logo must be relevant to the business. For instance, using pink for a brand promoting masculine items will be like a jive to the target audience.

Aspects every logo needs to focus on


For your logo to tell a complete story, all elements must work together to create a perfect image of your brand. Consider looking into the following before deciding on a final design:

  1. Type of logo

There are several types of company logos that you can choose from. The kind of logo you select directly reflects on your brand. The common ones are:

  • Letterform- a logo made up of a single letter. Not only does this simplify the name, but it helps to represent the brand symbolically. McDonald’s yellow M and Honda’s H are successful examples. Letterform logos can fit easily in a variety of space sizes. However, in order to be effective, they must be legible and repeatedly exposed to consumers.
  • Wordmark- a logo with freestanding word(s) or an acronym of a brand name. The greatest advantage is that they are instantly recognizable without the need for any previous advertising. eBay, CNN, NASA, and Google all use them. With the use of distinctive and unique font characteristics, brands can effortlessly make themselves stand out. However, attention must be given to details such as legibility and color schemes.
  • Pictorial - a logo that uses a unique graphic image and is immediately recognizable to people. It depicts a specific company, product, or brand. Twitter and Apple are ideal examples.
  • Abstract- a highly conceptual logo. They typically comprise an unusual shape that may represent an idea or value rather than a direct message. Service-based and technology companies find them quite effective. Nike and Chase Bank are ideal examples. Some companies like Adidas, Lacoste, and BP use an abstract logo that is accompanied by a wordmark. 
  • Emblem- a logo that connects the company’s name with a pictorial element. However, the biggest problem is legibility when a logo is miniaturized. While Harley Davidson continues to use an emblem, Starbucks dropped this design style in its recent rebrand.
  1. The typography

The font you use in the logo carries a lot of emotion. Bold and clear letterings, such as those used by banks, tend to hold an authoritative voice. So if you select a logo design that uses letters and numbers, utilize a font that coincides with your brand’s personality.

  1. The color

The color of your logo holds a considerable amount of weight. Each color represents an emotional and psychological aspect. Neil Patel says that 85% of shoppers say color is the reason why they purchase an item. So it plays a significant role in how consumers perceive a brand.

Before deciding on a color scheme, play around with tints and shades as well as multiple colors to see what suits your brand’s image. You’ll notice that altering the color palette can modify the story you tell.

  1. The shape

Just by seeing the shape of a logo, people make instant associations with the brand behind it. So the shape of your logo can influence how your brand is perceived. For example, circles, ovals, and ellipses represent a sense of community, friendship, and wholeness, while squares and rectangles stand for stability, balance, and reliability.

Final thoughts

Logo design is more than an art. While it’s great to explore all the creative aspects that can go into designing your company’s logo, other business and marketing elements are just as important.

For emerging businesses, creating a logo design that tells the story about their brand is an ideal way to build a connection with customers. Once you have figured out the ideal logo for your business, you will need to implement a combination of techniques to catch people’s attention and pique their interests.

Branding Your Blog For Beginners: Where to Start

So, you've got a blog, you've had a great idea that you'd like to communicate well, and so you've gone for it. Go you! Communicating ideas is one of the best ways to increase awareness in your field, and if you can get more people interested in your field, then you'll get more people viewing your page.

However, how do you ensure you'll get people to return to your page? By branding your blog.

If you introduce a continuous, reliable brand that people will like, you'll definitely get more people to visit your blog, because they'll keep coming back to the allure of your brand.

In this article, I'm going to talk about some of the best ways to brand your blog, everything from naming to typing!

A Good Name

Another critical step to picking a good blog name, according to renowned content marketing consultant, Ryan Robinson, is starting with a keyword focus. While using a target keyword in your blog name doesn't guarantee more traffic, it does help Google (and readers) more quickly understand what your site is about.

A good name will definitely ensure you get people returning to your blog. The best way to explain this is by giving the example that a good name can serve as a mission statement.

