Which Pages Should You Build Links To?
By Alex Sandro, Senior product manager at Serpzilla.com
It is common knowledge that before you start to do off-page SEO or link building, you should make sure that everything on your website is optimized to the fullest.
Your on-page optimization should be complete. Your technical SEO should be perfect. All your pages should be indexed and crawled frequently. The website should be fully functional in terms of downloads, ecommerce, etc.
Of course, if the website is very new, you have a huge task on your hands. You need to give time to Google to crawl the site enough times and make decisions about its content quality. However, if it’s an established site, you can proceed with link building and guest posts.
How do you choose which pages on your site to promote with these two evergreen methods? Well, we’ve identified some of them for you and categorized them according to their characteristics.
Core Pages of the Website
These are the ones which by default have unique and high-quality content. You don’t have a choice – you absolutely need to spend time and effort making sure these pages stand out from the rest as well as your competitors.
Homepage: Your homepage contains basic information about your company, your brand, your primary product or service, how you work, your goals, and testimonials from your customers.
Product pages: These are landing pages that contain a detailed description of the goods or services you’re selling. The content on these pages is usually very informative, authentic and convincing.
Blog pages: The blog is a collection of pages that contain any and all information your audience might be interested in. They aren’t limited to text – each post can have images, videos and even social media posts embedded. Your blog is the hotbed of your content marketing efforts. The topics are chosen based on keyword research and trends. For example, on the Serpzilla blog, we share SEO insights from our studies and experience in addition to the best features of our tool.
About Us: This section contains information about the organization, how it works, its mission, its history, its leaders and other important staff members, the awards and recognitions it has achieved, and job openings if any.
Contact: Information on how to get in touch, the addresses of HQ and branch offices, important email IDs and phone numbers, and a contact form to take messages from web visitors.
Again, all of these pages need high quality content across the board, because their job is to draw and keep the attention of all visitors to the site. You should be doing CRO on these pages along with on-page optimization.
Pages with High Traffic Potential
Some pages attract more visitors than others. By far. These are the most successful pages of your site. They also happen to have helpful content, such as articles, resources, and so on. These are really good for promotion – you can also use them or repurpose them as content assets. Ahrefs has a tool that helps you find the top pages on your site:
You should list down these pages and optimize them for featured snippets, because they answer a particular question that searchers are asking on Google. How do you do that? Create keyword clusters by using keyword tools and make sure these pages have content that matches the maximum number of significant keywords.
Pages That Offer Value
If you’re selling through your site, you will have product pages where you list your best offers and deals. The simple fact that people love to get more value than they pay for means you’ll have maximum visits to these pages. If you have a permanent page that lists all offers currently going available on your site, that page might be bookmarked a lot and get a ton of direct visits. Needless to say, it would be one of your top pages.
Pages with Reviews and Recommendations
What do you do when you’re considering buying a product online? You’ll look at the ratings and reviews, right? Reviews have become so omnipresent today that sometimes, even the brand doesn’t matter as much as reviews. In many cases, positive reviews increase trust in your company and encourage new visitors who may not have heard of your brand or company to buy from you.
While a site might decide to put reviews for each product on that product’s page, many sites with a limited product range have a specialized page or section where they put all their reviews and client testimonials together.
Now, if you don’t have reviews on your site, that doesn’t mean consumers will stop looking for them. When people are seriously considering buying from you, they will search for reviews on third-party review sites. And that’s when you lose control – they might find reviews on other websites and these may not be glowing. They might not necessarily be negative, they could just be stupid or rambling, but again they might move the needle either way.
So, if you have your own review section or page on your website, you should promote it like crazy. It should show up above all the other reviews for your product, so that people come directly to your site when they search for information about your product, and go on to buy from you.
Remember, we aren’t suggesting you lie about your product, create fake reviews, or buy reviews in exchange for money. What we’re saying is reviews should be a process fully under your control – you should encourage your customers to leave reviews on your site and even help them articulate the wording if necessary.
Pages with Unique Content
Finally, there might be pages with unique and original content that relate to your brand, your products, or your organization, which might not fit into any of the previously discussed categories.
You might mark these pages for link building depending on the level of intent matching they have for keywords that you’re targeting with them.
These need to be given equal priority as the others.
Before You Start Link Building
Now that you’ve identified all the pages to which you’ll build links, I will remind you once again that SEO is a slow, deliberate and complicated process. It requires a lot of patience, research, sustained efforts and experimentation to get SEO right.
You need to go step-by-step, strategically:
Keyword research – deciding the themes and topics on which you’ll create content
Technical SEO – good servers, canonicalization, HTTPs, speed optimization, etc.
On-page optimization – titles, meta descriptions, URLs, etc.
Good semantic core – proper use of keywords and their variations in the content
All of these activities should be undertaken and completed before you even begin link building.
Simultaneously, you can run other types of digital marketing campaigns, such as PPC, email marketing and PR. However, SEO is your best bet, because it leads to long-term and sustainable revenue.
Go Build Your Links!
Our own service Serpzilla is a marketplace that allows you to buy links – a real lot of them – in the space of a few minutes. However, there are a lot of variables that affect the cost of SEO. Therefore, you shouldn’t think about or spend your link building budget in the same way as your PPC budget.
The difference between PPC and link building is that PPC gives immediate results, but it also stops being effective the moment you stop spending money on it. Instantly. For PPC to work, you need to keep paying as long as you want traffic to your landing pages.
However, if you’re looking for a long-term tactic that has the possibility of sustained and exponential returns, look no further than link building. The best way to boost trust and site authority is to build high-quality backlinks from websites that also have great trust metrics. Trust flow in link building is equivalent to cash flow in business.
Ultimately, you can buy thousands of backlinks – sky is the limit. Our prices start from as low as $0.01 per link. I highly encourage you to sign up and try out Serpzilla. The account and the billion-page database are 100% free to access. You only pay for the links you actually decide to buy.
And yes, the best backlinks are ones that you pay for. That’s the cardinal rule of SEO!
Link Building Strategies for Improving Your Website's SEO
The SEO world on link building plays a crucial role in improving your website's visibility and search engine rankings. Building high-quality backlinks from reputable websites signals to search engines that your content is valuable and trustworthy.
In this article, we will explore the importance of link building and provide you with effective strategies to acquire high-quality backlinks that can boost your website's SEO performance.
