Harnessing the Power of Digital Marketing for Small Business Success

Harnessing the Power of Digital Marketing for Small Business Success
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The world’s highest grossing companies are currently spending around 13% of their total budget on marketing, while smaller businesses continue to invest a good 10% of their gross earnings on the same, according to a Gartner’s CMO survey. The expenditure on digital marketing, in particular, has boomed all-round, with expenditure rising on company websites, online sales, and digital advertising. The latter in particular has seen substantial growth, with almost 67% of marketers allocating larger budgets for advertisement on Facebook and other online sites. How can you make the most of your own budget if you are a small business hoping to increase your reach and ensure a sound return on investment?

Investing in Video

The above-mentioned survey discussed the rise of video, with research indicating that video marketers obtain 66% more qualified leads per year and achieving a 54% increased brand awareness. Wyzowl’s State of Video Marketing survey shows that 81% of companies that invested in video enjoyed higher sales, with over 90% of businesses viewing video as a useful marketing aid. Depending on the nature of your business, investing in professional video producers may be important – this is especially true if you are trying to break into the luxury market. However, video can also be used on a more amateur basis, through Instagram stories, live streaming on Facebook, and the like. Ensure you have the equipment you need to provide clear, crisp imagery with optimal sound.

For more keep reading…

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