Blog Post Optimisation for Lead Generation

Blog Post Optimisation for Lead Generation


It’s safe to say that in today’s busy world, no business can afford to underestimate the power of lead generation. It’s essential for every enterprise, regardless of its size, but it can be especially beneficial for small companies and start-ups. That’s not to say it’s an easy task — in fact, generating new, high-quality leads and converting them into clients can be pretty challenging. However, if done the right way, it can allow you to stand out from the crowd of your bloodthirsty competitors and boost your revenue.

But what should you focus on in your lead generation strategy? The answer is quite easy as, according to the studies, running a blog section on your website can help you generate up to 67% more leads than sites without blogs. It can also help generate more indexed pages as well as indexed links. This all leads to a significant improvement in how high you rank on the result pages of the popular search engines. 

If you’re an entrepreneur who’s interested in using your blog for lead generation or you’re simply eager to learn more about this subject, make sure to continue reading below. In this article, you’ll find more details about turning your blog into an actual lead-generating machine.

The Benefits of Blogging

Whether you decide to take care of writing the blog posts yourself, hire a skilled freelancer, or determine that it’s best to use services such as blogger outreach link building, you should first be aware of why prioritizing blogging is a great decision.

That’s because, besides allowing your followers to learn more about your business, as well as the recent updates and important events, blogging is also an excellent way of establishing your company as a respectable enterprise in your particular field. It can also provide people with an exclusive look inside the important and attention-worthy things that are going on inside your company and, without a doubt, boost your SEO.

Creating engaging content is also a way to educate your customers and highlight your products or services. Furthermore, you can help them learn more about the industry you’re in and establish yourself as a trustworthy source they should head to for reliable and valuable information. And the better quality pages you publish, the more likely they are to get “noticed” by popular search engines, such as Google or Bing. 

How to Ace Your Lead Generation Strategy?

The numbers speak for themselves — by giving blogging a serious chance, companies can get even up to 97% of links to their websites. This means that once you, too, receive more visitors, you have a chance to grab their attention, send out calls to action, and, finally, get them to become your customers. Here’s what you can do to get the most out of your lead generation strategy.

Work With Influencers

This may seem like quite a bold move at first, but if you’re not afraid to put in some effort and use your entrepreneurial skills, then it’s definitely something you should consider trying. In this case, the very first step to working with influencers is quite straightforward. Start by doing your research and determining who the most influential people in your industry are. 

Don’t shy away from heading to some of the popular social media channels, such as Facebook, YouTube, Twitter, or LinkedIn. Then, look for active users with a large following. It’s also important to find individuals who can boast a highly engaged audience — the more likes, comments, and shares they get, the better. 

Next, it’s your turn to get the attention of the influencers who are on your radar. Like their posts, share them, and leave some genuine comments showing that you’ve read their content and value their work. This way, they will be much more likely to notice and recognize you later on. 

Once you’ve shown some appreciation for their creations, it’s time to start reaching out to them. Make sure you’ve got something unique to offer, as influencers receive tons of messages daily. Be courteous, and promote your brand with a catchy subject line to maximize your chances of getting a response.

Allow Users to Share Your Content Easily

Whether you dedicated long hours to work on your content yourself or hired someone to do it for you, your carefully crafted posts won’t take you far if nobody ever sees them. That’s why you need to ensure that people can actually share your content if they deem it interesting and valuable.  

Distributing the content can be made easier with the right tools. For instance, WP Social Sharing works great if you want to equip your blog posts with sharing buttons for some of the most popular social media platforms, including Twitter, Facebook, and LinkedIn. 

However, if, besides text, you also tend to create some infographics to make your posts more attractive or sum them up in a form that’s easier to digest, you may need a tool tailored to sharing images. In this case, you can consider using tools such as Image Sharer, which allows readers to share your images and automatically link back to your site.

These are only a few of the numerous examples of brilliant tools you can use to make your content more shareable. By making it easy for people to share the fruits of your hard work, you will be able to attract more people outside your typical audience. Your content will also be much more likely to go viral and be appreciated by more users.

Offer Exclusive Content

Even though your blog content serves as a free resource that people can use to transform their own businesses for the better, you can still choose to reserve the most unique and beneficial part of it for those users who are willing to give something extra in exchange for your work. You can choose to hold back a part of your content and let your readers know that, should they choose to support you, it can help them even more than the free content does.

However, to do it the right way, your regular blog posts still need to offer excellent quality. You can’t suddenly start disregarding their importance or compromising their quality just because you’ve got something more valuable and important tucked away just for those who decided to explore your exclusive content. It’s crucial that you still appreciate and treat all your readers as equals, regardless of which posts they read.

To nail this challenge, remember that you should provide lots of valuable tips in the posts on your blog regularly, but you can leave yourself room to dive into some of the points even deeper in the exclusive posts. Moreover, to encourage people to sign up for the exclusive membership, consider preparing some pop-up messages disclosing the details of your offer. Don’t make people look for a way to sign up for the extra content. Instead, be the first and approach them with it.

In Conclusion

As you can see, making the most out of your blog posts doesn’t have to be a complicated ordeal. In fact, there are many easy things you can try before you venture out and decide to try more complex methods of converting strangers into leads and, finally, turning them into your customers. 

If you decide to follow the tips detailed above, you can choose to work with influencers who will promote your content to their audiences. It’s also a wise idea to use the power of social media to your advantage by making sure that people who read your blog can easily share the posts they deem valuable. Don’t forget about the power of exclusive content — you can tease your readers with it by adding pop-up messages and encouraging them to reach out for more.

Don’t be afraid to experiment with other strategies until you determine which tactics work best for you, your blog, and the content you publish there. Good luck!