No amount of paid media is going to turn bad creative into good content. – Gary Vaynerchuk For my first Switchversary last year, I blogged about what Switch is , this year I want to write about the importance of producing good content.

In the past two years at Switch, I have had the opportunity to understand the difference between boosting a post and creating good, quality content. See, most people believe that allocating a boosting budget to a post is enough to reach the desired target audience and get them to engage. Excuse my French, but that is bullshit – you will reach your audience and force them to consume something that they might not be interested in seeing, but you can’t be certain that they will engage with your post.

Nowadays there are still so many people who would rather post a floating image of their product on Facebook and spend money boosting it than investing their money in good, relevant, content. Here’s why you need to start investing in quality content rather than boosted curated or low quality posts. Good Content: Paid VS Organic Reach If it were up to me, I would never boost any sort of content ( sorry, Mark Zuckerberg ) – this is because I truly believe in organic reach and engagement. The difference between Paid reach and Organic reach is in the word itself: with paid you are spending money in order to reach your audience, whereas with organic it’s the […]

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