For better or worse, all competitive 21st Century businesses are governed by Google. Modern marketing approaches for companies should be firmly focused on building exposure online, and encouraging visitors to make a purchase or act on their interest. In this regard, copywriting has evolved to become an essential form of marketing for any CEO or entrepreneur with ambitions beyond a simple brick and mortar shopfront. 

While quality copy might not be are the forefront of your mind as a business owner, the merits of good content are clear. It’s even been calculated that engaging copy can attract as much as 7.8 times more traffic to a website – leading to significant boosts in brand familiarity, trust, and most important of all: conversions. 

High-quality content will not only attract visitors to a website and help them to stay for longer, but it can also help pages to become more relevant when users run queries in Google. For example, if the search engine giant sees your piece on the most nutritious dog foods available for home delivery and notices that the content has strong keywords and few bouncebacks, it’s likely to position your article higher when somebody runs a search like ‘best dog food online’ or ‘healthy dog food’.

However, despite it evolving to become one of the most effective forms of online marketing, low-quality content can often carry the opposite effect for businesses. Poor grammar, inaccurate statistics and an abundance of typos can run the risk of hurting a company’s reputation and the trust of its prospective customers. 

With this in mind, it’s never been more important to analyse your approach to content and have a look at ways you can take your copywriting to the next level. 

In a highly competitive online marketplace, the need for engaging and high-quality content has never been greater in enabling businesses to steal a march on their rivals. With this in mind, we’ve decided to create an in-depth guide that offers up 20 key tips for becoming a successful copywriter in 2020. 

From idealising ideas to efficient editing, let us guide you towards creating content to get you or your business noticed online: