Small Business Insights for Professionals A good SEO strategy can help improve the ranking of your site and ensure your company benefits from increased visibility and awareness, which can lead to higher conversion rates. Search engine optimization (SEO) is a vital aspect of modern day digital marketing and, as such, it means you need to have a strategy in place. An SEO strategy will allow you to ensure that your website ranks well and sees improvements to its rankings over time, which could lead to higher traffic, engagement and conversion rates. However, to rank well with Google, there are a number of rules that you need to play by.

This can seem fairly daunting if you don’t have SEO experience or a specialist on hand to take the lead. That doesn’t mean you can’t create a successful SEO strategy though, especially if you ensure you have these five components: A good website The starting point of any good SEO strategy is a good website . This doesn’t just mean that the website looks good , it also needs to use neat coding that provides structured data so the site is easier to crawl. This will mean the site is easier to understand from a search engine point of view, ensuring you rank better than sites that feature messy coding. A great way to make sure your site is easily crawled by search engines and ranks well is to use a website builder.

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