What will Influencer Marketing look like in 2022?

What will Influencer Marketing look like in 2022?


The 2019 global pandemic crisis brought an upside-down shift in the world. From schools to offices, everything shifted online and social distance compelled people even more towards social media.

With up to 240 new social media websites, a rise in the popularity of influencers has also been noticed. Influencers reaped the benefits of their constant hard work and started to get more acknowledgment. 

Brands turned their faces towards big guns of social media, aka influencers on different digital platforms, and collaborated with influencers for product promotions and ad campaigns. 

The trend of a paid partnership between brands and influencers took a new turn in 2020, and the influencer marketing budget jumped from 1.7 billion $ to a whopping 9.7 billion $ within five years. 

It is believed that this trend is not stopping any time soon, and the estimated figure for influencer marketing in 2022 is 15 billion $.

Why brands need Influencer marketing?

Despite having huge fan followings, celebrities are not considered the only option for brands when it comes to marketing their products. Rather, brands now prefer social media influencers and digital content creators for this purpose. 

Celebrities are not approachable for smaller brands and local businesses, whereas influencers are readily accessible. Additionally, the general public relates more to influencers due to their cordial lifestyle; therefore, products recommended by influencers are heavily sought after by their followers. 

Grouping of influencers

Influencers are categorized according to their followers, and they charge roughly around 20% of the number of followers they have for brand promotion. For instance, an influencer with 10,000 followers will charge 200$ for a post. 

Brands classify influencers as;

  • Micro-influencer- those who have less than 15,000 followers
  • Regular-influencer- between 15,000 and 50,000 followers
  • Rising-influencer- between 50,000 and 100,000 followers
  • Mid-influencer- between 100,000 and 500,000 followers
  • Macro-influencer- between 500,000 and 1,000,000 followers
  • Mega-influencer- more than 1,000,000 followers

An influencer marketer goes through the timelines of various influencers and selects one according to the budget, target audience, and niche of the brand to increase the brand’s sales. 

If you have a start-up or an established business and you are looking for influencer marketing managers, we suggest you hire professionals via buzzguru

Influencer marketing trends in 2022

If you are looking for a rising career, jump into influencer marketing without a second thought. Either be an influencer or learn influencer marketing strategies and sell your skill to people who want e-commerce marketing managers. 

Rapid growth is expected in influencer marketing in 2022 as well, and you may get to observe the following trends;

Influencers as brand ambassadors- Marketing agencies will focus more on forming long-term paid partnerships and collaborations with influencers instead of hoping over different faces so that an influencer becomes the brand’s identity. 

Influencers may start sharing equity in profits generating from their public reach. Brands demand prompt results, and influencers who would be able to provide effective sales through their content will have a chance to win the brand’s trust. 

Videos will have more value- Influencers who are considered as a maestro in making high-quality videos grab more opportunities. This trend will keep growing in 2022 as well, and marketing agencies will hire influencers to run campaigns for them via videos, reels, IGTVs, or TikTok. 

People prefer watching a video over reading a long post; therefore, professional-quality videos will trend more. 

Every influencer will get attention- If an influencer works hard and grows organically, business opportunities do come regardless of the number of followers. 

Micro and nano influencers will get attention as well because the engagement rate on micro and nano influencer’s pages is often more than mega influencers. 

More influencer marketing agencies- With the growing popularity of influencer marketing, more agencies will form claiming to get your business more reach and customers. It will become difficult for business owners to identify original influencer marketing agency which can generate promising results. 

BuzzGuru is one such agency that provides customized influencer marketing service plans according to the requirement of your business and helps you boost your business profits via credible influencers with genuine followings. 

Paid ads will be a thing- Brands in collaboration with influencers will work on paid ads to create broad reach. Since businesses are largely converting to e-shops, social media ads are required to promote sales and increase traffic on e-sites. 

How to select impactful Influencer for Marketing

BuzzGuru marketing agency provides easy-to-use tools for filtering out professional influencers. You can find out social media algorithms and analytics via buzzGuru filters to connect with a dynamic influencer to promote your brand.