12 deliverability and open rate tips
So, you've spent time and energy constructing an email marketing campaign for your subscribers. Yet, once you fire it out, the results show a depressingly low delivery rate and a barely noticeable ope…
Email marketing
9 Ways to Promote Your Business Abroad
If there is one good thing that technology has done for businesses, it is opening up the world for an opportunity to serve a global demographic. However, this has seen a surge in the number of busines…
How to Create a Perfect Email Sales Funnel
Digital marketing is full of so many different terms that it can be hard to keep track. Despite the similar names, each piece of the broader puzzle has its own unique characteristics that make it wort…
How To Loosen Up the Tone of Marketing Emails
My inbox is a battlefield. It’s where the chosen few companies/brands that I allow into my consciousness battle it out for my attention, my clicks, my time, and my credit card. I scan the list of …
Importance Of Customer Relationship Management (CRM) For Small Businesses
A wise man once said, 'It takes months to find a customer… seconds to lose one.' The wise man is Vince Lombardi, an American football coach. You may wonder why a football coach talks about customers, …
Here’re tips for developing an email marketing strategy that works during the COVID-19 crisis
The COVID-19 pandemic has forced almost every company to reevaluate their marketing practices. Stalled sales, disrupted campaigns, and consumer buying behavior change are the new factors to be conside…
Importance of Database Marketing Platform in Email Marketing
Although email marketing officially originated in the early 1980s, it feels like it has been here for ages! Sending promotional and commercial emails to build brand credibility, improve brand visibili…
5 Rules Of Successful Email Mailing In 2021
Understanding how to use email for marketing is key for modern-day businesses. However, you need to determine the number of times you send emails throughout the days, weeks, and months to your custome…
Importance of Database Marketing Platform in Email Marketing
Although email marketing officially originated in the early 1980s, it feels like it has been here for ages! Sending promotional and commercial emails to build brand credibility, improve brand visibili…
How To Improve Your Business’s Online Presence
In the age of the internet, managing your online presence can be more important than ever. Your business's online presence is often the first way that a customer will interact with your business, and …