That is to say, if your blog were about current events to do with horses, then you would have to pick a name that incorporates both horses and news. A good example of this could be 'Equine Adventures', as the blog does what the name suggests it would, there's a slight alliterative element to the name, plus an 'equine adventure' presents the idea of riding a horse somewhere, and going on an adventure.

A poor name for that purpose could be 'Horse News'. On the surface, this may appear to be a good name, as your website will definitely do what the name suggests, but it could be too simple, and readers may be turned away from your blog, believing it to be too straightforward for what they're looking for.

Are you still struggling to think of a name? Well, you're in luck! There's a list here of the top ten blog name generators available: https://www.hostinger.com/tutorials/blog-name-generators, check it out and get a name for your blog.

A Representative Logo

A good logo can make all the difference in the success of a blog. Is your logo eye-catching? Does it contain a lot of colors? Is it simply designed?

Those elements can also be very important down the road in your blog, as you might want to add your logo to the different merch that you might choose to sell. This means that your logo is important.

You need to ensure that your logo is simple enough that it can be mass-recreated on t-shirts and mugs, while also being complex enough to be interesting. A good example is Simone Giertz's logo. It features a cracked light bulb, which has a circle around it.

This is a good logo as it is simple, and represents the idea of her brand – to make electronics that are a bit useless.

A bad logo might comprise of many different things, but the worst thing that you can do is create a messy, cluttered design. This can make a logo bad as it would reduce the chance that you would generate a simple, eye-catching logo, rather than a complicated, messy logo which would be less liked. To solve this potential problem, you could use a different method of representing your business name in your logo, for example, you could use the initials of your company name instead of using your full name, limit the number of elements present, or consider to opt for a two-tone colour palette.

A Good Typeface

A good typeface makes a world of difference on a website. If you maintain a brand on your site, then it will be very important to also maintain a consistently attractive font.

For example, look at the fonts of big tech companies like Apple or Amazon: their fonts are consistently simple and straightforward while maintaining a look of sleek professionalism. That font may be chosen because the priority of a tech giant may be to present an aesthetic of efficiency and using a lightweight, easy to read font would present that.

By comparison, the font used by the website of an online bookstore such as Blackwells may be different, in that it may more closely resemble a typewriter font, or it may be more ornate than the font used by a tech giant. This would be a conscious design choice made because it presents the aesthetic that the bookstore may be going for: something more relaxed, with more time taken with respect to the aesthetics of a product than on the efficiency of a product.

Take time to consider your different options with regards to fonts. You don't want to select a font at the moment, and then sometime later regret that decision because your brand's gone in a different direction than you may have expected it to.

For that reason, it's a wise idea to select a font which, as well as fitting the aesthetic of what you want to produce, is relatively simple and non-offensive, so it may also fit if your brand identity changed slightly.

Additionally, you should make sure you use web-safe fonts – this will guarantee that your blog will always have the same font displayed, no matter what device users use to access your site.

Wrapping Up

To conclude, it's safe to say that constructing a brand for your blog is a very important step on the road to being a successful blogger. If you follow these tips then you'll end up with a well-named, well-presented, and consistently readable blog that will keep drawing people back.

Furthermore, it's worth bearing in mind that introducing a powerful brand to your blog will mean that your work is infinitely more scalable. For example, if you decide to branch out from what you're currently blogging about, you can expand into the new field with a pre-existing brand that has weight behind it. This means that your new work will be much more recognizable to everyone who comes across it, and it will also be much more accessible to people who see your work for the first time.

Well, I hope that during the course of this article you've been able to have some ideas which will help you brand your blog. Branding your blog is definitely a good move, and if you haven't already, perhaps you should today!

Top Brands using Illustration for online presence

When the statement “a picture is worth a thousand words was coined,” the use of images on websites was not in the mind of its developers. However, in the communication and information age, the use of imagery to enhance websites plays a significant role.

Today, several websites use vector illustration to enrich their online existence. It is a powerful way of sending messages and retaining clarity. Here is a list of top brands that have found illustrations useful in strengthening their online presence.


