How To Get Digital Marketing For Smartphone Users Right

How To Get Digital Marketing For Smartphone Users Right

Who doesn’t have a smartphone these days? Although it’s true that not one hundred percent of people have a smartphone of some kind, the fact is that the vast majority do, and they are using those smartphones to do pretty much everything and anything, from ordering food to checking travel routes, to banking, and anything else you can name. 

This means, of course, that people spend a huge amount of time on their phones during the day, so it makes sense to put your marketing in places those phone users are going to see it, and make the most of the smartphone revolution when it comes to advertising and marketing your products and services. You need to know how to get your digital marketing for smartphone users right to ensure you win your customers over and have enough of them to make a profit and make your business a success. With that in mind, here are some tactics you might use to do just that. 

Understand Mobile First

You might have heard of the term ‘mobile first’ (and if you’re in business or marketing, then you definitely should have done), but do you know what it really means? In the past, mobile first was just something that was a good add-on, something that was nice for businesses to be able to offer, but today it’s absolutely essential – as smartphone usage only grows, adapting your digital marketing strategies to cater specifically for mobile users (which is what mobile first means) has become a necessity if you want to be successful. 

Mobile optimisation isn’t just about making sure that your website and landing pages look good on a smartphone; it’s about creating a fully immersive experience that’s all about the user, and that means they can look at what you’re trying to tell them across a variety of different devices and screen sizes without losing any of the message along the way. 

Mobile first designs emphasise simplicity, ensuring that key information is front and centre and can always be easily found and read or understood. That means reducing the clutter you might have on your website and keeping it clean and simple, which not only makes it easier to read, but also improves loading times, which helps potential customers stay on your site rather than go elsewhere (like going to your competitors, for example). 

Not only that, but you’ll need to think of your content a little differently, too. Mobile users often consume their content in bite-sized chunks, so you need to get your message across quickly and concisely. Long sentences and paragraphs just aren’t going to tempt people to want to keep reading, so infographics, bullet points, and interactive elements will have to be put in place instead. 

Once you understand more about what mobile first really means and why it’s important, you’ll know what kinds of changes you have to make to your website to hold smartphone users’ attention. 

Use Video Marketing 

When it comes to digital marketing, something that really stands out for all kinds of reasons is video marketing. The fact that this combines visual and audio elements and can be digested in small chunks is fantastic, as it all comes together to create something that people enjoy – and if they enjoy what you’re showing them, they’ll automatically have a positive feeling towards your business and your products or services. If you want to use video marketing for your smartphone users, there are a few things to bear in mind, and we’ll go through some of them now. 

Keep It Short And Snappy 

For smartphone users, although they’re using their phones a lot, time is still precious, and they want to get as much content as possible in whatever time they have on their phones. So although a longer video might be great as it gives plenty of information, people on their phones are really going to stick around to watch it (longer videos do have their place, though, so don’t ignore them completely). 

When you’re thinking of videos that will be watched on a smartphone, however, you need to think about keeping them short and snappy. Start with a hook that grabs attention within the first few seconds, and this will help to encourage your viewers to keep watching. This hook could be a question, a bold statement, a stunning visual, or anything that really pulls people in. Remember that the opening few seconds of your video is make or break time if you want people to keep watching. 

Tell A Story 

Humans are hardwired to love stories, and it’s something we’re very used to and, for the most part, truly enjoy. Smartphones are the perfect platform to tell people your story in an intimate and personal way, helping them to really connect with your brand and the ethos behind it. 

If you can include storytelling techniques in each video you make, you’ll find people are keen to keep watching and, crucially, keen to share your videos with others. They might share it because of the story, but they’ll also be sharing information about your business and products, so it’s hugely helpful to your marketing efforts. It’s not always easy to come up with a story that engages people, which is why getting experts to help can be a good idea. If you need a charity video production, for example, the story will be different from an online store, so it’s with to find experts who know precisely what to do. 

Optimise For Silent Viewing 

No one wants to cause noise and a fuss by having a loud video playing on their phones (most people, anyway – it does happen, but it’s always seen as a nuisance rather than the norm), and a lot of people actually watch videos on their smartphones in silence, especially when they’re in public spaces. 

Since this is the case, it’s a good idea to make sure your video doesn’t need sound to put its message across. Of course, add it so that when people watch the full video, it’s not just silent, but don’t make it so important that a silent video won’t work – you just don’t know how people are going to watch your marketing efforts. 

Use Social Media 

One of the most popular things that smartphone users do on their phones is scroll through their social media feeds, so it makes sense that if you want to get digital marketing for smartphone users right, you’ll need to market on social media we well. 

This means that you’ll need to think carefully about the images you use. When you’re on social media, the key is to stand out so people stop scrolling and read your ads or click on your links, and a dull picture that doesn’t capture anyone’s attention isn’t going to do that. Infographics can also be really useful when it comes to social media because smartphone users often want quick, easy to read and understand information, and infographics are exactly that, but you can still get a lot of information packed into a small image – and if you design it properly, people will easily be able to scan it and understand what you want to say. 

If you do market yourself on social media to capture the attention of smartphone users, you’re going to need to monitor what’s happening because engagement is hugely important. It’s no good if someone sees your post and comments on it, and they’re completely ignored – this can do a lot of damage to your reputation and cause you more problems than if you hadn’t marketed on social media at all. Pay attention to what people are asking and you might find you get more customers as a result. 

Use Location-Based Marketing 

Location-based marketing can be a fantastic way for businesses to tailor their digital marketing especially to smartphone users depending on where they happen to live (or work). Doing this is a great idea as it helps to make any marketing a lot more relevant, and ensures much better engagement. 

Smartphone users often rely on their devices to find local businesses and services, so it makes sense to use local search ads to ensure your business appears in the searches – the smartphone user will then have immediate access to your website or can contact you right away, helping them get what they need and you gain another sale. 

Or what about using proximity marketing? Proximity marketing uses technology like GPS, wifi, and Bluetooth to send targeted messages, offers, or notifications to smartphone users when they get close to a specific physical location, like your shop, event, or facility. Getting these messages at just the right time can make all the difference when it comes to finding new customers – it’s the little extra push they might need to make the purchase.

Finally, you might want to think about using user-generated location content in your marketing. In other words, get your customers and visitors to take photos and tag you in them or use a specific hashtag. This is fun and helps to build a loyal community, but it’s also a good way to spread your message further without any extra effort or money from you. The photos or videos can be taken on a smartphone and uploaded to social media there and then, making the entire process easy and enjoyable.