For modern travelers, the digital space has become the main solution for finding new travel opportunities, comparing different holiday options, and booking the best deals. No matter how great your services are, you simply can’t reach success if you don’t have an attractive website that’s prominent in search results. To keep your tour business active, competitive, and profitable, you will need to use search engine optimization (SEO) to enhance your visibility online, reach new customers, and encourage them to visit your website. With that in mind, here are some tour operator SEO tactics you can utilize to generate more leads:

Create good landing pages

Visitors rarely have the time and patience to dig through websites in order to find exactly what they’re looking for. That is why you should aim to create great landing pages with captivating headlines and engaging calls to action. The landing page should be clear, simple to navigate, and saturated with only relevant information that clearly communicates the value of your company. This means saying who you are on your homepage, describing what you do, mentioning your location, incorporating a value proposition, and guiding visitors to the next desired step – booking a tour. Tour operators who leverage SEO successfully can attract plenty of travelers to their websites.

Focus on high-quality content

Unique, interesting, and compelling content that’s high in quality is absolutely crucial to SEO. Write original content, make it easy to read, and ensure it’s relevant to your industry and audience, and then post it on your website regularly. Incorporating a blog page on your site can be a good solution for keeping the content current and conversational. Your visitors will easily recognize great content and likely want to share it with others through different channels, thus helping to improve your website’s reputation with organic word-of-mouth marketing. Along with text, make sure to optimize your site for other content types such as videos and images to enhance your SEO efforts.

Don’t overlook local keywords

Keywords are arguably the most vital aspect of SEO, representing the words and phrases that users search for in an effort to reach your services. For the best possible results, you should do extensive research and choose only the best and most relevant keywords for the travel industry or the products and services you offer. When offering adventure tours around Germany, for example, exciting Munich city hop on hop off tour is the ideal solution for ensuring high performance. This is because the keyword is long-tail, descriptive, and engaging, something that’s bound to bring success. Consider similar options based on your own offerings, and implement them in your website content.

Build a great backlink tactic

When it comes to off-page optimization, quality backlinks are key. This represents all links on external websites that lead back to your own site. Backlinks can be generated by contacting similar businesses and asking them to place your links, writing guest posts for top-level websites in your specific niche, as well as commenting on any posts that are related to your content. Managing to get a backlink from a high authority site will have the greatest impact on your SEO results. For American tour operators, for instance, this will mean being linked by official sources such as US national park websites and large travel agency websites.

Prioritize mobile-friendliness

While this factor may seem quite obvious, many businesses still aren’t optimizing their websites for mobile, forcing visitors to struggle to look at screens designed for desktops on their smartphones. However, visitors tend to quickly give up on websites that aren’t easy to navigate. This is especially important once you consider the travel industry’s competitive nature and the wide array of other tour options that are available on the market. To ensure users will stay on your site and invest in your services, aim to build a responsive website. In simple terms, this means ensuring that your site is perfectly functional and usable on both mobile and desktop devices.

Expand on social media

It would also be a good idea to market your content on several social media platforms. Search engines are starting to give more importance to these platforms when ranking websites, meaning that social media could aid in enhancing your SEO results as well. Initially, choose social media networks that combine text and images well for posting your travel content, such as Instagram, Twitter, and Facebook. You can move to video platforms like YouTube and TikTok later on as well. Try different titles, use interesting descriptions, and leverage beautiful photos to attract and engage new users. Now is the perfect time for tour operators to utilize social media to the full extent.

Just like any other business, tour operators can greatly benefit from SEO tactics as well. Leverage the strategies mentioned above to improve your visibility online, generate more leads, and reach higher levels of success.