The Power of Influencer Marketing in 2023: Leveraging Social Proof to Drive Sales

The Power of Influencer Marketing in 2023: Leveraging Social Proof to Drive Sales

Influencers have become modern-day celebrities with their ability to reach and engage with millions of followers. That’s why the power of influencer marketing has reached new heights, as businesses continue to leverage the social proof of popular figures to drive sales. 

With a massive following, influencers have the power to influence consumer behavior, shape opinions, and create trends. They have quickly become the new faces of marketing for all niches, from beauty lifestyles to even gaming.

For marketers, influencer marketing is so much more than paying an influencer in the niche to promote their products and leave it all to them– let them take care of it themselves. There are other effective ways to leverage influencer marketing than sponsored content.

We’ll dive into some of the actionable practices marketers can get the most out of influencer marketing to earn more social proof.

How Does Influencer Marketing Create Social Proof?

First thing first, let’s make sure that we’re on the same page about how influencer marketing can be an effective way to improve social proof.

Social proof is a psychological phenomenon in which people look to the actions of others to determine how they should behave or what they should think. When an influencer promotes a product or service, their followers are more likely to trust and adopt their opinion, as they perceive the influencer as a credible source.

Besides their credibility, influencers also have a large and engaged following. By sharing their experiences and opinions with their audience, influencers can create a buzz around a product or service, increasing its visibility and desirability. 

More than 84% trust online reviews as much as friends' recommendations and 92% of consumers say that online reviews impact their purchasing decisions. 

Not to mention that influencers often showcase the products or services in their daily lives or through visually appealing content, making it more relatable and aspirational for their followers. 

This aspirational quality can make a product or service more appealing and create a sense of social currency, making it more desirable for people to have and share with their own network.

How to Leverage Influencer Marketing for Social Proof?

We will explore five effective ways to leverage influencer marketing for social proof, including product reviews, influencer endorsements, collaborations and partnerships, user-generated content, and customer testimonials.

1. Product Reviews 

We’ve mentioned it slightly before. The most obvious way to leverage influencer marketing for social proof is through product reviews. Partnering with influencers to review your product or service can create social proof by showcasing a credible and authoritative source endorsing it. 

People are more likely to trust and adopt the opinion of someone they perceive as an expert or influential in their respective niche. You can then provide influencers with your product or service and ask them to provide an honest review. This can be in the form of a short explainer video, blog post, or social media post.

By showcasing these reviews on your website or social media channels, you can provide social proof to potential customers and create a sense of trust and credibility around your brand.

2. Influencer Endorsements

Other than reviews, another way to leverage influencer marketing for social proof is through direct endorsements from influencers. This can be in the form of an influencer using your product or service in their daily life or creating content featuring it.

When an influencer directly endorses a product or service, their followers are more likely to trust and adopt their opinion. This can create social proof by showcasing that a credible and influential source is endorsing your brand.

3. Collaborations and Partnerships

Leveraging influencer marketing for social proof can also be done through collaborations and partnerships. By partnering with influencers, you can showcase a mutual endorsement and create social proof around your brand.

Collaborations can range from product launches to events, where influencers are involved in the planning and promotion of your brand. This can create social proof by showcasing that influential and credible sources are endorsing and supporting your brand.

Identify influencers who align with your brand and have a significant following in your target audience, and work with them to plan and execute a collaboration or partnership that aligns with your brand values and messaging.

4. User-Generated Content (UGC)

User-generated content (UGC) can be an effective way for influencer marketing strategy too. UGC is content created by customers or followers that showcases your product or service in use. UGC can create social proof by showcasing real-life examples of people using and enjoying your product or service.

You can partner with influencers to encourage their followers to create and share UGC featuring your product or service. This can be in the form of a social media challenge, a hashtag campaign, or a contest. By doing this, you can generate a significant amount of UGC that showcases your product or service in use and creates social proof.

You can showcase UGC on your website or social media channels, allowing potential customers to see real-life examples of people using and enjoying your product or service. This can create a sense of trust and credibility around your brand and provide social proof to potential customers.

To encourage UGC, you can offer incentives such as discounts, giveaways, or the chance to be featured on your social media channels. This can encourage followers to create and share UGC, creating a community of brand advocates who provide social proof for your brand.

Wrapping Up

Social media and influencers go hand in hand. With such a massive following, today’s savvy marketers leave no stone unturned when it comes to engaging more audiences using the power of influencers. 

It is important to remember that successful influencer marketing requires a well-planned strategy, clear communication with influencers, and a deep understanding of your target audience. By focusing on building genuine relationships with influencers and creating content that resonates with your audience, you can effectively leverage influencer marketing to create social proof and drive sales.

Author Bio

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). 

Twitter: @breadnbeyond
Email: andre@breadnbeyond.com 
LinkedIn: Andre Oentoro


7 Mistakes To Avoid When Approaching Influencer Marketing

7 Mistakes To Avoid When Approaching Influencer Marketing

While influencer marketing is a great way to leverage your brand, you also need to make sure you are doing it correctly. No matter how big your budget is, there are a few mistakes you will want to avoid when approaching influencer marketing.

Staying on top of these mistakes will help you reduce the cost of your influencer marketing program, increase your return on investment, and give you a little more control over the timing and scope of your social media campaign.

7 Influencer Marketing Mistakes to Avoid

1. Don’t hide your identity

There's nothing more untrustworthy than someone who doesn't fully disclose all the information about themselves. When it comes to influencer marketing, you need to be completely transparent with the influencer and disclose your role before beginning any type of relationship.

It's not enough to disclose your identity after you have already established a relationship. This is only going to damage your credibility in the influencer's eyes and reduce the chances that they will work with you again in the future. Also, make sure you have a few genuine social profiles online such as an Instagram or Facebook profile where you can be seen as a "normal" connection. 

Not that I am a big influencer but the other I received an email for a collaboration. The guy's pitch was great and the opportunity looked promising. But he had no social media profile and I couldn't find any info about him online. I immediately deleted his email.

Hiding your identity will only result in missed opportunities!

2. Don’t provide your influencer with a timeframe

You need to give the influencers some time to think about your idea before setting a deadline.  Influencers are busy people, and they don't want to get involved without having thought about the benefits of working with you. One way to subtly talk about deadlines is to ask for the influencer’s preference for how much time he or she would like. 

