How To Get Digital Marketing For Smartphone Users Right

Who doesn’t have a smartphone these days? Although it’s true that not one hundred percent of people have a smartphone of some kind, the fact is that the vast majority do, and they are using those smartphones to do pretty much everything and anything, from ordering food to checking travel routes, to banking, and anything else you can name. 

This means, of course, that people spend a huge amount of time on their phones during the day, so it makes sense to put your marketing in places those phone users are going to see it, and make the most of the smartphone revolution when it comes to advertising and marketing your products and services. You need to know how to get your digital marketing for smartphone users right to ensure you win your customers over and have enough of them to make a profit and make your business a success. With that in mind, here are some tactics you might use to do just that. 

Understand Mobile First

You might have heard of the term ‘mobile first’ (and if you’re in business or marketing, then you definitely should have done), but do you know what it really means? In the past, mobile first was just something that was a good add-on, something that was nice for businesses to be able to offer, but today it’s absolutely essential - as smartphone usage only grows, adapting your digital marketing strategies to cater specifically for mobile users (which is what mobile first means) has become a necessity if you want to be successful. 

Mobile optimisation isn’t just about making sure that your website and landing pages look good on a smartphone; it’s about creating a fully immersive experience that’s all about the user, and that means they can look at what you’re trying to tell them across a variety of different devices and screen sizes without losing any of the message along the way. 

Mobile first designs emphasise simplicity, ensuring that key information is front and centre and can always be easily found and read or understood. That means reducing the clutter you might have on your website and keeping it clean and simple, which not only makes it easier to read, but also improves loading times, which helps potential customers stay on your site rather than go elsewhere (like going to your competitors, for example). 

Not only that, but you’ll need to think of your content a little differently, too. Mobile users often consume their content in bite-sized chunks, so you need to get your message across quickly and concisely. Long sentences and paragraphs just aren’t going to tempt people to want to keep reading, so infographics, bullet points, and interactive elements will have to be put in place instead. 

Once you understand more about what mobile first really means and why it’s important, you’ll know what kinds of changes you have to make to your website to hold smartphone users’ attention. 

Use Video Marketing 

When it comes to digital marketing, something that really stands out for all kinds of reasons is video marketing. The fact that this combines visual and audio elements and can be digested in small chunks is fantastic, as it all comes together to create something that people enjoy - and if they enjoy what you’re showing them, they’ll automatically have a positive feeling towards your business and your products or services. If you want to use video marketing for your smartphone users, there are a few things to bear in mind, and we’ll go through some of them now. 

Keep It Short And Snappy 

For smartphone users, although they’re using their phones a lot, time is still precious, and they want to get as much content as possible in whatever time they have on their phones. So although a longer video might be great as it gives plenty of information, people on their phones are really going to stick around to watch it (longer videos do have their place, though, so don’t ignore them completely). 

When you’re thinking of videos that will be watched on a smartphone, however, you need to think about keeping them short and snappy. Start with a hook that grabs attention within the first few seconds, and this will help to encourage your viewers to keep watching. This hook could be a question, a bold statement, a stunning visual, or anything that really pulls people in. Remember that the opening few seconds of your video is make or break time if you want people to keep watching. 

Tell A Story 

Humans are hardwired to love stories, and it’s something we’re very used to and, for the most part, truly enjoy. Smartphones are the perfect platform to tell people your story in an intimate and personal way, helping them to really connect with your brand and the ethos behind it. 

If you can include storytelling techniques in each video you make, you’ll find people are keen to keep watching and, crucially, keen to share your videos with others. They might share it because of the story, but they’ll also be sharing information about your business and products, so it’s hugely helpful to your marketing efforts. It’s not always easy to come up with a story that engages people, which is why getting experts to help can be a good idea. If you need a charity video production, for example, the story will be different from an online store, so it’s with to find experts who know precisely what to do. 

Optimise For Silent Viewing 

No one wants to cause noise and a fuss by having a loud video playing on their phones (most people, anyway - it does happen, but it’s always seen as a nuisance rather than the norm), and a lot of people actually watch videos on their smartphones in silence, especially when they’re in public spaces. 