There would be no better place to start than think of how Google’s use of illustrations. Over the years, Google has evolved its logo to one of the most recognizable anywhere in the world. The company takes advantage of influential personalities and events to create messages centred around them using illustrations. They are made so simple that everyone can relate to them wherever they are around the globe. Events of global, national and religious significance have been used from time to time. Also, personalities such as Nelson Mandela, Maya Angelou, and the Queen have outlined Google’s use of illustrations.


Canadian eCommerce powerhouse Shopify has continuously made very good use of illustrations. To the brand, illustrations help to keep messages powerful and give clarity to complex ideas.

Shopify is a leading Content Management System (CMS) for all sorts of entrepreneurs as well as small and medium businesses. In the company’s view, the simplicity of illustrations encourages people to try out new things, thus find good use in its wide basket of useful tools.


To some extent, modern travelling has become synonymous with Airbnb. The ease of connection and ability to find a convenient place to stay anywhere in the world has given Airbnb an edge over conventional accommodation spaces.

 The relatively new company has leveraged illustrations as a way of enlightening its clients on various aspects of its business. Messages passed by Airbnb cut across honesty, practicality, localization of services, trust among others. The illustrations give a personalized feel to the services being advertised, especially because the company makes use of human caricature.


Cab hailing company Uber has been in existence for just about a decade now yet it has made such a huge impact on modern travelling that it cannot be ignored. There is almost a similar impact that has been made by the company’s use of illustrations to drive the message across.

As a way of enhancing its marketing approaches, Uber has made use of illustrations, specifically demonstrating the process of calling out a cab. This channel is adapted and tailored to the specific needs of particular countries. The bottom line, however, is that the company has made it easy for everyone to understand.


Though there are lots of email service providers available today, Mailchimp has become so outstanding, following its approach to marketing. The company has been using illustrations for a long time now and has gained popularity from this approach.

For their logo, Mailchimp uses an illustration of a mascot chimp named Freddie. It has become so popular that some collectors have made business making a toy version of it, thus building a community of followers around it.

Through the use of illustrations, Mailchimp has cemented its ease-of-use while expressing the complexity of its services by combining a cartoony approach and beautiful abstract artwork.


Slack is a tool that helps individuals and teams to collaborate in executing tasks and delivering projects. It makes it easy for teams working on a common goal to collaborate from different locations.

 Slack has taken advantage of illustrations to advance its business. A unique approach that the company uses is images that represent a workspace where lots of different activities are taking place. One corner could represent a bookshelf, working tables, organized aisle and so on. In the end, the user gets a picture of a dynamic workplace, represented by a wide range of characters.

Oscar Health

If you’ve recently paid attention to the health industry, you must have come across Oscar, a healthcare insurance platform that has initiated great change by taking a different approach.

Oscar uses illustrations of a healthcare facility where people are engaging, happy and optimistic. You might also see illustrations of healthcare providers conversing happily with clients or attending to children and so on.

The company has certainly made a difference in marketing insurance for the health industry, considering that this is an area where many people want to trend with caution. In a way, Oscar is demystifying this industry through illustrations.


Mental health is a subject that can get complicated. However, one company is giving mental health a different approach through meditation. Headspace advances meditation as a way of fighting anxiety and stress as well as living more productive lives. Learn more about how meditation can have mood-lifting benefits for those that struggle with mental health conditions such as depression in this article from BetterHelp.

The characters used by Headspace often spot wide smiles and chubby rounded shapes that come out as friendly and tend to encourage people to align with their philosophy. You can argue that this is no doubt a great approach to mental health and a positive tone is initiated.


BaseCamp claims to help its customers have much work done in less time while eliminating the chaos and confusion of work. But it is in the illustrations that the company uses where a tone of creativity is seen.

What makes BaseCamp’s illustrations outstanding is the seemingly unfinished brush textures that form the background. It makes it abstract yet gives it a lively and natural feeling.


One of the strongest elements of illustrations is that they are memorable, simple and make great representations of ideas. In addition, the ability to use a wide variety of shapes, colours, and objects makes them good for representing complex ideas.