Some influencers will prefer to be involved in the calendar year (i.e. they will be promoting your campaign from January to December). However, some other influencers might prefer to do it by season. There’s nothing wrong to ask but don’t impose your timeframe on them. Just remember these are real business people that are caught up in different kinds of task management, meetings etc…

3. Don’t be too pushy or aggressive

Pushy influencer marketing is a great way to drive away influencers, and ultimately affect the outcome of your campaign because they won't feel comfortable with the amount of pressure you are placing on them.

You need to consider that they have other offers coming in and they will have other things they could be doing rather than working with you. There are some people who are really aggressive and they will go as far as to send them a lot of repetitive emails asking the same question over and over again.

This drives influencers crazy, and it's not that they don't want to work with you, but they simply don't want to be bothered. They might just not reply back at all if you don't respect their schedule, which is why it's best for you to be patient until they respond back.

4. Avoid being too formal in your pitch

A great way to make sure you will get a response back from the influencer is to personalize your pitch. Do your homework before pitching them, try finding out a few personal things about them so your email outreach doesn’t look too generic and bland. Finally, add a little bit of personality to the email.

Sending an informal email with a cheeky or funny line of text is a good way to get your message across. However, you need to make sure your pitch is also tailored for the influencer. If you want them to respond back, then you need to make your pitch personal and relevant.

5. Don't be lazy

Don’t wait too long to send back a response when you receive an email from an influencer, because this will only lead to the email being deleted or forgotten about. When it comes to messaging, speed is very important when it comes to influencer marketing.

 If you want to get your influencer’s attention, you need to be quick to deal. If you receive a yes from an influencer, don't take a few days to answer back. Get back to them asap so as not to miss your opportunity.

Influencers are busy humans. They might not get back to you or worst, they might forget your name. So, to avoid any misunderstanding, you need to be a fast responder. The best way to stay in touch is by responding quickly in as little time as possible.

6. Avoid arguing with the influencers

Influencers are not stupid. They are experts at what they do and they know the industry they are involved in very well. The last thing you want is to lose their respect and trust. If you're not happy with their terms and conditions, just let them know in a friendly manner.

Don't get into a conflict with the influencer because they might just take their business elsewhere. Instead, try to make them feel appreciated. Don't be rude and don't insult them, instead, let them know you're appreciative of their time and you are looking forward to working with them down the road. 

7. Avoid not defining your budget

It's best to define your marketing budget as early as possible. Make sure you know how much money you want to spend on your influencer marketing campaign.

This will help you choose the right influencers and make sure they are within the range of what you are willing to pay them. Having an influencer who is not well known isn't worth working with if they cannot deliver the same amount of followers or traffic to your site as a well-known and reputable influencer can.

Bonus Tips to Crush Your Influencer Marketing Campaign

1. Find the right influencers

One way to find the best influencers that will move the needle for your business is to use a tool like Buzzsumo.

Buzzsumo will help you find the top influencers in your industry. You will be able to see the number of followers, engagement percentage, and the type of content they share. By seeing what types of content they are sharing, you will be able to identify if a certain influencer is worth working with or not.

2. Analyse their engagement rate

You should always focus more on the engagement an influencer receives than his/her following number. The engagement rate simply means how many times people have engaged with an influencer's content. By analyzing this data, you will be able to make another educated decision about whether or not these influencers' posts would be beneficial for your business. Ultimately, the goal is for the influencer marketing campaign to create engagement and boost conversions for your business.

3. Get the right strategy

Before using influencer marketing, it's important to have a clear strategy in mind and on paper on how you want your campaign to work. It's crucial to be well-planned, and if you have a clear idea of what you want to do, it will be easy to stay on track. Make sure you have a good project management tool to track everything, stay organized and increase productivity along the way.

4. Follow up

After sending your first pitch, it's unlikely that the majority of those you've contacted will reply. Feel free to follow up at least 2-3 days after your first email. If they still have not answered, follow up every week. Remember that influencers are busy and if you've waited forever for a reply, don't be too frustrated. Be patient!

5. Stay true to your brand

There is one thing you should never compromise on; your brand values. Never compromise your brand's reputation by working with a less-than-reputable influencer. There are tons of influencers with a huge following but they also promote crappy content. Instead, find someone that is reputable and has a positive effect on the industry as a whole.

Bottom line

Influencer marketing is a powerful tool that you can use for your various business goals. Avoiding the pitfalls I’ve mentioned above will definitely bring a positive ROI to your marketing campaigns. Keep them in mind before reaching out to the influencers and you should be good to go.

Author Bio

Nat Caesar is the owner and head of growth at The Myndset. She is passionate about branding and digital marketing and since 2014, she’s busy building and growing profitable digital assets for the Mergers & Acquisition industry. You can find her on Instagram.


Why using influencers is a good digital marketing strategy

Why using influencers is a good digital marketing strategy

The term "influencer" has certainly been bandied about a lot in recent years. It conjures up visions of YouTube stars endorsing shopping brands and Instagram stars gushing over organic goods.

It is known as influencer marketing, and if implemented right, can be a highly effective technique. Let us know why using influencers are a good digital marketing strategy.

Influencer marketing boosts brand awareness and reach.

Influencer marketing, where you partner with influencers who have built their authority in a similar field as yours, gives you access to millions of prospective customers.

Heavy-handed advertising and sales efforts are essentially outmoded brand models. Teaming up with an influencer who can contribute their unique style to your advertising campaigns can boost your brand image. For a potential customer, the human element of hearing a social media thought leader talk about your product is a welcome change from the uncountable commercials that are bombarded at them every day.

Social users can discover more about your brand's narrative and what you have to offer without being restricted by AdBlock applications and extensions. It indicates that you must generate fresh-looking material and format design to capture people's attention when delivering the message. The key to employing this method is to ensure that your material is useful and valuable to influencers and followers.

Increase Credibility and Trust

Influencers are experts at what they do, which is why they have a large following. They've developed an informative and long-term relationship with their supporters, who trust their opinions and expertise. These recommendations will make your influencer marketing strategy appear less like advertising, implying that individuals are more receptive to your brand than usual.

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Improved Content Strategy

It is not easy to create new and exciting material regularly. When you're out of ideas and feeling stuck, influencer marketing can assist in filling the gaps in your content schedule.

Influencers who are experienced in creating engaging and quality content to connect with their followers regularly will bring considerable benefits to you if you can sign a content co-creation agreement. Before dealing with influencers, content distribution, an essential component of content marketing, must be properly understood and carefully examined. Even if you can’t come up with new ideas, a comprehensive and well-thought-out content distribution strategy can help influencers create content that aligns with your brand's goals.