Since this is the case, it’s a good idea to make sure your video doesn’t need sound to put its message across. Of course, add it so that when people watch the full video, it’s not just silent, but don’t make it so important that a silent video won’t work - you just don’t know how people are going to watch your marketing efforts. 

Use Social Media 

One of the most popular things that smartphone users do on their phones is scroll through their social media feeds, so it makes sense that if you want to get digital marketing for smartphone users right, you’ll need to market on social media we well. 

This means that you’ll need to think carefully about the images you use. When you’re on social media, the key is to stand out so people stop scrolling and read your ads or click on your links, and a dull picture that doesn’t capture anyone’s attention isn’t going to do that. Infographics can also be really useful when it comes to social media because smartphone users often want quick, easy to read and understand information, and infographics are exactly that, but you can still get a lot of information packed into a small image - and if you design it properly, people will easily be able to scan it and understand what you want to say. 

If you do market yourself on social media to capture the attention of smartphone users, you’re going to need to monitor what’s happening because engagement is hugely important. It’s no good if someone sees your post and comments on it, and they’re completely ignored - this can do a lot of damage to your reputation and cause you more problems than if you hadn’t marketed on social media at all. Pay attention to what people are asking and you might find you get more customers as a result. 

Use Location-Based Marketing 

Location-based marketing can be a fantastic way for businesses to tailor their digital marketing especially to smartphone users depending on where they happen to live (or work). Doing this is a great idea as it helps to make any marketing a lot more relevant, and ensures much better engagement. 

Smartphone users often rely on their devices to find local businesses and services, so it makes sense to use local search ads to ensure your business appears in the searches - the smartphone user will then have immediate access to your website or can contact you right away, helping them get what they need and you gain another sale. 

Or what about using proximity marketing? Proximity marketing uses technology like GPS, wifi, and Bluetooth to send targeted messages, offers, or notifications to smartphone users when they get close to a specific physical location, like your shop, event, or facility. Getting these messages at just the right time can make all the difference when it comes to finding new customers - it’s the little extra push they might need to make the purchase.

Finally, you might want to think about using user-generated location content in your marketing. In other words, get your customers and visitors to take photos and tag you in them or use a specific hashtag. This is fun and helps to build a loyal community, but it’s also a good way to spread your message further without any extra effort or money from you. The photos or videos can be taken on a smartphone and uploaded to social media there and then, making the entire process easy and enjoyable.  

by Nick Loggie

10 Mobile Marketing Tips to Drive High-Quality Leads

Mobile phones now significantly outnumber desktop computers in terms of both usage and number of devices. With increasing smartphone usage, mobile marketing has become crucial for businesses to reach their target audience. According to Oberlo, much of the web traffic comes from mobile devices. If you want to trigger more high-quality leads, you need an effective mobile marketing strategy. In this article, we will discuss 10 tips to help you boost your mobile marketing efforts.

10 Mobile Marketing Tips to Drive High-Quality Leads:

Optimize Your Website for Mobile Users

It is important to optimize your website for mobile users. Use a responsive web design so your website displays properly on any mobile device. It should provide an optimal viewing experience for mobile visitors. Next, ensure your website and landing pages load quickly on mobile, as slow load times frustrates users and lead to them leaving the site immediately, resulting in high bounce rates. You must provide content that is optimized for mobile reading, like short paragraphs, bullet points, and numbered lists.

Use Mobile-Friendly Forms

For greater efficiency, only ask for essential information on your mobile forms. Keep fields to a minimum. Mobile forms should be short, around 1 or 2 questions, and don't include long multi-page forms. Enable autofill so users can quickly enter information. Auto-detecting features like email or phone number validation also improve the mobile experience.

Leverage SMS Marketing

Send targeted messages to subscribers based on their preferences and cart history. Include a direct call-to-action in your SMS messages so recipients immediately know what you want them to do. Promote time-sensitive offers, discounts, and promotions via SMS to drive sales and boost customer loyalty. The most efficient way to do this is to incorporate the help of a text blast service to reach more people faster in a more cost-effective manner. 