The Importance of Backlinks
Backlinks are links from other websites that direct users to your website. They act as votes of confidence for your content, indicating to search engines that your website is reputable and relevant. Here's why backlinks are important for your website's SEO:
Search Engine Rankings: Backlinks are a significant ranking factor in search engine algorithms. Websites with a higher number of quality backlinks tend to rank higher in search results. An SEO Agency Kosovo can help you identify and acquire relevant backlinks to boost your website's visibility and improve search engine rankings.
Authority and Trust: Backlinks from authoritative and trusted websites signal to search engines that your website is trustworthy and deserving of higher rankings.
Referral Traffic: Backlinks not only improve your SEO but also drive referral traffic. When users click on a backlink and visit your website, you have the opportunity to convert them into leads or customers.
Effective Link Building Strategies
Create High-Quality Content: Producing valuable, informative, and engaging content is one of the most effective ways to attract backlinks naturally. When your content is exceptional, other websites are more likely to link to it as a resource.
Guest Blogging: Reach out to relevant websites in your industry and offer to write guest blog posts. In exchange for your valuable content, you can include a backlink to your website within the author bio or within the body of the article.
Build Relationships and Outreach: Connect with influencers, bloggers, and website owners in your industry. Engage with their content, offer collaborations, and request backlinks when relevant. Building relationships can lead to natural backlink opportunities.
Broken Link Building: Find broken links on other websites within your industry and offer your own relevant content as a replacement. This approach helps website owners fix broken links while providing you with an opportunity to gain valuable backlinks.
Directory and Local Listings: Submit your website to relevant directories and local listings. This can help you acquire backlinks while also improving your online visibility for local searches.
Social Media Promotion: Leverage your social media presence to promote your content. When your content gets shared and linked to on social media platforms, it can attract backlinks from interested users and influencers.
Infographics and Visual Content: Create visually appealing and informative infographics or visual content that other websites will find valuable. Include an embed code with a backlink to your website, making it easy for others to share your content while giving you credit.
Monitor Competitor Backlinks: Analyze the backlink profiles of your competitors using SEO tools. Identify their high-quality backlinks and consider reaching out to those websites to request similar links to your own content.
Conclusion
Link building is an essential aspect of SEO that can significantly impact your website's visibility and search engine rankings. By implementing effective link building strategies, such as creating high-quality content, guest blogging, building relationships, and leveraging social media, you can acquire valuable backlinks that enhance your website's authority and drive organic traffic. Remember to focus on quality over quantity, as high-quality backlinks from reputable websites have a more significant impact on your SEO performance. With consistent effort and a strategic approach to link building, you can improve your website's SEO and attract more visitors to your digital presence.
7 Black Hat Link-Building Techniques You Should Avoid
Backlinks are a vital factor when it comes to a website’s ranking on search engines. Optimizing your website and improving relevance through link-building is crucial for business growth, but not at all costs.
“Black hat” link-building refers to harmful methods you should avoid using to maintain your website’s authority and reputation. These techniques might seem fast and easy at first, but they can harm your brand image in the long run. Black hat link-building is unnatural, unethical and can lead to penalizations from Google and loss of profits for your company.
Let’s learn more about the seven most harmful black hat link-building techniques that can ultimately lead to your site losing search rankings, visibility, and traffic.
- Using Private Blog Networks
There are many strategies and techniques for SEO link building, and it is easy to fall into the trap of using harmful or “black hat” ones if you aren’t well informed.
One of these harmful techniques is obtaining links through private blog networks. The term “private blog network” (PBN) refers to a group of websites that have the same owner and serve the specific purpose of providing links to a primary website, often referred to as the “money site.”
Private blog networks are usually set up by buying expired domain names that have built up SEO-worthiness over the years and have high-rank authority. Because of this characteristic, PBNs can help boost the authority of the “money site,” at least for a limited time. Why is this technique considered “black hat” and against Google’s rules?
Backlinks are the main ranking factor for Google and its algorithm. Google understandably wants to provide users with the most relevant and reliable results to their queries. Every natural link to your site is an endorsement and proof that people can trust you as a source. PBNs violate this trustworthiness principle, as they are manipulative and unnatural.
While Google might never discover some PBNs, relying on such a sketchy technique is still too big of a risk. If Google finds your PBN, all the SEO you invested in will be negated. The entire structure will crumble, and your website will lose all the credibility you tried hard to achieve.
Getting natural backlinks as a new business takes a lot of work and patience, especially in highly saturated fields. It might seem like a good idea to try and get faster results. But with such significant risks to your business, using PBNs isn’t worth it in the long run.
- Comment Section Spamming
Most blog posts have a comment section where users can leave comments and links to their articles or websites. It is entirely acceptable to leave comments, but only in moderation and if they’re highly relevant to the topic. However, spamming comment sections with links and promotional, automated posts is a tactic that will do much more harm than good.
This link-building technique might be affordable and accessible, but users frown upon spam as it seems highly sketchy and untrustworthy. You also have a high chance of getting penalized by Google and harming your reputation and authority.
- Buying Low-Quality Backlinks
As previously mentioned, getting natural backlinks is very challenging, so many companies opt for exchanging backlinks with other websites to boost their rankings. Although paying for backlinks isn’t illegal, Google advises against such practices.
To save money, website owners sometimes buy backlinks from websites that are unrelated to their niche and have very little authority. However, this strategy will likely lose you money in the long run.
The key to obtaining quality backlinks is reaching out to sites that post content relevant to your industry. You need to exchange high-quality, contextual links placed within well-written articles. Try to find companies that post content relevant to your field, reach out to them, and pitch a meaningful reason why they should link to your website. HARO is a great platform for doing so.
- Keyword and Link Stuffing
Getting keywords right is crucial for the rankings of your website. You need to place them carefully and sparsely to achieve the best results. However, black hat link builders tend to put too many keywords and links into their content, making it sound unnatural and prone to getting penalized by Google.
Stuffing content with excessive keywords can render your content unreadable and weaken user experience. When users discover that the content on a website is spammy and illegible, they usually leave immediately.
When engaging in link building, ensure those blog posts don’t have too many keywords and links. Also, keywords and links should be placed logically and only if they are relevant to the topic you discuss in the article.
- Cloaking
Another risky SEO technique, “cloaking,” refers to showing one piece of content to users and a different piece of content to search engine bots.
