Social media has slowly slithered its way around our throats. Everyone, almost, is on social media. This is the world of digitization. In this world, every business and brand need social media presence.
We live in a time where social media platforms hold a significant position in the lives of the users. From the menial decisions of choosing a loaf of bread to the intricate arrangements of wedding planning, every walk of life is influenced by the trends and trades of Instagram, Twitter, Facebook, WhatsApp, Snapchat.
Imagine a day without mindlessly scrolling through your social media feeds. You can’t even imagine it!
What is social media engagement?
Social media engagement means any interaction made via social media accounts. The metrics used to calculate it include the number of clicks, likes, comments, shares, follows, and retweets. These measures play a crucial role in revealing the effectiveness of any campaign.
According to Hootsuite, the number of social media users totalled 3.484 billion in 2019. This statistic is reliable evidence to understand the sheer scale of the subject and the critical role it plays in the generation of leads and sales locked per session.
How can social media engagement help?
Social Media Engagement with your audiences is an organic outlet for making meaningful relationships that can tie a potential customer into the tapestry of your loyal customer base.
Being a faceless entity that only drones on about their products will make you disappear from the online world. If your brand has a story that is relatable to a large section of your target audience, then the odds are in your favour.
It is essential to note that the customers today are seeking an experience more than buying a product. If you plan your campaigns around the choices of your audience, then congratulations! You have cracked the code for social media engagement.
The brands with excellent customer support attract the maximum business as they listen to their customers and solve their issues instantly. A satisfied customer is a returning customer.
How to boost engagement on social media?
You cannot succeed in a mission without a good plan. Similarly, you cannot run an effective campaign to increase social media engagement without a plan. If you are sceptical about investing your time to understand the basics of interacting with people on the internet, then this article will alleviate your concerns.
A straightforward strategy encompassing the multiple facets of your social media presence is a necessity, not a luxury. A well-planned strategy would ensure the growth of your business. After all, the benefits go to your business. There’s no harm in being careful.
In order to help you draw a clear plan of action, we have carefully curated a list of four milestones that apply to a vast majority of businesses. Whether you are running a digital media agency, or a hippie fashion store, this list is your guiding ray of light.
Define S.M.A.R.T goals
Since we have already discussed the importance of planning, we are not going to bore you any further with that. Here is something about planning your social media campaign that you must know.
You have to remain realistic. No matter how optimistic you feel at the beginning, or how sad you feel when one of your ideas fails, you must be prepared to move ahead.
Having a plan that clearly articulates your goals and intentions is a must in this situation. Using a social media scheduler is a smart move in planning your strategy. It can help you to curate and schedule social media posts. It will not only ensure a stream of quality posts, but it will also expand your follower base.
Do your research
We have all heard the adage ‘customer is king,’ but how many of us have tried to understand the customer? Many businesses fail to conduct primary research on their target audience
and end up losing a lot more than money. They lose their brand perception amongst the consumers.
Well-planned social media campaigns with a high engagement rate are possible only when attention is paid to minor the details of your target audience’s lifestyle.
Can Netflix engage its audience the same way Zara does? Obviously not!
If you don’t know your audience, how will you push your product into their lives? You need to project an image of your good into their lives so that the target audience quickly converts into loyal customers.
Dare to share content that adds value
Publishing valuable content that helps your consumers is the best way to engage them. Whether it is tutorials for web development, awareness programs about a disease, behind the scenes for an ad, or celebrity endorsement, all of your content should resonate with the customer.
Let’s say that your target audience is college students. You know they are busy with neck to neck deadlines, but they still manage to spare their time for social media. You can pitch your meal kits, smoothie bowls, and microwave friendly recipes to them.
These topics resonate with them. A good case study is Brightside, which has millions of views for the same reason. Have you thought about that?
Don’t wander off-topic
Staying on trendy topics is a potent trick to keep up your sleeve. The consumer today does not remain stuck to a single issue for long. The information overload faced today due to the digitizing of the world exposes us to a lot more action than the previous generations.
Hence, if a brand wants to remain authoritative and relevant to their consumer base, then they must forge the trends into their campaigns. Whether it is Christmas, Ramadan, Women’s day, or Climate Change Awareness Week, try to adapt your campaign according to the topics of interest amongst the target audience. Plan marketing campaigns accordingly and give customized discounts for every occasion.
Active social media engagement is your yellow brick road to success for your business. We hope this article has helped you devise a strategy to succeed. Now it’s all about how you use them to attract more customers.
About Ashley Rosa: Ashley Rosa is a freelance writer and blogger. As writing is her passion that why she loves to write articles related to the latest trends in technology and sometimes on health-tech as well. She is crazy about chocolates. You can find her at twitter: @ashrosa2.
Also published on Medium.