I’ve been half-heartedly sending email newsletters for 17 years. But only recently have I started to make a real effort to make them good (do you subscribe? If not, you probably should ). In order to learn what my audience was interested in, I asked my 26,000 subscribers to complete a survey on Google Forms.
I received 835 responses, which is wonderful. That much information is massively useful. I realise that I am lucky to have a moderately large audience, and I thought that sharing the results of my survey could be helpful if you are running a newsletter of your own, or thinking of starting one. Most of this information will give you food for thought, whatever your niche of newsletter. Bear in mind, of course, that this information specifically applies to my own newsletter, and that you will have to tweak things accordingly.
For example, bear in my mind that my audience is far more intelligent and good-looking than yours… Here are my insights. If any of it makes you think of something clever that has passed me by, I’d be very grateful if you could pop it in the comments below (or let me know on Twitter ). Gender and Age groups will be very specific to your audience and really important to be aware. My 71% male audience is exactly the same breakdown as it was in 2015. Not sure what to make of that.