Every company wants to save money. That’s no secret. However, knowing when and where to save your company’s money is another matter altogether. One of the easiest ways to save money for your company is using something employees and customers alike have on them already: their phone.
Phones are one of the most effective ways to save money. All you need to do is how to save money while marketing effectively using them. In fact, mobile marketing is one of the easiest ways to save money for your company.
So, without further ado, here are four tips to save your company money using mobile marketing.
- Switch from a private to a shared mobile marketing short code
Mobile marketing short codes are not a new thing. They’ve been around for a while now and work well for companies. Due, in part, that they can que up to 1,400,000 texts at a time. But, prior authorization from all the cell network carriers is required before a company can use the short code.
Therefore, it’s important to decide on what kind of short code your company needs. From a purely marketing point of view, private short codes sound more appealing to companies. They are, after all, private. No other company has the same code. It’s unique and with the right set of numbers can fit with your brand perfectly.
The downside to all this marketing bliss is that it’s extremely expensive to lease a private short code. In fact, it’s so expensive that most companies, even large ones, lease shared short codes instead.
Although a shared short code doesn’t have all the perks of a private short code, they do provide plenty. And they don’t break the bank. So, when your company wants to save money, but still reach customers via mobile marketing, a shared short code is the way to go.
- Integrate mobile marketing keyword campaigns into existing print and digital advertisements
For most companies, advertising is one of the most expensive line items. So making the most of ads is just common sense. One of the easiest ways to make the most of company ads is by integrating mobile marketing keyword campaigns into them.
As we all know, advertising campaigns take a lot of time, money, and resources. Afterall, they are built to ensure a consistent customer base. Mobile marketing keyword campaigns can easily be integrated into these existing campaigns.
It doesn’t matter if the ad campaign is print or digital, mobile marketing fits right in. You don’t need to re-do your advertisements to accommodate mobile marketing, that just takes precious resources. You simply integrate keyword campaigns.
In fact, the money you spend on advertising campaigns will be less because of the money you make from integrating keyword campaigns. Mobile marketing keyword campaigns attract and convert more customers. And more customers means more money for you.
- Tighten your email funnels by adding mobile marketing drip campaigns
Email marketing campaigns are critical to lots of companies. However, they are not a catch all. In other words, they don’t convert everyone who receives them, opens them, or even clicks through.
Mobile marketing drip campaigns, however, can work as a failsafe. When a customer clicks through or even opens a marketing email, but fails to convert, drip campaigns are key. They can quickly re-engage potential customers.
That’s because, much like email drip campaigns, mobile marketing drip campaigns work on potential customers for as long as it takes for the customer to convert. And because you’re no longer losing out on potential customers exiting the funnel, you make more money converting more customers.
- Survey customers using mobile marketing mass text messaging
Customer satisfaction is one of the hottest topics right now for companies. Ensuring quality customer service is essential for companies to survive in a competition-riden world.
One of the most common ways companies make sure their customer service is on-par is by surveying customers. This long-standing tradition of surveying customers, though, can be expensive.
However, it doesn’t have to be this way. You can survey customers without hurting your bottom line. The best way to do this is to build or simply disseminate the surveys using tools you already have access to, namely mobile marketing tools.
Mass text messaging is the best mobile marketing tool to survey customers. If you already have a viable survey, simply send a link in a mass text message to thousands, even hundreds of thousands of customers at once. You don’t need to use a private, third party company to distribute the surveys. That’s expensive!
To keep your costs down even more, you can even build a survey using mass text messaging. Simply set the series of questions you want to ask and viola, watch the responses start rolling in. Using your existing mobile marketing tools keeps money in your pocket.
Saving your company money using mobile marketing
In conclusion, mobile marketing is a great way to keep marketing costs low. By using the tips above, you’re guaranteed to save your company money. Plus, mobile marketing creates additional avenues for your company to make money too!
Carrie Duford is a professional business blogger by day, and rogue podcaster at night. As a meat-eating outdoor enthusiast who loves to volunteer in her community, she currently blogs for TextSanity and many smaller online publications. Find her on LinkedIn.