Websites that use black hat techniques SEO will use cloaking to make content rank for various keywords. Spam websites will frequently do this to avoid a search engine bot discovering low-quality content they put out. It is also often used to mask affiliate links and gain customers' trust.
Some forms of “cloaking” are acceptable as long as you don’t change the content for search engine crawlers. For example, you can change the language of a page based on the country someone is accessing it from. But using cloaking in service of deceiving, and misleading users is highly unethical, leads to penalties by Google, and diminishes your brand image.
- Misleading 301 Redirects
A 301 is an HTTP status code that indicates a redirect from one URL to another. Simply put, a 301 code ensures that when a user requests an old URL, they will get an immediate redirect to the new one.
Redirects commonly happen when you move or remove a website page or change your domain name. Redirects are a regular occurrence and are so quick that users are usually unaware of them. They might not even notice that the URL differs from the one they clicked on or typed in.
However, people sometimes use redirects in a sneaky way that misleads the users. For example, they might redirect a highly authoritative web page with many backlinks to another irrelevant page to try and boost its position in search results. Similar to cloaking, this can include redirecting a search engine crawler to one page and all other users to another page.
7. Negative SEO
Negative SEO entails creating a large number of black hat links to your competitor's site and then reporting it to have them penalized. Black hat link builders sometimes sell these low-quality spam links. Engaging in these tactics is obviously very cruel and unethical.
Luckily, Google's algorithm aims to devalue spam rather than the entire website domain. It is getting better at determining whether a website is acquiring low-quality links to manipulate rankings or is a victim of a negative SEO attack. Also, websites can audit their backlink profile to detect and remove any harmful links.
Keep Your Brand Image in Mind
Utilizing clean, sustainable white-hat link-building strategies is necessary to follow Google’s guidelines and keep up with its ever-changing and improving algorithms. Some marketers might mislead you and offer black hat link-building techniques that seriously harm your business. Now that you know more about risky and unethical link-building, you can prevent negative consequences.
Stay informed, play fair, and communicate with your SEO services provider about their methods.
34 Inbound Link Building Strategies to Help Your Site Rank Higher
You may be surprised to see how many sites are ranking higher than you without you putting in the effort. This is because you need to take a certain number of actions, some legal, in order to get them to link back to your pages.
Sending spam blog comments may seem like a quick and easy way to get links, but in the long run, it will only tarnish your SEO reputation.
There are many ways to generate inbound links, but the more important ones are rarely discussed.
Link building shouldn't be painful. If you're a source of quality content that is captivating, people will share it. With people sharing your posts and links, social media will make you more popular.Link building strategies
Now that we've explained successful techniques for building links, read on to see how you can put these ideas into your SEO strategy.
What is link building?
Link building is the process of increasing the quantity and quality of inbound links to your website so that you can gain more referral traffic, increase domain authority, and get higher rankings in search engines.
What are backlinks?
A backlink is a particular type of outbound links that would redirect your website's readers to a deeper content on your website.
When a link is referred to as a backlink, it can be displayed in the structure of your webpage.
There's a difference between backlinks (links from your website to another website) and outbound links (links from your website to another website). Internal links, on the other hand, are links from one page on your website to another.
The right backlinks can do two things for your website: First, they allow search engines to value your site more highly, which leads to better rankings. Second, links from popular, authoritative sites improve your website's reputation.
The right backlinks can do two things for your website:
First, they allow search engines to value your site more highly, which leads to better rankings.
Second, links from popular, authoritative sites improve your website's reputation.
A good inbound link comes from an authoritative website who's linking to your content.
Don't just hyperlink your keywords after every sentence. Google knows the context of a link, so generic "learn more" and "click here" text are just as valuable as keyword-optimized anchor text.
Some companies use backlinking to achieve better search rankings but many times those strategies don't work.
1. Maintain a steady blog with great content.
A successful strategy for getting inbound links from other reputable sites is creating posts that naturally draw people to share.
In order to get your readers to read and share your content, it has to be directly related to their industry. Make sure that your content is actionable and helps them find the solution they're seeking through sharing with others. This will lead them to return for more.
2. Link to other blogs on your blog.
A blog's purpose is to engage with the social world. A blogging strategy that advocates for links in a consistent, opportunistic manner makes the likelihood of a blogger reciprocating your efforts higher.
The problem with trying to cover everything is that there isn't enough time or space to do it justice. Instead, you'll want to focus on what's important, and leverage the resources online so that your readers have a better experience with your blog.
3. Write guest blog posts.
Write a blog post that would be a good fit for other blogs, and then reach out to them. You can either ask them in an email or send them an inbound link over social media. Guest blogging is a great way to not only promote yourself but it also helps you earn quality backlinks.
When it comes to pitching an article, one option is to reach out directly to publications that your target audience will enjoy. You should start however with magazines and websites in your industry or niche. If you're in the fitness space, then contact fitness outlets.
4. Curate and publish helpful resource lists.
Seed lists are great blog posts for content creators, who can compile a comprehensive list of resources with links to easily reference it in their own work. It also makes link bait easier, since they'll have more content to link to.
5. Do expert roundups to build relationships.
Seed lists are both good link bait and helpful blog posts for readers. An effective way to make your content more accessible is by compiling a seed list of resources for other bloggers to link to in their own posts.
Once you collect your expert roundup, the next step is to reach out later on in case your guests are interested in contributing to your blog. It's part of our welcome and gratitude that we extend to all writers who contribute to the Expert Roundup.
We reached out to successful marketers and asked for tips on content marketing. Some of the experts shared their top strategies with you.
6. Write newsjack posts.
Newsjacking is a tactic that purposely tries to capitalize on the current popularity of a news story in order to boost your own marketing success. When you're the first blogger to comment on an event, you'll rise to the top of SERPs due to Google's freshness algorithm, and others will share your content for other people in their accounts of the news events.
7. Create case studies about your most impressive clients.
If you want your clients to make a sincere effort to include you in their case studies, there are a few things you can do. Go ahead and pick candidates who have seen the best results, are enthusiastic about using your product or service, and know it well.
Getting the right people involved in your study is more than simply asking. We ask the right questions and lay out the case study in an attractive, comprehensive manner so that it will be understood by your clients.
8. Volunteer to be the subject of a case study.
Share your time and expertise in a case study. Businesses will often conduct case studies on individuals, and in return you're likely to get backlinks from that case study article that drive traffic to your website.