Win-Win Long-term Collaborations

It is necessary to select partners suitable for your needs. When choosing who to collaborate with, consider the influencer's profession and the people they cater to. Establishing positive connections is the most vital aspect of launching an influencer marketing campaign. By maintaining successful engagement with influencers, brands may develop long-term partnerships that lead to long-term success.

Influencer marketing boosts sales

Generating revenue and conversions is one of the top three overall goals marketers strive for in influencer marketing.

Influencers have a significant effect on customers' purchasing decisions. Approximately 40% of an Influencer Marketing Hub survey respondents reported making a purchase quickly after noticing their favorite influencer endorse goods or services. Because of the power of influencers, it is incredibly effective for businesses to approach one to be the brand's voice.

Cost-effective

Businesses are finding it a challenge to advertise their products or services as paid ad expenses continue to rise; influencer marketing may assist businesses in cutting costs.

Compared to other kinds of advertising, advertising through influencers is relatively inexpensive. Influencer rates are greatly affected by the audience and the influence's niche in the subject.

Influencer marketing provides a whole new chance for companies to tackle popular social media platforms like Instagram and YouTube head-on with a revamped, more practical strategy.

Negotiating adequate affiliate partnerships in which the influencer receives performance-based fees is the best approach to minimize the cost of influencer marketing.

Influencer marketing helps you save time.

Your relationship with current industry players can help you grow your fan base in no time.

To develop an advertising campaign, you must first design the pictures, reproduce them, then schedule the advertisements across many channels. Collaboration with influencers can let you outsource everything and save you a lot of time.

Influencer marketing will regularly push your brand on many platforms by well-known people. Influencer-created content is becoming increasingly popular, particularly in times of market doldrums.

There is no limit to the amount of information that can be shared on social platforms.

Because influencers communicate with their followers daily, they are skilled at interacting with your target audience on the material they provide about your brand and products or services.

The easier it is for an influencer to utilize the content on their blogs, Facebook fan pages, and other platforms, the more likely they will widely share the content. Influencers can help brands spread their messages in a variety of ways.

Conclusion

There is always a place for everyone, regardless of how big you are or what business you are in, till you find the influencers most suited to your requirements. By picking the right influencers and building an efficient influencer marketing plan, you will be able to take your social media marketing performance to the next level, especially for startup companies that have been striving to acquire momentum.

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influencer marketing agreements

9 Important Elements of Influencer Marketing Agreements

Influencer marketing has been a hot topic for a while now. The number of brands using influencers to promote their products or services has increased significantly in the past few years. And with good reason, too - research has shown that consumers are more likely to buy from an influencer they follow on social media than from a brand's own social media account.

With that said, if your company plans on working with an influencer, you have to make sure that you don't get carried away by the excitement. There still needs to be a formality to the entire affair, and that's where an influencer marketing agreement will come in.

What is an Influencer Marketing Agreement?

An influencer marketing agreement is a contract signed by both the company and the influencer. It's an agreement between two parties to work together on a project. You can use several tools such as NDA software to optimize the creations of your influencer marketing agreement or contracts and make it more efficient. This contract can also help protect both parties, ensuring that all expectations are met and everyone's interests are protected.

The importance of an influencer marketing agreement is to define what you want from your influencer and what they want from you. The contract will include details about how many posts will be created, how often, and for how long. It also consists of the compensation for the posts and any other promotional materials used in conjunction with the campaign.

What is creator management?

Creator management is any task or process that oversees brand-creator relationships. Creator managers streamline the prospecting and recruiting process along with managing content, payment, workflow, and tracking performance. Creator management tools are a smart investment for brands that have multiple or many creator/influencer partnerships.

Creators can also opt to monetize their content on their own. This can be done easily with the help of creator tool suites such as Beacons. Beacons allows creators to run their business and collect payments online. The tools that Beacons offers allow creators to grow their audiences, maximize opportunities to monetize content through brand deals, and create invoices. This way creators have full autonomy of the way they get paid for their content. Tools like Beacons are extremely useful for people trying to get started in the creator industry.

Influencer Marketing Agreements Elements:

If you plan on working with an influencer, you have to make an influencer marketing agreement, and it should have several elements in place.

1. Clear deadlines

An influencer marketing agreement will have a deadline for the campaign period, which both parties should decide beforehand. This part ensures no confusion about how long the campaign should last and what should happen after it ends.

A deadline is crucial for influencer marketing agreements because it helps you stay on track with your campaigns.

That can help the influencer you're working with find out when the deadline is for their part of your campaign.

2. Scope of work and specific deliverables

You should clearly define the scope of work and specific deliverables in the influencer marketing agreement to avoid any disputes in the future. The range of work should be a detailed list of what you expect from the influencer and what they can expect from you. Specific deliverables should list what the influencer will provide you in return for your payment, such as posts, pictures, videos, etc.

It should include the following:

  • The content that the influencer will create
  • The audience that will see this content
  • The duration of the campaign
  • The number of posts or tweets per week

3. Content usage rights

The content usage rights in an influencer marketing agreement are essential because they define who owns the content created by the influencer.

It is crucial to identify content usage rights in an influencer marketing agreement. For example, you may want your influencer to use your content for their own social media posts or make it public on their blog.

The use of copyrighted material without permission is illegal and can lead to copyright infringement. Therefore, when drafting an influencer marketing agreement, it is vital that you identify and clearly state what types of usage rights you are granting in the contract.

4. Payment information

The agreement should include payment information, payment details, and other terms that are relevant to the deal.

It should include all the details about payment terms, payment frequency, payment dates, and what currency the payment will be. That is one of the most critical parts of the agreement, so don't skip this.

5. Exclusivity clause

An exclusivity clause ensures that the influencer does not work for other brands in addition to this one. It can be used in different ways, for example, restricting an influencer from posting any sponsored content on social media platforms like Facebook, Instagram, and Twitter.

This type of clause prevents an influencer from working with other brands, specifically competitors, on social media networks for a specific period. Exclusivity can be anything from three months to five years or more.

Given the stringency of this clause, this usually means you'll have to spend a lot of money for the compliance of this clause.

6. FTC disclosure guidelines

The Federal Trade Commission (FTC) has guidelines for influencer marketing agreements. These guidelines are in the form of a disclosure agreement signed by both the company and the influencer. The FTC mandates that this disclosure agreement be made available to consumers before purchasing a product or service from the company.

The FTC disclosure agreement states that an influencer should disclose any material connection with a brand, product, or service when they post about it on social media. They also say that an influencer should reveal if they have been given free products in exchange for reviews.

