Influencer marketing is becoming an effective way to promote businesses. Small companies with limited marketing budgets as well as cash-rich companies are opting to leverage it.
Instagram is one of the most popular social media platforms when it comes to influencer marketing. You might want to partner with the top Instagram influencers in your niche to increase your brand’s reach and engagement.
However, if you want to successfully engage your target audience on Instagram, you need to choose and partner with the right influencer for your brand.
Choosing an influencer can be a tedious task, but if planned right, you are likely to find the right match for your brand. Once you shortlist your preferred influencers, you need to carefully approach them for collaboration.
Let’s discuss how you should approach influencers.
1. Get to Know Your Influencer
Study the work of your shortlisted influencer. Go through the content they create and see how their followers engage with their posts. This will give you an idea about their authenticity and engagement rates.
Also, research which brands they have endorsed in the past. This will help you understand whether they are a good fit for your brand. You can use these insights to draft a proposal that is hard for them to reject.
2. Convince Your Influencer
When you approach your potential influencers, ensure that you’re ready with a proposal they won’t turn down. You should cover all important points such as your expectations from the campaign and the remuneration you’re willing to offer.
It is better to maintain transparency from day one. There should be no room for confusion or misunderstanding. A well-drafted proposal can help you convince your selected influencer to partner with you.
3. Be Direct and Polite
You should be straightforward in your approach. Don’t talk vaguely when you discuss the collaboration proposal with them. You should directly convey what you’re looking for and what they can expect in return.
But, at the same time, it is important to ensure that you’re polite and professional in your approach. Any negative review from an influencer can harm the reputation of your brand. So, you should try to leave a positive impression on them.
4. Remind Them About Your Proposal
Influencers often receive a lot of collaboration requests. You should be distinct in your approach so that they remember you.
Give them time to respond. If you don’t get a response within a few days, follow up with them through gentle reminders. Don’t be aggressive in your approach, you might scare them off.
The main purpose of influencer marketing is to create awareness about your brand and products, and boost sales. Collaborating with the right influencer can help you get a huge traction for your brand.
You should reach out to relevant influencers in such a way that they willingly agree to collaborate with you. If you want to learn more about the right way to approach influencers, check out this infographic by iFluenz.
Yann Benichou is a software engineer and a tech and social media enthusiast. He recently started to blog about influencer marketing for iFluenz.