9. Administer surveys.
If you conduct research, post your findings online and make sure to share them with anyone willing to listen. With that in place, high authority sites will usually do some PR work for you and give a link back.
10. Write book reviews.
Providing comprehensive reviews of content authors that are linked to can have a positive impact on their exposure.
11. Conduct free webinars, and post archived copies online.
If you have an important presentation, share it with your target audiences by turning them into a SlideShare presentation and publishing them on a blog post. You can also embed them in the webinar landing page so that anyone looking for a webinar already over can review your presentation.
One of the best ways to build backlinks is to partner with two companies, brands, or influencers for a webinar. Two companies talking about the same topic will make for a powerful presentation, and widening the audience base is just as easy after your webinar hypes up. The post also outlines some tips for promoting your event online.
12. Create free tools.
What is it that people typically include and link to on curated resource lists? Resources like tools are a big one. You might not realize, but it can be extremely helpful to create free resources that others in your field need. By creating useful and helpful resources for your target customers, you're opening up new opportunities for free advertising when someone mentions your business name or even your blog.
13. Create shareable templates.
Templates are an excellent option for people who produce content on a consistent basis. Before you can create one, think of the kinds of templates that would help people use your content more easily. There are a lot of benefits that can come from having customizable templates. Designers might make templates that they could share with the world and others could link to repeatedly. Websites often build links from bookmarkable assets, which is why we don't recommend using templates for long-form content.
14. Create compelling infographics.
People love sharing infographics. If you make an original outline yourself, you'll get backsite links and the benefits of the people seeing your infographic in their article. To increase the chances that you'll get inbound links, submit your design to the sources cited in the infographic.
15. Create other forms of visual content.
Visual content for your website can range from cartons to charts and graphs, with slight tweaks to create a unique style. Even if your competitors are able to create them on their own, they probably won't spare the time and budget it would take to produce. Since you're already creating excellent content for your site, why not be one of the few who ends up generating inbound links instead?
16. Create SlideShare presentations.
You can split up your infographic input into many smaller infographics, or repurpose it from your last speaking engagement. You can share these with your blog, website's resource center, or even a SlideShare to get more links.
The most shareable presentations are dotted with engaging and creative content and designs.
17. Do something funny.
In social media marketing, humor is usually a great way to spread your message and spark engagement. As always, be careful not to offend anyone. That's one of the reasons why we have an entire etiquette guide that you can use when you're creating content that uses humor.
18. Write press releases about interesting company news.
If you want to think outside the box and stand out from your competition, then an inbound marketing strategy might be what you need. That's when you'll create opportunities where none exist before, and carve out a unique place for your company with meaningful mindshare from your target audiences.
19. Send out a joint press release when your news involves another company.
With an article distribution network, you're never out of the loop when it comes to reaching your audience. You can reach more people and get more backlinks as a result.
20. Do some outreach when you have big news or a great piece of content.
Getting the attention of industry publications and getting press is a great way to build your brand, improve your credibility and get backlinks from authoritative sources.
If you want news outlets to cover your story, be sure you have a dedicated resource page on your website. Then, reach out directly to journalists and publications that you can see would be interested in this type of content. Follow their guidelines, write a compelling subject line on your pitch email, and remember that it's not about boasting; it's about being helpful and giving context to your request.
21. Set up press request alerts and look for opportunities to send quotes.
Press requests are sent to media outlets from users so they can schedule interviews and events. They use these mediums to send requests to specific people, in order to find the right quotes to include in their article.
22. Write and pitch op-ed articles.
If you have an interesting opinion to share and can express it in an op-ed article, you can reach a lot of people, get recognition for yourself and your organization, and earn authoritative backlinks to your website. I find the most effective op-ed articles give a single point with connection from cohesion and offer specific recommendations.
The best way to get inbound links is to write articles that get published on industry publications' websites. You can target online versions of these publications for a valuable inbound link.
23. Partner with companies in complementary industries.
For many of us, marketing within a company means following and promoting our own company's content as often as possible. We understand that your individual success depends on the success of the whole team.
You may want to consider checking up on a partner's ranking on SimilarWeb to see their overall web presence. These sites are helpful when trying to get an idea of how much traffic a partner can drive and what actions people take after visiting their website.
24. Do some co-marketing.
Do you find yourself going to the extent of searching for appropriate post promotion opportunities? You can leverage your current relationship with that company and work together to create more links. Plus, we'll help you create new content and increase the buzz around your business's marketing strategy.
Unfortunately, a lot of businesses fail simply because they spend too much money starting them. With good, effective co-marketing, you can reach out to other similarly-sized businesses, pitch them your project and start with something as simple as a few tweets. Then build up to creating marketing collateral.
25. Ask for reviews.
You can ask users of your product or industry experts and analysts to review new features you're rolling out. You get an inbound link, valuable feedback to strengthen your reputation among reviewers, traffic referrals, and social mentions.
26. Make friends with other webmasters in real life.
You never know when you might need a link partner. Start building relationships now and strengthen your prospects for future opportunities.
Networking is one of the most crucial skills a business person can have, because it opens the doors to opportunities that they never dreamed were possible. The more open your network, the more potential will be unlocked.
27. Search for and monitor mentions of your brand.
The best thing to do if you get a lot of mentions across the web is to contact those website owners who mention your content. Mentioned websites want nothing more than inbound links back to their content! However, don't approach this tactic without a valid reason.
28. Identify broken links through site-crawling tools.
This is normal as you change and update your website. However, these inbound links are still valuable - and you can take care of them.
29. Search for and monitor your competitors' backlinks.
You should be doing research on potential link opportunities up to three times a week or at least once a month. Want to know what your competitors are doing? Check out their websites, social media accounts, and published content to find new link opportunities. These will be fresh while they're still hot.
When you start a new blog, it's important to have an idea of what your competitors are doing. Get a list of backlinks from a link analysis tool like Ahrefs, Majestic, or Moz's Link Explorer. Then, use this information to look for what your competitors are doing off-page SEO-wise and benefit from their work.
If your industry is seeing a lot of guest posts from potential competitors, there's a high probability that they're looking to do similar things on other publications.
When it comes to writing guest posts for publications, it can be a great way to get the word out about your brand. One possibility is to look at competitor content and see if they're writing for similar publications.
30. Incorporate "Tweet This" links into your content.
Some marketing tactics involve using "Tweet This" or "Click to Tweet!" links in your content to make it easy for people to share it on social media.