When using illustrations, it is important to think of the audience and the perception they might get from each object and image developed. Whereas the idea should be simplifying complex ideas through images, brands also risk complicating the ideas even more. It is therefore critical to ensure that the images used can be easily decoded to make sense and deliver the message with precision.


Key Elements of Brand Identity Design

Although many people mistaken the logo for a brand identity, the logo, albeit essential, represents only one of the elements of a brand’s identity. Its design incorporates how the brand communicates, appears, and feels to the audience which is a mix unique to every brand.

No matter if you are just starting in the entrepreneurial world or if you are looking for a change when it comes to your brand persona, you need to have in mind some basic elements in order for every aspect of your online and offline representation to be consistent and in accordance with the general brand identity design, so experienced branding agencies like Ramotion handle this very well. With that in mind, here are some elements to consider when designing your brand identity.

Know your brand through and through

Let’s face it: the competition in almost any business niche is substantial so one of the first things you need to do is to sit down and think hard about what sets your product or service apart from others. Or better yet, think about what makes your offer relatable and therefore, in demand. Elements such as your business and organizational culture, the nature of support you provide, the quality of your products or services will all shape your brand identity as distinguishing ingredients.

Performing research to see what your audience reacts the most to is also an excellent idea and once you outline the core values of your brand, you need to ensure you remain consistent across different platforms and forms of appearance. This consistency will make your brand memorable, and also establish and strengthen the trust they have in your brand, making it stand out among many others naturally.

Come up with a distinctive logo

The logo is considered to be a symbol of your brand identity and there are a lot of attributes that need to fit in a small image. This image will be shown on your website and social pages, on your products, and the package. It should find its place on your business card design, and be kept on file for quick access so your business card printing service can prepare copies for a meeting on the same day.

When it comes to individual details, the colors of the logo should be consistent with the message you are trying to send, so for instance, if you wish to come off as bold, you might want to consider the color red, while for giving out a creative vibe, you should consider including purple. When it comes to typography involved with your brand identity, don’t go too crazy and instead limit yourself to 2-3 font families to preserve consistency and recognizability. Dedicate whatever amount of time you need to create the logo and consult with experts if necessary, to make sure it is a perfect rendition of your brand identity.

Make content reflect your brand identity

Perhaps the most challenging task is for each piece of content to reflect the brand identity. It might not sound complex but it is not just about mentioning your brand across different formats – it’s about staying true to the tone, style, even fonts, and the best praise is for your audience not to notice that the content is an intricate creation designed especially to win them over since you don’t want to come across as too eager or pushy.

Naturally, the more useful and informative your content is, the more traffic your website and social media profiles will get. To create an emotional bond and reaction of your audience towards your brand, you need to get creative and incorporate content through various formats. This includes infographics, videos, photographs, and also blog posts all of which should be designed to engage your audience, make them share it with their friends, react with an emoticon or relay the message by word-of-mouth. Always strive to offer your audience something new but again, with your brand identity woven into it.

Create a website that’s a representation of your brand

Having in mind your website is most probably your main purchase platform, it has to be the embodiment of your brand identity with every element. Your logo needs to be prominent everywhere, the content has to be relevant to your business niche, the product/service descriptions in a style that is in accordance with your brand identity.

However, besides being true to your identity, what’s essential is for your website to have a quality user interface. This means that it should be easy to navigate, the purchase instructions and procedure have to be transparent and explained in simple terms, and the FAQ section informative. Another crucial element is the website loading speed because that is one of the main reasons for a high bounce rate. Being bombarded with information all day long, people have little patience for websites that are slow to load, no matter how amazing the products may be since they might not even persevere to get to the product page.

Wrapping up

To be able to engage your audience and create compelling content, you need to send strong messages throughout every channel which all stem from a clear view on what your brand is. An element which helps getting recognized quicker is your logo so you need to give a lot of attention to creating that mix of right ingredients.

You also need to make sure that each piece of content across all formats drips with what your brand stands for and for your website and social media to complement the identity that you designed. Setting all of these elements right will ensure your brand gets the exposure and becomes recognized by a wide audience base.