7. Edit approval

Edit approval ensures that the marketing campaign's content goes through thorough checking before publishing. Edit approval clause almost guarantees that the content is not false or misleading.

Edit approval clause helps protect both sides of the agreement. It ensures that the influencer posts accurate information, and it also provides that the company does not post anything false about their product, which would affect their brand image.

8. Confidentiality terms

Confidentiality is a critical component of an influencer marketing agreement. It ensures that the content generated by the influencer is not shared with anyone apart from the brand with whom they have a contract.

These confidentiality terms will dictate what each party can and cannot do with the information.

9. Reasons for termination

Termination is a standard clause in most types of contracts. It is an integral part of the contract because it defines what happens when one party wants to terminate the agreement. In influencer marketing agreements, termination can occur for different reasons.

In these agreements, termination can happen for many reasons, but the causes may differ from both sides.

In Summary

Now that you know more about influencer marketing agreements and the key elements, you should be better equipped when dealing with influencers to market your services or products. Creating an influencer agreement contract ensures that both parties are on good terms and protected while working together.


Collaboration Ideas for Influencer Campaigns

Collaboration Ideas for Influencer Campaigns

Collaboration on behalf of influencers has been proven to be an effective strategy to increase awareness of your brand as well as sales and website traffic. Have you considered the many ways you can collaborate with influencers? There are plenty of ways to expand your reach and keep your collaborations interesting.

However, while high-quality content is among the main factors that determine an effective campaign, there's another element that's vitally important. It is essential to find influencers who align with your brands and objectives for the campaign. Take a look at the metrics of an influencer, their audience demographics and feed's design to determine whether they're a good fit to promote your brand.

In that spirit Here are some suggestions to work with influencers.

Giveaways

People are always looking to win free items. If you organize giveaways through an influencer's page is a fantastic way to increase engagement for the influencer and your business. This also allows you to showcase your products and make people think about the brand.

A giveaway by @comeflywithlove in collaboration with the cosmetics brand Sephora.

Since giveaways typically require that the participants follow your page, as well as to share and like the page and/or like your page, they'll provide a short-term boost to your follower growth as well as your engagement rate. While certain of these new followers might become customers however, you must also be aware that you may lose some of them and engagement once the contest ends.

Takeovers

If you are able to hand over the reins of your company's social media presence to an influencer this could be challenging and exciting! Influencer takeovers provide a fresh look on your company's social media posts. Influencers add their unique voice and uniqueness to your feeds and also draw the attention of their fans to your page.

You must ensure that you have signed this kind of deal by signing the help of a contract or at the very least, set guidelines for how you'd like the takeover to proceed. If you're unsure regarding giving an influencer complete access it is possible to ask them to write content to send the content to you for your final approval and publication.

Make sure that, as in every influencer partnership, that you grant influencers freedom of expression. They've earned their fans with their distinctive content. Let them decide the best way to convey the message of your brand.

Unboxings

Unboxings permit viewers to view exactly what a product looks like when it is delivered and then open for the first time. If they are done properly the unboxing process can build confidence in your product since potential customers will be able to experience the product without having to worry about interruption from marketers or manufacturers.

YouTuber Petite ‘n Pretty MAKEUP unboxing.

In this case, the most important thing is the authenticity of the person's reaction. The first impression of theirs sets the tone for an unboxing. Therefore, you must choose an influencer who is in sync with your brand's values and who is likely to respond positively and enthusiastically towards your products. Utilizing one of the influencer marketing platforms will be the best method for doing this.

Demos of Products

You might want to focus on the way your product is used, or the capabilities it has and social media has various ways to achieve this. For instance, YouTube influencers and Tiktok influencers can share short demonstrations or more detailed tutorials since they produce videos.

This kind of content is particularly beneficial for brands with a high visual appeal. Businesses in the fashion, beauty or art industries, for instance, are likely to benefit from demonstrations for their goods.

Live experiences or Q&A sessions

Some social networks, including Instagram, Facebook and YouTube allow live streaming. This is a fantastic method to work with influencers since it puts your audience into the position of an influencer, and focuses on your brand. Imagine a fan base that is attracted to events such as film premieres, music festivals or launches of products. launches...what is a better method to live the event than right in the moment?

There are other aspects that are interesting that live streaming has as well. Users can make comments in real-time which allows influencers to respond to questions live on air, as they move into. By using this method, you organize a Q&A session that allows an influencer to respond to queries about the product you offer or services.

YouTuber Typical Gamer streams himself playing Fortnite live on YouTube.

Perhaps, Instagram, for example, permits influencers the ability to stream live with guests. Perhaps you can elevate it to the next level by having several Instagram influencers collaborate to advertise your business?

Conclusion

These are only some examples of how you can work with influencers. In the rapid pace at which social media evolves it is constantly presented with new ways to utilize it. Explore your creative side and let your campaigns soar. Make sure to speak about your influencers. In the end, they're experts in content creators, and they might have ideas that you didn't think of.


11 Grave Influencer Marketing Mistakes That Brands Must Avoid

11 Grave Influencer Marketing Mistakes That Brands Must Avoid

Influencer campaigns are a major trend. If you open your social media account today, you will immediately start scrolling through influencers talking about certain products or services. With the dawn of AI influencer marketing platform, its potential and worth have further hit the roof. 

While influencer marketing promises to garner a lot of engagement on social media, it needs to be planned with patience. Yet, many brands and agencies tend to make common influencer marketing mistakes that cost them enormous money, reputation, and customers' trust. 

So, we've done the work for you and listed down the top 11 influencer marketing mistakes that you can steer clear off: 

  1. Not Setting Clear Goals

There should be a meaningful objective attached to any business activity; otherwise, you are just shooting in the dark. Instead of jumping on the bandwagon, ask yourself – is influencer marketing the solution to your business problem? Set clear goals, for example, increasing your follower count or improving ROI.

  1. Partnering With the Wrong Influencers

Of course, follower count matters, but there's more to choosing the right influencer. Besides your influencer marketing budget, you need to consider the influencer's engagement rate, level of influence, and connection with the audience.

  1. Failing to Understand Competition

Researching about your competitors can put you a step ahead. Find out which influencers did your competition collaborate with. Also, thoroughly screen your potential influencers' social media profiles to understand which other brands they have been associated with. 

  1. Not Analyzing the Outcome

You have your campaign reports with the number of clicks, shares, sales, etc., but how do you interpret what worked for you and what didn't, and why? Employ influencer marketing platforms to help you with data analysis and make well-informed customer conversion and retention decisions.

