Now, modern-day business enterprises tend to use various marketing platforms. For the marketers and administrators, it has also become much harder now to keep track of all their activities, which require a dedicated platform. This is where Salesforce comes into picture by offering them an all-in-one platform as both a CRM and also a comprehensive marketing system. It can now effectively sync the marketing, sales, as well as customer relationship activities across the campaigns and initiatives in a single platform.
Marketing essentials for Salesforce
As we have read above, Salesforce on cloud is an end-to-end marketing platform, which now helps the businesses to create unique marketing campaigns to enhance the sales numbers and smoothen the process through the sales pipeline. Handling this process with Salesforce wiki integration also helps in streamlining all business activities, including mobile communications, messaging, email marketing, and social media marketing, etc. It also incorporates the landing pages on your portal and social media promotions etc.
Previously, all these various marketing platforms had been using different plug-ins and various add-ons in order to implement the system and measure the performance. Salesforce was actually trying to unify all these under the roof so that one could effectively do all the planning, execution, and analysis of the marketing communications all in one place.
Combining all these, Salesforce now helps the users to better coordinate with the marketing channels, and it also effectively use the available data in order to enhance the allied marketing efforts. With the use of more relevant information related to customer behavior and purchase history etc., Salesforce can now effectively assist the business decision-makers in selecting the most relevant marketing messages and also try to develop a personalized strategy for marketing to different types of customers.
All the work towards success in hitting the apt customer, through the apt channels, and at the right time in marketing communication. With about three million subscribers across the globe, Salesforce is now of the most effective and most sophisticated solution for marketers from all the industries to perform better.
Salesforce helping in business
Just getting on to the Salesforce platform may not ensure your success by default. You need to learn the concepts and use Salesforce to the fullest potential in order to enjoy the best results. Further, in this article, we will discuss some points to be noted for the users to enjoy the best benefits out of it.
- Creating a relationship in a parent-child model
While devising the marketing campaigns, one should try to set up a parent-child, which will further help in side-by-side reporting of various items at a time. For example, those campaigns which may have ‘Website Forms’ with child campaigns could be of different types for web submissions.
- Standard naming conventions
For the beginners onto Salesforce, there is a high chance that you may end up with a big number of campaigns in hand to manage overtime. In such cases, users need to find out the best performing campaigns and organize them better. To do this well, you have to follow a better naming conventional from the beginning itself. For example, try to label the outbound mails with such names, which specify the actual objective of campaigns along with the date and also by adding some specifications to distinguish such campaigns over others in the future.
- Lead score
Lead score is assigned to determine the lead relevance as to how much prospective a particular lead through a specific campaign is. Assigning lead scores will also help to understand how often a prospect interacted with a campaign and for how long it was. You can also plan a specific lead-centric approach while validating this. This could also be done for the various leads across the brand assets as the content, apps, web pages, etc. Providers like Flosum.com also ensure ways to ensure customer success while dealing with the Salesforce investment part of the clients. A perfect lead score will help the salesperson to identify the best leads having the highest potential, which will further help them to work closely with the most prospective leads and convert.
- Scoring campaign responses
Along with leads, you could also rank the marketing campaigns as a whole to assess the success or failure of each. It is possible to assess such things with the help of Salesforce, which features all the tools for doing so. For example, you could measure the effectiveness of your mail campaigns with the pointers like click through rates, email open rates, bounce rates, call to action rates, etc. On the other hand, you may assess the success rate of a webinar using the number of people who attended it, the count of viewers who left in between, those who interacted with the content, etc. To ensure the best out of these ranking and scoring features, one should always define the campaign standards, too, at the first point based on the scores given to the campaigns across various channels. This approach to scoring will let the marketers gain a better insight into the campaigns you have initiated.
The Scratch Orgs approach
Scratch Orgs have really revolutionized the developmental approach for enterprise applications, and here are some of the unconventional advantages you get through it.
- The developers can open and keep up to 25 scratch orgs active for a project.
- Once you create a Scratch Org, it will be deleted after seven days automatically.
- Developers could also create 50 Scratch Orgs per day as per the Dev Hub.
- Using Salesforce DX Scratch Org will also help increase the productivity of developers.
- Better team collaboration too, is ensured through Scratch Orgs.
For the businesses of our times, the success key is to get more reliable connections and effectively establishing successful relationships with the customers. In small business administration too, Salesforce could be effectively used to establish a one-on-one relation without a higher overhead. As the business grows and the client base also expands, it may become difficult to provide a personalized experience, where the advanced CRM solutions of Salesforce come into help.