In A World Of Templates, Is Bespoke Website Design Necessary?

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With so many different website templates and providers that offer you pre-made themes, it’s understandable that many businesses might be tempted to reduce the time and effort that they put into their website by using these efficient solutions.

However, while a website template or theme might seem like a great way to save time and money, both of which are necessities right now, it can cause problems in the long run.

In this article, we outline the benefits of bespoke website design and how it can be a better long-term solution for your company website. 

Bespoke Website Design Showcases Your Branding 

Branding is vital for any business that wants to make an impact on their market. Without a recognisable brand, you’ll never achieve the brand authority that you need to expand your organisation. Customers won’t remember that they previously worked with your company, and you won’t be able to achieve the advertising and marketing ROI that you need to expand your company. 

Subtle differences, such as the colour palette might seriously affect your brand recognition. A website template won’t have the custom colour palette or font styles that you need, so work with an experienced website design agency. A leader in web design in Essex, Yum Digital has the skills to create a custom website that exactly matches your company’s branding and reflects its vision and ethos. 

Templates Can’t Be Completely Customised

Some elements of some website templates can be amended, but the majority are fixed, and as such, you can’t adapt your website design around your unique needs. This can be a challenge when you’re trying to create the perfect website to represent your business. 

A bespoke website can be created around your exact specifications, and then amended as you see fit. As a result, this option is ideal for any company that wants to create a unique and innovative website that has all of the functionality and aesthetic appeal that its customers expect. 

Templates Only Give You A Basic Outline

Templates save you money on the design element of your website, but they don’t include custom images, text or any of the other components that go into making a high-quality website

As such, you might find yourself having to spend more money in the long-term on the content, social media management, widgets and more. However, if you work with an experienced web design team, either in-house or by hiring an outsourced agency, you can save time, effort and money, as they will be able to assist you with more than just the website design. They’ll also be able to provide you with ongoing website maintenance and support, which a theme simply cannot. 

Overall, website templates might work for the short-term, or for a website that’s not designed to make money, but your business website needs to reflect your company, values and branding. This article should show you the benefits of a bespoke website and why they’re essential for any organisation that wants to prosper in the digital-focused corporate landscape. 



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