“ Learn about digital marketing, because nowadays it’s more important that being a good photographer .” – Andre Vicente Every photographer has to pause at some point and ask themselves, “Am I doing enough to promote my work?”. In truth, Andre Vicente gave invaluable advice for his fellow photographers – digital marketing is and should be an integral part of your business. New social media platforms seem to pop up all the time – new features, new tools and strategies. It can get overwhelming. Social media for photographers is a little different from other fields, and you actually have a competitive advantage because you already have amazing content. Even though there’s many ways to go about curating content and adapting it to different platforms, it’s better to focus on a few social media networks and really excel in a few instead of branching out to every possible social media platform and compromising in quality. Your primary focus is to promote your photography and reach out to more people, which will hopefully bring you new clients. One common mistake with photographers is posting the same content on all the social media networks. You need to understand how all the platforms differentiate, and work towards achieving different goals on individual social media networks. Facebook for photographers If there’s one platform that is an absolute must for all photographers, it’s Facebook. It’s the perfect platform for mainly community building but also a great way for clients to get to know you and […]
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