  1. Poor Relationship Management with the Influencers

Just like we believe that every business relationship can be useful even after the gig is over, an influencer might also come to your rescue when you need them in the future. So, it is imperative to build long-lasting relationships with your influencers by applauding their work on social media time and again.

  1. Underestimating Fake Followers

Bot-created or bought followers are not going to get you the results. Sooner or later, your audience will start noticing low engagement rates on your influencers' posts and stop believing in your brand. The only way through is by being consistent in producing quality content and truly engaging with your audience.

  1. Inadequate Hashtags and Descriptions

Social media algorithms work on using accurate hashtags to discover relevant content. Once a user lands on your post that has a hashtag of their interest, they would learn about your product by reading the description below. So, always ensure that you use relevant hashtags and mention your product and CTA in the description. 

  1. Not Engaging with Your Followers

A follower would be delighted to receive a response from an influencer that they look up to. The brand and the influencers must develop a habit to engage with their followers in the form of questions, polls, comments, reposts, live videos, etc. 

  1. Not Following FTC Guidelines

According to the latest US Federal Trade Commission's rules, you are liable to label branded content as paid or sponsored to keep things transparent with the end consumer. Make sure you give your influencers clear guidelines on the same.

  1. Not Creating Original, Authentic Content

With enough people trying to flag copied content online, you've got to get super creative with your influencer marketing campaigns. Do not make the influencer marketing mistake of copying another brand's content strategy. You will only land in trouble by doing so, not to mention the distrust of your followers.

  1. Sacrificing Quantity for Quality

It is advised not to put all your eggs in one basket, meaning don't focus on only one social media platform. Try cross-channel marketing by disseminating your content on various social media platforms to connect with different audience groups. It may take extra time, but you can ask your influencers to use new tools that allow them to manage multiple platforms easily.

Although Instagram is influencers' favorite platform, there are many other growing influencer marketing platforms you can utilize. For example, TikTok influencer marketing is seeing a lot of enthusiasm if you have a sizeable marketing budget and target a young audience. 

If you want to get the best value for your money, avoid the above influencer marketing mistakes and tap into the potential of upcoming and growing influencer marketing platforms.

Author Bio:

Rachel Smith is a communication executive who works with the content marketing team at Affable, an influencer marketing company that provides AI-driven solutions that allows you to plan and execute your influencer campaigns strategically. She develops content around social media and marketing topics that can help her readers understand how to pick the right influencers, measure their impact, and run effective influencer campaigns. In her free time, she loves meeting new people and attending workshops on communication and psychology.


5 Ways Influencer Marketing Will Evolve in 2022

5 Ways Influencer Marketing Will Evolve in 2022

Influencer marketing as an industry is changing far quicker than most digital marketing disciplines. By its nature, influencer marketing revolves around the evolution of social media, taking into account both micro and macro factors (such as the effects of Covid on social media).

In this article, we’ll look deeper into five specific developments that are already unfolding within the influencer marketing industry, and dissect what you can do to leverage them to keep ahead of the competition.

1 Authenticity is becoming a priority

Consumers are becoming more savvy when it comes to screening out greenwashing attempts by companies or identifying social media influencers who aren’t authentic in their content and brand collaborations.

If consumers don’t trust influencers, they’ll likely stop engaging with them - or even unfollow them altogether. That’s why many brands are opting to collaborate with nano or micro influencers; with their relatable content and close knit community of followers, they are commonly regarded as much more ‘real’ than mega influencers.

2 The rise of TikTok

TikTok has been a mainstay for gen z audiences for a short while now, but it’s continuing to gain momentum - especially with millennials. Millennials are seeing the potential of TikTok in terms of creating viral content, and a number of notable influencers and brands have recently set up TikTok accounts for this very reason.

In such a fast-moving industry, identifying what’s trending is crucial for both brands and influencers alike. The accessibility of TikTok also means that whilst having a video editor can be helpful, influencers can create engaging and influential content directly from their devices. With soaring revenue figures, TikTok is something we don’t see going away anytime soon, and there’s still massive potential for the platform to dominate the social media landscape.

3 Nano and micro-influencers are no joke

We mentioned how authenticity is key, and micro-influencers are at the forefront of authentic social media content. Not only do they really use the products that they feature in their content, their entire accounts are usually based on a select few niches which their followers LOVE.

Despite their smaller follower counts, nano and micro-influencers tend to enjoy higher engagement rates than other influencer types. This engagement can lead to an increase in conversions, as well as behavioural & attitudinal loyalty. Gone are the days of dismissive myths circling nano and micro influencers myths - engagement is key, and that’s the USP where these influencers are concerned.

4 Ease of measurement

When analysing some industry behaviours of the latest influencer marketing statistics, it’s clear that many brands believe that their biggest challenge with the channel is their ability to measure results. However, new developments in the social media landscape have made it easier than ever to track and assess influencer marketing outcomes.

One novel addition to the space is Instagram Shopping, which allows users to shop directly within the platform, removing the need to go onto third party websites. This provides an easy way for consumers to buy products, but can also seamlessly allow brands to track how influencer campaigns are converting.

However, it’s important to note that soft metrics such as brand sentiment or an increase in followers should still be a priority for a lot of brands utilising influencer marketing, and that it’s not just sales or revenue figures that should be looked into.

5 Influencer marketing is here to stay

Influencer marketing is growing, and it’s growing fast.

Brands plan to continue upping their budgets within the channel as they notice the high ROI compared to other digital channels.

Influencers are continuing to, well, influence. There’s no slowing down when it comes to social media usage, and at the end of the day, people buy into people. While you might still think you can get away with influencer marketing as a ‘top-up’ tactic, brands will soon find it much harder to get their messages across if they don’t have an influencer vouching for them in an authentic way.


KPI in Influencer Marketing: 5 Ways to Measure Success

KPI in Influencer Marketing: 5 Ways to Measure Success

Influencer marketing is as old as marketing itself is. Marketing is all about creating awareness about your products, and in old ages, it was done through ‘word-of-mouth.’ 

Influencer marketing, as we know it today, does exactly the same. It helps you sell the product through ‘word-of-mouth.’ Even though the route it takes is the same as celebrity endorsement, but its essence is the same as the old-age ‘word-of-mouth’ marketing. 

Every now and then, you see celebrities and influencers endorsing brands on social media channels like Instagram and Facebook. It shows how crucial influencer marketing has become for both small and large companies. 

