New Social Media Platforms Digital Marketers Should Watch In 2021

Top New Social Media Platforms Digital Marketers Should Watch In 2021


There are hundreds of applications to pick from when you browse “social media” in the App Store or Google Play. Will any of the growing number of social networks, though, really change the game for advertisers this year? The reality is that this is most likely the case. The year 2020 altered almost every aspect of our lives, including how we socialized.

Distancing ourselves from others has become a common part of our lives, leaving a hole for personalized contact that we used to have in person. Nonetheless, people are adaptable, and in the past year, a slew of new social networking sites have sprung up to replace the networks we’ve had to leave behind.

1. Tik Tok:

TikTok is a cross between Vine and for those who remember them. Like Vine, the app helps you to create short videos that play in a loop. Users under the age of 30 have largely followed it, as have other video sites. Once you’ve created a video, you can refine it by attaching hashtags to make it easier to locate through search. TikTok’s “Challenges” tab is one way the app has adopted hashtags. This section of the our website invites you to create a challenge with a specific hashtag. You should use the accompanying hashtag in your video when reacting to a request so that those who are watching the challenge can see it.

At the moment, TikTok is being used by luxury, publishing, and entertainment firms. We might see the technology spread to other companies that are able to get innovative and visual with their marketing campaigns as the platform expands.

Though you do not want to devote all of your social media attention to TikTok just yet, now is a great time to get acquainted with the app and try out a few fun videos. You may also come up with a few competitions or video suggestions that suit the brand and the platform’s young demographic. Join some labels that are in a similar room to you for any additional inspiration.

2. Twitter Spaces:

You may not have heard of it yet (it was just published in December 2020), but it’s rapidly gaining traction. Twitter Spaces, including Clubhouse, is a beta version of the app’s newest audio feature. Anyone with an iOS smartphone can use this voice chat alternative to Twitter’s standard 280-character tweets, but only a small group of people selected by Twitter can build their room to launch a conversation.

While this social tool is unlikely to be a suitable match for you or your company shortly, it is fun to watch in real-time. Even if you can’t use Twitter Spaces, the team’s human-centered approach to creating the feature may inspire you.

3. Instagram Reels:

After its launch in 2017, TikTok has undeniably changed the social media game. The network aims to reinvent itself and grow into new audiences, so it’s also on the top list this year. Last year, Facebook replied to the TikTok trend with Lasso, but the project was shelved to make way for Instagram Reels.

Reels is now directly competing with TikTok, which offers a similar video production feature. Instagram users can make videos of special effects, lyrics, and transitions that are known for confusing users.

Are you unsure how to make the most of this latest Instagram feature? Start with your brand. Reels are a fun way to show off the personality of the business. To create content with viral potential, you don’t need expensive camera equipment or a director. If your team doesn’t yet have the resources to build these reels, consider hiring a social media post designer to do so on your behalf.

4. House Party:

Houseparty is a social video chatting service that allows up to eight users to participate in video chats at once. When a live talk is in progress, you can use video filters, stickers, and other fun effects to make it more fun for everyone in the talk.

While it seems to be promising, bear in mind that this app competes with a range of well-known apps, including Snapchat and Zoom. This app will necessitate additional time and imagination. If you don’t have time to hold a house party or can’t think of one that will successfully sell your idea, you can consider other options first.

5. Club House:

Clubhouse uses synchronous, audio-only communication between the listener and the speakers, unlike conventional social networking platforms like Facebook and Twitter, which offer an asynchronous forum for interacting and exchanging material. It’s not exactly a podcast, but it’s a more intimate means of sharing knowledge with an audience who can interact with you in real-time. “What exactly happens in Clubhouse?” you may ask. And, to be honest, it’s a little of both.

Topics such as how to launch a company from top VCs, celebrity-hosted dating conversations, and even comedy clubs hosted by up-and-coming comedians all make their way in front of live audiences. Try conducting an informal focus group, initiating a discussion about a high-traffic blog article or social media post your organization has made, or contributing to an existing conversation hosted by a business thought leader.


In the modern world, consumer behavior shifts rapidly, and companies that respond to social media trends can find success. Social Media Post Designer will create a stellar social media campaign that drives visibility and innovatively portrays your brand if you keep an eye on this type of marketing analysis and adapt it to your target audience. Remember that not every trend can help you meet your objectives, so don’t go into this modern social media world without the most up-to-date information.

Anticipating today’s social media trends will assist you in creating a larger presence in the future. You’ll know exactly what to watch for and how to adapt your networking strategy to the most recent media trends.

Author Bio:

Hermit Chawla is a Marketing Manager at Sprak Design. He would love to share thoughts on Social Media Post Designer, Lifestyle Design, Branding Firm, Exhibition design etc..