Questions to Ask Before Hiring a Digital Marketing Agency

What Questions Should You Ask When You Hire a Digital Marketing Company?


Summary:

Want to partner up with a digital marketing company? Remember, it’s a big decision! Since you are already thinking about “partnering” up with one, we can say you are ready to outsource a reliable digital marketing agency. However, to pick one of them as your partner, you need to consider a few things, and one of them is asking top industry questions to understand their potential. Thus, to assist you with choosing the best digital marketing companies, compiled here are the top 10 questions!


Imagine spending almost every resource you have on marketing and getting “nothing.” That’s the worst thing that can happen to a business. But who’s to be blamed? It’s you (the business) for not picking the right digital marketing company in the first place. Not asking the right questions to the company while interviewing them is the first mistake you could make while outsourcing. Therefore, we have compiled a long list of questions so that you don’t have to waste your resources on “nothing” and, eventually, get fruitful marketing results! Let’s find one of the best digital marketing companies together! 

Try Asking These 10 Questions When Hiring a Digital Marketing Company

Here are some essential questions you need to ask to evaluate the digital marketing agency you’re hiring. But why should you ask the agencies when you have already seen their profile, and it looks good? The first rule of partnering up with a marketing agency is to know how they function, understand how they communicate, and whether they help you to grow the business. 

In brief, you should ask these top 10 questions to the digital marketing agency to know what you should expect from them.  

Questions about goal setting

Can you help us with planning and implementing the marketing goals?

Digital marketing agencies should understand the company’s goals and work to achieve them. Thus, ask them if they are willing to plan and implement the objectives with you or not. They should be strategic planners and help you to properly craft the goals while you put your efforts into implementing them. These goals can be – generating and converting leads, solving marketing-related problems, creating a unique brand image, etc. 

Who have you worked with in the past?

Ask the agency about their previous clients to ensure you’re looking in the right direction. Besides looking at the quality of their portfolio, check if they have worked with clients from your industry or not. 

If they have worked with a client from your industry, you know that they are familiar with plausible digital marketing trends. In short, they will be able to work for you and provide you with satisfactory results.

Technical questions to ask

What tools do you rely on?

There are countless digital marketing tools in the market. What’s important is that your marketing company must use and rely upon trustworthy and industry-relevant tools. So, ask them to provide you with a list of tools they use. 

Distinguish between the free tools and premium tools. If a majority of the tools from the list are free with minimal functionalities, you can state that they are not taking their responsibilities seriously! 

Search Engine Optimization Questions

How do you respond to SEO-related changes?

Let’s face the truth! Google keeps on changing and improving its SEO algorithms. It means that the marketing company has to quickly respond to them and adopt and implement them to keep pace with the marketing goals. 

So, ask them how they have kept up with such changes in the past. This question is crucial because you don’t want your company to fall on the Google penalty list! 

What’s the single, best SEO tactic that you would choose to follow?

The question mentioned here is not common. The digital marketing agency might not have anticipated hearing this question during the interview. However, if they are genuine and know “marketing” as a whole, they’d give you a proper answer. 

What should be the ideal answer here? Well, the agency must respond that there is “no single SEO tactic that can help you to achieve the goal.” To get the best results, one has to implement a combination or a bundle of SEO tactics. 

Content Marketing Questions

Can you provide some content writing samples?

Any digital marketing agency that promises you higher Google rankings must have a proper content strategy and great samples to justify the same. Therefore, if they provide you with content samples, look for the following factors: 

  • Originality
  • Unique content
  • Trustworthy data
  • Relevant visual
  • Eye-catching Headlines
  • Long-tail keywords
  • User-relevant
  • In-depth knowledge about the topic 

How do you optimize your content for SEO relevance?

World-renowned digital marketing companies always create optimized content to generate better SEO outputs. Thus, to know how the chosen company optimizes the content, ask about: 

  • The content team’s process to create content for the target audience
  • How closely do they work with the SEO team
  • How they add relevant keywords
  • How do writers study the target audience
  • What content writing rules and trends do they follow 

What kind of content formats are you comfortable to produce?

If you are aware of the digital marketing trends, you know that content always comes first! The only difference is that one content format can be “highly interactive” than the other. For instance, if you look around you, videos are one of the most interactive content formats on the internet.

Therefore, to know how versatile the digital marketing company is, it must produce the following types of content: 

  • Website content
  • Blogs
  • Infographics
  • Video scripts
  • Short animations
  • Email campaigns
  • eBooks 

Social media-related questions

What social media channels should a company from my industry use?

How can we not address social media when we talk about digital marketing? Ask them the question about what social media platforms or channels a company from your industry should use. Chances can be that your company doesn’t need a social media presence at all. But seeing the trends and how important it is in today’s world, you cannot overlook them. 

Thus, based on your predefined goals, the agency must be able to provide you with a list of social media channels you can use, such as: 

  • Facebook
  • Instagram
  • YouTube
  • WhatsApp
  • Twitter
  • Telegram
  • Pinterest
  • Quora 

Web design question

Can you show some websites you have designed in the past?

Although your website will look far different from the ones they’ll show. However, you will gather useful insights about how they design the websites, whether they are attention-capturing, what components they include, etc. 

Once you have the list, you can rest assured that your brand and its image are in safe hands! 

Some General Questions That You Can Ask

Apart from technical questions, a company looking to partner with the best digital marketing companies must focus on multiple other questions such as: 

  • How will we communicate regarding the progress?
  • What extra efforts will you make so that we can become a good fit together?
  • What is your pricing?
  • Will you sign an NDA?
  • How do you plan to improve the conversion rate?

Get to Know Your Digital Marketing Agency Better

Hope these questions have been helpful to you in hiring a best digital marketing agency. You can explore online before you approach any agency. So, have a one-on-one conversation with the digital marketing expert and conduct thorough research about them before you come to a conclusion!