The growth in the number of ‘internet celebrities’ has changed the marketing landscape. People are listening to these celebrities a lot more than any other celebrity. They are popular because they are relatable and approachable. 

But, increasing your brand awareness or sales through influencer marketing is not as easy as it sounds. 

The most difficult part of influencer marketing is measuring the campaign’s success. This is where KPIs come into play. 

Key Performance Indicators or KPIs are measures of performance over time for a specified objective. In simple words, these are ways to measure the success of any influencer marketing campaign.

In this guide, we will discuss the 5 most effective KPIs for influencer marketing. 

Why Do You Need Influencer marketing KPIs?

As discussed earlier, KPIs are essential for any influencer marketing campaign. It is impossible to quantify or measure the success of your influencer marketing campaigns without KPIs. 

And, if you cannot measure the success of a campaign, how would your marketing team decide to cut it down or expand it? 

If you do not have your KPIs set for any influencer marketing campaign, you do not know what success is for you. Then, how would you plan your next strategy if you do not have the answer to this fundamental question? 

Setting up proper KPIs for influencers will enable you to make informed decisions regarding the campaigns. KPIs are essential for the success of any campaign. 

The question here is not about the why of KPIs in influencer marketing, it is rather of what and how of KPIs in influencer marketing. 

The 5 most important KPIs for your influencer marketing efforts

Regarding the ‘what’ of KPIs in influencer marketing, here’s the list of the 5 most important KPIs for your influencer marketing efforts: 

1. Conversions

The first on the list are conversions. Conversions sit at the heart of all marketing campaigns.

The objective of all marketing campaigns is to convert the customer. 

Influencer marketing campaigns are aimed at numerous objectives, including growing your audience, increasing engagement, traffic, or reach. But, the main goals in every strategy are growth and sales. 

In most cases, conversions are related directly to sales, but not in all. Ebook downloads, sign-ups for a newsletter, or any other desired action can be classified as a conversion. 

An easy way to measure conversion KPI in influencer marketing is to measure sales/downloads/sign-ups before, during, and after the campaign. You can also use sophisticated methods such as promo codes, link tracking, affiliate links, and UTM parameters.

Measuring conversions of your Influencer marketing will enable you to gauge the effectiveness of that campaign.  

2. Reach and audience engagement

The biggest USP of influencer marketing is that these influencers have access to an enormous number of people. They have a greater influence on them as well. 

This helps your business to create brand awareness among larger populations and build new lasting relationships with new audiences. 

Similarly, audience engagement is also one of the topmost important KPIs for any influencer marketing campaign. 

Reach will show you how many, engagement will show you how well. The KPI of audience engagement tells you about the overall effectiveness of your campaign. 

You can measure reach by the number of impressions and traffic you got during or after any influencer campaign. In a similar way, you can measure the effectiveness of the campaign on your audience engagement. 

Social media likes, upvotes, video views, comments, and shares show the level of audience engagement on your social media handles. 

3. Analyze Your Target Audience Growth

This one falls under the same category as audience engagement. Consider this as a superset of engagement. 

Target audience growth means the increase in the number of audiences you have. As people will come and visit your website/social media pages, you’ll definitely see an increase in the number of followers/subscribers. 

You must analyze this increase. It is one of the most important KPIs of any influencer marketing campaign as it tells you about the relevance of influencers’ followers and your target audience. 

The measurement of this KPI can be done just like the other ones through affiliate links or UTM parameters. And, you have to see how your audience demographics on your digital channels evolve after the campaign. 

4. Referral Traffic

It refers to the traffic that you receive from an influencer. It is one of the most important factors to consider the efficacy of any campaign. 

The relevance, quality, and quantity of traffic sent from the influencer will tell you how effective they are for your brand. 

You can monitor and measure this KPI in the same way as others, through affiliate links or any other sort of link tracking. 

5. Click-Through Rate (CTR) Versus Cost-Per-Click (CPC)

Click-Through Rate refers to the percentage of people clicking to visit/perform the desired action after seeing the ad/campaign. 

While conversion measures the number of people performing a certain desired action, CTR measures their percentage. 

On the other hand, Cost-Per-Click is the price that you pay for one click. It is a standard used by ad networks such as Facebook/Google Ads, but you can use it for your influencer marketing campaigns as well. 

The way can measure your CTR is by dividing the total number of clicks/desired actions by the total number of impressions. The influencer must provide you with the data regarding total impressions. 

And, if you divide your total cost that occurred to run the campaign by the number of clicks you got, you’ll get your CPC. 

Both of these KPIs are highly effective when calculating the efficiency of any influencer campaign. 

Is Your Influencer Marketing Program a Success? 

Finding out if influencer marketing is good for your company or not is quite challenging. You must see the numbers regarding the influencer economy, and be excited about the modern era of advertising and promotions. 

If you’re hooked on influencer marketing and want to start your journey right away, here are some tips that will help you decide if it’s relevant for you or not. 

1 Layout your campaign goals

First and foremost, you should lay out your campaign goals. What is it that you want to achieve with influencer marketing? 

Is it an increase in total sales? Are you looking to increase your brand awareness? Are you just starting out and want your name out there? 

Before starting out, you must be clear about your campaign goals. If you’re not clear, no matter how much traffic you get out of a campaign, you’ll fall behind. Clarity is essential for the success of your campaigns. 

2 Analyze Your Industry

After you’ve laid out your goals, you must analyze your industry to see if influencer marketing is a good fit for your type of product. 

If no one in your industry runs any influencer campaign, it means two things. It means either you have weak competitors who don’t have any skills, or your industry is not suitable for influencer marketing. 

3 Will influencer marketing work with your current plan?

You also have to consider your current plan and strategies. You may have other goals and strategies that will be more effective than influencer marketing. 

If you already have a solid content marketing campaign in place, then you might not want to explore influencer marketing before that campaign ends. 

Starting out with influencer marketing when you have other more effective plans sounds like overkilling. 

Go with influencer marketing only when you need to improve. If you think your marketing plan is the best in your industry, it’s better to stay with it.

4 Do you have a budget for an influencer campaign?

Lastly, the most important thing to decide whether influencer marketing is a good fit for you is to assess your marketing budget. 

If you have a tight budget, then influencer marketing may not be your cup of tea. Influencers charge a ton of money, and honestly, they should. They spend years gaining the trust of their audience. It is their right to charge whatever they want for it. 

Indeed, influencer marketing is one of the most effective forms of online advertising, but its effectiveness has a cost. It is expensive. If you’re already running tight on your budget, you need to re-assess your decision to go with influencer marketing. 

