
12 deliverability and open rate tips
So, you've spent time and energy constructing an email marketing campaign for your subscribers. Yet, once you fire it out, the results show a depressingly low delivery rate and a barely noticeable ope…
Tags:email-marketing
So, you've spent time and energy constructing an email marketing campaign for your subscribers. Yet, once you fire it out, the results show a depressingly low delivery rate and a barely noticeable ope…
Tags:Internationalisation
If there is one good thing that technology has done for businesses, it is opening up the world for an opportunity to serve a global demographic. However, this has seen a surge in the number of busines…
Tags:Email funnel
Digital marketing is full of so many different terms that it can be hard to keep track. Despite the similar names, each piece of the broader puzzle has its own unique characteristics that make it wort…
Tags:email-marketing
My inbox is a battlefield. It’s where the chosen few companies/brands that I allow into my consciousness battle it out for my attention, my clicks, my time, and my credit card. I scan the list of …
Tags:CRM
A wise man once said, 'It takes months to find a customer… seconds to lose one.' The wise man is Vince Lombardi, an American football coach. You may wonder why a football coach talks about customers, …
Tags:COVID-19
The COVID-19 pandemic has forced almost every company to reevaluate their marketing practices. Stalled sales, disrupted campaigns, and consumer buying behavior change are the new factors to be conside…
Tags:Email
Although email marketing officially originated in the early 1980s, it feels like it has been here for ages! Sending promotional and commercial emails to build brand credibility, improve brand visibili…
Tags:email-marketing
Understanding how to use email for marketing is key for modern-day businesses. However, you need to determine the number of times you send emails throughout the days, weeks, and months to your custome…
Tags:email-marketing
Although email marketing officially originated in the early 1980s, it feels like it has been here for ages! Sending promotional and commercial emails to build brand credibility, improve brand visibili…
In the age of the internet, managing your online presence can be more important than ever. Your business's online presence is often the first way that a customer will interact with your business, and …