Since the start of the COVID-19 health crisis, over 50% of the businesses in America have closed their doors temporarily. In an attempt to make money while closed, many business owners have started to invest in online marketing to spark interest in the products/services they offer. Accomplishing your online marketing goals will require you to stay “in the know” regarding the changes COVID-19 has brought to the online advertising world.
Rather than using old and outdated approaches to attract attention from modern consumers online, you need to keep your efforts current. Are you trying to figure out how COVID-19 has changed the world of marketing? If so, consider the useful information below.
1. Brand Recognition is Paramount in the Age of COVID-19
As more and more businesses enter the digital landscape in search of viable leads, it will become increasingly harder to engage with consumers. If you are looking for a way to keep consumers interested in what you are offering, then focus on improving brand recognition. Creating an instantly recognizable brand is a lot harder than most business owners realize.
The only way to create a strategy focused on better brand recognition is by tracking the traffic to your website and looking at what your competitors are doing to attract attention. Knowing where the majority of your website traffic is coming from is crucial when trying to figure out where to spend your marketing dollars.
For instance, if most of your traffic is coming from social media websites, you need to start your crusade for better brand recognition on these platforms. If you are having trouble figuring out how to increase brand awareness, working with marketing professionals is imperative. These professionals will be able to audit your existing marketing campaigns and optimize them for success.
2. The Popularity of Promotional Products is Rising
In the age of COVID-19, business owners are looking for ways to connect with their customers on a personal level. This is proving to be a very challenging task to accomplish due to social distancing guidelines and other hurdles brought on by this global pandemic. If you are looking for a way to show existing or potential customers how much you care about obtaining their business, sending them unique promotional products is imperative.
Most consumers love receiving items from businesses they use frequently. Not only are these products an effective way to bring awareness to your brand, they are also very affordable. For instance, buying custom socks in bulk is a great way to save money and get the promotional products you need for your audience. The key to having success with promotional products is finding items that are related to the products/services you offer. Working with a reputable promotional product supplier is also crucial when trying to get high-quality items for a great price.
3. Social Proof is More Important Than Ever
Since more people are at home ordering services and products online, the amount of online research taking place has increased substantially. The first thing most consumers look for when trying to vet a business is the online reviews they have received. If you have a website in place, putting the positive reviews you have received on the homepage is a good idea. Making these positive reviews easy to find can help you land new customers.
Don’t Be Afraid to Change Up Your Approach to Online Marketing
As changes in the marketing world take place, you will have to find ways to adapt. By being flexible with your approach to online marketing, you can continue to have success.