When you distribute your data to another entity, it gives your content a greater chance of being featured in search engines, news feeds, and Twitter streams. It also increases the opportunity for those pieces of content to be taken and referenced by other people.
31. Install social sharing widgets.
By embedding social sharing buttons and widgets, you can easily increase your site's visibility on other social media sites. Putting them on your case studies, whitepapers, ebooks and blog posts will also ensure that viewers are aware of what content you have and share it more often.
32. Sponsor or speak at an event.
Events know that good publicity can boost your website and lead to more brand awareness. They'll list you on their sponsors page, blog post about you, or include you as a speaker. You can even negotiate inbound links into your contract to make sure the initiative yields beneficial results.
33. Help another webmaster fix an error on their site.
As you build your own internet empire, you'll always need to connect with webmasters who have big audiences of their own. One great way to do this is to notify them when their site has broken links. Don't send them rude messages though—be professional and courteous and offer something that you think would be a good replacement for the broken link. You could build a relationship in this way and be a useful resource for future needs!
34. Give away free trials and sneak-peeks of your product.
When people get to use your product, they will be able to instantly tell others that they are part of the VIP scene. And as a bonus, they might even write a review with a link back to your website, which is sure to boost traffic.
Announce new products to high-quality customers by sending a new product announcement email. We have a guide that can help you, too.
Build Inbound Links the White-Hat Way and Increase Rankings
Most of the link-building and commenting services people pay for now fall under the category of White hat SEO- including creating backlinks using paid links. White-hat methods are often more effective at boosting organic traffic, which will attract more potential leads and clients.
Author bio: Sambhav Shah is a founder of Digital Aura and takes great pride in creating digital marketing strategies from mid market business size to enterprise. Digital Marketing and SEO is his passion. While not at work he loves to play cricket and spend his time on research and reading digital marketing content.
Here’s Why You Need an Agency for Link Building
More than just an activity to rank a website on search, link building should be seen as a powerful tool to help brands stand out and build credibility in their respective industries.
Link building can help you differentiate your brand from your competitors. You can see what types of publications your site features and how those publishers refer to your content or brand in context.
The more mentions (backlinks) you get for your brand, the more visible your brand will be to your target audience.
Now, that's just the tip of the iceberg. Here are the top reasons why link building is important and why you should hire a link building agency to handle everything for you.
Improvements In Search Performance
Links are still one of the main ranking factors for Google (and other search engines).
Without links, search engines cannot see the connection between the websites, how relevant they are to each other, and how each of them affects the search industry as a whole.
Knowing that backlinks can help your site rank higher in search results, it's better to have a specific team working on this SEO process. This is where a link building agency comes in.
Strategic Content Partnerships
Content is always associated with backlinks. There may be link building strategies that don't require a lot of content, but the content always convinces industry publishers to link to your site.
Another reason link building is suitable for your brand is that it allows you to create strategic content partnerships. Content partnerships are simply relationships with content experts and authorities in your niche.
When it comes to link building, this can come from your team or from a link building agency, you'll be contacting various publishers to secure content placement. These content partnerships can later translate into powerful branding programs, event sponsorships, and even business-to-business partnerships.
Easy Turn Around Time
Link building requires processes to be successful. This includes having specific documents that each member of your SEO team should know and apply so they can run effective link building campaigns.
If you hire a link building agency, you don't need to create and document your link building process. You simply hand it over to your agent - they will do the job.
Different agencies have different timeframes for securing backlinks for their clients. But it is more convenient to have them on board if you expect faster turnaround times for backlinks.
Long Term Strategy
Without a strategy, businesses can fail faster.
Knowing the strategy you will be using for your link building campaign is extremely important. It depends on your industry, what your competitors are doing and your available resources.
If you have partnered with a link building agency, they may have link building strategies for their clients. One or two of them are scalable enough to provide a larger number of links than most average link builders can.
In addition, strategies must be refined. The best link building agencies know how to tailor their link building strategies. Since they have worked with different clients from different industries, they know what strategies work and what needs to be changed if something goes wrong.
Industry Branding
Links can help increase brand awareness, reach, and authority.
If people don't really know who you are as a business, what you do, and the value you provide to your customers or prospects, you're losing market share.
It is essential to build your brand early, as most consumers today rely on word of mouth or referral marketing. They want to buy products or services recommended by their peers or networks, so start taking link building seriously and how link building benefits the image. your brand as a business.
One Final Word
When it comes to choosing a link building packages Australia, you need to have time to sift through the good from the bad. When making the choice, choose DigitalWhiteLabels IS the best link building company in Australia. Designed to focus on best practices, Digital White Labels does link building without the fuss.
Earn Quality Backlinks With This Link Building Checklist
Do you think link building is an old school SEO technique?
If so, you are making a grave mistake.
It’s 2022, and Google has revealed that link building still remains one of the top 3 ranking factors. In fact, one should look for advanced link building services to make the most out of it.
Strategic link building campaigns should be a significant component of your digital marketing plan. If we talk about the most effective organic way to drive traffic to a website, link building is the one.
Don’t exercise forged link purchasing to manipulate the search engines.
Remember, search engines are way smarter than us!
If you opt for any unethical measure, in no time, your website will lose visibility, and you will be out of the race.
No one wants that. Right?
So, here we will discuss how proper link building approaches can gain your website more traffic and help build the authoritativeness and trustworthiness of your business in the long term.
Why Is Link Building Still Important?
Link building has been a prevailing ritual for SEO and will continue to be the same in the coming time. But, it is 2022, and building backlinks is no more a white-bread task following the conventional rules. You need to put real effort to garner the outcome of creating links.
Now, the importance of backlinks -
Google changes its algorithm now and then to make the search engine more sophisticated with each passing day.
You know Google play for keeps!
But, although Google continues to alter the algorithms, it has to rely on the users and their recommendations to determine what type of content is getting appreciated in the market. This is the point where link building acts as the saviour. Backlinks bridge the gap between Google’s intent to understand the users’ mind and what actually the users are searching for.
Besides, helping out Google, effective backlink creation has proved to be quite useful for the websites.
How?
Here is the list -
- Proper link building brings you referral traffic (of course from quality sites)
- Google spiders find your website pages
- Creating backlinks is your reputation building tool
- Google trusts you more
- Relevant backlinks hike the credibility of your site
Each of the above points is quite important for ranking your website on the search engine result page (SERP).
