Email Marketing Tips: Email Subject Line Best Practices to Ensure Your Emails Get Opened

Email Marketing Tips: Email Subject Line Best Practices to Ensure Your Emails Get Opened

Despite what anybody says, email marketing is still going strong and remains one of the most popular and effective ways of nurturing your prospects and communicating with your customers. But email marketing can be a difficult strategy to perfect. So we’re going to share our top tips to perfect your email marketing and improve your open-rates, click-through rates and conversions so read on or hit play on the video above! 1. Communicate with Purpose What do you want to achieve by sending out this email? Do you want to get more traffic to your website? Do you want to get readers to buy your product? Do you want your readers to take a trial of your software? Ensure you set the goal from day 1 and keep it in mind when you’re writing and designing you email as well as choosing who to send it to. Which brings us on to the next point. 2. Send the Right Message to the Right People If you want to achieve your goals when it comes to email marketing, it’s vital that you target the right people with the right content. Sending out a bulk email to all of your prospects at once, no matter where they are in the sales process, their location, their age or their interests for example, is likely to result in more unsubscribes than click-through rates or conversions. Why? Because half of your list won’t be interested in what you are sending them because your emails are [...]

6 Essential Tips for Online Reputation Management

6 Essential Tips for Online Reputation Management

As the internet has become more and more of a permanent fixture in our lives, it is now paramount for modern business owners to maintain a good reputation online, even if those businesses aren’t particularly online-orientated. Many of us turn to the internet first to source places to buy products and services: seeking everything from prom dresses to plumbers; copywriters to craft beer; Nintendo Switches to notaries. All business owners want to make a good impression, both online and offline, but the prospect of “online reputation management” sometimes sounds like a daunting prospect. However, I assure you it really isn’t! Let’s take a close look at 6 things you can start today to ensure that your business’s online appearance stays in tip top shape. 1. What Are People Saying About You? Firstly, you need to make yourself aware of what people are saying about you online. Take stock of all of the places your company is present on the web – review sites (such as Yell or TripAdvisor), business listing sites (such as Cylex), and social media profiles (Facebook, Twitter, et al). Have you received any reviews or comments that you weren’t aware of? Have any clients, both happy or otherwise, mentioned your company on social media? Have you responded to any of this input? Schedule in some time to get yourself back up to speed, and make a point of doing so periodically, at least a few times a month. I know this sounds like a big commitment, [...]

Best B2B Marketing Strategies to Consider

The number of your competitors is constantly rising. And, to survive in today’s oversaturated b2b marketplace, you need to build a solid brand and promote it widely. Now, with the rise of the internet and sophisticated tech solutions, building a solid marketing strategy has never been simpler. Today’s b2b marketing is all about the omnichannel approach. It seems like a highly intertwined network of different acquisition channels, allowing you to take your client acquisition and retainment to a whole new level.

Here are some of the most effective b2b marketing strategies you should implement.Read more

Creating Compelling and Engaging Social Media Posts: the definitive guide [Infographic]

With 1 million new users joining social media every day- on top of the already impressive 2.56 billion existing mobile social media users globally, it is becoming more vital than ever for businesses to maintain a robust social media presence.

More important to note, is the fact that social media has a direct impact on consumers’ purchase behaviour. Facebook alone drove 52% of consumer’s online and offline purchases in 2015. This in itself is telling of how integral a sound social media strategy is to a brand’ success.

Consequently, the social media marketing scene is getting more competitive with every passing year with 50 million small business turning to Facebook to connect with their customers. Considering that, haphazardly putting together a mediocre post will no longer be enough to drive engagement, much less conversion, brand loyalty or could be used for lead generation.

When you’re channelling marketing budget to a social media campaign, you want to make sure that no word and dollar is wasted and that every social post delivers. Let the infographic below guide you in creating compelling social media posts that will engage leads and customers alike.


If you want to use this infographic on your own blog here is the link:

How to generate B2B leads from Social Media: 4 essential tips

It’s not true that social media does a poor job of generating sales leads for the B2B market. In fact, social media is where you’ll find 76% of leads that you can nurture as you move them through the sales funnel.

It’s just a matter of coming up with a well-planned social media strategy that you can integrate with other tested lead gen methods such as content marketing and search engine marketing (SEM).

Here are some ideas to help you increase your B2B leads using social media:

1. Choose the right channel.

Different marketing strategies cater to different audiences, so it’s important to know which platform caters to your target audience.

For the B2B space, LinkedIn is your top source of sales leads since this platform gathers together industry experts and business leaders. However, Facebook and Twitter also have tools such as Facebook ads and Twitter cards that can help you with your lead gen efforts.

