How Progressive Web Apps Impact Your Business?

How Progressive Web Apps Impact Your Business?


Nowadays, PWAs have become the modern “buzzword. The fast-growing companies that don’t want to maintain an app are opting for PWAs. The renowned brands have reduced the “app gap” with the help of Progressive Web Apps. It assists them in providing a superior and engaging user experience. 

For instance- Instagram. Customers use the websites on a desktop as there is no tablet-optimized app version. PWAs ensure Twitter accomplishes platform parity. Marketers expect to see a massive rise in mobile-based commerce that will amount to more than 400 billion US dollars by 2024. The surge in mobile businesses is significantly due to PWAs. 

You must be wondering why your business needs a Progressive Web App and how it will impact your business. Let’s find solutions to your questions here. 

Why Do You Require A Progressive Web App for Your Business?

The chances of bouncing the website increase up to 90%  when mobile page load time goes from 1 second to 5 seconds. Additionally, the sales are at risk when users’ shopping experience is hampered due to slow checkout. The fast loading speed of the Progressive Web App enables customers to find the desired results efficiently and quickly. PWAs offer up to two to four times faster page speeds, enabling hard-earned customers to stay engaged and delighted.

Companies can now offer a similar high-converting, native app-like experience to engage the larger audience on the mobile web with this technology. 

Top Reasons for Selecting Progressive Web App For Your Business

  1. Low Data Usage

When the amount of data is compared between PWAs and native apps, PWAs are the clear winners. PWAs only use a fraction of data and require limited storage on the device, contributing to better performance on smartphones.

Uber has developed a progressive web app that supports a 2G network to offer a similar web experience as mobile apps. Despite your location, network speed, and device, you can utilize Uber’s PWA to book a ride. It is incredibly beneficial when you are in an area with spotty service or your mobile is inconsistent with the mobile app. 

  1. Works offline

Yes, they function!! PWA has transformed online customers’ experience as they operate offline with the same convenience as they work during online mode.

Starbucks’s PWA is a bit similar to a native mobile app, but its significant difference is that their PWA functions offline. Users don’t need to worry even when they do not have a good internet connection, and they can use their PWAs to add items to the cart, browse the menu, customize their orders, etc. 

  1. Offers Improved UI/UX

Delivering a better user experience and higher ranking in varied search engines has become a need of the hour. Mobile and web apps’ capabilities are combined in PWAs to offer an excellent user experience. Nevertheless, the frameworks and tools you have developed are identical in design and settings to native mobile software. 

Like native mobile apps, this will support y in making your user experience optimal. Apart from responsiveness, speed, and database access, they offer a high level of customer convenience. An effective UX can assist you to rank well on Play Stores, App stores, and search engines. 

  1. The System is Easy to Maintain

Whether you go for a hybrid or progressive app development, maintaining and updating it per the latest trends is vital. As a result, you will likely seek help from a progressive web app developer to fix and upgrade and monitor your app for a prolonged period. Moreover, PWAs save businesses cost and time, as they can quickly recognize their conditions for various browsers.

  1. Remarkable user experience

There is no doubt that PWA development company offers its users and business owners an incredible experience. On one side, they consume less data, storage, faster loading, and some are less expensive; on the other side, they increase the conversion rates, page speed, the sessions of users and ultimately decrease the bounce rate. 

Pinterest was the first to discover that just 1% of the mobile users converted into sign-ups, logins, or native app installs because of the poor performance of the applications (like the loading time of 30 seconds). Thus, they reconstructed their mobile app as a progressive app. Within the next three months, their PWA witnessed an increase of 40%spent over in the five minutes, a 50% rise in ad-click-throughs, and a 44% rise in user-generated ad revenue compared to their old mobile app.

  1. Lower cost

The cost of development of PWA is relatively cheaper than the development of a native app for several companies. The native mobile app of MakeMyTrip accounts for two-thirds of the web traffic and is driving half of their booking. But, after the development of PWA, they witnessed getting customers to their mobile website was lower than the cost of driving app downloads. 

  1. Recommended Fit For SEO

PWA is well-known for boosting the accessibility and searchability of your app. The PWA will witness a quick index and provide a fantastic user experience to SEO strategies. It is best to implement PWAs into your existing online marketing plan. 

The website of Bookmyshow will load up in just 2.94 seconds without compromising the user experience, which results in an 80+% increase in conversions. 

  1. Push Notifications to Engage Audience

You can use content marketing in a variety of ways to achieve this. It is feasible to elevate items or administrations to clients by permitting PWAs to send notifications. These notifications can be seen on cell phones, making them a more probable medium to stand out than different types of media, for example, email newsletters, blog entries, and online media posts. A PWA is also ready to get explicit highlights like pop-up messages to the device.

Utilizing notifications, you can send personalized marketing copy that can drive change. It allows a business to stand out for customers and assists organizations with setting up their image.

  1. High-Security System

Close by Progressive Web App development; security is another critical part that business leaders should focus on. HTTPs give information security and lower security hazards for PWAs. Besides, Web Bluetooth technology contains security features. Moreover, PWAs make sharing sensitive data quickly without worrying about information theft.

  1. Excellent User Adoption Rate

To utilize an application, you first need to install it.

Every online purchase requires the installation of an application. Thus, conversion rates are lower. Clients should initially install an application before they can utilize it. They can get to PWAs without downloading an application. The clients need to follow all directions shown on the device screen after tapping on the website link.

Summing It Up!!

The progressive web applications are smaller than their native applications and can load quickly. They provide an easy-to-use interface with client engagement made possible through pop-up messages. Alibaba investigated that with its PWA, its client engagement expanded by 60%. With a PWA, the search is simple, and installation is more straightforward. You can say it is a scripted site with the more significant capabilities of a native application.

The progressive web applications are a phenomenal chance for organizations gushed about developing. The current instruments and applications can build the PWA with an improved experience, resulting in higher commitment. Therefore, to reap the benefits of Progressive Web Apps for your business, you should hire an established PWA development company.

Author’s  Bio

Brian Comel is a proficient progressive web app developer with years of experience working in a top-rank web app development company. He is fond of penning down his knowledge and experience in the industry through blogging.