4 Super Effective Marketing Strategies for EdTech Platforms in 2022

4 Super Effective Marketing Strategies for EdTech Platforms in 2022


In 2016, the EdTech industry had a value of around $47 billion. By 2019, the value increased to $77 billion. In just three years, the industry saw a $30 billion increase in value. Then came the pandemic, and the industry’s value increased to $85 billion in 2020 and over $100 billion in 2021.

There is no doubt that EdTech is the future of education, and you can profit from having an EdTech platform of your own. However, you need to apply the right marketing strategies to make it big. And here are four such strategies that are sure to work in 2022.

#1 Cover More Topics and Dive Deeper Into Them

The more topics your platform covers, the more students you can appeal to. That is one of the reasons why platforms like SweetStudy are so popular among students.

SweetStudy is a homework and assignment assistance platform. They help students practice their lessons, as well as complete their homework assignments. SweetStudy offers a variety of homework topics. Each subject area has one or multiple designated tutors that help students with their problems. Covering a wide range of topics allows the platform to bring in more students from different academic backgrounds.

You too will have to take that route if you want to see more students join your EdTech platform.

#2 Promote Your Teaching Staff and Let Them Promote You

Provide detailed information about your teachers. Each teacher or instructor should have a profile on the platform where they can share their educational qualifications and other expertise. A student should know what their teacher is capable of, and an easy way to give them that idea is by sharing the teacher’s academic and professional qualifications. 

Apart from having this information on the platform itself, promote it on your social media pages too. Like a football club announces a new signing, you too can talk about new instructors that join your platform. 

Likewise, teachers too need to promote themselves, and in turn, promote the platform. In a way, they will have to work as your brand ambassadors. You should expect them to mention the EdTech platform on their social media accounts. 

#3 Ask Recruiters to Come and Hire Your Top Performers

Back in early 2021, Google partnered with Coursera and started a professional certification program on the platform. These courses had everything you could ask for. Firstly, most of the instructors were from Google. Secondly, you were going to learn about the real-life implementation of various skills and tools. Thirdly, after completing the courses, you could get a certificate from Google.

However, the most appealing and lucrative deal on these courses was that Google had guaranteed jobs for all the students who would pass the program successfully. They asked various companies from around the world to come in and hire successful students from these Coursera programs, and the companies did go on to do just that. Recruiters were constantly monitoring students’ performances, and picking out the best talents they could find.

You too should consider doing the same. Start with a small number of companies if you cannot get too many of them on board at first. Slowly increase that number. However, you need to show students that learning from your platform opens the doors to many different opportunities.

#4 Promote Original Interesting Bite-Sized Educational Content on Social Media

One of the best ways to appeal to potential clients is by showing them what to expect from your courses and classes. And the best way to do that is by taking a lesson or concept, making bite-sized video content on them, and then sharing those on social media. 

For instance, say that you have a science course on your platform. There, the instructors teach students about various scientific discoveries and concepts. And say they take a creative approach to their teaching methods, something that is rather uncommon in today’s classrooms. You can take out bite-sized videos from those lessons, and then share them on Facebook, Twitter, YouTube, and TikTok.

What this does is generate interest among potential clients. You would only want to use exciting and interesting stuff for such short videos. Anything that is a bit out of the ordinary, creative, or can grab the viewer’s attention will do. Likewise, you can also promote courses that talk about trending topics like NFT or crypto. 

Bite-sized content marketing, although new, is very effective in generating good reach and impressions. You are bound to get a few new clients if you can put the right type of content out there to promote your EdTech platform.

So do keep these strategies in mind when you are planning to promote your EdTech platform. They are bound to bring you great results if you can do things right.