Why, you ask?
To start, video ads have the highest click-through rate (CTR) of all digital ad formats. This means that people watching your video ads have a higher probability to click on them, visit your website and convert.
On top of this, the global video ad spending is growing every year, reaching $20B by 2020 in the US alone. If you don’t join the trend, you will simply be left behind.
I know, you are probably having all sort of questions popping into your mind right now:
- Which video ads work best for my specific product/service?
- Which ad platform can give me the highest return on ad spent?
- How should I allocate my budget?
Also published on Medium.