Create Engaging Mobile Ads

Optimize your ad copy for small screens and get to the point quickly. Use eye-catching headlines to capture attention. Add attractive images, graphics, and short videos to your mobile ads. They make ads more compelling and click-worthy. For strategy, Place ads where your target audience spends the most time, like social media apps, search engines, and partner networks.

Implement Location-Based Marketing

Target ads to specific geographic locations where your customers are. That allows you to localize your messaging. Create virtual geofences around areas where your target audience works or lives. When they enter the geofence, send them a mobile offer or ad. For brick-and-mortar businesses, proximity marketing apps detect when a potential customer is within a certain distance so you can send them an instant offer or promotion.

Utilize Mobile Apps

Develop a customized branded app for your business to engage customers and prospects on the go. If that seems difficult, advertise within popular apps used by your target audience, like social media, food delivery, and streaming music apps. In-app ads are highly viewable and effective, allowing rich media and video ads to keep users engaged.

Incorporate Social Media Marketing

Ensure your social media profiles are optimized for mobile viewing. Include eye-catching profile images, cover photos, and bios. Run social media ads targeted to your specific audience based on location, income, and preferences. Launch social contests, giveaways, and flash sales from your mobile-friendly social media profiles and ads. 

Utilize Mobile Analytics

Monitor how people interact with your mobile marketing to understand your audience better. See what content and offers resonate most. Use analytics to track the key metrics for each mobile campaign, like impressions, clicks, conversions, and ROI. Tweak underperforming campaigns. Rely on the data and insights from your mobile analytics to make strategic optimization decisions to improve results.

Utilize Voice Search Optimization

Voice queries are much longer than normal searches. Optimize your content and ads for natural language voice search. Voice search utilizes more long-tail keywords. Include these longer, more specific keywords in your mobile SEO and paid search campaigns. Add markups like review stars, cuisine type, or product info to give voice assistants more context. It helps them determine when your content or ad is most relevant to the searcher.

Offer Mobile-Only Promotions

Send promotions exclusively to mobile subscribers that are time-limited to prompt quick responses. "Flash sale ending soon!" Provide special discount codes or coupon codes that only mobile users receive. This incentivizes them to buy now from their device—craft tailored promotions, bundles, packages, or specials ideal for a mobile audience. Keep messaging short for mobile.

Conclusion

With most web traffic and commerce now happening on mobile devices, mobile marketing is key to reaching your buyers. Whether through your website, SMS, social media, or another channel, creating an optimal mobile experience and leveraging data will drive more high-quality leads for your business. Following these 10 mobile marketing tips can boost engagement, conversions, and sales from mobile visitors.  

by Nick Loggie

How To Implement Effective Mobile Marketing Strategies

Your business relies upon smart strategies and updated tools to rise above the competition. Today’s fast-paced world moves on mobile devices. Untapped markets and existing customers all use smartphones on a daily basis. An effective mobile marketing strategy is vital for achieving organizational success and growing your business. Try the following ideas to expand your company’s strategies. 

Send Text Messages

Promotional text messages can make a big difference during crunch times. Any customer with sim card equipped phone may receive SMS messages from your company. Announce sales and contact your customer base during busy holiday seasons. Messages that pop up on notification screens can prompt purchases.

Personalize Promotional Emails

Emails that address the recipient by name are more likely to be opened in the first place. Personalized promotional emails may be more likely to land in a primary inbox rather than becoming hidden by a spam filter. Use updated account information to reach customers on their birthdays. 

Prompt Customers to Opt-In

Opt-in forms allow mobile website users to consent to be contacted through text messages or emails. Prospective and loyal customers may think more favorably of your business practices if you respect their digital preferences. Cultivate positive impressions and foster long-term customer relationships by giving them the freedom to opt in or out at any time.

Create Mobile-Friendly Content

Most people spend hours on their phones every day. Create internet-accessible content that can be digested in a few minutes or seconds. Consumers are on the move and respond to the marketing content that can reach them in the palm of their hand. 

Adaptive Web Design

A stellar website design is only valuable if it is optimized for mobile viewing. Make sure that all buttons, menus, and plugins function properly in mobile format. Is your content easy to read on a smartphone? These are all important considerations. Think about developing an online store or an app for your business to optimize mobile sales transactions.

