An Ultimate Guide to Facebook Retargeting for E-Commerce

An Ultimate Guide to Facebook Retargeting for E-Commerce


When it comes to online marketing, remarketing is an extremely useful concept that is quickly gathering popularity. Remarketing, or retargeting, allows you to keep your brand name in front of past site visitors after they leave your site. This is done by placing a cookie on their browser, which then enables you to show them targeted ads as they browse the web.

Facebook is the most-used social media platform in the world, with over 2 billion monthly active users. So it’s no surprise that businesses are looking to Facebook for opportunities to reach their target audiences. Facebook remarketing is a great way to do this, and it’s relatively simple to set up. In this guide, we’ll take a look at what Facebook remarketing is, how it works, and some tips and tricks for getting the most out of it. Whether you are planning to get social media marketing services from a social media marketing company or plan to do it alone, you need to know the basics.

What is Facebook Remarketing?

Facebook remarketing, also known as Facebook retargeting, is a type of online marketing that allows you to show ads to people who have already visited your website. This is done by placing a Facebook pixel on your website, which is a piece of code that enables you to track conversions, build audiences, and create lookalike audiences.

When a visitor comes to your website and takes an action that you’ve defined as a conversion, they are added to a Custom Audience. This is a group of people who have taken a specific action on your website, such as making a purchase or signing up for a newsletter. You can then create ads that are specifically targeted to this group of people.

For example, let’s say you have an online store that sells women’s clothing. You could create a Custom Audience of people who have visited your website in the past 30 days and viewed items in the “Dresses” category.

How to get started with Facebook remarketing for E-Commerce?

Now that we’ve covered the basics of what Facebook remarketing is and how it works, let’s take a look at some tips for getting started.

Install the Pixel code to your website:

The first step is to install the Facebook pixel code on your website. This can be done by going to the Pixels tab in your Facebook Ads Manager and clicking on the “Create a Pixel” button. You’ll then be given a piece of code that you need to add to the header of your website. If you’re not comfortable doing this yourself, you can always hire a web developer to do it for you.

Define your audience:

The next step is to define your audience. Who do you want to target with your ads? As we mentioned before, you can create Custom Audiences of people who have already taken action on your website. But you can also create lookalike audiences, which are groups of people who share similar characteristics to your existing customers.

To create a Custom Audience, go to the Audiences tab in your Facebook Ads Manager and click on the “Create Audience” button. From there, you can choose to create a “Custom Audience” from your website traffic. To create a lookalike audience, go to the “Create Audience” drop-down menu and select “Lookalike Audience”. You’ll then be asked to select your source audience, which is the group of people that you want to base your lookalike audience on. You can also create audiences based on engagement with your Facebook Page, app, or event.

Create your ad:

Once you’ve defined your audience, it’s time to create your ad. To do this, go to the Ads Manager and click on the “Create Ad” button. From there, you’ll be given a number of different options for what type of ad you want to create. For example, you can create a “Page Likes” ad to get more likes for your Facebook Page, or a “Website Conversions” ad to drive traffic to your website.

Once you’ve selected the type of ad you want to create, you’ll be asked to enter some basic information about your ads, such as the headline, text, and image. You’ll also need to select your audience and choose where you want your ad to be shown. Once you’ve created your ad, it will be reviewed by Facebook and then approved or rejected.

Wrapping up!

These are the basics of getting started with a Facebook remarketing campaign for your eCommerce business. By following these tips, you’ll be able to create ads that are specifically targeted to people who have already shown an interest in your products or services. If you don’t have an in-house team, get custom social media marketing packages from a reputed social media marketing company. With professionals’ help, you can save a lot of time and money.