The internet and technology have changed our daily lives. From the way we work to how we exercise, communicate, learn, and trade, the internet has had an incredible impact since its advent in the 20th century. One sector that has seen an overhaul due to the internet is marketing.
Modern-day business marketing methods have enabled business owners to reach a wider audience. In the business marketing scene, entrepreneurs are always on the lookout for new ways to be ahead of the competition. That’s where mobile marketing comes in.
What Is Mobile Marketing?
Mobile marketing is an online marketing technique that involves advertising products to a customer base through mobile devices. It’s a form of advertising aimed at a specific audience using emails, SMS, social media, and mobile apps. Basically, any form of advertising or business promotion targeted at internet users through mobile devices is classified as mobile marketing.
The Importance of Mobile Marketing to Your Business
According to mobile internet traffic statistics, about 5 billion people use smartphones globally, and at least 75% of your customer base is likely to own a smartphone. Because 62% of internet users access the internet via their mobile phones, mobile marketing has become the most popular and logical way of advertising. If you have a business you wish to market, here are a few reasons why you should put mobile marketing first.
Mobile Marketing Gives You Access to a Wider Audience
If you go through some statistics related to mobile web browsing, it’s easy to see why mobile advertising is so popular. According to data, 62% of internet users use mobile devices to access the internet. Moreover, people spend 143 minutes on average every day browsing the internet on their phones. Therefore, displaying your products to mobile users ensures you’ll attract more customers, and your business will get maximum exposure.
Google Demands It
While mobile marketing is still somewhat optional, Google is not particularly kind to sites that are not optimized for mobile. Its search engine algorithm update in 2015 was designed to give priority to mobile-friendly websites. In other words, if your website isn’t responsive, you might have a problem. According to statistics, 61% of mobile searches are made on Google. Therefore, if Google doesn’t display your business in search engines, it will be difficult to make your marketing efforts worthwhile.
Multiple Advertising Platforms
Mobile devices were made for a wide range of functions, but business marketing certainly wasn’t taken into account when the first smartphone was designed. However, as the importance of technology in our daily lives has grown, mobile phones have started to meet our needs and have become the perfect tool for marketing. Email, social media, websites, and lots of other marketing-friendly platforms are now all compatible with mobile devices and can be assessed by customers with just a few clicks. Frankly, no other form of advertising is as diverse and effective as mobile marketing.
Customers Trust Mobile Marketing
A crucial part of marketing is bringing your brand as close to your customers as possible. There’s no better way of doing that than displaying it on their favorite device. Customers are incredibly attached to their mobile devices. Surveys show that what they see and interact with on their phones is more personal and grabs their interest quicker. They carry their phones around all the time, which makes mobile marketing a lot more personal compared to other forms of marketing.
Mobile marketing is very much the future of digital marketing and is set to gain even more popularity in the coming years. Therefore, every business owner should integrate some form of mobile marketing into their marketing strategy to get better results.