You’ve probably heard time and time again that content marketing is important in growing your business’s online presence.
When done correctly, it can increase brand awareness, advocacy, and lead to more sales. The problem is many businesses are doing it wrong. Many business owners think they need to be creating X new pieces of content per week, which simply isn’t true. Producing content for the sake of producing content is not a productive use of time and will not rank you higher in Google or drive more sales. Sure the more quality content you can create, the more traffic you will drive to your website.
But instead of focusing on quality, many businesses will push out less than average content to stick to some arbitrary publishing schedule. Instead of posting every day or every week, you should post when you have an interesting, well-researched, and excellent piece of content to share. If you are struggling to come up with content ideas, you’re not alone. Producing creative content ideas on a consistent basis is a difficult undertaking, but not impossible. Increase revenue. Improve conversion rates. In 30-days. Enjoy your FREE 30-day trial, starting today Local content is a very underutilized type of content that you can add to your content marketing repertoire. Local content can be informative blog posts, infographics, videos, guides, or any type of content that targets an individual location. Many businesses have regions and cities where they have a high density of potential customers.