Even though there are ways to find ‘cheap and affordable’ influencers online through different tools, but it won’t be effective. 

To sum up 

Influencer marketing has always been there since the inception of advertising and promotion. It has only evolved through different times, and now it’s mostly online. 

It is a highly effective way to create brand awareness or to increase your audience/sales, but you need to consider different factors before jumping on the bandwagon. 


What will Influencer Marketing look like in 2022?

What will Influencer Marketing look like in 2022?

The 2019 global pandemic crisis brought an upside-down shift in the world. From schools to offices, everything shifted online and social distance compelled people even more towards social media.

With up to 240 new social media websites, a rise in the popularity of influencers has also been noticed. Influencers reaped the benefits of their constant hard work and started to get more acknowledgment. 

Brands turned their faces towards big guns of social media, aka influencers on different digital platforms, and collaborated with influencers for product promotions and ad campaigns. 

The trend of a paid partnership between brands and influencers took a new turn in 2020, and the influencer marketing budget jumped from 1.7 billion $ to a whopping 9.7 billion $ within five years. 

It is believed that this trend is not stopping any time soon, and the estimated figure for influencer marketing in 2022 is 15 billion $.

Why brands need Influencer marketing?

Despite having huge fan followings, celebrities are not considered the only option for brands when it comes to marketing their products. Rather, brands now prefer social media influencers and digital content creators for this purpose. 

Celebrities are not approachable for smaller brands and local businesses, whereas influencers are readily accessible. Additionally, the general public relates more to influencers due to their cordial lifestyle; therefore, products recommended by influencers are heavily sought after by their followers. 

Grouping of influencers

Influencers are categorized according to their followers, and they charge roughly around 20% of the number of followers they have for brand promotion. For instance, an influencer with 10,000 followers will charge 200$ for a post. 

Brands classify influencers as;

  • Micro-influencer- those who have less than 15,000 followers
  • Regular-influencer- between 15,000 and 50,000 followers
  • Rising-influencer- between 50,000 and 100,000 followers
  • Mid-influencer- between 100,000 and 500,000 followers
  • Macro-influencer- between 500,000 and 1,000,000 followers
  • Mega-influencer- more than 1,000,000 followers

An influencer marketer goes through the timelines of various influencers and selects one according to the budget, target audience, and niche of the brand to increase the brand's sales. 

If you have a start-up or an established business and you are looking for influencer marketing managers, we suggest you hire professionals via BuzzGuru

Influencer marketing trends in 2022

If you are looking for a rising career, jump into influencer marketing without a second thought. Either be an influencer or learn influencer marketing strategies and sell your skill to people who want e-commerce marketing managers. 

Rapid growth is expected in influencer marketing in 2022 as well, and you may get to observe the following trends;

Influencers as brand ambassadors- Marketing agencies will focus more on forming long-term paid partnerships and collaborations with influencers instead of hoping over different faces so that an influencer becomes the brand's identity. 

Influencers may start sharing equity in profits generating from their public reach. Brands demand prompt results, and influencers who would be able to provide effective sales through their content will have a chance to win the brand's trust. 

Videos will have more value- Influencers who are considered as a maestro in making high-quality videos grab more opportunities. This trend will keep growing in 2022 as well, and marketing agencies will hire influencers to run campaigns for them via videos, reels, IGTVs, or TikTok. 

People prefer watching a video over reading a long post; therefore, professional-quality videos will trend more. 

Every influencer will get attention- If an influencer works hard and grows organically, business opportunities do come regardless of the number of followers. 

Micro and nano influencers will get attention as well because the engagement rate on micro and nano influencer's pages is often more than mega influencers. If you want to ramp up your influencer strategy definitely use this tool to find nano influencers that are relevant to your audience, for free.

More influencer marketing agencies- With the growing popularity of influencer marketing, more agencies will form claiming to get your business more reach and customers. It will become difficult for business owners to identify original influencer marketing agency which can generate promising results. 

BuzzGuru is one such agency that provides customized influencer marketing service plans according to the requirement of your business and helps you boost your business profits via credible influencers with genuine followings. 

Paid ads will be a thing- Brands in collaboration with influencers will work on paid ads to create broad reach. Since businesses are largely converting to e-shops, social media ads are required to promote sales and increase traffic on e-sites. 

How to select impactful Influencer for Marketing

BuzzGuru marketing agency provides easy-to-use tools for filtering out professional influencers. You can find out social media algorithms and analytics via BuzzGuru filters to connect with a dynamic influencer to promote your brand. 


Influencer Marketing: Trends and Predictions for 2021

More and more brands are understanding the potential of working with influencers, making the so-called influence marketing represent a large part of the companies strategies.

Observing this movement, a report by FleishmanHillard projects that budgets in influence marketing will increase in 2021 because the public is more cautious in whom to trust (brands, press, public figures).

With this scenario, content producers are more reliable and gain relevance. To understand a little better what this market will look like in 2021, the FleishmanHillard study raised some global trends.

News Content

One of the report's insights concerns news, which is increasingly integrated concerning platforms and issuers. It is because, today, what constitutes "news" is, in fact, a mixture of journalism, information, opinion, and content. As a result, the "news" does not come only from journalists but also from other influencers.

Chris Taylor, Marketing Director at ProfitGuru says “Brands need to keep listening, not only those who are influential in their category or industry but also use discovery to identify those who may be unusual experts, who are sharing content that their followers are interpreting as news or relevant content on a given subject or theme” 

Sponsored Content 

Sponsored influencer content is content from creators that are made possible by or created in partnership with brands.  Influencers can help brands promote their services, brand, and marketing, as well as increase brand awareness.

Brian Chung, CEO & Co-Founder of Alabaster says “Influencers and brands can collaborate on YouTube videos, podcasts, Instagram posts, Snapchat Stories, Facebook Live streams, and other projects. Brands can place relevant voices behind their messaging and more efficiently meet target audiences by partnering with influencers” 

Younger consumers don't mind sponsored or branded advertising that is a natural part of their online interactions, despite the fact that online advertisements are frequently derided as disruptive and irritating. Furthermore, 80% of Millennials agree that native advertising in social media feeds has a positive experience.

Sponsored content isn't meant to be misleading or disruptive, and explicitly identifying sponsored influencer content (for example, with #sponsored) helps protect the honest experience that's at the heart of an influencer's relationship with their audience.