Use Social Media Advertisements

Social media is an essential component of your business's mobile marketing plan. Use multiple platforms and cultivate a following through frequent engaging content. Consider paid social media advertisements that push your authentic content in front of additional eyes. Social media users can connect with your brand for the first time when the algorithm identifies relevant interest correlations. Platforms like Instagram and Facebook may allow you to sell goods within their apps, too.

Create Videos

Video content tends to reach more social media users and can be embedded on your website. You can do anything from recording short videos to editing amazing animated stories. Think about what you need to convey about your brand to potential clients and use each second wisely. Post videos on YouTube, Facebook, Instagram, and TikTok.  

Write SEO Content

Search engine optimization content translates to a small screen. Your business needs to be the top result in web searches for related products or services. Ensure that prospective customers are directed to you by writing SEO content for your company blog or employing a freelance team.

Try Location-Based Marketing

Location-based marketing can help you to reach customers in your immediate community. Keep your area updated about in-store sales or appearances at seasonal festivals. This can be a component of social media marketing, your website functionality, or independent application development.

Provide Responsive Support

Exceptional customer service is always in style. Create multiple ways for people to contact your business for support. Respond to social media inquiries, monitor a support email, and engage in real-time messages on your mobile website. Incorporate a support section into your business app design.

Make bold moves and use mobile marketing innovations to your advantage.   

by Nick Loggie

7 Types of Mobile Marketing Campaigns You Need to Know: Choosing Which One to Implement

Did you know a whopping 83.72% of people have smartphones? This number will only rise in the next few years as mobile technologies and devices continue to evolve.

As a business, this presents a huge opportunity for you to reach out to your target market through mobile marketing campaigns, but with so many different types of strategies out there, finding the right one for your company can be daunting.

Don't fret though - we've got you covered! We're giving you the 411 on all things mobile marketing campaigns, so you can pick the best marketing strategy for success.

What is a mobile marketing campaign?

A mobile marketing campaign is a strategy that uses mobile technologies to reach and engage customers. This type of campaign can be used to promote products, services, or events through SMS or MMS messaging, app-based messages, or even social media.

Say, for example, you own a Bluetooth wireless headset company. You could create a mobile marketing campaign that offers a discount on products when customers sign up for your SMS messaging list. This would be an example of a mobile marketing campaign that uses SMS to reach and engage customers.

The benefits of mobile marketing campaigns

1. Better customer engagement

One of the main benefits of mobile marketing campaigns is they allow you to directly engage with your target market. You can reach out to them through their mobile devices, which they likely carry with them at all times. This allows you to send timely and relevant messages that they can act on immediately.

2. Increased ROI

Mobile marketing campaigns can also lead to increased ROI (return on investment). This is because they’re often better targeted and more personalized than other marketing strategies.

58% of smartphone users feel more favorable toward companies whose mobile sites or apps remember who they are and their past behavior. This means that if you can create a mobile marketing campaign that’s targeted and personalized to your customers, they’re more likely to take action that leads to a purchase. 

Suppose you send out a targeted mobile coupon to customers who’ve previously shown interest in your products. In this case, they’re more likely to use it than if you send out a general coupon to your entire customer base.

3. Better customer insights

Mobile marketing campaigns can also provide better insights into your customers. This is because you can track their behavior and see how they interact with your mobile site or app. This almost works as a customer sentiment analysis tool, because you can see what they're saying about your brand and products and therefore make necessary changes to improve customer experience.

For example, say you own a clothing company and have just launched a new collection. You could create a mobile marketing campaign that allows customers to take pictures of themselves wearing your clothes and share them on social media. This would give valuable insights into what your customers think about your new collection. 

It’s important that, as a business owner, you have 360-degree feedback about your products. This can help you to figure out what’s selling well and also help assess customer sentiment surrounding your brand.

4. Improved customer retention

As well as increased customer engagement and insights, mobile marketing campaigns can lead to improved customer retention. What is customer retention, you ask? This is when a customer continues to use your products or services after their initial purchase. With 82% of companies agreeing retention is cheaper than acquisition, it's clear it's an important metric to focus on.

