Digital marketers and search specialists have seen many SEO techniques come and go over the years. From search engine algorithm updates to white hat tactics, you always have to be on your toes and willing to adapt if you want to keep your rank high on the SERPs. 

Perhaps the only practice that has withstood the test of time is link building. That’s right—it’s still relevant, and it looks like it won’t be going away anytime soon.

Backlinks remain an essential factor in how search engines like Google determine which websites are credible. It increases the domain authority of your site and gives you better visibility and broader reach overall to your desired audience. 

In a nutshell, having links gives the impression to search engines that you’re producing high-quality content that other sites are referencing. You want to keep this number up to secure your spot at the top rung of the ladder.

There are several link building tactics that specialists do to make sure they get relevant, high-quality links from different, authoritative websites. However, there does come a time when such practices become stale. 

After all, you can’t just rely on guest posting on the same site over and over—which isn’t the only way you can harvest high-quality links for your website. Webmasters can spot these requests from a mile away too.

That’s why it’s important to spice things up every once in a while and look for other tactics that will give you an edge over your competitors. You must assume that they’re already doing the same techniques as you—so what will make your efforts stand out in the sea of prospecting emails?

Thankfully, you came to the right place. Read on below for some great, underrated link building tactics proven to gain you backlinks and break your old SEO habits.