Supported influencer content is a partial or primary source of revenue for many influencers. Influencers can generate content and pay for the development and personal expenses by partnering with brands. Though cynics may dismiss sponsored content as "selling out," well-executed sponsored content benefits all parties concerned, including viewers.

Alternative Revenue Streams

Karla Foley Managing Editor at Cordcuttinglab says “Influencer marketing is simply a way for influencers to receive a commission on the clicks or sales they generate on behalf of brands. Influencers can use uniquely trackable affiliate links to trace how many clicks or transactions were made in order to receive this commission”

While you might have seen influencers share bespoke promo codes on Instagram, which is also a form of affiliate marketing, using affiliate links is the most effective way to track and benefit from your referrals. Most brands will have an affiliate program with a dashboard so you can track how many clicks and sales your affiliate links are making — and how much money you stand to make until all the sales are closed and your payment is due.

Before any fee payment is made, most affiliate marketing services require a transaction to be fully closed, which means the return or exchange window has closed. This normally takes 60-90 days, but it can take longer or shorter depending on the brand partner.

If you're using an affiliate network to create and monitor your affiliate connections (more on that later), there will almost certainly be a $100 minimum payment requirement before you can collect your earnings. Sponsored influencer content is content from creators that are made possible by or created in partnership with brands.  Influencers can help brands promote their services, brand, and marketing, as well as increase brand awareness.

Influencers and brands can collaborate on YouTube videos, podcasts, Instagram posts, Snapchat Stories, Facebook Live streams, and other projects. Brands can place relevant voices behind their messaging and more efficiently meet target audiences by partnering with influencers. Younger consumers don't mind sponsored or branded advertising that is a natural part of their online interactions, despite the fact that online advertisements are frequently derided as disruptive and irritating. Furthermore, 80 percent of Millennials agree that native advertising in social media feeds has a positive experience.

Sponsored content isn't meant to be misleading or disruptive, and explicitly identifying sponsored influencer content (for example, with #sponsored) helps protect the honest experience that's at the heart of an influencer's relationship with their audience. Supported influencer content is a partial or primary source of revenue for many influencers. Influencers can generate content and pay for the development and personal expenses by partnering with brands. Though cynics may dismiss sponsored content as "selling out," well-executed sponsored content benefits all parties concerned, including viewers.

Daniel Foley, Founder of a Digital Marketing SEO says “Because of the pandemic, many contracts with influencers have suffered. As a result, many of these professionals shifted their focus to alternative revenue streams and diversified revenue sources. Many brands have become interested in affiliate programs and links that give content creators a commission. It means that influencers are less dependent on the brand's business and can maintain complex negotiations”

Creativity

Joe M, Founder and CEO of Wood Working Land says “Since the pandemic, influencers have become more creative in the way they produce content. In this way, advertisers had found that influencers can be beneficial when large-scale commercial filming was suspended. The study predicts that in 2021, brands will continue to work with influencers as a resource for generating the content, but they will need to exercise creativity to keep these formats new and engaging. It is not today that "lazy publics" have been losing strength, and exploring formats, languages ​​, and tools will be essential for those who want to make good campaigns of influence in 2021”

Micro-Influencers are Powerful.

2021 will be the year of the micro influencer. Yes, celebrity endorsements can work for big brands, but I firmly believe that people are becoming a bit tired of this often over-salesy style of content. It usually showcases a pretty ‘far out’ lifestyle which is unattainable for the average person. We saw a huge amount of backlash earlier in the year as many mega influencers headed to Dubai ‘for work’ whilst the rest of the nation was stuck in lockdown - I think this genuinely harmed the reputation of these individuals.

At the end of the day, people are more likely to engage with a brand if they can personally relate to the person endorsing it. It’s all about trust and authenticity - if you see someone like yourself advocating a brand, it can serve as a genuine signal that you too could enjoy their product or service.

Micro influencers tend to have a highly engaged following, which is superior to that of larger influencers.There’s often a real sense of community built around their lifestyle and they’re usually seen as experts in their field, which carries a lot of weight. To work out an influencer’s engagement rate, take an average of the number of likes from an individual’s last five posts, divide this by their follower count and multiply this by 100 to get the %. Try this with mega and micro influencers within your market - you’ll often find a much higher engagement rate with the micro influencers.

Tony Kelly Founder of CameraGroove.com says “The power of the micro-influencer will finally receive the recognition they deserve by brands, their following is niche, their content is specific and their audience is engaged because of the nature of the content and not the mass appeal and fame. Their conversion to sale is higher at a lower CPP that macro-influencers, making them a cost-effective buy for brands”

Performance Marketing 

The market is becoming more crowded, and influencers aren't always able to deliver on their promises. Clients are becoming more intelligent, and they will no longer be fooled by fake marketing slogans or promises that do not add up and translate into numbers.

Veronica Miller from VPNOverview says “More performance-related offers, such as those based on the amount of transactions or clicks, can be seen in 2021. While the idea of performance-based influencer marketing is fresh, influencers will have no choice but to listen to what marketers have to say, even if they don't seem to like it”

Diversity

Social media is in the initial stage of transforming from a place of individualism to collectivism. According to the report, this creates consumer attitudes that will change what and how people consume and share content. According to a global FH report, more than a third of consumers said they followed a more diverse group of influencers than before the #BlackLivesMatter protests.

Sasha Quail,  Business Development Manager of Claims UK says “To develop an increasingly diverse cast of influencers, brands will need to demonstrate an internal and external commitment to diversity and inclusion. Guiding diversity in campaigns will continue to gain strength. Representativeness remains on the agenda, and generating identification with all audiences has already shown its importance”

Short Videos

Short video content production is just getting warmed up – the impact of video platforms such as TikTok and Reels on Instagram will only continue to grow larger and stronger. For influencers, the more they are engaging with their audience through these types of platforms, the more likely their following will continue to grow. 

Most importantly for these influencers, the caliber of their 60-second videos will have to rise above all others. You can get this done by yourself or just hire an explainer video company.

With the advancement of technology, influencers all have the necessary tools at their fingertips to create studio-quality videos from their phones. This means that their audience will no longer be forgiving to pixelated images or poor sound quality.

Leo G Dickson, Owner of Practically Green says “The short-form video will be the next trend in influencer marketing. And for that purpose Instagram stories, Instagram reels, Facebook stories, YouTube stories are the best place. It is even more beneficial with the help of influencers of your business niche. It will give you the advantage of direct selling as well as directly getting engaged with the targeted audience without finding them individually. This video can be a tutorial or product review or inspiration or anything related to the business that ultimately forces the customer to engage”