What are Online Recruitment CRM Platforms, and How Do They Work?

What are Online Recruitment CRM Platforms, and How Do They Work?


Use a CRM to Manage Your Candidate Engagement

A Recruitment CRM (candidate relationship management system) is a tool that allows hiring managers to establish and maintain relationships with job applicants while simultaneously managing the entire recruitment process.

A recruitment CRM treats candidates as customers. The original CRM system was designed to drive sales and retain customers.

However, in recent years, both HR and Recruiting departments have recognized the importance of online recruiting software. 

Leading employers recognized that manual management of candidates using paper, pen, and email was no longer an option due to the increasing competition in the job market and the modern job seeker. It was time to find a better way to engage with candidates and guide them through each stage of the hiring process.

Applicant tracking system were initially static systems of record that stored candidate information in a digital Rolodex. Due to the new technology, applicant tracking systems (ATS) have evolved to become full-blown CRMs for recruitment. 

Modern ATS (or recruitment CRM) is fully equipped with workflows and automation. They allow users to manage all aspects of the candidate relationship from initial sourcing to the job offer stage.

What is the difference between Recruitment CRMs and Applicant Tracking systems?

The differences between an applicant tracking software (ATS) and a recruitment CRM have been largely manufactured through aggressive marketing campaigns. A recruitment CRM is an applicant tracking system, and vice versa. 

As new sourcing tools became available, many CRMs have been referred to exclusively as “recruitment CRMs”. It is misleading as they lack the necessary workflows to manage candidate relationships beyond initial outreach and sourcing.

Uses of in a Recruitment CRM

How do you determine if you require a CRM for recruitment? What are the key features to look for? Reviewing the 13 signs of ineffective hiring is a good place to start. If any of these symptoms are present, you should consider an ATS to be your online recruitment CRM.

However, it is a fact that if you are involved with hiring in your organization in any capacity (either as an HR professional or a Recruiter), then you should consider a recruitment CRM system for your company.

How a CRM can help you in recruiting?

A single searchable, centralized database can help you build a strong talent network.

Source, recruit, engage, manage and manage candidates

All hiring activities can be made easier with advanced workflows. These include automated email recruitment, job and offer approvals, and interview scheduling. Background checks and pre-employment screening are all possible. Digital offer letters can also deliver.

Comprehensive dashboards, reports, and analytics can help you measure your recruitment performance.

Solutions a Recruitment CRM Solves:

  • Poor candidate experience
  • Communication problems between your hiring team and candidates.
  • Inefficient, unorganized, manual hiring practices
  • Talent pools are shrinking
  • Limited collaboration between the hiring team and the hiring managers
  • Inadequacy of transparency in recruiting performance

What Features should a Recruitment CRM have?

A true recruitment CRM is loaded with features that allow you to recruit and hire the best talent. Here are the top features you need to be aware of:

  • Mobile-friendly, customizable online career pages and applications
  • Automated postings to the top job sites
  • Refer employees to social recruiting
  • Candidates can manage from a central database
  • Templates for automated recruitment email
  • Interview scheduling
  • Approval of job and offer
  • Recruiting dashboards, workflows, and tools that help you make hiring decisions
  • Background checks and pre-employment screening
  • Hiring Manager tools
  • Built-In Compliance Functionality (EEOC, OFCCP).
  • Analytics and reporting
  • Digital offer letters
  • Faster and Smarter Hire with Paycor Recruiting

Growing businesses face the greatest challenges: finding, interviewing, and hiring talent. Recruiters developed Paycor Recruiting for HR professionals and recruiters to solve your problems in hiring and improve your recruitment process.