Other tactics that you can use to generate leads on three of social media’s major players include:

Contests – This strategy is very popular on Facebook, and it’s in sync with your goal of collecting as many leads as possible. You’ll also be glad to note that there are third-party tools that help you set up contests on Facebook and integrate them with your email marketing services.

Brand mentions – One way to gain leads is to keep track of what Twitter users are saying about your brand or competitors using social media monitoring tools.

SlideShare – SlideShare lets you create and share content through slideshows, which can generate traffic from your potential customers.

2. Share gated content.

If you have valuable content up your sleeves, bringing it to social media can be an effective way to generate new leads. Gate the content so that you’ll only be providing snippets or previews of the text, and readers would only be able to access the entire content by sharing their personal information with you.

When sharing gated content, remember the following:

Make sure your content is interesting to your followers or relevant to your industry. This will make your target audience eager enough to view your content but not before they share their contact details with you.

Keep your landing page, the page on your website where a visitor lands after clicking the link to your content and which contains your opt-in form, simple. Use short forms instead of long forms that require your visitors to give more information than what is necessary.

3. Host live streams.

Live streams are the perfect venue to engage your audience in real time and in a more up-close and personal manner. These live video events enable you to address questions from your audience or gather market feedback from people who actually use your products or services.

Some of those in your audience might leave comments as well, giving you another opportunity to generate more leads as you follow up with them after the video contact.

4. Use geotargeted social search.

Although marketers are mostly using geolocation tracking to present ads, you could also use geo-targeting to unlock leads, especially for your local business.

The key is to leverage local search among your geo-targeted leads and lead them to any of your marketing channels by giving them access to your content, landing pages, or special promotions.

Social media has come a long way—from being a place on the internet where people can make friends to becoming a platform for image branding, and now as a tool to help businesses find sales leads.

Make sure your B2B lead generation strategy includes social media to help you fill the sales funnel for your team.

Using BOLD images in your articles will get you seen

One of the six psychological principles that explain how we behave in a certain situation Robert Cialdini, Ph.D. discussed in his book Influence: The Psychology of Persuasion is called the social proof

Basically, it means that we will know if an action or thing is right for us if there are other people who do that activity or use the same thing or product.

To better explain this, recall a time when you bought a product just because your best friend is using it and recommended it to you. That’s the principle of social proof – applied.

If you’re wondering how you can apply this principle to your online business, here are five ways you can visualize social proof shown in this infographic made with Visme that can turn your current prospects into lifetime clients.


Cheat Sheet to help you choose your Social Media Plataform(s)

With social media advertising gaining more traction, ad competition is likewise getting increasingly tighter. Thus, the decision on which platform to prioritize becomes more paramount than ever, as companies want assurance that they get the best ROI for each social media ad campaign.

Choosing which social media platform to maximize is already tricky by itself. But when you factor in the competitive environment, your different business goals, and the fact that each platform offers unique advertising and marketing opportunities, things are likely to be trickier.

Before anything else, you have to determine what goal you wish to accomplish with the particular ad campaign. Is it to drive traffic to your website? Is to increase engagement rate? Or is to boost your conversion?

Once you’ve figured that out, then you can proceed to choose what type of ad and on which social media channels to run it. Consult this social media ad cheat sheet infographic to help you decide.

Social Media Cheat Sheet Infographic


If you want to use the infographic in your blog here's the link:

5 Ways to Make a Post go Viral

Having the ability to make a post go viral is almost seen as a form of dark art. It can enhance brand visibility so much that it’s no wonder marketers far and wide are working tirelessly to ‘crack the code.’Read more

6 Easy Ways To Engage Readers on Your Small Business Website

Bold and unique!

It’s how your website should be, according to leading digital marketeers. As we all know from experience, it’s easier said than done.

As a small business owner, you’re maintaining your website while actively running your business. We understand that good organization and multitasking are a vital part of your everyday routine.

To help you improve engagement and increase the number of visits on your website while keeping up with your everyday responsibilities and goals, we’ve synthesized these 6 easy ways for you to take on gradually and at your own pace.Read more

If Only I'd Been Warned - 6 Avoidable Mistakes Agencies are Making on Social Media

As an agency, you're likely better at using social media than the businesses you help, but that doesn't mean you aren't making your own share of mistakes.

Agencies specializing in social media execution for their clients should be the gold standard, the picture-perfect examples of what effective social media should look like. Sure, you're probably avoiding beginner errors like not posting regularly or not targeting your audience. But the rules of social media marketing are continually evolving, and you might be guilty of more oversights than you realize.

Fixing your agency's social media mistakes starts with recognizing them - which of these six social media marketing blunders are you guilty of?Read more