In the forthcoming sections, we will delve into the advanced link building tactics, as the title of the article reads.
Claim Unlinked Brand Mentions
Is your brand popular?
If so, you will find people talking about your product or service somewhere on the web. For instance, someone has mentioned your company name in a blog or any social media post. That’s when your brand is cited or mentioned. But, even though your brand has been cited, there is no link back to your website.
Now, what to do?
Even if unlinked, Google gives value to brand mentions. But, links are important from the SEO perspective as the primary must-do off-page work.
So, we need links from the mentions like citations and images to build the website's authority. Thus, you can generate new backlinks by claiming your brand mentions on the web.
Reclaim Lost Links
You can lose a link in a number of ways. Check the typical reasons -
- Your link has been removed by the author from the linking page
- 404 error,i.e., the linking page no longer exists
- 301 error,i.e., the linking page gets redirected
- Google has non-indexed the linking page
It is to be noted that, even if a page is no longer indexed by Google, the page is technically not lost. It exists. But, as the page is not indexed, it does not hold much value.
Now, your task is to understand for which reason you have lost the link. Then only, you can take appropriate action.
You can find the lost links from Site Explorer. To reclaim the lost links, first fix the internal broken links. After cleaning up the broken links of your own website, you have to reclaim the external lost backlinks. For external links, there is nothing much that you can do as it depends on the other website’s content and link strategies.
Reverse Guest Post
You know about guest posts. Right?
So, what can be a reverse guest post?
It’s just the opposite. In the case of a reverse guest post, you can ask popular bloggers to offer content on your website. It simply means, instead of writing guest posts on other site, make your site available to the expert content producers to promote their blogs or articles.
Isn’t that great?
You actually have to work much less.
The reason - you are the owner!
You are on the publishing end. Do you realise that?
The roles just got reversed - The blogger will do the writing, the blogger will promote the content.
Now, that’s beneficial.
How?
As the content is published on your website, definitely, the content promotion will bring your site to some fresh pair of eyes. Moreover, your readers will enjoy reading the guest contents on a number of topics that you have never talked about. On the whole, your website will gain a refreshing perspective.
Infographics
Being a part of generation X, we are all into a rat race. We are always abandoned with all the resources in the world. The only thing that we lack is time and patience. It is really hard for us to exist in the competitive world and go through a 4000-word content to gather the information.
So, what can be the solution?
Here is the answer - a well-done infographic.
Why?
Humans are visual beings, and infographics can act as the visual stimuli.
Do you know you can grow your website traffic miraculously with infographics?
Infographics are effective in capturing the attention of the readers. You can communicate the entire information in an indicative and persuasive way. The infographics are engaging, and thus the audience tends to absorb your message better.
Infographic is a part of visual content marketing. And being a visual content, it is likely to be shared much more than any other content type. Additionally, over 41% of the marketers have revealed that infographics perform the best in the visual sharing of information. And if you think of link creation, optimised infographic can be an excellent source of backlinks to your website.
Closing Thought
As you know, website visibility is everything that you need. And, in order to be visible to your audience, you have to outrank your industry competitors. Proper link building strategy can create a strong foundation for your website, which is indeed necessary if you want to increase the authoritativeness of your website. Along with link building strategy, your site needs robust SEO approaches to improve the user experience and usability of your website. You can hire the best SEO company in Melbourne who will first analyse your online business objectives and then craft the blueprint to uplift your website ranking. If you are in Sydney, choose a prominent agency offering the best SEO services in Sydney. Surely, you will benefit from their strategies and witness a rising profit margin of your business.
Author Bio:
Harshal Shah is CEO at Elsner Technologies Pty. Ltd. Elsner is an offshore eCommerce Website Design, SEO Company in Sydney and Melbourne specializing in Magento development, Web design & Custom Mobile App.
4 Clever Link Building Tactics for Your SEO Strategy
If you've ever tried to build high-quality backlinks for your SEO strategy, you already know it’s not an easy task.
Link building is one of the most crucial things you can do for your search engine optimization (SEO) strategy. Besides driving referral traffic, effective link building helps skyrocket your website’s search engine rankings. Also, it helps improve brand awareness and authority.
But because link building requires a lot of time, energy, and effort, many marketers and website owners fail to take advantage of it.
It emphasizes the importance of working with an experienced SEO company that specializes in off-page SEO. If your business is based in Spokane, it’s a good idea to find a reliable Spokane SEO company with excellent reviews and ratings.
Make sure the Spokane SEO agency you choose has adequate experience in working with brands in your niche. Additionally, you should familiarize yourself with link-building best practices to bolster your SEO strategy.
In this article, we'll discuss a few helpful tips that will make link building easier for your business. Let’s dive right in.
Publish Share-Worthy Content
If you’re even remotely familiar with SEO, you already know that Google wants users to link to each other’s websites naturally. If you want people to add backlinks to your website in their content, there’s no alternative to creating exceptional content.
Find topics that’ll resonate with bloggers, influencers, and other content creators in your niche. Publish content that addresses their pain points and queries. Besides blog posts, you can explore other content formats, such as:
- E-books
- Whitepapers
- Infographics
- Case studies
- Industry reports
The idea is to create original, unique, and well-researched content that delivers value to readers. Make sure your content includes plenty of original data, statistics, and insights that other content creators can use as references.
Guest Posting Still Works
In an era of spam links and link farms, it's easy for search engines to discount the importance of links that are built without thought or care. Therefore, it’s essential that you put some time and energy into securing high-quality links from reputable sources. That is where guest posting comes in handy.
Guest posting remains one of the best ways to build links for your site, attract new readers and clients, and position yourself as a leader in your field—but only if it's done right. There are two huge benefits to guest posting:
- You get to build relationships with other bloggers by sharing their audience
- Your content lives on the web indefinitely, bringing in traffic long after the post has been published
The key is to make sure you're guest posting on relevant blogs in your niche and that your guest posts add value (and not just a backlink).
Build Long-Term Relationships With Bloggers and Journalists
Reaching out to bloggers and journalists is one of the most crucial aspects of link building. It's essential to remember building relationships doesn't happen overnight. You have to work at it, and you have to be patient.
That being said, there are a few things you should do while trying to build those relationships:
Engage
Grab the attention of your target bloggers and journalists by following them on social media and engaging with their content. Share valuable advice and opinions in the comments section.
