UK based local marketing specialists, The Local Marketing Team, have written a great article on the use of Social Marketing for local businesses. This is becoming more and more important across all demographics and is a great win for smaller local businesses.
How to Achieve Effective Engagement from Social Media
Social Media can be a powerful tool to grow your local business and is highly important for your business marketing. It is an effective way to drive traffic to your website, increase your audience as well as connect with your customers. You can also use your social media platform as a method to identify what your audience is interested in and the posts they are most likely to engage with.
There are many different social media sites you can use for your local business
Also published on Medium.