There are a number of ways to improve customer retention through mobile marketing campaigns. For example, you could send out regular SMS messages with discounts or coupons to encourage customers to keep using your products or services or set up a loyalty program that rewards customers for continued business.

Seven types of mobile marketing campaigns

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Now we've looked at some of the benefits, let's examine seven types of mobile marketing campaigns that you can implement.

1. Transactional campaigns

Transactional campaigns are designed to encourage customers to make a purchase. They usually include some kind of offer or discount that’s only available for a limited time.

For example, say you own a makeup store, and you're launching a new eyeshadow palette. You could create a transactional campaign that offers a discount for customers who purchase this within the next week. You could easily do this by sending out an SMS or push notification.

2. Engagement campaigns

Engagement campaigns are designed to encourage customers to interact with your brand. They can be used to increase brand awareness or build relationships with customers.

Say you're selling idea management software. You could create an engagement campaign that encourages customers to submit ideas for new features. Not only will this increase customer engagement, but it will give you valuable insights into what customers want from your product. 

Alternatively, you could share a series of promotional videos on social media that show customers the ideas already implemented as a result of their feedback.

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3. Loyalty campaigns

Loyalty campaigns are designed to encourage customers to continue using your products or services. They usually involve some kind of incentive, such as points that can be redeemed for rewards.

Say you own a coffee shop. You could create a mobile application that gives customers a certain number of points for every purchase they make. These could then be redeemed for free coffee or discounts on future purchases.

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4. Referral campaigns

Referral campaigns are designed to encourage customers to recommend your products or services to their friends or family. They usually involve giving them a discount or some other kind of incentive for each person they refer.

For example, suppose you have 100 customers currently using your ACID transactions database. You could create a referral campaign that gifts them a 10% discount for each person they refer who signs up for a free trial. Not only will this help you acquire new customers, but it will also bolster customer loyalty.

5. Location-based campaigns

Location-based campaigns are designed to target local clients and customers who live, work, or shop in a specific area. They can be used to increase foot traffic to your store or promote a new product or service.

Say you own a restaurant and are launching a new menu. You could use data from your loyalty program to target customers who live within a certain radius and send them an SMS with a discount for this. This would encourage them to come and try your new dishes out.

6. Timing-based campaigns

Timing-based campaigns are designed to target customers based on the time of day or week. They can be used to promote happy hour specials or increase foot traffic during slow periods.

Say you own a bar and want to increase foot traffic on Wednesdays. You could create a timing-based campaign that offers a discount on drinks for customers who come in between 5 pm and 7 pm.

7. Event-based campaigns

Event-based campaigns are designed to target customers who are attending a specific event. They can be used to increase foot traffic to your booth at a trade show or promote a product or service launch.

Say you're hosting a software test conference. You could promote your new software testing tool by creating an event-based campaign that offers a discount to conference attendees.

Real-life examples of mobile marketing campaigns

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IKEA

IKEA, the world's largest furniture retailer, created a mobile app that allows customers to see what its products would look like in their homes. The app also offers tips and tricks on how to style your property.

This app has been a huge success, with over one million downloads. It’s also been used to increase customer loyalty, with customers spending more time browsing IKEA products and making more purchases.

This is an example of a successful engagement campaign as it allowed IKEA to interact with its customers and learn more about their needs and desires.

Sephora

Sephora, a leading beauty retailer, used its mobile app to create an omnichannel retail experience. Its app uses location-based marketing to recognize when a consumer enters a store. When this happens, it gives the customer relevant information about the store, such as existing deals and even a customer map.

When the customer leaves the store, the app gives users a wide range of content, including makeup video tutorials, product updates, and even the latest makeup trends.

This is an example of a content marketing campaign as it allows Sephora to remain top of mind with customers and provides them with valuable information.

Tinder

A great example of a timing-based campaign is Tinder's "Swipe Night". The popular dating app created an interactive experience that allowed users to make choices and see the consequences of their decisions in real-time.