Be Helpful
Journalists and bloggers get hundreds of emails every day, so how can you cut through the noise? Help them out. If they ask for a specific piece of information (a quote or statistic), do everything in your power to put them in touch with someone who can provide that, or if it makes sense, give them the information yourself.
Follow Up
Keep in touch after you send your pitch to a journalist. But don’t be annoying. If they respond quickly and say, they'll keep you up-to-date on the progress of their story, then great. But if not, that's okay too -- just make sure you're following up without being too pushy or demanding.
Stay Connected
Offer to be a source or expert for future stories. Even if the journalist is working on something unrelated right now, offer your expertise for other stories down the road. It will help strengthen ties over time, as well as build trust for future collaborations.
Watch Your Competitors
Use a competitor analysis tool to find domains that have added backlinks to a competitor’s website. You can reach out to these admins with links to relevant blog posts, e-books, and other content assets on their website. Keep an eye out for established online publications that are linking to your competitors.
In Conclusion
Link building is one of the most important factors in off-page SEO, and yet it remains one of the most difficult to do well. Why? Because link building isn't just about getting links from any website, it has to be done carefully and with strategy.
Focus on publishing high-quality content that others would want to link to. Build long-standing relationships with journalists and bloggers in your industry. And watch your competitors’ backlink profiles to identify new link-building opportunities.
How to attract high-quality backlinks with Infographics?
Backlinking an authoritative website can enhance SERP; there are various techniques that businesses can use for the backlinking process. Guest blogging is considered by many as one of the best methods to link building; however, reports indicate that nearly 7.5 million blogs are published every day, and it is undoubtedly a mammoth task for business enterprises to top the grid, and win the race. In such a tight situation, organizations can explore other opportunities for link building, such as Infographics, to increase their scope for page ranking. When done in the right way, infographics can turn out to be the most effective way for link building.
Infographics are interactive, creative, and informative. It means it has all the traits to engage viewers, and it could work magic towards backlinking. Hubspot indicates that blogs that include Infographics have generated 178% more inbound links than all other posts. You can also increase backlinks with Infographics if you know the formula -to decode the backlinking.
The formula for backlinking with infographics is simple.
“Creativity+Quality content + Right target audience + Value proposition”
Why use Infographics for backlinking
- Infographics allow simplifying complex content. It is like a preview or a summary of a long theory. It gives quick insights into topics and encourages people to share infographics on their website or social media platforms.
- For small businesses and startups, it is the best way to drive the attention of high-ranking websites. If small companies have quality content, they can make a great impact with their interactive infographics.
- There are thousands of websites that allow free submission of infographics relevant to their audience. Some of these websites give free backlinks.
How to strategically create Infographics to increase backlinking?
- Hit the right audience: Before creating Infographics, analyze the target audience. Google analytics offers useful information about your website’s visitors. There are numerous other ways to know the interest of the target audience, such as sending questionnaires or survey forms through emails, monitoring their social media activities, or asking them to join the community forum, etc.
- Create eye-catching headlines: Once you have segregated the targeted audience, the next step is to drive their attention. Many people underestimate the power of titles in Infographics and do not invest time in creating subject-specific titles or headlines. Titles or headlines that describe your content best are like a beacon that drives audience attention.
- Infographic elements and appearance: Infographics template selection is crucial for presenting the content in the most comprehensive way. No matter how informative your content is but if the design or layout of the infographic is disorganized, then it cannot justify the content. Also, color combination is another important aspect of Infographics that makes them appealing to viewers. There are several companies that offer free templates that can be used to create your infographics. However, there are many online designing tools that users can use to create infographics with utmost creativity. These tools are available for free trials, with few basic features free, and as premium models as well.
- Quality content: In order to attract backlinks, it should be appealing to the target audience. It should address relevant key points as well as offer value to them. You can use statistics, graphs, and charts to make the content short and crisp. You can even cover the latest news to make the content fresh and original.
- Call to action: CTAs are embedded in the Infographics with an objective to convert visitors as customers. CTAs help prospective customers to take the next action by connecting to the service or the product providers. CTAs can be inserted at the bottom of the infographics, and if users prefer inserting CTA’s within the Infographics, there are again tools that can help users to do it.
- Track Infographic performance: By tracking the performance of the Infographic, you can identify the gaps within the infographics and better understand the viewer’s perspective. It can be used for future reference to improve the quality of the Infographics.
Infographic distribution and promotion
Distribution and promotion of infographics is an integral part of backlinking and marketing strategy. You need to ensure that it reaches the right audience at the right time.
- Search for blogs and websites that have published content relevant to your Infographics. Send them an email with a small description about Infographics and request them to publish your infographics on their website.
- Choose the right distribution channels. ( Social networks, forums, Reddit, Video platform, etc.)
- Create your embed code for infographics so that it is easy to share.
- There are many websites with high DA (Domain Authority) that create great content but do not have infographics on them. You can create Infographics for such content and then approach the website owners to publish it on their websites.
Various tools for creating engaging Infographics
Powerful Infographics require perfect execution, which means you have to score top in every corner- designing, content, presentation, and distribution. Few tools make these tasks easier.
- Buzzsumo: The tool offers a host of features such as keyword filtering, distribution management, audience targeting, social media monitoring, etc. But few areas where Buzzsumo can be very useful are trend analysis (which Infographic is in trend) and finding the influencers from your industry. It even informs you anytime your keyword gets a mention on any blog, social media, website, etc. It helps to create Infographics that resonate to your target audience as well as engage influencers. By engaging the target audience and influencer, you have more chances to get a backlink from the reputed sites.
- Google Analytics: It is a useful tool to track the website traffic, pages visited, referral sources, etc. The tool is highly used to track content engagement metrics and how a user navigates the websites. It gives detailed insights about the visitors, which could be handy in analyzing the target audience and creating the Infographics accordingly.
- IMAGERAIDER: It is a reverse image search tool for completing individual searches. The tool allows you to find the website where the picture is posted and whether the image has been renamed, resized, edited, or used in some videos. It lets you know if your infographics are used without your consent.
- Sitechecker: Sitechecker is one of the best SEO tools that is used for tracking backlinks. The tool is handy in indicating you instantly if any of the backlinks are lost or not active. If you are creating Infographics for backlinking, then Sitechecker should be on your list. If you want to analyze more on the SEO aspect, such as competitor analysis or daily keyword analysis, there are SEO tools that could complement your needs.
