Three Ways COVID-19 Will Change Marketing

Since the start of the COVID-19 health crisis, over 50% of the businesses in America have closed their doors temporarily. In an attempt to make money while closed, many business owners have started to invest in online marketing to spark interest in the products/services they offer. Accomplishing your online marketing goals will require you to stay “in the know” regarding the changes COVID-19 has brought to the online advertising world.

Rather than using old and outdated approaches to attract attention from modern consumers online, you need to keep your efforts current. Are you trying to figure out how COVID-19 has changed the world of marketing? If so, consider the useful information below.

1. Brand Recognition is Paramount in the Age of COVID-19

As more and more businesses enter the digital landscape in search of viable leads, it will become increasingly harder to engage with consumers. If you are looking for a way to keep consumers interested in what you are offering, then focus on improving brand recognition. Creating an instantly recognizable brand is a lot harder than most business owners realize.

The only way to create a strategy focused on better brand recognition is by tracking the traffic to your website and looking at what your competitors are doing to attract attention. Knowing where the majority of your website traffic is coming from is crucial when trying to figure out where to spend your marketing dollars.

For instance, if most of your traffic is coming from social media websites, you need to start your crusade for better brand recognition on these platforms. If you are having trouble figuring out how to increase brand awareness, working with marketing professionals is imperative. These professionals will be able to audit your existing marketing campaigns and optimize them for success.

2. The Popularity of Promotional Products is Rising

In the age of COVID-19, business owners are looking for ways to connect with their customers on a personal level. This is proving to be a very challenging task to accomplish due to social distancing guidelines and other hurdles brought on by this global pandemic. If you are looking for a way to show existing or potential customers how much you care about obtaining their business, sending them unique promotional products is imperative.

Most consumers love receiving items from businesses they use frequently. Not only are these products an effective way to bring awareness to your brand, they are also very affordable. For instance, buying custom socks in bulk is a great way to save money and get the promotional products you need for your audience. The key to having success with promotional products is finding items that are related to the products/services you offer. Working with a reputable promotional product supplier is also crucial when trying to get high-quality items for a great price.

3. Social Proof is More Important Than Ever

Since more people are at home ordering services and products online, the amount of online research taking place has increased substantially. The first thing most consumers look for when trying to vet a business is the online reviews they have received. If you have a website in place, putting the positive reviews you have received on the homepage is a good idea. Making these positive reviews easy to find can help you land new customers.

Don’t Be Afraid to Change Up Your Approach to Online Marketing

As changes in the marketing world take place, you will have to find ways to adapt. By being flexible with your approach to online marketing, you can continue to have success.

 

 

How to Conduct a Website Security Audit: A Step-by-Step Checklist

How to Conduct a Website Security Audit A Step-by-Step Checklist

Businesses and normal people alike need to be online these days because of how the world works.…

0 Comments8 Minutes

AI for threat detection and analysis

AI for threat detection and analysis

In the contemporary digital environment, the threat landscape undergoes perpetual evolution. Cyber…

0 Comments10 Minutes

10 Effective Blog Writing Tips For Beginners In 2024

10 Effective Blog Writing Tips For Beginners In 2024

Writing a blog can increase your chances of ranking higher in search by 434%. So, blogging…

0 Comments11 Minutes

Digital Marketing Strategies for Attracting and Retaining Top Talent

Digital Marketing Strategies for Attracting and Retaining Top Talent

A business' success lies in its people. They are the foundation for the business to achieve its…

0 Comments7 Minutes

Top 10 Sites Built with Laravel Framework

Top 10 Sites Built with Laravel Framework

In today’s digital world, a high-performing website with the necessary features is a basic…

0 Comments8 Minutes

How to Create Social Media Content that Drives Results

How to Create Social Media Content that Drives Results

High-quality content fuels our social media presence. And, your content shouldn't only be based on…

0 Comments17 Minutes

Is ChatGPT Good for Content Marketing?

Is ChatGPT Good for Content Marketing?

Yes and No.  YES, if you know the right approach.  However, if you rely ONLY on…

0 Comments7 Minutes

7 Cyber Security Tips to Protect Your Business Online In 2024

7 Cyber Security Tips to Protect Your Business Online In 2024

It is impossible to overestimate the significance of strong cybersecurity measures for…

0 Comments5 Minutes