The experience was only available for a limited time, from 6 pm to midnight on Halloween. This created a sense of urgency and FOMO (fear of missing out) among users, leading to a surge in Tinder usage.

Final thoughts

So there you have it: our complete guide to mobile marketing. We hope you found it helpful and now have a better understanding of the different types of mobile marketing campaigns and how to implement them.

Good luck and happy marketing!

Bio: Grace Lau - Director of Growth Content, Dialpad

Grace Lau is the Director of Growth Content at Dialpad, an AI-powered cloud best business phone system for better and easier team collaboration. She has over 10 years of experience in content writing and strategy. Currently, she is responsible for leading branded and editorial content strategies, partnering with SEO and Ops teams to build and nurture content. Grace Lau also published articles for domains such as Tapfiliate and Easy Affiliate. Here is her LinkedIn.

by Nick Loggie

How to Optimize Your Website for Mobile SEO

Over the years, mobile internet usage has exploded dramatically. This 2021, the number of mobile-connected devices is estimated to surpass the current world population—11.6 billion! Some statistics show that traffic for mobile data has also grown 18-fold in the past five years.

Based on the figures above, it's easy to see that the need to optimize for mobile makes perfect sense. Mobile users consume information in real-time while on the go. However, many websites today still do not account for different screen sizes. Undoubtedly, this frustrates many visitors.

It is also crucial that your website gives visitors what they need right away. Otherwise, they will abandon your site and look for what they need someplace else. When this happens, you will not only drive potential leads to your competitors, you will also hurt your bottom line.

Optimizing your site for mobile SEO entails doing everything to ensure it functions and looks properly on smartphones, tablets, and other mobile devices. Once you have optimized your website for mobile SEO, users will have a great experience regardless of the device they use to visit your website.

Smart Ways to Optimize Your Website for Mobile SEO

If you are considering optimizing your website for mobile SEO, below are some of the strategies you need to keep in mind:

Strategy #01: Improve your website's load time.

This might not be common knowledge, but your website's load time is a crucial part of the mobile experience. Since most visitors search for information on the go, they want quick access to the information they are looking for. If your website does not load fast enough for your visitors, they will bounce from your page.

To keep leads and visitors on your site, make improving your site's load time a priority. Google PageSpeed Insights can give you some helpful information about your site's load time. Google PageSpeed Insights and other website audit tools can also help you see areas you need to improve on. If you don't know what changes to make, investing in the help of experts is recommended.

Strategy #02: Integrate responsive design.

Responsive design is another key component of any mobile-friendly website. When you use responsive design, your website will adapt to any device your visitor uses. Regardless if it's a tablet or a smartphone, visitors will be able to give them the best mobile experience.

Integrating mobile design will also make it effortless for your visitors to browse through your site because they can easily view your site and scroll through your page with utmost ease. Without responsive design, visitors won't be able to read your content and would likely leave your site.

Strategy #03: Take it easy with the pop-ups.

Pop-ups can be very effective if you want to entice your audience to perform certain actions. Whether it's to download your free content or receive your emails, pop-ups can be effective tools, provided they are used sparingly. This is especially important since pop-ups can be an issue on mobile devices.

Pop-ups can take up the entire screen on mobile phones and can leave users frustrated. With so many pop-ups, it can also become difficult for visitors to your site to find the information they are looking for. In addition, if they don't know how to hide the pop-up, they can also get frustrated and leave your website.

Strategy #04: Optimize for local.

Another component of mobile SEO is local SEO. The past few years, mobile searches with the phrase “near me” occurred at least three times more than usual. This is a clear indication that more and more users are searching for local businesses. So far, the trend has not shown any signs of slowing down.

With so many people now using local search phrases using their mobile phones, you need to adapt your strategy so you can reach those people. To adapt to local searches, start by using local keywords. Doing so can help ensure your website will appear in more local search results. 

Strategy #05: Implement an easy-to-use and clean navigation bar.

The navigation bar plays a crucial role in how visitors find and access information. If your navigation bar is difficult to use, users can get frustrated and eventually leave your website. To ensure you are creating a pleasant experience for your audience, make sure you have mobile-friendly navigation.