- Infographics software: There are tons of tools available in the market for creating Infographics, and some of these tools are free to use. You can select these software solutions based on their features and user-friendly interface.
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Organic Search still relies on links
Do you think links are becoming less of a ranking signal in organic search results? Here's proof that they are still a valuable ranking signal.
Some believe that the use of web links has declined as a ranking signal. This post will show you that links are alive and active signals. I'll explain the results of a study later, but first, let's examine the issue.
Today's SEO is powered by links.
A reason cited by those who believe links are less important for SEO today is that spammers have made them less useful as a ranking signal.
This was a big issue for Google for many years before things began to change in 2012.
Google also released its first version of the Penguin algorithm update in April 2012, which was aimed at algorithmically detecting link spam and taking action on it.
Over the years, Google has continued to improve its link algorithms, including Penguin, and used manual penalties to crack down on link schemes.
When Google announced Penguin's integration into the main algorithm on September 23, 2016, there was a major change. Since then, Google has stated that Penguin updates will not be announced again. However, they have recently confirmed that these algorithms still get updated.
Furthermore, Google still manually penalizes link campaigns that Penguin does not target. This happens when the confidence level that there is a problem isn't high enough for Penguin to automatically take action.
Due to the sheer number of links today there has been a major shift in how legitimate SEO is performed just in the span of a decade.
In 2016, Googler Andrey Lipattsev confirmed that links were still one of the two ranking factors, and we know links are earned through quality web content.
What this all tells us is that Penguin and manual penalties exist solely because links are a ranking factor, and spammy link-building adversely impacts Google search results.
If links aren’t a significant signal, Google wouldn’t invest in those things, would they?
Reasons why Google considers links a key signal
With so many signals in the Google algorithm – and there are hundreds of them – why would links still be regarded as a signal?
There is no other ranking signal on the web with the same properties as links.
Google can rely on other signals to determine which websites are the best, such as social media and user engagement, right?
I don't think so. There are issues with other signals like these.
Google cannot rely on social media signals from platforms it does not own and that are controlled by competitors.
About the signal of user engagement and machine learning, Jeff Dean once said:
The problem with links is that they’re hard to do. But before we discuss why they’re so valuable, let’s look at the statement I made at the beginning of this section.
Despite Google’s Penguin Update, link building is still important.
Throughout the past decade, Google has implemented a series of important algorithm updates. Penguin was one of these updates.
Google’s Penguin update is now part of the core algorithm.
Google's Penguin update enables it to evaluate links' quality more efficiently.
Some SEO professionals assumed that links no longer mattered after this update; however, this is not the case.
Links still represent the same value in ranking.
When links are natural, they reflect the quality of the page's content.
With the Penguin update, Google was able to identify links that were not natural.
Getting links has always been an important ranking factor; however, the methods of obtaining links have evolved, especially after Penguin came along.
1. Link implementation requires an investment.
I’m not talking about the type of investment involving buying links.
We're talking about the time it takes to create a link.
You have to make time to discover content, evaluate that content, and implement a link to it on a webpage if you're an owner or stakeholder of a website.
It may not seem like much, but it requires more work than just inserting a link into a social media post.
If you are the CEO of a company or you do not have much time to spend on link-building. You can hire an SEO Expert with good experience. Here is a guide about how to hire an SEO agency/Expert with Affordable SEO Services.
2. All links are public endorsements
By linking to a webpage, you’re saying that you trust that content as a resource, so your brand is on the line.
Typically, this link remains on the page for a long time without being altered, so your endorsement is likely to be permanent.
With social media, a link is there and gone from users’ feeds in a matter of moments, while a post on your website is around forever.
3. Someone’s leaving your site because of you
I think this is the biggie.
By adding a link to your website, you are inviting users to leave your site.
This means you will be willing to suggest to your visitors to leave your site if the content you’re linking to is so valuable to you, and you will be in a position to benefit from the goodwill you build with such visitors.
As I said, there is no other signal like it on the interwebs.
Summary
Organic Search still relies on links Do you think links are becoming less of a ranking signal in organic search results?
Over the years, Google has continued to improve its link algorithms, including Penguin, and used manual penalties to crack down on link schemes.
In 2016, Googler Andrey Lipattsev confirmed that links were still one of the two ranking factors, and we know links are earned through quality web content.
Google can rely on other signals to determine which websites are the best, such as social media and user engagement, right?
But before we discuss why they’re so valuable, let’s look at the statement I made at the beginning of this section.
All links are public endorsements By linking to a webpage, you’re saying that you trust that content as a resource, so your brand is on the line.
Author Bio:
Sajid Hussain is a senior content specialist at TechNerds with proven digital marketing experience under his belt. He harbors a passion for writing on a diverse range of topics related to futuristic technologies, innovation, and digital marketing to educate and inspire his readers.
How to Build Links Using Haro (Fast)
Link building makes your content worthy of citation. Thus, it dramatically improves the ranking on search engines like Google and Bing
But link building is surely a tiring process!
There exists various ways that help in earning quality backlinks such as guest posting, building public relations, broken link -building etc.
But did you know it is possible to build a quality link in ten minutes?
Using HARO service, link-building becomes a matter of minutes.
HARO is a popular online platform that brings journalists and news sources (bloggers, businesses, brands, anyone) under the same roof. It is one of the most accessible and quick tools to get your brand featured in the media press.
View the original post with complete details of how you can build links fast using HARO.
In this post I will show you how to use the free and straightforward service of HARO in three simple and quick steps.
Step 1 - Signing up on HARO
Step 2 - Setting up an email filter
Step 3 - Making the right pitch
Step 1 - Sign up on HARO as a source
Sources look out for reporters’ queries (details about their journalism projects) relevant to the niche of their brand and then pitch them.
Make a free account on haro.com to start receiving PR opportunities everyday directly to your email id.
Step 2 - .
90% of the requests your inbox will be flooded with will be irrelevant to your field of concern.
Check the category in the HARO Master list of industries that is the “Most Relevant” to your industry niche.
Step 3 - Writing a pitch that lands you a link.
Your pitch should have concise reasons as markers for reporters to choose your content for linking.
Also, keep the responses short.
Be an early respondent to skyrocket the chances of getting your pitch accepted.
So, a good content does not get unnoticed with this 10 minute backlink formula. HARO makes sure it gets its fair share of traffic by providing quality backlinks.