1 The Risk of a Financial Meltdown!
COVID-19, the official name of the coronavirus that provoked the pandemic, has not only caused massive damage to human lives but it also has disastrous effects over the economy. More and more businesses around the globe are closed to prevent the virus from spreading. If the situation persists, even the online market with get negatively affected.
The spending power of the population will get lower and lower, thus more and more online businesses will lose money. The damage can be reduced through online marketing methods like professional SEO. In this article, you will find how to prepare for a financial meltdown with the help of SEO services.
If the situation persists a financial meltdown will be inevitable. For this reason, every business must prepare themselves to lose money. The best way is to find tactics and methods through which the loss can be reduced. But this period can also be used as a preparation for a massive comeback after the crisis is gone. But is professional SEO the best method to do that?
2 Can You Prepare Your Website and Online Business for the Crisis?
You can but the results will depend on the methods used and the choices that you will make. This article has the role of giving you important advice that will help you persist through the crisis and offering you the possibility to make a strong comeback and recoup your losses.
The first step that you must do is to make use of this period were most people stay indoors. You may wonder how to do that? Well, because the risk of getting outside is rising, more and more people will choose to buy their necessities online. Here you will find an in-depth article about this reasoning – coronavirus pandemic impact on the online business.
For this reason, this period will be a boon for online businesses. Of course, this period will be limited, because after a certain period many people will finish their money, and without the possibility of working, their spending will diminish. Thus you must make the most of this limited opportunity.
The best way to do that is through online marketing. You can either use a paid method or an organic one to attract as many visitors as possible to your website. The effectiveness of these methods will rise in this period because of the massive number of people using the internet.
But the crux of the issue is, which method should you use? Of course, you could use more than one, but in preparation for the crisis, you must focus on one of them. We suggest you focus on professional SEO because it has the highest potential to help you safely pass the crisis. Moreover, it can be used to make a strong comeback after the crisis has passed.
3 Why Professional SEO Services Are Your Best Alternative?
To understand why professional SEO services are the best alternative for online businesses, you must first understand the difference between paid methods and organic methods. Below we will present their effects in the period of a financial meltdown.
Paid online marketing
Paid online marketing is a category that contains all the paid methods that can be used for online marketing. The most known examples are Google Ads and Facebook Ads. There are many more platforms like Youtube, Instagram, and others, but the first two are the most used ones.
To make it simple to understand, paid methods can be reduced to the following phrase. You pay a certain amount of money to the platform for every visitor that they send to your website. With a few moments of thought, you can realize that this method can be used to make a substantial amount of money in this period of online-boon. But if you think a little deeper you will understand that after the boon, when the financial meltdown arrives, this method will become incomparably expensive and the ROI that it provides will drastically drop.
Another problem that these methods have, is the fact that they will not be able to be used for making a comeback after the crisis. Technically they could, but the cost will be too big, thus not worth it. On the other hand, the cost of professional SEO and other organic methods will remain constant, and the results can be chosen.
Organic online marketing
In this category are methods that do not require a big amount of money, they are mostly free methods that can be used in online marketing. Of course, by free, we mean they cost no money, but they require a larger amount of time and effort to be invested.
From all the methods, professional SEO is the best one because it does not fully depend on any platform, being mostly reliant on your website. Thus, you can only lose the results accumulated if your website disappear. On the other hand, other organic methods like social media marketing fully depend on the platform, thus having the risk of losing all your work.
As mentioned above, the cost of SEO services will remain constant and you can make use of this feature to, firstly, make a killing through the boon, secondly, resist the crisis and, thirdly, make a strong comeback afterward.
4 How Will Profesional SEO Help You Safely Pass the Crisis?
Above we mentioned the three main use of professional SEO in this period. Now we will explain them one by one:
- Online boon. Although professional SEO is a slower method than paid marketing in a financial boon the difference will not be very big, thus you still can make a lot of money, maybe even having a better ROI than paid methods. Keep in mind that in over 70% of cases people choose the organic results instead of the paid ones. Thus the potential of SEO services is higher.
- Resist the meltdown. Because the cost is constant, you will not have to worry that your costs will rise because the competition gets stronger. Indeed the sales will still drop, but if your SEO efforts are fast enough, you still can make enough sales to keep your online business floating. Moreover, the main goal of professional SEO should be changed a little during this period.
- Strong comeback. Professional SEO can be very flexible, thus the goal of an SEO campaign is not restricted to sales. So, in the period of a financial meltdown caused by a massive drop is the spending strength of the population, the goal of SEO services must be changed. The best way to use SEO in this situation is to amas a follower base. Meaning that you need to convince as many people as possible to subscribe to your website. This will offer you the opportunity to deepen the relationship between your business and its potential clients. And when the crisis passes you will be able to make massive sales to your follower base.
Ph.D. Ion G. Tudorache is the co-founder of GAMIT, an online marketing agency that offers professional SEO services. GAMIT proved to be a leader in the SEO industry through its 15 years of experience and over 2000 satisfied customers. We rank all our customers on the first page of Google!