One of the best ways to create mobile-friendly navigation is by using the hamburger menu. Hamburger menus appear at the top of the page with three lines. When users click on the button, they will see a drop-down menu with all the pages on the website they can visit.

The hamburger menu can also help ensure your site's navigation is organized. The menu also keeps the site clean and easy for visitors to use so they can find any information they are looking for easily.

Final Thoughts

Mobile SEO can help ensure your website is mobile-friendly and meets the standards required by the search engines. It is also important that mobile users access the same content you have on the desktop version, so there is consistency. Lastly, investing in the help of experts can also help so they can guide you about areas you need to improve on.

About the Author

Shawn Byrne is the founder and CEO of SEOPhoenix.net. Shawn started his career in I.T. troubleshooting workstations, servers and networks, then went on to doing SEO as a side project and quickly found success in ranking websites. It was easy for him to grasp not only the algorithms but also the technical side which most SEO strategists miss and neglect because of its complexities. SEO Phoenix then grew based on its own rankings and referrals.

by Nick Loggie

4 Mobile Marketing Tips to Save Your Company Money

Every company wants to save money. That’s no secret. However, knowing when and where to save your company’s money is another matter altogether. One of the easiest ways to save money for your company is using something employees and customers alike have on them already: their phone.

Phones are one of the most effective ways to save money. All you need to do is how to save money while marketing effectively using them. In fact, mobile marketing is one of the easiest ways to save money for your company. 

So, without further ado, here are four tips to save your company money using mobile marketing.

1. Switch from a private to a shared mobile marketing short code 

Mobile marketing short codes are not a new thing. They’ve been around for a while now and work well for companies. Due, in part, that they can que up to 1,400,000 texts at a time. But, prior authorization from all the cell network carriers is required before a company can use the short code. 

Therefore, it’s important to decide on what kind of short code your company needs. From a purely marketing point of view, private short codes sound more appealing to companies. They are, after all, private. No other company has the same code. It’s unique and with the right set of numbers can fit with your brand perfectly. 

The downside to all this marketing bliss is that it’s extremely expensive to lease a private short code. In fact, it’s so expensive that most companies, even large ones, lease shared short codes instead. 

Although a shared short code doesn’t have all the perks of a private short code, they do provide plenty. And they don’t break the bank. So, when your company wants to save money, but still reach customers via mobile marketing, a shared short code is the way to go. 

2. Integrate mobile marketing keyword campaigns into existing print and digital advertisements

For most companies, advertising is one of the most expensive line items. So making the most of ads is just common sense. One of the easiest ways to make the most of company ads is by integrating mobile marketing keyword campaigns into them. 

As we all know, advertising campaigns take a lot of time, money, and resources. Afterall, they are built to ensure a consistent customer base. Mobile marketing keyword campaigns can easily be integrated into these existing campaigns. 

It doesn’t matter if the ad campaign is print or digital, mobile marketing fits right in. You don’t need to re-do your advertisements to accommodate mobile marketing, that just takes precious resources. You simply integrate keyword campaigns. 

In fact, the money you spend on advertising campaigns will be less because of the money you make from integrating keyword campaigns. Mobile marketing keyword campaigns attract and convert more customers. And more customers means more money for you. 

3. Tighten your email funnels by adding mobile marketing drip campaigns

Email marketing campaigns are critical to lots of companies. However, they are not a catch all. In other words, they don’t convert everyone who receives them, opens them, or even clicks through.

Mobile marketing drip campaigns, however, can work as a failsafe. When a customer clicks through or even opens a marketing email, but fails to convert, drip campaigns are key. They can quickly re-engage potential customers. 

That’s because, much like email drip campaigns, mobile marketing drip campaigns work on potential customers for as long as it takes for the customer to convert. And because you’re no longer losing out on potential customers exiting the funnel, you make more money converting more customers. 

4. Survey customers using mobile marketing mass text messaging 

Customer satisfaction is one of the hottest topics right now for companies. Ensuring quality customer service is essential for companies to survive in a competition-riden world. 

One of the most common ways companies make sure their customer service is on-par is by surveying customers. This long-standing tradition of surveying customers, though, can be expensive. 

However, it doesn’t have to be this way. You can survey customers without hurting your bottom line. The best way to do this is to build or simply disseminate the surveys using tools you already have access to, namely mobile marketing tools. 

Mass text messaging is the best mobile marketing tool to survey customers. If you already have a viable survey, simply send a link in a mass text message to thousands, even hundreds of thousands of customers at once. You don’t need to use a private, third party company to distribute the surveys. That’s expensive!

To keep your costs down even more, you can even build a survey using mass text messaging. Simply set the series of questions you want to ask and viola, watch the responses start rolling in. Using your existing mobile marketing tools keeps money in your pocket. 

Saving your company money using mobile marketing

In conclusion, mobile marketing is a great way to keep marketing costs low. By using the tips above, you’re guaranteed to save your company money. Plus, mobile marketing creates additional avenues for your company to make money too!

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Author Biography

Carrie Duford is a professional business blogger by day, and rogue podcaster at night. As a meat-eating outdoor enthusiast who loves to volunteer in her community, she currently blogs for TextSanity and many smaller online publications. Find her on LinkedIn. 

by Nick Loggie

Why Mobile Marketing Should Be Your Top Priority

The internet and technology have changed our daily lives. From the way we work to how we exercise, communicate, learn, and trade, the internet has had an incredible impact since its advent in the 20th century. One sector that has seen an overhaul due to the internet is marketing. 

Modern-day business marketing methods have enabled business owners to reach a wider audience. In the business marketing scene, entrepreneurs are always on the lookout for new ways to be ahead of the competition. That's where mobile marketing comes in. 

What Is Mobile Marketing? 

Mobile marketing is an online marketing technique that involves advertising products to a customer base through mobile devices. It's a form of advertising aimed at a specific audience using emails, SMS, social media, and mobile apps. Basically, any form of advertising or business promotion targeted at internet users through mobile devices is classified as mobile marketing. 

The Importance of Mobile Marketing to Your Business 

According to mobile internet traffic statistics, about 5 billion people use smartphones globally, and at least 75% of your customer base is likely to own a smartphone. Because 62% of internet users access the internet via their mobile phones, mobile marketing has become the most popular and logical way of advertising. If you have a business you wish to market, here are a few reasons why you should put mobile marketing first.

Mobile Marketing Gives You Access to a Wider Audience 

If you go through some statistics related to mobile web browsing, it's easy to see why mobile advertising is so popular. According to data, 62% of internet users use mobile devices to access the internet. Moreover, people spend 143 minutes on average every day browsing the internet on their phones. Therefore, displaying your products to mobile users ensures you'll attract more customers, and your business will get maximum exposure. 

Google Demands It  

While mobile marketing is still somewhat optional, Google is not particularly kind to sites that are not optimized for mobile. Its search engine algorithm update in 2015 was designed to give priority to mobile-friendly websites. In other words, if your website isn't responsive, you might have a problem. According to statistics, 61% of mobile searches are made on Google. Therefore, if Google doesn't display your business in search engines, it will be difficult to make your marketing efforts worthwhile. 

Multiple Advertising Platforms 

Mobile devices were made for a wide range of functions, but business marketing certainly wasn't taken into account when the first smartphone was designed. However, as the importance of technology in our daily lives has grown, mobile phones have started to meet our needs and have become the perfect tool for marketing. Email, social media, websites, and lots of other marketing-friendly platforms are now all compatible with mobile devices and can be assessed by customers with just a few clicks. Frankly, no other form of advertising is as diverse and effective as mobile marketing. 

Customers Trust Mobile Marketing 

A crucial part of marketing is bringing your brand as close to your customers as possible. There's no better way of doing that than displaying it on their favorite device. Customers are incredibly attached to their mobile devices. Surveys show that what they see and interact with on their phones is more personal and grabs their interest quicker. They carry their phones around all the time, which makes mobile marketing a lot more personal compared to other forms of marketing.  

Conclusion 

Mobile marketing is very much the future of digital marketing and is set to gain even more popularity in the coming years. Therefore, every business owner should integrate some form of mobile marketing into their marketing strategy to get better results. 

by Nick Loggie